The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
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Award
Agency
Client
Title
Category
Annual ID

The Refugee Nation
Agency: Ogilvy / New York
Client: Amnesty International Category: Branding / Logo


Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Branding / Collateral Item - Single


Honda. Great Journey.
Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + PEN. Inc. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co., Ltd. Category: Branding / Brand Books / Identity Guidelines


Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Motion Graphics / Single


Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Motion Graphics / Single


Eight: Business Cards
Agency: Mori Inc. / Tokyo + Drill / Tokyo + DELTRO INC. / Tokyo + morimori co. ltd. / Tokyo
Client: Sansan, Inc. Category: Motion Graphics / Single


NEW ANGLE, NEW WORLD.
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo
Client: NIHON UNIVERSITY COLLEGE OF ART Category: Motion Graphics / Single


The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Branding / Brand Installations


Still Life
Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo
Client: The END ALS Association Category: Branding / Brand Installations


Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO drive / Tokyo + WOW / Tokyo
Client: Amazon Japan G.K. Category: Branding / Brand Installations


Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Jack Morton / Singapore + Birdman / Tokyo
Client: Nike Category: Branding / Brand Installations


The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Agency: CJ WORX / BANGKOK
Client: AP THAILAND Category: Branding / Brand Installations


Tribeca Film ReActor
Agency: J. Walter Thompson / New York + Current Studios / New York
Client: Tribeca Film Institute Category: Branding / Brand Installations


#Paintback
Agency: Heimat Werbeagentur GmbH / Berlin
Client: Legacy Category: Immersive / Environmental / Outdoor Spaces


#BeTheirEyes
Agency: Cheil / Hong Kong
Client: Samsung Category: Immersive / Environmental / Outdoor Spaces


Playnasium
Agency: McCann / Melbourne
Client: YMCA Category: Immersive / Environmental / Outdoor Spaces


HRC 2016 Annual Report
Agency: Design Army / Washington D.C.
Client: HUMAN RIGHTS CAMPAIGN Category: Branding / Annual Reports & Corporate Sustainability Reports


XX
Agency: Xiao Mage & Cheng Zi / Beijing
Client: China Architecture & Building Press Category: Editorial / Book Layout Design


Macunaíma
Agency: Casa Rex / São Paulo
Client: Ateliê Editorial Category: Editorial / Book Layout Design


THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Editorial / Book Layout Design


Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO Category: Digital / Game Design


VR Power Trainer
Agency: R/GA / Buenos Aires
Client: PowerChair Football Argentina Category: Digital / Game Design


Edible Six Pack Rings
Agency: We Believers / New York
Client: Saltwater Brewery Category: Packaging / Mass-market


Edible Six Pack Rings
Agency: We Believers / New York
Client: Saltwater Brewery Category: Packaging / Mass-market


Making Sense of Dyslexia
Agency: Impact BBDO / Dubai
Client: Sydlexia Category: Promotional / Posters - Series


Steppenwolf Series I
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Series


BIHAKU WATANABE CO., LTD.
Agency: AD&D / Tokyo
Client: BIHAKU WATANABE CO., LTD. Category: Promotional / Posters - Series


The Study of Human Being
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council Category: Promotional / Posters - Series


Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Promotional / Posters - Series


face
Agency: Hakuhodo Inc. / Tokyo
Client: Comexposium Japan K.K. Category: Promotional / Posters - Series


NEW ANGLE, NEW WORLD.
Agency: DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + amana inc. / Tokyo
Client: NIHON UNIVERSITY COLLEGE OF ART Category: Promotional / Posters - Series


Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Promotional / Posters - Series


Poverty Line Prices
Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco
Client: Tipping Point Community Category: Promotional / Posters - Series


Anamorphose
Agency: DigitasLBi France / Paris
Client: Ruinart Category: Innovation in Design / Motion Graphics


Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Packaging / Specialty


Latest news from Turkey
Agency: Leo Burnett Germany / Frankfurt
Client: Reporters Without Borders Category: Packaging / Specialty


Marked by Bravery
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Soweto Gold Category: Packaging / Specialty


Poverty Line Prices
Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco
Client: Tipping Point Community Category: Typography / Static


Soweto Gold '76
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Soweto Gold Category: Typography / Static


Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Data Visualization / Dynamic


The Study of Human Being
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Series


Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Craft / Art Direction - Single or Series


THE EYE BALL
Agency: Design Army / Washington D.C.
Client: Georgetown Optician Category: Craft / Art Direction - Single or Series


100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE
Agency: Q / Tokyo + grandpa / Tokyo + BOAT / Tokyo
Client: ISSEY MIYAKE INC. Category: Craft / Art Direction - Single or Series


Of Mice and Men
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single


Ghost in the Machine
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single


Award:
2017 Design Gold Pencil
Agency:
Ogilvy / New York
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Branding / Logo
Annual ID:
OS_DE17001G

Award:
2017 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE17004B

Award:
2017 Design Bronze Pencil
Agency:
COLLINS / New York
Client:
COLLINS
Title:
Kernit Display
Category:
Typography / Typeface Design
Annual ID:
OS_DE17019B

Award:
2017 Design Bronze Pencil
Agency:
Mori Inc. / Tokyo + DENTSU INC. / Tokyo + PEN. Inc. / Tokyo + Creative Power Unit / Tokyo
Client:
Honda Motor Co., Ltd.
Title:
Honda. Great Journey.
Category:
Branding / Brand Books / Identity Guidelines
Annual ID:
OS_DE17005B

Award:
2017 Design Gold Pencil
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year In Search 2016
Category:
Motion Graphics / Single
Annual ID:
OS_DE17058G

Award:
2017 Design Gold Pencil
Agency:
DDB / New York
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Motion Graphics / Single
Annual ID:
OS_DE17059G

Award:
2017 Design Silver Pencil
Agency:
Mori Inc. / Tokyo + Drill / Tokyo + DELTRO INC. / Tokyo + morimori co. ltd. / Tokyo
Client:
Sansan, Inc.
Title:
Eight: Business Cards
Category:
Motion Graphics / Single
Annual ID:
OS_DE17060S

Award:
2017 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo
Client:
NIHON UNIVERSITY COLLEGE OF ART
Title:
NEW ANGLE, NEW WORLD.
Category:
Motion Graphics / Single
Annual ID:
OS_DE17061B

Award:
2017 Design Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Branding / Brand Installations
Annual ID:
OS_DE17008G

Award:
2017 Design Silver Pencil
Agency:
McCann / Melbourne
Client:
YMCA
Title:
Playnasium
Category:
Branding / Brand Installations
Annual ID:
OS_DE17009S

Award:
2017 Design Silver Pencil
Agency:
McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo
Client:
The END ALS Association
Title:
Still Life
Category:
Branding / Brand Installations
Annual ID:
OS_DE17010S

Award:
2017 Design Silver Pencil
Agency:
McCann / Tokyo + TYO drive / Tokyo + WOW / Tokyo
Client:
Amazon Japan G.K.
Title:
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Category:
Branding / Brand Installations
Annual ID:
OS_DE17011S

Award:
2017 Design Bronze Pencil
Agency:
BBH / Singapore + Party / NY + Jack Morton / Singapore + Birdman / Tokyo
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Branding / Brand Installations
Annual ID:
OS_DE17012B

Award:
2017 Design Bronze Pencil
Agency:
CJ WORX / BANGKOK
Client:
AP THAILAND
Title:
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Category:
Branding / Brand Installations
Annual ID:
OS_DE17013B

Award:
2017 Design Bronze Pencil
Agency:
J. Walter Thompson / New York + Current Studios / New York
Client:
Tribeca Film Institute
Title:
Tribeca Film ReActor
Category:
Branding / Brand Installations
Annual ID:
OS_DE17014B

Award:
2017 Design Silver Pencil
Agency:
Heimat Werbeagentur GmbH / Berlin
Client:
Legacy
Title:
#Paintback
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17055S

Award:
2017 Design Bronze Pencil
Agency:
Cheil / Hong Kong
Client:
Samsung
Title:
#BeTheirEyes
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17056B

Award:
2017 Design Bronze Pencil
Agency:
McCann / Melbourne
Client:
YMCA
Title:
Playnasium
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17057B

Award:
2017 Design Bronze Pencil
Agency:
Design Army / Washington D.C.
Client:
HUMAN RIGHTS CAMPAIGN
Title:
HRC 2016 Annual Report
Category:
Branding / Annual Reports & Corporate Sustainability Reports
Annual ID:
OS_DE17006B

Award:
2017 Design Gold Pencil
Agency:
Xiao Mage & Cheng Zi / Beijing
Client:
China Architecture & Building Press
Title:
XX
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17015G

Award:
2017 Design Bronze Pencil
Agency:
Casa Rex / São Paulo
Client:
Ateliê Editorial
Title:
Macunaíma
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17016B

Award:
2017 Design Bronze Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17017B

Award:
2017 Design Silver Pencil
Agency:
Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client:
HBO
Title:
Into HBO
Category:
Digital / Game Design
Annual ID:
OS_DE17048S

Award:
2017 Design Bronze Pencil
Agency:
R/GA / Buenos Aires
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Digital / Game Design
Annual ID:
OS_DE17049B

Award:
2017 Design Gold Pencil
Agency:
We Believers / New York
Client:
Saltwater Brewery
Title:
Edible Six Pack Rings
Category:
Packaging / Mass-market
Annual ID:
OS_DE17042G

Award:
2017 Design Green
Agency:
We Believers / New York
Client:
Saltwater Brewery
Title:
Edible Six Pack Rings
Category:
Packaging / Mass-market
Annual ID:
OS_DE17042G

Award:
2017 Design Gold Pencil
Agency:
Impact BBDO / Dubai
Client:
Sydlexia
Title:
Making Sense of Dyslexia
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17028G

Award:
2017 Design Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Steppenwolf Series I
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17029G

Award:
2017 Design Silver Pencil
Agency:
AD&D / Tokyo
Client:
BIHAKU WATANABE CO., LTD.
Title:
BIHAKU WATANABE CO., LTD.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17030S

Award:
2017 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17031S

Award:
2017 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17032S

Award:
2017 Design Silver Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Comexposium Japan K.K.
Title:
face
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17033S

Award:
2017 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + amana inc. / Tokyo
Client:
NIHON UNIVERSITY COLLEGE OF ART
Title:
NEW ANGLE, NEW WORLD.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17034B

Award:
2017 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17035B

Award:
2017 Design Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco
Client:
Tipping Point Community
Title:
Poverty Line Prices
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17036B

Award:
2017 Design Bronze Pencil
Agency:
DigitasLBi France / Paris
Client:
Ruinart
Title:
Anamorphose
Category:
Innovation in Design / Motion Graphics
Annual ID:
OS_DE17091B

Award:
2017 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Packaging / Specialty
Annual ID:
OS_DE17043G

Award:
2017 Design Silver Pencil
Agency:
Leo Burnett Germany / Frankfurt
Client:
Reporters Without Borders
Title:
Latest news from Turkey
Category:
Packaging / Specialty
Annual ID:
OS_DE17044S

Award:
2017 Design Bronze Pencil
Agency:
OpenCo - The Open Collaboration / Johannesburg
Client:
Soweto Gold
Title:
Marked by Bravery
Category:
Packaging / Specialty
Annual ID:
OS_DE17045B

Award:
2017 Design Gold Pencil
Agency:
Impact BBDO / Dubai
Client:
Sydlexia
Title:
Making Sense of Dyslexia
Category:
Typography / Static
Annual ID:
OS_DE17020G

Award:
2017 Design Gold Pencil
Agency:
Impact BBDO / Dubai
Client:
Law Andak Dam
Title:
Kol Nokta Btefrek
Category:
Typography / Static
Annual ID:
OS_DE17021G

Award:
2017 Design Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco
Client:
Tipping Point Community
Title:
Poverty Line Prices
Category:
Typography / Static
Annual ID:
OS_DE17022B

Award:
2017 Design Bronze Pencil
Agency:
OpenCo - The Open Collaboration / Johannesburg
Client:
Soweto Gold
Title:
Soweto Gold '76
Category:
Typography / Static
Annual ID:
OS_DE17023B

Award:
2017 Design Silver Pencil
Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE17046S

Award:
2017 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17065G

Award:
2017 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17066S

Award:
2017 Design Bronze Pencil
Agency:
Design Army / Washington D.C.
Client:
Georgetown Optician
Title:
THE EYE BALL
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17067B

Award:
2017 Design Bronze Pencil
Agency:
Q / Tokyo + grandpa / Tokyo + BOAT / Tokyo
Client:
ISSEY MIYAKE INC.
Title:
100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17068B

Award:
2017 Design Silver Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Of Mice and Men
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17025S
