The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

AIGA Agency: Mother Design / New York + Mother / New York Client: AIGA Category: Motion Graphics / Series
Prison of the Head Agency: The Nine / Shanghai Client: Amnesty International Category: Motion Graphics / Series
Words of Welcome Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam Client: Verein für Berliner Stadtmission Category: Packaging / Specialty
THE (VERY) POLITICAL COLLECTION Agency: Design Army / Washington D.C. Client: Harper Macaw Category: Packaging / Specialty
HONOUR Skin, Shave, and Coffee Essentials Agency: KNOCK, inc. / Minneapolis Client: HONOUR Essentials Category: Packaging / Specialty
Ageing Wine Bottles Agency: Kolle Rebbe GmbH / Hamburg Client: Weingut Knipser Category: Packaging / Specialty
Cloudy Tea Agency: LinShaobin Design / Shantou Client: Runyuanchang Category: Packaging / Specialty
The Flag Refill Agency: McCann / Bogota Client: Country Brand Colombia Category: Packaging / Specialty
The Daily Catch Agency: Serviceplan / Munich Client: METRO Category: Packaging / Specialty
A rice package in koi shape. Agency: Wain / Beijing Client: Suyuan Food Group Category: Packaging / Specialty
vitaminwater Brand Reimagination Agency: COLLINS / New York Client: vitaminwater Category: Branding / Rebranding
Pina_ Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Pinacoteca do Estado de São Paulo Category: Branding / Rebranding
Kappa Sushi Rebranding Agency: HAKUHODO INC. / TOKYO Client: Kappa Create Co., Ltd. Category: Branding / Rebranding
Peace Corps Rebranding Agency: Ogilvy Washington / Washington, DC Client: United States Peace Corps Category: Branding / Rebranding
Pandora Rebrand: The Color of Music Agency: Pandora (in-house) / Oakland Client: Pandora (in-house) Category: Branding / Rebranding
DALI-NOH: Dali back from the beyond Agency: DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama Client: Salvador Dali exhibition Category: Immersive / Environmental / Indoor Spaces
Level Kids Agency: FITCH / London Client: Chalhoub Group Category: Immersive / Environmental / Indoor Spaces
Innocence Canada Installation Agency: KBS Canada / Toronto Client: Innocence Canada Category: Immersive / Environmental / Indoor Spaces
Salesforce West Lobby Pixelscape Agency: Salesforce / San Francisco + Obscura / San Francisco Client: Salesforce Category: Immersive / Environmental / Indoor Spaces
Photography Interpretive Gallery Agency: Second Story, part of SapientRazorfish / Portland Client: San Francisco Museum of Modern Art Category: Immersive / Environmental / Indoor Spaces
Stella Artois hosts Le Savoir Agency: Sid Lee / New York Client: Stella Artois Category: Immersive / Environmental / Indoor Spaces
GAYNZ Agency: TBWA\ / Melbourne Client: ANZ Category: Immersive / Environmental / Indoor Spaces
Originals Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt Client: McDonald's Category: Immersive / Environmental / Indoor Spaces
Vitality Room Agency: thjnk ag / Hamburg Client: Swissôtel Hotels & Resorts Category: Immersive / Environmental / Indoor Spaces
1903 | A Harley-Davidson Café Agency: Zulu Alpha Kilo / Toronto Client: Harley-Davidson Category: Immersive / Environmental / Indoor Spaces
scrubbing brush Agency: Creators Group MAC / Tokyo Client: kozo Co.,Ltd. Category: Craft / Illustration - Single or Series
Finding Her Agency: DDB / Dubai Client: UN Women Category: Craft / Illustration - Single or Series
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku." Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Illustration - Single or Series
THE (VERY) POLITICAL COLLECTION Agency: Design Army / Washington D.C. Client: Harper Macaw Category: Craft / Illustration - Single or Series
Maues Posters Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Ambev - Guaraná Antarctica Category: Craft / Illustration - Single or Series
WWF Iceberg Poster Campaign Agency: Leo Burnett Manila / Makati City Client: WWF Philippines Inc. Category: Craft / Illustration - Single or Series
Little Future –Possibility of generative medicine- Agency: JiroMiharu / Tokyo + monopo.inc / Tokyo + AOI Pro. Inc. / Tokyo Client: Takebe Lab Category: Craft / Illustration - Single or Series
One Flew Over the Cuckoo's Nest Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Craft / Illustration - Single or Series
Artquarium Agency: Ogilvy Group Thailand / Bangkok Client: Papawin Co., Ltd. Category: Craft / Illustration - Single or Series
Art with Watson Agency: Ogilvy / New York Client: IBM Category: Craft / Illustration - Single or Series
The Story of Vans Agency: Vans / Cypress Client: Vans Category: Craft / Illustration - Single or Series
Nike Unlimited Stadium Agency: BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Immersive / Environmental / Outdoor Spaces
Highway Robbery Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York Client: Volvo Category: Immersive / Environmental / Outdoor Spaces
Unexpected Courts Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro Client: Akzo Nobel Category: Immersive / Environmental / Outdoor Spaces
A musical corporate font Agency: Scholz & Friends / Berlin + Atelier Dreibholz / Vienna Client: Berliner Philharmonie Category: Typography / Typeface Design
Edible Chocolate Posters Agency: Baldwin& / Raleigh Client: Videri Chocolate Factory Category: Promotional / Posters - Single
Fresh Kiss Agency: GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore Client: Ferrero Category: Promotional / Posters - Single
Haze! Agency: H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha Client: China haze theme Poster Contest Category: Promotional / Posters - Single
Cloud Nine Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Glengarry Glen Ross Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
The Killer Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Grapes of Wrath Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
East of Eden Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Death of a Salesman Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Giving Tuesday Agency: Red Peak / New York Client: ideo.org Category: Promotional / Posters - Single

2017 Design Merit Award

Mother Design / New York + Mother / New York

AIGA

AIGA

Motion Graphics / Series

OS_DE17234M

2017 Design Merit Award

The Nine / Shanghai

Amnesty International

Prison of the Head

Motion Graphics / Series

OS_DE17235M

2017 Design Merit Award

DDB Group Germany / Berlin + MediaMonks / Amsterdam

Verein für Berliner Stadtmission

Words of Welcome

Packaging / Specialty

OS_DE17181M

2017 Design Merit Award

Design Army / Washington D.C.

Harper Macaw

THE (VERY) POLITICAL COLLECTION

Packaging / Specialty

OS_DE17182M

2017 Design Merit Award

KNOCK, inc. / Minneapolis

HONOUR Essentials

HONOUR Skin, Shave, and Coffee Essentials

Packaging / Specialty

OS_DE17183M

2017 Design Merit Award

Kolle Rebbe GmbH / Hamburg

Weingut Knipser

Ageing Wine Bottles

Packaging / Specialty

OS_DE17184M

2017 Design Merit Award

LinShaobin Design / Shantou

Runyuanchang

Cloudy Tea

Packaging / Specialty

OS_DE17185M

2017 Design Merit Award

McCann / Bogota

Country Brand Colombia

The Flag Refill

Packaging / Specialty

OS_DE17186M

2017 Design Merit Award

Serviceplan / Munich

METRO

The Daily Catch

Packaging / Specialty

OS_DE17187M

2017 Design Merit Award

Wain / Beijing

Suyuan Food Group

A rice package in koi shape.

Packaging / Specialty

OS_DE17188M

2017 Design Merit Award

COLLINS / New York

vitaminwater

vitaminwater Brand Reimagination

Branding / Rebranding

OS_DE17112M

2017 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Pinacoteca do Estado de São Paulo

Pina_

Branding / Rebranding

OS_DE17113M

2017 Design Merit Award

HAKUHODO INC. / TOKYO

Kappa Create Co., Ltd.

Kappa Sushi Rebranding

Branding / Rebranding

OS_DE17114M

2017 Design Merit Award

Ogilvy Washington / Washington, DC

United States Peace Corps

Peace Corps Rebranding

Branding / Rebranding

OS_DE17115M

2017 Design Merit Award

Pandora (in-house) / Oakland

Pandora (in-house)

Pandora Rebrand: The Color of Music

Branding / Rebranding

OS_DE17116M

2017 Design Merit Award

DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama

Salvador Dali exhibition

DALI-NOH: Dali back from the beyond

Immersive / Environmental / Indoor Spaces

OS_DE17217M

2017 Design Merit Award

FITCH / London

Chalhoub Group

Level Kids

Immersive / Environmental / Indoor Spaces

OS_DE17218M

2017 Design Merit Award

KBS Canada / Toronto

Innocence Canada

Innocence Canada Installation

Immersive / Environmental / Indoor Spaces

OS_DE17219M

2017 Design Merit Award

Salesforce / San Francisco + Obscura / San Francisco

Salesforce

Salesforce West Lobby Pixelscape

Immersive / Environmental / Indoor Spaces

OS_DE17220M

2017 Design Merit Award

Second Story, part of SapientRazorfish / Portland

San Francisco Museum of Modern Art

Photography Interpretive Gallery

Immersive / Environmental / Indoor Spaces

OS_DE17221M

2017 Design Merit Award

Sid Lee / New York

Stella Artois

Stella Artois hosts Le Savoir

Immersive / Environmental / Indoor Spaces

OS_DE17222M

2017 Design Merit Award

TBWA\ / Melbourne

ANZ

GAYNZ

Immersive / Environmental / Indoor Spaces

OS_DE17223M

2017 Design Merit Award

TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt

McDonald's

Originals

Immersive / Environmental / Indoor Spaces

OS_DE17224M

2017 Design Merit Award

thjnk ag / Hamburg

Swissôtel Hotels & Resorts

Vitality Room

Immersive / Environmental / Indoor Spaces

OS_DE17225M

2017 Design Merit Award

Zulu Alpha Kilo / Toronto

Harley-Davidson

1903 | A Harley-Davidson Café

Immersive / Environmental / Indoor Spaces

OS_DE17226M

2017 Design Merit Award

Creators Group MAC / Tokyo

kozo Co.,Ltd.

scrubbing brush

Craft / Illustration - Single or Series

OS_DE17254M

2017 Design Merit Award

DDB / Dubai

UN Women

Finding Her

Craft / Illustration - Single or Series

OS_DE17255M

2017 Design Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."

Craft / Illustration - Single or Series

OS_DE17256M

2017 Design Merit Award

Design Army / Washington D.C.

Harper Macaw

THE (VERY) POLITICAL COLLECTION

Craft / Illustration - Single or Series

OS_DE17257M

2017 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Ambev - Guaraná Antarctica

Maues Posters

Craft / Illustration - Single or Series

OS_DE17258M

2017 Design Merit Award

Leo Burnett Manila / Makati City

WWF Philippines Inc.

WWF Iceberg Poster Campaign

Craft / Illustration - Single or Series

OS_DE17259M

2017 Design Merit Award

JiroMiharu / Tokyo + monopo.inc / Tokyo + AOI Pro. Inc. / Tokyo

Takebe Lab

Little Future –Possibility of generative medicine-

Craft / Illustration - Single or Series

OS_DE17260M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

One Flew Over the Cuckoo's Nest

Craft / Illustration - Single or Series

OS_DE17261M

2017 Design Merit Award

Ogilvy Group Thailand / Bangkok

Papawin Co., Ltd.

Artquarium

Craft / Illustration - Single or Series

OS_DE17262M

2017 Design Merit Award

Ogilvy / New York

IBM

Art with Watson

Craft / Illustration - Single or Series

OS_DE17263M

2017 Design Merit Award

Vans / Cypress

Vans

The Story of Vans

Craft / Illustration - Single or Series

OS_DE17264M

2017 Design Merit Award

BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Immersive / Environmental / Outdoor Spaces

OS_DE17227M

2017 Design Merit Award

Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York

Volvo

Highway Robbery

Immersive / Environmental / Outdoor Spaces

OS_DE17228M

2017 Design Merit Award

NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro

Akzo Nobel

Unexpected Courts

Immersive / Environmental / Outdoor Spaces

OS_DE17229M

2017 Design Merit Award

Scholz & Friends / Berlin + Atelier Dreibholz / Vienna

Berliner Philharmonie

A musical corporate font

Typography / Typeface Design

OS_DE17130M

2017 Design Merit Award

Baldwin& / Raleigh

Videri Chocolate Factory

Edible Chocolate Posters

Promotional / Posters - Single

OS_DE17137M

2017 Design Merit Award

GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore

Ferrero

Fresh Kiss

Promotional / Posters - Single

OS_DE17138M

2017 Design Merit Award

H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha

China haze theme Poster Contest

Haze!

Promotional / Posters - Single

OS_DE17139M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Cloud Nine

Promotional / Posters - Single

OS_DE17140M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Glengarry Glen Ross

Promotional / Posters - Single

OS_DE17141M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

The Killer

Promotional / Posters - Single

OS_DE17142M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Grapes of Wrath

Promotional / Posters - Single

OS_DE17143M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

East of Eden

Promotional / Posters - Single

OS_DE17144M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Death of a Salesman

Promotional / Posters - Single

OS_DE17145M

2017 Design Merit Award

Red Peak / New York

ideo.org

Giving Tuesday

Promotional / Posters - Single

OS_DE17146M

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