Award

Agency

Client

Title

Category

Annual ID

Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Web / Utility
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Cross-Channel / Digital / Physical Cross-Channel
Project Bloks Agency: Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London Client: Google Category: Cross-Channel / Digital / Physical Cross-Channel
Sea Hero Quest Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Innovation in UX / UI / Single Channel
TON-TON VOICE SUMO Agency: DENTSU INC. / Tokyo Client: Geriatric health services facility HITORIZAWA Category: Innovation in UX / UI / Single Channel
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Innovation in UX / UI / Single Channel
The New Airbnb App Agency: Airbnb / San Francisco Client: Airbnb Category: Mobile / User Experience
Tummyfish Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai Client: Nestlé Middle East Category: Mobile / User Experience
Sir David Attenborough’s Story of Life Agency: AKQA / London + BBC Worldwide / London Client: BBC Worldwide Category: Mobile / User Experience
SAFE&SOUND Music Player Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok Client: LMG Insurance Category: Mobile / User Experience
The Adventures of Little Brush Big Brush Agency: R/GA / London Client: Unilever - Signal Category: Web / Utility
Predictive World Agency: SID LEE / Paris Client: UBISOFT Category: Craft / Dynamic Data Visualization
Wifi Whisperer Agency: McKinney / Durham/NYC + Enkle Design / Apex, NC Client: Moogfest Category: Craft / Dynamic Data Visualization
Social Innovation Campaign Agency: BBDO / New York Client: Lowe's Category: Innovation in UX / UI / Cross-Channel
Remumber Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + CZAR / Brussel + Missing Children Europe / Brussel Client: Missing Children Europe Category: Mobile / Utility
WhatsGerman Agency: Plan.Net / Munich + Serviceplan / Munich Client: Plan.Net Category: Mobile / Utility
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Mobile / Utility
airforce.com Agency: GSD&M / Austin Client: United States Air Force Category: Web / User Experience
Cryptaris Agency: McCann / New York + Universal McCann / New York + MRM/McCann / New York + Weber Shandwick / New York Client: U.S. Army Category: Web / User Experience
Mixtape Of You Agency: No Fixed Address / Toronto Client: Boom 97.3 Category: Web / User Experience
airforce.com Agency: GSD&M / Austin Client: United States Air Force Category: Craft / Interface Design
Mixtape Of You Agency: No Fixed Address / Toronto Client: Boom 97.3 Category: Craft / Interface Design
Magic Words - The Unwritten Stories Agency: AlmapBBDO / São Paulo Client: HP Category: Cross-Channel / Digital / Physical Cross-Channel
French food delivery Agency: BETC / Paris + BETC Digital / Paris Client: Air France Category: Cross-Channel / Digital / Physical Cross-Channel
The Most Wonderful Ornament Agency: McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York Client: United States Postal Service Category: Cross-Channel / Digital / Physical Cross-Channel
Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved Agency: Pet Gorilla / Los Angeles + Nest / Palo Alto Client: Nest Category: Cross-Channel / Digital / Physical Cross-Channel
AMATEUR REPLAY Agency: Ogilvy & Mather / Singapore Client: ALLIANZ Category: Cross-Channel / Digital / Physical Cross-Channel
Change Perspective Agency: Narrative_ / New York + House of Narrative_ / New York Client: VISA Rushcard Category: Innovation in UX / UI / Single Channel
GLICODE Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO Client: Ezaki Glico Company, Limited Category: Mobile / User Experience
airforce.com Agency: GSD&M / Austin Client: United States Air Force Category: Mobile / User Experience
ANTIdiaRy Agency: R/GA / New York Client: Samsung Category: Mobile / User Experience
Through the Dark Agency: R/GA / Sydney Client: Google Category: Mobile / User Experience
Virgin America's New App Agency: Work & Co / Brooklyn Client: Virgin America Category: Mobile / User Experience
Typevoice Agency: Ogilvy / New York Client: Webby Awards Category: Web / Utility
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Web / Utility
Dr. Oetker Baking App Agency: BBDO GmbH / Duesseldorf Client: Dr. August Oetker Nahrungsmittel KG Category: Mobile / Utility
Concepcion Agency: Leo Burnett Colombia / Bogota Client: Davivienda Category: Mobile / Utility
Apple Watch Nike+ Agency: R/GA / Portland Client: Nike Category: Mobile / Utility
ANZ Banker Desktop Agency: Isobar / Australia Client: ANZ Category: Web / User Experience
Navigating Responsibly Agency: Spring/Summer / Copenhagen Client: Danish shipowners’ Association Category: Web / User Experience
Hidden Dangers Agency: Deutsch / New York Client: WATERisLIFE Category: Cross-Channel / Digital Cross-Channel
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Cross-Channel / Digital Cross-Channel
PERSONAL INNOVATION ACT Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO Client: SOFTBANK CORP. Category: Cross-Channel / Digital Cross-Channel
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Cross-Channel / Digital Cross-Channel
TravelClick Hotel Room Booking Engine Agency: DigitasLBi / New York Client: TravelClick Category: Craft / Information Architecture
MUSEUM IN THE CLOUD Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo Client: All Nippon Airways Category: Craft / Information Architecture

2017 UX / UI Gold Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Web / Utility

OS_UX17001G

2017 UX / UI Silver Pencil

Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles

Tostitos

The Breathalyzer Bag

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17013S

2017 UX / UI Bronze Pencil

Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London

Google

Project Bloks

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17014B

2017 UX / UI Gold Pencil

Saatchi & Saatchi / London + BUF / Paris

Deutsche Telekom

Sea Hero Quest

Innovation in UX / UI / Single Channel

OS_UX17017G

2017 UX / UI Silver Pencil

DENTSU INC. / Tokyo

Geriatric health services facility HITORIZAWA

TON-TON VOICE SUMO

Innovation in UX / UI / Single Channel

OS_UX17018S

2017 UX / UI Bronze Pencil

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

Innovation in UX / UI / Single Channel

OS_UX17019B

2017 UX / UI Gold Pencil

Airbnb / San Francisco

Airbnb

The New Airbnb App

Mobile / User Experience

OS_UX17009G

2017 UX / UI Silver Pencil

Memac Ogilvy / Dubai + Ogilvy One / Dubai

Nestlé Middle East

Tummyfish

Mobile / User Experience

OS_UX17010S

2017 UX / UI Bronze Pencil

AKQA / London + BBC Worldwide / London

BBC Worldwide

Sir David Attenborough’s Story of Life

Mobile / User Experience

OS_UX17011B

2017 UX / UI Bronze Pencil

BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok

LMG Insurance

SAFE&SOUND Music Player

Mobile / User Experience

OS_UX17012B

2017 UX / UI Bronze Pencil

R/GA / London

Unilever - Signal

The Adventures of Little Brush Big Brush

Web / Utility

OS_UX17002B

2017 UX / UI Silver Pencil

SID LEE / Paris

UBISOFT

Predictive World

Craft / Dynamic Data Visualization

OS_UX17015S

2017 UX / UI Bronze Pencil

McKinney / Durham/NYC + Enkle Design / Apex, NC

Moogfest

Wifi Whisperer

Craft / Dynamic Data Visualization

OS_UX17016B

2017 UX / UI Bronze Pencil

BBDO / New York

Lowe's

Social Innovation Campaign

Innovation in UX / UI / Cross-Channel

OS_UX17020B

2017 UX / UI Gold Pencil

FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + CZAR / Brussel + Missing Children Europe / Brussel

Missing Children Europe

Remumber

Mobile / Utility

OS_UX17006G

2017 UX / UI Gold Pencil

Plan.Net / Munich + Serviceplan / Munich

Plan.Net

WhatsGerman

Mobile / Utility

OS_UX17007G

2017 UX / UI Bronze Pencil

Leo Burnett / Sydney

Samsung Australia

Pocket Patrol

Mobile / Utility

OS_UX17008B

2017 UX / UI Silver Pencil

GSD&M / Austin

United States Air Force

airforce.com

Web / User Experience

OS_UX17003S

2017 UX / UI Bronze Pencil

McCann / New York + Universal McCann / New York + MRM/McCann / New York + Weber Shandwick / New York

U.S. Army

Cryptaris

Web / User Experience

OS_UX17004B

2017 UX / UI Bronze Pencil

No Fixed Address / Toronto

Boom 97.3

Mixtape Of You

Web / User Experience

OS_UX17005B

2017 UX / UI Merit Award

GSD&M / Austin

United States Air Force

airforce.com

Craft / Interface Design

OS_UX17042M

2017 UX / UI Merit Award

No Fixed Address / Toronto

Boom 97.3

Mixtape Of You

Craft / Interface Design

OS_UX17043M

2017 UX / UI Merit Award

AlmapBBDO / São Paulo

HP

Magic Words - The Unwritten Stories

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17037M

2017 UX / UI Merit Award

BETC / Paris + BETC Digital / Paris

Air France

French food delivery

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17038M

2017 UX / UI Merit Award

McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York

United States Postal Service

The Most Wonderful Ornament

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17039M

2017 UX / UI Merit Award

Pet Gorilla / Los Angeles + Nest / Palo Alto

Nest

Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17040M

2017 UX / UI Merit Award

Ogilvy & Mather / Singapore

ALLIANZ

AMATEUR REPLAY

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17041M

2017 UX / UI Merit Award

Narrative_ / New York + House of Narrative_ / New York

VISA Rushcard

Change Perspective

Innovation in UX / UI / Single Channel

OS_UX17046M

2017 UX / UI Merit Award

DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO

Ezaki Glico Company, Limited

GLICODE

Mobile / User Experience

OS_UX17028M

2017 UX / UI Merit Award

GSD&M / Austin

United States Air Force

airforce.com

Mobile / User Experience

OS_UX17029M

2017 UX / UI Merit Award

R/GA / New York

Samsung

ANTIdiaRy

Mobile / User Experience

OS_UX17030M

2017 UX / UI Merit Award

R/GA / Sydney

Google

Through the Dark

Mobile / User Experience

OS_UX17031M

2017 UX / UI Merit Award

Work & Co / Brooklyn

Virgin America

Virgin America's New App

Mobile / User Experience

OS_UX17032M

2017 UX / UI Merit Award

Ogilvy / New York

Webby Awards

Typevoice

Web / Utility

OS_UX17021M

2017 UX / UI Merit Award

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

Web / Utility

OS_UX17022M

2017 UX / UI Merit Award

BBDO GmbH / Duesseldorf

Dr. August Oetker Nahrungsmittel KG

Dr. Oetker Baking App

Mobile / Utility

OS_UX17025M

2017 UX / UI Merit Award

Leo Burnett Colombia / Bogota

Davivienda

Concepcion

Mobile / Utility

OS_UX17026M

2017 UX / UI Merit Award

R/GA / Portland

Nike

Apple Watch Nike+

Mobile / Utility

OS_UX17027M

2017 UX / UI Merit Award

Isobar / Australia

ANZ

ANZ Banker Desktop

Web / User Experience

OS_UX17023M

2017 UX / UI Merit Award

Spring/Summer / Copenhagen

Danish shipowners’ Association

Navigating Responsibly

Web / User Experience

OS_UX17024M

2017 UX / UI Merit Award

Deutsch / New York

WATERisLIFE

Hidden Dangers

Cross-Channel / Digital Cross-Channel

OS_UX17033M

2017 UX / UI Merit Award

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Cross-Channel / Digital Cross-Channel

OS_UX17034M

2017 UX / UI Merit Award

SIX INC. / TOKYO + HAKUHODO INC. / TOKYO

SOFTBANK CORP.

PERSONAL INNOVATION ACT

Cross-Channel / Digital Cross-Channel

OS_UX17035M

2017 UX / UI Merit Award

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

Cross-Channel / Digital Cross-Channel

OS_UX17036M

2017 UX / UI Merit Award

DigitasLBi / New York

TravelClick

TravelClick Hotel Room Booking Engine

Craft / Information Architecture

OS_UX17044M

2017 UX / UI Merit Award

ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo

All Nippon Airways

MUSEUM IN THE CLOUD

Craft / Information Architecture

OS_UX17045M

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