The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

TravelClick Hotel Room Booking Engine Agency: DigitasLBi / New York Client: TravelClick Category: Craft / Information Architecture
MUSEUM IN THE CLOUD Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo Client: All Nippon Airways Category: Craft / Information Architecture
Typevoice Agency: Ogilvy / New York Client: Webby Awards Category: Web / Utility
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Web / Utility
airforce.com Agency: GSD&M / Austin + MediaMonks / New York Client: United States Air Force Category: Craft / Interface Design
Mixtape Of You Agency: No Fixed Address / Toronto Client: Boom 97.3 Category: Craft / Interface Design
Magic Words - The Unwritten Stories Agency: AlmapBBDO / São Paulo Client: HP Category: Cross-Channel / Digital / Physical Cross-Channel
French food delivery Agency: BETC / Paris + BETC Digital / Paris Client: Air France Category: Cross-Channel / Digital / Physical Cross-Channel
The Most Wonderful Ornament Agency: McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York Client: United States Postal Service Category: Cross-Channel / Digital / Physical Cross-Channel
Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved Agency: Pet Gorilla / Los Angeles + Nest / Palo Alto Client: Nest Category: Cross-Channel / Digital / Physical Cross-Channel
AMATEUR REPLAY Agency: Ogilvy & Mather / Singapore Client: ALLIANZ Category: Cross-Channel / Digital / Physical Cross-Channel
Hidden Dangers Agency: Deutsch / New York Client: WATERisLIFE Category: Cross-Channel / Digital Cross-Channel
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Cross-Channel / Digital Cross-Channel
PERSONAL INNOVATION ACT Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO Client: SOFTBANK CORP. Category: Cross-Channel / Digital Cross-Channel
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Cross-Channel / Digital Cross-Channel
Change Perspective Agency: Narrative_ / New York + House of Narrative_ / New York Client: VISA Rushcard Category: Innovation in UX / UI / Single Channel
GLICODE Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO Client: Ezaki Glico Company, Limited Category: Mobile / User Experience
airforce.com Agency: GSD&M / Austin + MediaMonks / New York Client: United States Air Force Category: Mobile / User Experience
ANTIdiaRy Agency: R/GA / New York Client: Samsung Category: Mobile / User Experience
Through the Dark Agency: R/GA / Sydney Client: Google Category: Mobile / User Experience
Virgin America's New App Agency: Work & Co / Brooklyn Client: Virgin America Category: Mobile / User Experience
ANZ Banker Desktop Agency: Isobar / Australia Client: ANZ Category: Web / User Experience
Navigating Responsibly Agency: Spring/Summer / Copenhagen Client: Danish shipowners’ Association Category: Web / User Experience
Dr. Oetker Baking App Agency: BBDO GmbH / Duesseldorf Client: Dr. August Oetker Nahrungsmittel KG Category: Mobile / Utility
Concepcion Agency: Leo Burnett Colombia / Bogota Client: Davivienda Category: Mobile / Utility
Apple Watch Nike+ Agency: R/GA / Portland Client: Nike Category: Mobile / Utility

2017 UX / UI Merit Award

DigitasLBi / New York

TravelClick

TravelClick Hotel Room Booking Engine

Craft / Information Architecture

OS_UX17044M

2017 UX / UI Merit Award

ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo

All Nippon Airways

MUSEUM IN THE CLOUD

Craft / Information Architecture

OS_UX17045M

2017 UX / UI Merit Award

Ogilvy / New York

Webby Awards

Typevoice

Web / Utility

OS_UX17021M

2017 UX / UI Merit Award

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

Web / Utility

OS_UX17022M

2017 UX / UI Merit Award

GSD&M / Austin + MediaMonks / New York

United States Air Force

airforce.com

Craft / Interface Design

OS_UX17042M

2017 UX / UI Merit Award

No Fixed Address / Toronto

Boom 97.3

Mixtape Of You

Craft / Interface Design

OS_UX17043M

2017 UX / UI Merit Award

AlmapBBDO / São Paulo

HP

Magic Words - The Unwritten Stories

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17037M

2017 UX / UI Merit Award

BETC / Paris + BETC Digital / Paris

Air France

French food delivery

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17038M

2017 UX / UI Merit Award

McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York

United States Postal Service

The Most Wonderful Ornament

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17039M

2017 UX / UI Merit Award

Pet Gorilla / Los Angeles + Nest / Palo Alto

Nest

Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17040M

2017 UX / UI Merit Award

Ogilvy & Mather / Singapore

ALLIANZ

AMATEUR REPLAY

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17041M

2017 UX / UI Merit Award

Deutsch / New York

WATERisLIFE

Hidden Dangers

Cross-Channel / Digital Cross-Channel

OS_UX17033M

2017 UX / UI Merit Award

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Cross-Channel / Digital Cross-Channel

OS_UX17034M

2017 UX / UI Merit Award

SIX INC. / TOKYO + HAKUHODO INC. / TOKYO

SOFTBANK CORP.

PERSONAL INNOVATION ACT

Cross-Channel / Digital Cross-Channel

OS_UX17035M

2017 UX / UI Merit Award

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

Cross-Channel / Digital Cross-Channel

OS_UX17036M

2017 UX / UI Merit Award

Narrative_ / New York + House of Narrative_ / New York

VISA Rushcard

Change Perspective

Innovation in UX / UI / Single Channel

OS_UX17046M

2017 UX / UI Merit Award

DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO

Ezaki Glico Company, Limited

GLICODE

Mobile / User Experience

OS_UX17028M

2017 UX / UI Merit Award

GSD&M / Austin + MediaMonks / New York

United States Air Force

airforce.com

Mobile / User Experience

OS_UX17029M

2017 UX / UI Merit Award

R/GA / New York

Samsung

ANTIdiaRy

Mobile / User Experience

OS_UX17030M

2017 UX / UI Merit Award

R/GA / Sydney

Google

Through the Dark

Mobile / User Experience

OS_UX17031M

2017 UX / UI Merit Award

Work & Co / Brooklyn

Virgin America

Virgin America's New App

Mobile / User Experience

OS_UX17032M

2017 UX / UI Merit Award

Isobar / Australia

ANZ

ANZ Banker Desktop

Web / User Experience

OS_UX17023M

2017 UX / UI Merit Award

Spring/Summer / Copenhagen

Danish shipowners’ Association

Navigating Responsibly

Web / User Experience

OS_UX17024M

2017 UX / UI Merit Award

BBDO GmbH / Duesseldorf

Dr. August Oetker Nahrungsmittel KG

Dr. Oetker Baking App

Mobile / Utility

OS_UX17025M

2017 UX / UI Merit Award

Leo Burnett Colombia / Bogota

Davivienda

Concepcion

Mobile / Utility

OS_UX17026M

2017 UX / UI Merit Award

R/GA / Portland

Nike

Apple Watch Nike+

Mobile / Utility

OS_UX17027M

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