The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Biggans Böcklingpastej—a smoked herring fish paste Agency: Bedow / Stockholm Client: Biggans Category: Packaging / Mass-market
Mellan Rum Agency: BVD AB / Stockholm Client: GRANIT Category: Packaging / Mass-market
Very Chocolate Agency: Cheil / Hong Kong Client: Very Chocolate Category: Packaging / Mass-market
Packages of Kungyokudo Agency: good design company / Tokyo Client: Ouno-kungyokudo Co.,Ltd. Category: Packaging / Mass-market
Domino's - The Domino Effect Agency: jones knowles ritchie / London Client: Domino's Pizza Group Ltd Category: Packaging / Mass-market
L´EAUNDRY Agency: KOREFE / Hamburg Client: T.D.G. Vertriebs GmbH Category: Packaging / Mass-market
dear mayuko Agency: Nippon Design Center, Inc. / Japan Client: Dear Mayuko Co., Ltd. Category: Packaging / Mass-market
Package of Kishimen (flat udon noodle) Agency: Peace Graphics / Nagoya Client: Tatsumimenten Category: Packaging / Mass-market
Hanging Heavy On My Eyes Agency: H55 / Singapore Client: Ang Song Nian Category: Editorial / Book Cover Design
Edible Chocolate Posters Agency: Baldwin& / Raleigh Client: Videri Chocolate Factory Category: Promotional / Posters - Single
Fresh Kiss Agency: GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore Client: Ferrero Category: Promotional / Posters - Single
Haze! Agency: H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha Client: China haze theme Poster Contest Category: Promotional / Posters - Single
Cloud Nine Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Glengarry Glen Ross Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
The Killer Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Grapes of Wrath Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
East of Eden Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Death of a Salesman Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Giving Tuesday Agency: Red Peak / New York Client: ideo.org Category: Promotional / Posters - Single
World Interrupted Agency: Bonfire Labs / San Francisco + Salesforce / San Francisco Client: Salesforce Category: Typography / Dynamic / In Motion
Magic Words - The Book Agency: AlmapBBDO / São Paulo Client: HP Category: Innovation in Design / Print Design
Paper Glasses Agency: Grey / Mexico City Client: Save the Children Category: Innovation in Design / Print Design
Art with Watson Agency: Ogilvy / New York Client: IBM Category: Innovation in Design / Print Design
Paper Planes Agency: Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm Client: Android Category: Branding / Brand Installations
Hand meets Hand Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo Client: Tiffany & Co. Category: Branding / Brand Installations
Unexpected Courts Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro Client: Akzo Nobel Category: Branding / Brand Installations
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Branding / Brand Installations
Eiffel Tower All Yours Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Branding / Brand Installations
Curves Agency: AlmapBBDO / São Paulo Client: Audi Category: Typography / Static
Commotion Issue 2 Agency: Design Army / Washington D.C. Client: Maryland Institute College Of Art Category: Typography / Static
Commotion Issue 3 Agency: Design Army / Washington D.C. Client: Maryland Institute College Of Art Category: Typography / Static
Nagoya University of Arts Graduation Exhibition Agency: Peace Graphics / Nagoya Client: Nagoya University of Arts Category: Typography / Static
Connect Pen & Notebook Agency: Toppan Printing Co.,Ltd. / Tokyo Client: OTSUKA PHARMACEUTICAL CO., LTD. Category: Typography / Static
Google Duo - Iconic Duos Agency: 72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles Client: Google Category: Craft / Animation - Single or Series
The Purpose Agency: Havas / New York + Studio 6 / New York Client: United States Digital Service Category: Craft / Animation - Single or Series
June: Life is Better When You Share the Ride Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles Client: Lyft Category: Craft / Animation - Single or Series
Monster Stains Agency: Ogilvy & Mather / London Client: Unilever Category: Craft / Animation - Single or Series
Usain Bolt | The Boy Who Learned to Fly | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Animation - Single or Series
The Story of Vans Agency: Vans / Cypress Client: Vans Category: Craft / Animation - Single or Series
MUSEUM IN THE CLOUD Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo Client: All Nippon Airways Category: Digital / Interface Design
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Digital / Interface Design
McTrax Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Digital / Interface Design
A musical corporate font Agency: Scholz & Friends / Berlin + Atelier Dreibholz / Vienna Client: Berliner Philharmonie Category: Typography / Typeface Design
Nike Unlimited Stadium Agency: BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Immersive / Environmental / Outdoor Spaces
Highway Robbery Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York Client: Volvo Category: Immersive / Environmental / Outdoor Spaces
Unexpected Courts Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro Client: Akzo Nobel Category: Immersive / Environmental / Outdoor Spaces
scrubbing brush Agency: Creators Group MAC / Tokyo Client: kozo Co.,Ltd. Category: Craft / Illustration - Single or Series
Finding Her Agency: DDB / Dubai Client: UN Women Category: Craft / Illustration - Single or Series
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku." Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Illustration - Single or Series
THE (VERY) POLITICAL COLLECTION Agency: Design Army / Washington D.C. Client: Harper Macaw Category: Craft / Illustration - Single or Series

2017 Design Merit Award

Bedow / Stockholm

Biggans

Biggans Böcklingpastej—a smoked herring fish paste

Packaging / Mass-market

OS_DE17173M

2017 Design Merit Award

BVD AB / Stockholm

GRANIT

Mellan Rum

Packaging / Mass-market

OS_DE17174M

2017 Design Merit Award

Cheil / Hong Kong

Very Chocolate

Very Chocolate

Packaging / Mass-market

OS_DE17175M

2017 Design Merit Award

good design company / Tokyo

Ouno-kungyokudo Co.,Ltd.

Packages of Kungyokudo

Packaging / Mass-market

OS_DE17176M

2017 Design Merit Award

jones knowles ritchie / London

Domino's Pizza Group Ltd

Domino's - The Domino Effect

Packaging / Mass-market

OS_DE17177M

2017 Design Merit Award

KOREFE / Hamburg

T.D.G. Vertriebs GmbH

L´EAUNDRY

Packaging / Mass-market

OS_DE17178M

2017 Design Merit Award

Nippon Design Center, Inc. / Japan

Dear Mayuko Co., Ltd.

dear mayuko

Packaging / Mass-market

OS_DE17179M

2017 Design Merit Award

Peace Graphics / Nagoya

Tatsumimenten

Package of Kishimen (flat udon noodle)

Packaging / Mass-market

OS_DE17180M

2017 Design Merit Award

H55 / Singapore

Ang Song Nian

Hanging Heavy On My Eyes

Editorial / Book Cover Design

OS_DE17122M

2017 Design Merit Award

Baldwin& / Raleigh

Videri Chocolate Factory

Edible Chocolate Posters

Promotional / Posters - Single

OS_DE17137M

2017 Design Merit Award

GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore

Ferrero

Fresh Kiss

Promotional / Posters - Single

OS_DE17138M

2017 Design Merit Award

H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha

China haze theme Poster Contest

Haze!

Promotional / Posters - Single

OS_DE17139M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Cloud Nine

Promotional / Posters - Single

OS_DE17140M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Glengarry Glen Ross

Promotional / Posters - Single

OS_DE17141M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

The Killer

Promotional / Posters - Single

OS_DE17142M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Grapes of Wrath

Promotional / Posters - Single

OS_DE17143M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

East of Eden

Promotional / Posters - Single

OS_DE17144M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Death of a Salesman

Promotional / Posters - Single

OS_DE17145M

2017 Design Merit Award

Red Peak / New York

ideo.org

Giving Tuesday

Promotional / Posters - Single

OS_DE17146M

2017 Design Merit Award

Bonfire Labs / San Francisco + Salesforce / San Francisco

Salesforce

World Interrupted

Typography / Dynamic / In Motion

OS_DE17136M

2017 Design Merit Award

AlmapBBDO / São Paulo

HP

Magic Words - The Book

Innovation in Design / Print Design

OS_DE17283M

2017 Design Merit Award

Grey / Mexico City

Save the Children

Paper Glasses

Innovation in Design / Print Design

OS_DE17284M

2017 Design Merit Award

Ogilvy / New York

IBM

Art with Watson

Innovation in Design / Print Design

OS_DE17285M

2017 Design Merit Award

Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm

Android

Paper Planes

Branding / Brand Installations

OS_DE17117M

2017 Design Merit Award

HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo

Tiffany & Co.

Hand meets Hand

Branding / Brand Installations

OS_DE17118M

2017 Design Merit Award

NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro

Akzo Nobel

Unexpected Courts

Branding / Brand Installations

OS_DE17119M

2017 Design Merit Award

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Branding / Brand Installations

OS_DE17120M

2017 Design Merit Award

Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London

HomeAway

Eiffel Tower All Yours

Branding / Brand Installations

OS_DE17121M

2017 Design Merit Award

AlmapBBDO / São Paulo

Audi

Curves

Typography / Static

OS_DE17131M

2017 Design Merit Award

Design Army / Washington D.C.

Maryland Institute College Of Art

Commotion Issue 2

Typography / Static

OS_DE17132M

2017 Design Merit Award

Design Army / Washington D.C.

Maryland Institute College Of Art

Commotion Issue 3

Typography / Static

OS_DE17133M

2017 Design Merit Award

Peace Graphics / Nagoya

Nagoya University of Arts

Nagoya University of Arts Graduation Exhibition

Typography / Static

OS_DE17134M

2017 Design Merit Award

Toppan Printing Co.,Ltd. / Tokyo

OTSUKA PHARMACEUTICAL CO., LTD.

Connect Pen & Notebook

Typography / Static

OS_DE17135M

2017 Design Merit Award

72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles

Google

Google Duo - Iconic Duos

Craft / Animation - Single or Series

OS_DE17273M

2017 Design Merit Award

Havas / New York + Studio 6 / New York

United States Digital Service

The Purpose

Craft / Animation - Single or Series

OS_DE17274M

2017 Design Merit Award

Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles

Lyft

June: Life is Better When You Share the Ride

Craft / Animation - Single or Series

OS_DE17275M

2017 Design Merit Award

Ogilvy & Mather / London

Unilever

Monster Stains

Craft / Animation - Single or Series

OS_DE17276M

2017 Design Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

Usain Bolt | The Boy Who Learned to Fly | Gatorade

Craft / Animation - Single or Series

OS_DE17277M

2017 Design Merit Award

Vans / Cypress

Vans

The Story of Vans

Craft / Animation - Single or Series

OS_DE17278M

2017 Design Merit Award

ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo

All Nippon Airways

MUSEUM IN THE CLOUD

Digital / Interface Design

OS_DE17210M

2017 Design Merit Award

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Digital / Interface Design

OS_DE17211M

2017 Design Merit Award

TBWA\NEBOKO / Amsterdam

McDonald's

McTrax

Digital / Interface Design

OS_DE17212M

2017 Design Merit Award

Scholz & Friends / Berlin + Atelier Dreibholz / Vienna

Berliner Philharmonie

A musical corporate font

Typography / Typeface Design

OS_DE17130M

2017 Design Merit Award

BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Immersive / Environmental / Outdoor Spaces

OS_DE17227M

2017 Design Merit Award

Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York

Volvo

Highway Robbery

Immersive / Environmental / Outdoor Spaces

OS_DE17228M

2017 Design Merit Award

NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro

Akzo Nobel

Unexpected Courts

Immersive / Environmental / Outdoor Spaces

OS_DE17229M

2017 Design Merit Award

Creators Group MAC / Tokyo

kozo Co.,Ltd.

scrubbing brush

Craft / Illustration - Single or Series

OS_DE17254M

2017 Design Merit Award

DDB / Dubai

UN Women

Finding Her

Craft / Illustration - Single or Series

OS_DE17255M

2017 Design Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."

Craft / Illustration - Single or Series

OS_DE17256M

2017 Design Merit Award

Design Army / Washington D.C.

Harper Macaw

THE (VERY) POLITICAL COLLECTION

Craft / Illustration - Single or Series

OS_DE17257M

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