The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hanging Heavy On My Eyes
Agency: H55 / Singapore
Client: Ang Song Nian Category: Editorial / Book Cover Design
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Immersive / Environmental / Outdoor Spaces
Highway Robbery
Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York
Client: Volvo Category: Immersive / Environmental / Outdoor Spaces
Unexpected Courts
Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client: Akzo Nobel Category: Immersive / Environmental / Outdoor Spaces
Kobe's Rules Book
Agency: Africa / Sao Paulo + PBA Cinema/Produtora Associados / Sao Paulo
Client: ESPN Category: Promotional / Promotional Items - Single or Series
Words of Welcome
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client: Verein für Berliner Stadtmission Category: Promotional / Promotional Items - Single or Series
Second Life Toys
Agency: DENTSU INC. / Tokyo + Cliver Inc. / Tokyo + Taki Corporation / Tokyo + Dentsu Public Relations / Tokyo
Client: Green Ribbon Project Committee Category: Promotional / Promotional Items - Single or Series
Pina_
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Pinacoteca do Estado de São Paulo Category: Promotional / Promotional Items - Single or Series
Tokyo Deep Nights
Agency: HAKUHODO INC. / TOKYO
Client: TAKEO CO.,LTD. Category: Promotional / Promotional Items - Single or Series
Ageing Wine Bottles
Agency: Kolle Rebbe GmbH / Hamburg
Client: Weingut Knipser Category: Promotional / Promotional Items - Single or Series
Museum of Contemporary Art Invitations
Agency: Leo Burnett / Toronto
Client: Museum of Contemporary Art Category: Promotional / Promotional Items - Single or Series
Museum of Contemporary Art Brochure
Agency: Leo Burnett / Toronto
Client: Museum of Contemporary Art Category: Promotional / Promotional Items - Single or Series
Flush HB2
Agency: McKinney / Durham + Public Address System / Brooklyn
Client: Equality NC Category: Promotional / Promotional Items - Single or Series
Artquarium
Agency: Ogilvy Group Thailand / Bangkok
Client: Papawin Co., Ltd. Category: Promotional / Promotional Items - Single or Series
Save me – the ski pass that saves lives
Agency: Serviceplan / Munich + Serviceplan Austria / Vienna
Client: Ötztal Tourismus Category: Promotional / Promotional Items - Single or Series
PICTURE BOOK WITHOUT PICTURES
Agency: BEIJING DENTSU ADVERTISING CO.,LTD. / BEIJING + DENTSU INC. / TOKYO
Client: FUJIFILM Category: Promotional / Booklets, Brochures, & Product Catalogues
cindymode product catalogue
Agency: cindymode / Taipei
Client: cindymode Category: Promotional / Booklets, Brochures, & Product Catalogues
Endangered Love
Agency: DDB / New York
Client: WCFF Category: Promotional / Booklets, Brochures, & Product Catalogues
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Promotional / Booklets, Brochures, & Product Catalogues
COMMOTION
Agency: Design Army / Washington D.C.
Client: MARYLAND INSTITUTE COLLEGE OF ART Category: Promotional / Booklets, Brochures, & Product Catalogues
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Promotional / Booklets, Brochures, & Product Catalogues
vitaminwater Brand Reimagination
Agency: COLLINS / New York
Client: vitaminwater Category: Branding / Rebranding
Pina_
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Pinacoteca do Estado de São Paulo Category: Branding / Rebranding
Kappa Sushi Rebranding
Agency: HAKUHODO INC. / TOKYO
Client: Kappa Create Co., Ltd. Category: Branding / Rebranding
Peace Corps Rebranding
Agency: Ogilvy Washington / Washington, DC
Client: United States Peace Corps Category: Branding / Rebranding
Pandora Rebrand: The Color of Music
Agency: Pandora (in-house) / Oakland
Client: Pandora (in-house) Category: Branding / Rebranding
ONWARD Stitched Sign Project
Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client: ONWARD KASHIYAMA Co.,Ltd. Category: Immersive / Environmental / Wayfinding
Sentralen Wayfinding
Agency: Metric / Oslo
Client: Sentralen Category: Immersive / Environmental / Wayfinding
Google Duo - Iconic Duos
Agency: 72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles
Client: Google Category: Craft / Animation - Single or Series
The Purpose
Agency: Havas / New York + Studio 6 / New York
Client: United States Digital Service Category: Craft / Animation - Single or Series
June: Life is Better When You Share the Ride
Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles
Client: Lyft Category: Craft / Animation - Single or Series
Monster Stains
Agency: Ogilvy & Mather / London
Client: Unilever Category: Craft / Animation - Single or Series
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft / Animation - Single or Series
The Story of Vans
Agency: Vans / Cypress
Client: Vans Category: Craft / Animation - Single or Series
Sir David Attenborough’s Story of Life
Agency: AKQA / London + BBC Worldwide / London
Client: BBC Worldwide Category: Digital / App Design
SIGNEMOJI
Agency: TBWA / Shanghai
Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / App Design
Virgin America's New App
Agency: Work & Co / Brooklyn
Client: Virgin America Category: Digital / App Design
Olympic Park - 40th Anniversary Logo
Agency: lg2 / Montreal
Client: Olympic Park Category: Branding / Logo
Yashitomo Logo
Agency: Out of the Box / Delhi
Client: Yashitomo Kitamura Category: Branding / Logo
Hudson Electrical Engineering Logo
Agency: Rethink
Client: Hudson Electrical Engineering Category: Branding / Logo
DALI-NOH: Dali back from the beyond
Agency: DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama
Client: Salvador Dali exhibition Category: Immersive / Environmental / Indoor Spaces
Level Kids
Agency: FITCH / London
Client: Chalhoub Group Category: Immersive / Environmental / Indoor Spaces
Innocence Canada Installation
Agency: KBS Canada / Toronto
Client: Innocence Canada Category: Immersive / Environmental / Indoor Spaces
Salesforce West Lobby Pixelscape
Agency: Salesforce / San Francisco + Obscura / San Francisco
Client: Salesforce Category: Immersive / Environmental / Indoor Spaces
Photography Interpretive Gallery
Agency: Second Story, part of SapientRazorfish / Portland
Client: San Francisco Museum of Modern Art Category: Immersive / Environmental / Indoor Spaces
Award:
2017 Design Merit Award
Agency:
H55 / Singapore
Client:
Ang Song Nian
Title:
Hanging Heavy On My Eyes
Category:
Editorial / Book Cover Design
Annual ID:
OS_DE17122M
Award:
2017 Design Merit Award
Agency:
BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17227M
Award:
2017 Design Merit Award
Agency:
Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York
Client:
Volvo
Title:
Highway Robbery
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17228M
Award:
2017 Design Merit Award
Agency:
NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client:
Akzo Nobel
Title:
Unexpected Courts
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17229M
Award:
2017 Design Merit Award
Agency:
Africa / Sao Paulo + PBA Cinema/Produtora Associados / Sao Paulo
Client:
ESPN
Title:
Kobe's Rules Book
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17162M
Award:
2017 Design Merit Award
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client:
Verein für Berliner Stadtmission
Title:
Words of Welcome
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17163M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Cliver Inc. / Tokyo + Taki Corporation / Tokyo + Dentsu Public Relations / Tokyo
Client:
Green Ribbon Project Committee
Title:
Second Life Toys
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17164M
Award:
2017 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Pinacoteca do Estado de São Paulo
Title:
Pina_
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17165M
Award:
2017 Design Merit Award
Agency:
HAKUHODO INC. / TOKYO
Client:
TAKEO CO.,LTD.
Title:
Tokyo Deep Nights
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17166M
Award:
2017 Design Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Weingut Knipser
Title:
Ageing Wine Bottles
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17167M
Award:
2017 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Museum of Contemporary Art
Title:
Museum of Contemporary Art Invitations
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17168M
Award:
2017 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Museum of Contemporary Art
Title:
Museum of Contemporary Art Brochure
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17169M
Award:
2017 Design Merit Award
Agency:
McKinney / Durham + Public Address System / Brooklyn
Client:
Equality NC
Title:
Flush HB2
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17170M
Award:
2017 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Papawin Co., Ltd.
Title:
Artquarium
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17171M
Award:
2017 Design Merit Award
Agency:
Serviceplan / Munich + Serviceplan Austria / Vienna
Client:
Ötztal Tourismus
Title:
Save me – the ski pass that saves lives
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17172M
Award:
2017 Design Merit Award
Agency:
BEIJING DENTSU ADVERTISING CO.,LTD. / BEIJING + DENTSU INC. / TOKYO
Client:
FUJIFILM
Title:
PICTURE BOOK WITHOUT PICTURES
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17156M
Award:
2017 Design Merit Award
Agency:
cindymode / Taipei
Client:
cindymode
Title:
cindymode product catalogue
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17157M
Award:
2017 Design Merit Award
Agency:
DDB / New York
Client:
WCFF
Title:
Endangered Love
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17158M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17159M
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
MARYLAND INSTITUTE COLLEGE OF ART
Title:
COMMOTION
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17160M
Award:
2017 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17161M
Award:
2017 Design Merit Award
Agency:
COLLINS / New York
Client:
vitaminwater
Title:
vitaminwater Brand Reimagination
Category:
Branding / Rebranding
Annual ID:
OS_DE17112M
Award:
2017 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Pinacoteca do Estado de São Paulo
Title:
Pina_
Category:
Branding / Rebranding
Annual ID:
OS_DE17113M
Award:
2017 Design Merit Award
Agency:
HAKUHODO INC. / TOKYO
Client:
Kappa Create Co., Ltd.
Title:
Kappa Sushi Rebranding
Category:
Branding / Rebranding
Annual ID:
OS_DE17114M
Award:
2017 Design Merit Award
Agency:
Ogilvy Washington / Washington, DC
Client:
United States Peace Corps
Title:
Peace Corps Rebranding
Category:
Branding / Rebranding
Annual ID:
OS_DE17115M
Award:
2017 Design Merit Award
Agency:
Pandora (in-house) / Oakland
Client:
Pandora (in-house)
Title:
Pandora Rebrand: The Color of Music
Category:
Branding / Rebranding
Annual ID:
OS_DE17116M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client:
ONWARD KASHIYAMA Co.,Ltd.
Title:
ONWARD Stitched Sign Project
Category:
Immersive / Environmental / Wayfinding
Annual ID:
OS_DE17230M
Award:
2017 Design Merit Award
Agency:
Metric / Oslo
Client:
Sentralen
Title:
Sentralen Wayfinding
Category:
Immersive / Environmental / Wayfinding
Annual ID:
OS_DE17231M
Award:
2017 Design Merit Award
Agency:
72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles
Client:
Google
Title:
Google Duo - Iconic Duos
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17273M
Award:
2017 Design Merit Award
Agency:
Havas / New York + Studio 6 / New York
Client:
United States Digital Service
Title:
The Purpose
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17274M
Award:
2017 Design Merit Award
Agency:
Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles
Client:
Lyft
Title:
June: Life is Better When You Share the Ride
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17275M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Monster Stains
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17276M
Award:
2017 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17277M
Award:
2017 Design Merit Award
Agency:
Vans / Cypress
Client:
Vans
Title:
The Story of Vans
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17278M
Award:
2017 Design Merit Award
Agency:
AKQA / London + BBC Worldwide / London
Client:
BBC Worldwide
Title:
Sir David Attenborough’s Story of Life
Category:
Digital / App Design
Annual ID:
OS_DE17200M
Award:
2017 Design Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
ANTIdiaRy
Category:
Digital / App Design
Annual ID:
OS_DE17201M
Award:
2017 Design Merit Award
Agency:
R/GA / Portland
Client:
Nike
Title:
Apple Watch Nike+
Category:
Digital / App Design
Annual ID:
OS_DE17202M
Award:
2017 Design Merit Award
Agency:
TBWA / Shanghai
Client:
CHINA ASSOCIATION OF THE DEAF
Title:
SIGNEMOJI
Category:
Digital / App Design
Annual ID:
OS_DE17203M
Award:
2017 Design Merit Award
Agency:
Work & Co / Brooklyn
Client:
Virgin America
Title:
Virgin America's New App
Category:
Digital / App Design
Annual ID:
OS_DE17204M
Award:
2017 Design Merit Award
Agency:
john st / Toronto
Client:
Carly Fleischmann
Title:
Speechless
Category:
Branding / Logo
Annual ID:
OS_DE17092M
Award:
2017 Design Merit Award
Agency:
lg2 / Montreal
Client:
Olympic Park
Title:
Olympic Park - 40th Anniversary Logo
Category:
Branding / Logo
Annual ID:
OS_DE17093M
Award:
2017 Design Merit Award
Agency:
Out of the Box / Delhi
Client:
Yashitomo Kitamura
Title:
Yashitomo Logo
Category:
Branding / Logo
Annual ID:
OS_DE17094M
Award:
2017 Design Merit Award
Agency:
Rethink
Client:
Hudson Electrical Engineering
Title:
Hudson Electrical Engineering Logo
Category:
Branding / Logo
Annual ID:
OS_DE17095M
Award:
2017 Design Merit Award
Agency:
Sid Lee / Toronto
Client:
Fuel Transport
Title:
Fuel Transport
Category:
Branding / Logo
Annual ID:
OS_DE17096M
Award:
2017 Design Merit Award
Agency:
Yeti / Los Angeles
Client:
Yeti
Title:
Yeti Logo
Category:
Branding / Logo
Annual ID:
OS_DE17097M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama
Client:
Salvador Dali exhibition
Title:
DALI-NOH: Dali back from the beyond
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17217M
Award:
2017 Design Merit Award
Agency:
FITCH / London
Client:
Chalhoub Group
Title:
Level Kids
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17218M
Award:
2017 Design Merit Award
Agency:
KBS Canada / Toronto
Client:
Innocence Canada
Title:
Innocence Canada Installation
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17219M
Award:
2017 Design Merit Award
Agency:
Salesforce / San Francisco + Obscura / San Francisco
Client:
Salesforce
Title:
Salesforce West Lobby Pixelscape
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17220M
Award:
2017 Design Merit Award
Agency:
Second Story, part of SapientRazorfish / Portland
Client:
San Francisco Museum of Modern Art
Title:
Photography Interpretive Gallery
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17221M