The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

TravelClick Hotel Room Booking Engine Agency: DigitasLBi / New York Client: TravelClick Category: Craft / Information Architecture
MUSEUM IN THE CLOUD Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo Client: All Nippon Airways Category: Craft / Information Architecture
Dr. Oetker Baking App Agency: BBDO GmbH / Duesseldorf Client: Dr. August Oetker Nahrungsmittel KG Category: Mobile / Utility
Concepcion Agency: Leo Burnett Colombia / Bogota Client: Davivienda Category: Mobile / Utility
Apple Watch Nike+ Agency: R/GA / Portland Client: Nike Category: Mobile / Utility
GLICODE Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO Client: Ezaki Glico Company, Limited Category: Mobile / User Experience
airforce.com Agency: GSD&M / Austin Client: United States Air Force Category: Mobile / User Experience
ANTIdiaRy Agency: R/GA / New York Client: Samsung Category: Mobile / User Experience
Through the Dark Agency: R/GA / Sydney Client: Google Category: Mobile / User Experience
Virgin America's New App Agency: Work & Co / Brooklyn Client: Virgin America Category: Mobile / User Experience
Typevoice Agency: Ogilvy / New York Client: Webby Awards Category: Web / Utility
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Web / Utility
Change Perspective Agency: Narrative_ / New York + House of Narrative_ / New York Client: VISA Rushcard Category: Innovation in UX / UI / Single Channel
Magic Words - The Unwritten Stories Agency: AlmapBBDO / São Paulo Client: HP Category: Cross-Channel / Digital / Physical Cross-Channel
French food delivery Agency: BETC / Paris + BETC Digital / Paris Client: Air France Category: Cross-Channel / Digital / Physical Cross-Channel
The Most Wonderful Ornament Agency: McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York Client: United States Postal Service Category: Cross-Channel / Digital / Physical Cross-Channel
Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved Agency: Pet Gorilla / Los Angeles + Nest / Palo Alto Client: Nest Category: Cross-Channel / Digital / Physical Cross-Channel
AMATEUR REPLAY Agency: Ogilvy & Mather / Singapore Client: ALLIANZ Category: Cross-Channel / Digital / Physical Cross-Channel
ANZ Banker Desktop Agency: Isobar / Australia Client: ANZ Category: Web / User Experience
Navigating Responsibly Agency: Spring/Summer / Copenhagen Client: Danish shipowners’ Association Category: Web / User Experience
Hidden Dangers Agency: Deutsch / New York Client: WATERisLIFE Category: Cross-Channel / Digital Cross-Channel
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Cross-Channel / Digital Cross-Channel
PERSONAL INNOVATION ACT Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO Client: SOFTBANK CORP. Category: Cross-Channel / Digital Cross-Channel
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Cross-Channel / Digital Cross-Channel
airforce.com Agency: GSD&M / Austin Client: United States Air Force Category: Craft / Interface Design
Mixtape Of You Agency: No Fixed Address / Toronto Client: Boom 97.3 Category: Craft / Interface Design

2017 UX / UI Merit Award

DigitasLBi / New York

TravelClick

TravelClick Hotel Room Booking Engine

Craft / Information Architecture

OS_UX17044M

2017 UX / UI Merit Award

ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo

All Nippon Airways

MUSEUM IN THE CLOUD

Craft / Information Architecture

OS_UX17045M

2017 UX / UI Merit Award

BBDO GmbH / Duesseldorf

Dr. August Oetker Nahrungsmittel KG

Dr. Oetker Baking App

Mobile / Utility

OS_UX17025M

2017 UX / UI Merit Award

Leo Burnett Colombia / Bogota

Davivienda

Concepcion

Mobile / Utility

OS_UX17026M

2017 UX / UI Merit Award

R/GA / Portland

Nike

Apple Watch Nike+

Mobile / Utility

OS_UX17027M

2017 UX / UI Merit Award

DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO

Ezaki Glico Company, Limited

GLICODE

Mobile / User Experience

OS_UX17028M

2017 UX / UI Merit Award

GSD&M / Austin

United States Air Force

airforce.com

Mobile / User Experience

OS_UX17029M

2017 UX / UI Merit Award

R/GA / New York

Samsung

ANTIdiaRy

Mobile / User Experience

OS_UX17030M

2017 UX / UI Merit Award

R/GA / Sydney

Google

Through the Dark

Mobile / User Experience

OS_UX17031M

2017 UX / UI Merit Award

Work & Co / Brooklyn

Virgin America

Virgin America's New App

Mobile / User Experience

OS_UX17032M

2017 UX / UI Merit Award

Ogilvy / New York

Webby Awards

Typevoice

Web / Utility

OS_UX17021M

2017 UX / UI Merit Award

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

Web / Utility

OS_UX17022M

2017 UX / UI Merit Award

Narrative_ / New York + House of Narrative_ / New York

VISA Rushcard

Change Perspective

Innovation in UX / UI / Single Channel

OS_UX17046M

2017 UX / UI Merit Award

AlmapBBDO / São Paulo

HP

Magic Words - The Unwritten Stories

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17037M

2017 UX / UI Merit Award

BETC / Paris + BETC Digital / Paris

Air France

French food delivery

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17038M

2017 UX / UI Merit Award

McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York

United States Postal Service

The Most Wonderful Ornament

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17039M

2017 UX / UI Merit Award

Pet Gorilla / Los Angeles + Nest / Palo Alto

Nest

Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17040M

2017 UX / UI Merit Award

Ogilvy & Mather / Singapore

ALLIANZ

AMATEUR REPLAY

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17041M

2017 UX / UI Merit Award

Isobar / Australia

ANZ

ANZ Banker Desktop

Web / User Experience

OS_UX17023M

2017 UX / UI Merit Award

Spring/Summer / Copenhagen

Danish shipowners’ Association

Navigating Responsibly

Web / User Experience

OS_UX17024M

2017 UX / UI Merit Award

Deutsch / New York

WATERisLIFE

Hidden Dangers

Cross-Channel / Digital Cross-Channel

OS_UX17033M

2017 UX / UI Merit Award

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Cross-Channel / Digital Cross-Channel

OS_UX17034M

2017 UX / UI Merit Award

SIX INC. / TOKYO + HAKUHODO INC. / TOKYO

SOFTBANK CORP.

PERSONAL INNOVATION ACT

Cross-Channel / Digital Cross-Channel

OS_UX17035M

2017 UX / UI Merit Award

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

Cross-Channel / Digital Cross-Channel

OS_UX17036M

2017 UX / UI Merit Award

GSD&M / Austin

United States Air Force

airforce.com

Craft / Interface Design

OS_UX17042M

2017 UX / UI Merit Award

No Fixed Address / Toronto

Boom 97.3

Mixtape Of You

Craft / Interface Design

OS_UX17043M

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