The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Nike Unlimited Stadium Agency: BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Immersive / Environmental / Outdoor Spaces
Highway Robbery Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York Client: Volvo Category: Immersive / Environmental / Outdoor Spaces
Unexpected Courts Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro Client: Akzo Nobel Category: Immersive / Environmental / Outdoor Spaces
Life Pump Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Yonggamhan Production / Seoul + Ex creative / Seoul Client: SAMSUNG C&T CORPORATION Everland Caribbean Bay Category: Innovation in Design / Immersive Design
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Design / Immersive Design
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Innovation in Design / Immersive Design
THE DANCING LETTERS Agency: McCann World Group India / Mumbai Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Innovation in Design / Immersive Design
Design your time Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: Digital / Utility Design - Single
Netflix Netflip Agency: Sid Lee / Toronto Client: Netflix Category: Digital / Utility Design - Single
PERSONAL INNOVATION ACT Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO Client: SOFTBANK CORP. Category: Digital / Utility Design - Single
Rolling Eggs Agency: Creative Power Unit / Tokyo Client: Shiga Art School Category: Craft / Art Direction - Single or Series
Stain Calendar Agency: DDB / New York Client: Cotton Category: Craft / Art Direction - Single or Series
NEW STRUCTURE Agency: DENTSU INC. / Tokyo Client: Dentsu Inc. and Ministry of Education of The People's Republic of China Category: Craft / Art Direction - Single or Series
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Art Direction - Single or Series
Into HBO Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Craft / Art Direction - Single or Series
face Agency: Hakuhodo Inc. / Tokyo Client: Comexposium Japan K.K. Category: Craft / Art Direction - Single or Series
World For All ( Pet Adoption ) Agency: McCann World Group India / Mumbai Client: World For All Category: Craft / Art Direction - Single or Series
THE DANCING LETTERS Agency: McCann World Group India / Mumbai Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Craft / Art Direction - Single or Series
Breaking a Fatal Pattern Agency: Memac Ogilvy & Mather / Doha Client: Qatar Islamic Bank Category: Craft / Art Direction - Single or Series
You Eat. They Eat. Agency: Ogilvy & Mather India / Gurgaon Client: Yum Restaurant Marketing Pvt. Ltd. Category: Craft / Art Direction - Single or Series
Artquarium Agency: Ogilvy Group Thailand / Bangkok Client: Papawin Co., Ltd. Category: Craft / Art Direction - Single or Series
KIMONO WEARING THE RAIN Agency: TBWA\HAKUHODO Inc. / Tokyo + \QUANTUM / Tokyo Client: TAKASHIMAYA Category: Craft / Art Direction - Single or Series
Mori Shusui Museum of Art Agency: Media Work / Toyama + EDP graphic works Co.,Ltd. / Tokyo Client: MORI SHUSUI MUSEUM OF ART Category: Craft / Art Direction - Single or Series
AIGA Agency: Mother Design / New York + Mother / New York Client: AIGA Category: Motion Graphics / Series
Prison of the Head Agency: The Nine / Shanghai Client: Amnesty International Category: Motion Graphics / Series
Made In A Minute Agency: BBDO / New York Client: Lowe's Category: Innovation in Design / Digital Design
scrubbing brush Agency: Creators Group MAC / Tokyo Client: kozo Co.,Ltd. Category: Craft / Illustration - Single or Series
Finding Her Agency: DDB / Dubai Client: UN Women Category: Craft / Illustration - Single or Series
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku." Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Illustration - Single or Series
THE (VERY) POLITICAL COLLECTION Agency: Design Army / Washington D.C. Client: Harper Macaw Category: Craft / Illustration - Single or Series
Maues Posters Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Ambev - Guaraná Antarctica Category: Craft / Illustration - Single or Series
WWF Iceberg Poster Campaign Agency: Leo Burnett Group Manila / Makati City Client: WWF Philippines Inc. Category: Craft / Illustration - Single or Series
Little Future –Possibility of generative medicine- Agency: JiroMiharu / Tokyo + monopo.inc / Tokyo + AOI Pro. Inc. / Tokyo Client: Takebe Lab Category: Craft / Illustration - Single or Series
One Flew Over the Cuckoo's Nest Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Craft / Illustration - Single or Series
Artquarium Agency: Ogilvy Group Thailand / Bangkok Client: Papawin Co., Ltd. Category: Craft / Illustration - Single or Series
Art with Watson Agency: Ogilvy / New York Client: IBM Category: Craft / Illustration - Single or Series
The Story of Vans Agency: Vans / Cypress Client: Vans Category: Craft / Illustration - Single or Series
Curves Agency: AlmapBBDO / São Paulo Client: Audi Category: Typography / Static
Commotion Issue 2 Agency: Design Army / Washington D.C. Client: Maryland Institute College Of Art Category: Typography / Static
Commotion Issue 3 Agency: Design Army / Washington D.C. Client: Maryland Institute College Of Art Category: Typography / Static
Nagoya University of Arts Graduation Exhibition Agency: Peace Graphics / Nagoya Client: Nagoya University of Arts Category: Typography / Static
Connect Pen & Notebook Agency: Toppan Printing Co.,Ltd. / Tokyo Client: OTSUKA PHARMACEUTICAL CO., LTD. Category: Typography / Static
Hanging Heavy On My Eyes Agency: H55 / Singapore Client: Ang Song Nian Category: Editorial / Book Cover Design
The Unlikely Hero Agency: 22squared / Atlanta, Tampa Client: Interface Category: Motion Graphics / Single
Fuel Transport Agency: Sid Lee / Toronto Client: Fuel Transport Category: Motion Graphics / Single
Martyrs Newspaper – El Salvador Agency: Underline Studio / Toronto Client: Underline Studio Category: Editorial / Newspaper Design
branding Agency: Minmin Qu&Qian Jiang / Nanjing Client: phoenix fine arts publishing.ltd Category: Editorial / Book Layout Design
Li Detach He Attach Agency: Han Qing Tang Design CO., LTD. / Nanjing Client: China architecture&building press Category: Editorial / Book Layout Design
The Godfather Notebook Agency: Regan Arts / New York Client: Regan Arts Category: Editorial / Book Layout Design
Sixty Years of Taohuawu New Year Prints Agency: T-Change Design Co.,Ltd / Nanjing Client: Suzhou Taohuawu Woodblock Year Prints Society Category: Editorial / Book Layout Design

2017 Design Merit Award

BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Immersive / Environmental / Outdoor Spaces

OS_DE17227M

2017 Design Merit Award

Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York

Volvo

Highway Robbery

Immersive / Environmental / Outdoor Spaces

OS_DE17228M

2017 Design Merit Award

NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro

Akzo Nobel

Unexpected Courts

Immersive / Environmental / Outdoor Spaces

OS_DE17229M

2017 Design Merit Award

Cheil Worldwide / Seoul + Junpasang Production / Seoul + Yonggamhan Production / Seoul + Ex creative / Seoul

SAMSUNG C&T CORPORATION Everland Caribbean Bay

Life Pump

Innovation in Design / Immersive Design

OS_DE17287M

2017 Design Merit Award

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Innovation in Design / Immersive Design

OS_DE17288M

2017 Design Merit Award

McCann / Melbourne

YMCA

Playnasium

Innovation in Design / Immersive Design

OS_DE17289M

2017 Design Merit Award

McCann World Group India / Mumbai

MAHARASHTRA DYSLEXIA ASSOCIATION

THE DANCING LETTERS

Innovation in Design / Immersive Design

OS_DE17290M

2017 Design Merit Award

Leo Burnett Germany / Frankfurt

Samsung

Design your time

Digital / Utility Design - Single

OS_DE17207M

2017 Design Merit Award

Sid Lee / Toronto

Netflix

Netflix Netflip

Digital / Utility Design - Single

OS_DE17208M

2017 Design Merit Award

SIX INC. / TOKYO + HAKUHODO INC. / TOKYO

SOFTBANK CORP.

PERSONAL INNOVATION ACT

Digital / Utility Design - Single

OS_DE17209M

2017 Design Merit Award

Creative Power Unit / Tokyo

Shiga Art School

Rolling Eggs

Craft / Art Direction - Single or Series

OS_DE17241M

2017 Design Merit Award

DDB / New York

Cotton

Stain Calendar

Craft / Art Direction - Single or Series

OS_DE17242M

2017 Design Merit Award

DENTSU INC. / Tokyo

Dentsu Inc. and Ministry of Education of The People's Republic of China

NEW STRUCTURE

Craft / Art Direction - Single or Series

OS_DE17243M

2017 Design Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Craft / Art Direction - Single or Series

OS_DE17244M

2017 Design Merit Award

Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles

HBO

Into HBO

Craft / Art Direction - Single or Series

OS_DE17245M

2017 Design Merit Award

Hakuhodo Inc. / Tokyo

Comexposium Japan K.K.

face

Craft / Art Direction - Single or Series

OS_DE17246M

2017 Design Merit Award

McCann World Group India / Mumbai

World For All

World For All ( Pet Adoption )

Craft / Art Direction - Single or Series

OS_DE17247M

2017 Design Merit Award

McCann World Group India / Mumbai

MAHARASHTRA DYSLEXIA ASSOCIATION

THE DANCING LETTERS

Craft / Art Direction - Single or Series

OS_DE17248M

2017 Design Merit Award

Memac Ogilvy & Mather / Doha

Qatar Islamic Bank

Breaking a Fatal Pattern

Craft / Art Direction - Single or Series

OS_DE17249M

2017 Design Merit Award

Ogilvy & Mather India / Gurgaon

Yum Restaurant Marketing Pvt. Ltd.

You Eat. They Eat.

Craft / Art Direction - Single or Series

OS_DE17250M

2017 Design Merit Award

Ogilvy Group Thailand / Bangkok

Papawin Co., Ltd.

Artquarium

Craft / Art Direction - Single or Series

OS_DE17251M

2017 Design Merit Award

TBWA\HAKUHODO Inc. / Tokyo + \QUANTUM / Tokyo

TAKASHIMAYA

KIMONO WEARING THE RAIN

Craft / Art Direction - Single or Series

OS_DE17252M

2017 Design Merit Award

Media Work / Toyama + EDP graphic works Co.,Ltd. / Tokyo

MORI SHUSUI MUSEUM OF ART

Mori Shusui Museum of Art

Craft / Art Direction - Single or Series

OS_DE17253M

2017 Design Merit Award

Mother Design / New York + Mother / New York

AIGA

AIGA

Motion Graphics / Series

OS_DE17234M

2017 Design Merit Award

The Nine / Shanghai

Amnesty International

Prison of the Head

Motion Graphics / Series

OS_DE17235M

2017 Design Merit Award

BBDO / New York

Lowe's

Made In A Minute

Innovation in Design / Digital Design

OS_DE17286M

2017 Design Merit Award

Creators Group MAC / Tokyo

kozo Co.,Ltd.

scrubbing brush

Craft / Illustration - Single or Series

OS_DE17254M

2017 Design Merit Award

DDB / Dubai

UN Women

Finding Her

Craft / Illustration - Single or Series

OS_DE17255M

2017 Design Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."

Craft / Illustration - Single or Series

OS_DE17256M

2017 Design Merit Award

Design Army / Washington D.C.

Harper Macaw

THE (VERY) POLITICAL COLLECTION

Craft / Illustration - Single or Series

OS_DE17257M

2017 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Ambev - Guaraná Antarctica

Maues Posters

Craft / Illustration - Single or Series

OS_DE17258M

2017 Design Merit Award

Leo Burnett Group Manila / Makati City

WWF Philippines Inc.

WWF Iceberg Poster Campaign

Craft / Illustration - Single or Series

OS_DE17259M

2017 Design Merit Award

JiroMiharu / Tokyo + monopo.inc / Tokyo + AOI Pro. Inc. / Tokyo

Takebe Lab

Little Future –Possibility of generative medicine-

Craft / Illustration - Single or Series

OS_DE17260M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

One Flew Over the Cuckoo's Nest

Craft / Illustration - Single or Series

OS_DE17261M

2017 Design Merit Award

Ogilvy Group Thailand / Bangkok

Papawin Co., Ltd.

Artquarium

Craft / Illustration - Single or Series

OS_DE17262M

2017 Design Merit Award

Ogilvy / New York

IBM

Art with Watson

Craft / Illustration - Single or Series

OS_DE17263M

2017 Design Merit Award

Vans / Cypress

Vans

The Story of Vans

Craft / Illustration - Single or Series

OS_DE17264M

2017 Design Merit Award

AlmapBBDO / São Paulo

Audi

Curves

Typography / Static

OS_DE17131M

2017 Design Merit Award

Design Army / Washington D.C.

Maryland Institute College Of Art

Commotion Issue 2

Typography / Static

OS_DE17132M

2017 Design Merit Award

Design Army / Washington D.C.

Maryland Institute College Of Art

Commotion Issue 3

Typography / Static

OS_DE17133M

2017 Design Merit Award

Peace Graphics / Nagoya

Nagoya University of Arts

Nagoya University of Arts Graduation Exhibition

Typography / Static

OS_DE17134M

2017 Design Merit Award

Toppan Printing Co.,Ltd. / Tokyo

OTSUKA PHARMACEUTICAL CO., LTD.

Connect Pen & Notebook

Typography / Static

OS_DE17135M

2017 Design Merit Award

H55 / Singapore

Ang Song Nian

Hanging Heavy On My Eyes

Editorial / Book Cover Design

OS_DE17122M

2017 Design Merit Award

22squared / Atlanta, Tampa

Interface

The Unlikely Hero

Motion Graphics / Single

OS_DE17232M

2017 Design Merit Award

Sid Lee / Toronto

Fuel Transport

Fuel Transport

Motion Graphics / Single

OS_DE17233M

2017 Design Merit Award

Underline Studio / Toronto

Underline Studio

Martyrs Newspaper – El Salvador

Editorial / Newspaper Design

OS_DE17128M

2017 Design Merit Award

Minmin Qu&Qian Jiang / Nanjing

phoenix fine arts publishing.ltd

branding

Editorial / Book Layout Design

OS_DE17123M

2017 Design Merit Award

Han Qing Tang Design CO., LTD. / Nanjing

China architecture&building press

Li Detach He Attach

Editorial / Book Layout Design

OS_DE17124M

2017 Design Merit Award

Regan Arts / New York

Regan Arts

The Godfather Notebook

Editorial / Book Layout Design

OS_DE17125M

2017 Design Merit Award

T-Change Design Co.,Ltd / Nanjing

Suzhou Taohuawu Woodblock Year Prints Society

Sixty Years of Taohuawu New Year Prints

Editorial / Book Layout Design

OS_DE17126M

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