The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

#BeTheirEyes Agency: Cheil / Hong Kong Client: Samsung Category: Community Building
Ladyballs Agency: Grey Canada / Toronto Client: Ovarian Cancer Canada Category: Community Building
#20MinutesOfAction4Change Agency: J. Walter Thompson Canada / Toronto Client: White Ribbon Category: Community Building
Ponle Acento Agency: LatinWorks / Austin Client: Major League Baseball Category: Community Building
LET US BULLY YOU - IN VIRTUAL REALITY Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Client: UR (The Swedish Educational Broadcast Company) Category: Community Building
What Family Means Agency: NBS / Rio de Janeiro Client: Houaiss Dictionary Category: Community Building
The Cognitive Collection designed by Jason Grech + IBM Watson Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore Client: IBM Category: Community Building
Lost Recipes Agency: R/GA / New York Client: McCormick & Company Category: Community Building
You've Gotta Have a Team Agency: BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney Client: Football Federation of Australia Category: Brand Voice
Change Please Agency: FCB Inferno / London Client: Change Please and the Big Issue Category: Brand Voice
#DadDo Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York Client: Pantene Category: Brand Voice
Photo Without Borders Agency: Leo Burnett Mexico / Mexico City Client: Corona Category: Brand Voice
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Brand Voice
FlyBabies Agency: MullenLowe / New York Client: JetBlue Category: Brand Voice
Sign Their Yearbook Agency: Volt / Stockholm Client: New Yorkers Against Gun Violence Category: Brand Voice
Barbie Evolve the Doll Agency: Weber Shandwick / New York + BBDO / San Francisco Client: Mattel Category: Brand Voice
You've Gotta Have a Team Agency: BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney Client: Football Federation of Australia Category: Media Relations
#MakeADogsDay Agency: Carmichael Lynch / Minneapolis Client: Subaru of America Category: Media Relations
Summer Wonderland Agency: Host / Sydney Client: Air New Zealand Category: Media Relations
TV Doctors of America Agency: McCann / New York Client: Cigna Category: Media Relations
Girls of Paradise Agency: McCann Paris / Clichy + Medialab Technology / Paris + MRM//McCann / Clichy + Capitaine Plouf / Paris Client: Mouvement du Nid Category: Media Relations
The Mindchanger Workout Agency: Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro Client: Rio 2016 Category: Media Relations
Dirty Watercolor Agency: TBWA\SANTIAGO MANGADA PUNO / MAKATI Client: ABS CBN FOUNDATION Category: Media Relations
Barbie Evolve the Doll Agency: Weber Shandwick / New York + BBDO / San Francisco Client: Mattel Category: Media Relations
My First Women's Day Agency: WMcCann / Rio de Janeiro Client: L'Oréal Paris Category: Reputation Management
Dads #ShareTheLoad (Integrated Case) Agency: BBDO India / Mumbai Client: P&G India Category: Integrated Campaign
World's Largest Blind Taste Test Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Integrated Campaign
The Last Mask Agency: J. Walter Thompson Colombia / Bogota Client: Natalia Ponce de Leon Foundation Category: Integrated Campaign
Conspicuous Savers - Integrated Online - National Savings Month Agency: King James Group / Cape Town Client: Sanlam Category: Integrated Campaign
Adidas Odds Agency: Taproot Dentsu / Mumbai Client: Adidas Category: Integrated Campaign
#MakeADogsBlackFriday Agency: Carmichael Lynch / Minneapolis Client: Subaru of America and REI Category: Events & Experiential
The Virgin America First Class Shoe Agency: Eleven, Inc. / San Francisco Client: Virgin America Airlines Category: Events & Experiential
#LeyDeMierda (#ShitLaw) Agency: GarnierBBDO / San José Client: Territorio de Zaguates Category: Events & Experiential
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Events & Experiential
#Paintback Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Events & Experiential
+MET PROJECT Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo Client: TANIZAWA Category: Events & Experiential
Blamé Agency: Juniper Park\TBWA / Toronto Client: YWCA Canada Category: Events & Experiential
BRAVE CUT Agency: MCCANN / BUCHAREST Client: FUNDATIA RENASTEREA Category: Events & Experiential
Toddlers Kill Agency: McCann / New York Client: The Brady Campaign Category: Events & Experiential
Analog Agency: MullenLowe / Boston Client: American Greetings Category: Events & Experiential
Device Like No Other Agency: MullenLowe / Boston Client: American Greetings Category: Events & Experiential
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Events & Experiential
GAYNZ Agency: TBWA\ / Melbourne Client: ANZ Category: Events & Experiential
Unfairy Tales Agency: 180LA / Santa Monica + MediaMonks / Amsterdam Client: Unicef Category: Real-Time Response / Activity / Crisis Communications
#DiningForBrussels Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel Client: DE TIJD / L'ECHO Category: Real-Time Response / Activity / Crisis Communications
Give a Beep Agency: Edelman Deportivo / Stockholm Client: Hövding Category: Innovation in Public Relations
Touchable Ink Agency: J. Walter Thompson / Bangkok + Verve Public Relations Consultancy / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Public Relations
Concepción Agency: Leo Burnett / Bogota Client: Leo Burnett Colombia Category: Innovation in Public Relations
THE BULLETPEN Agency: McCann Worldgroup / Bogotá Client: MINISTRY OF NATIONAL EDUCATION Category: Innovation in Public Relations
The Future of Hate: Stop HB757 Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Real-Time Response / Activity / Proactive Communications

2017 Public Relations Merit Award

Cheil / Hong Kong

Samsung

#BeTheirEyes

Community Building

OS_PR17052M

2017 Public Relations Merit Award

Grey Canada / Toronto

Ovarian Cancer Canada

Ladyballs

Community Building

OS_PR17053M

2017 Public Relations Merit Award

J. Walter Thompson Canada / Toronto

White Ribbon

#20MinutesOfAction4Change

Community Building

OS_PR17054M

2017 Public Relations Merit Award

LatinWorks / Austin

Major League Baseball

Ponle Acento

Community Building

OS_PR17055M

2017 Public Relations Merit Award

McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm

UR (The Swedish Educational Broadcast Company)

LET US BULLY YOU - IN VIRTUAL REALITY

Community Building

OS_PR17056M

2017 Public Relations Merit Award

NBS / Rio de Janeiro

Houaiss Dictionary

What Family Means

Community Building

OS_PR17057M

2017 Public Relations Merit Award

Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore

IBM

The Cognitive Collection designed by Jason Grech + IBM Watson

Community Building

OS_PR17058M

2017 Public Relations Merit Award

R/GA / New York

McCormick & Company

Lost Recipes

Community Building

OS_PR17059M

2017 Public Relations Merit Award

BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney

Football Federation of Australia

You've Gotta Have a Team

Brand Voice

OS_PR17060M

2017 Public Relations Merit Award

FCB Inferno / London

Change Please and the Big Issue

Change Please

Brand Voice

OS_PR17061M

2017 Public Relations Merit Award

Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York

Pantene

#DadDo

Brand Voice

OS_PR17062M

2017 Public Relations Merit Award

Leo Burnett Mexico / Mexico City

Corona

Photo Without Borders

Brand Voice

OS_PR17063M

2017 Public Relations Merit Award

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Brand Voice

OS_PR17064M

2017 Public Relations Merit Award

MullenLowe / New York

JetBlue

FlyBabies

Brand Voice

OS_PR17065M

2017 Public Relations Merit Award

Volt / Stockholm

New Yorkers Against Gun Violence

Sign Their Yearbook

Brand Voice

OS_PR17066M

2017 Public Relations Merit Award

Weber Shandwick / New York + BBDO / San Francisco

Mattel

Barbie Evolve the Doll

Brand Voice

OS_PR17067M

2017 Public Relations Merit Award

BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney

Football Federation of Australia

You've Gotta Have a Team

Media Relations

OS_PR17031M

2017 Public Relations Merit Award

Carmichael Lynch / Minneapolis

Subaru of America

#MakeADogsDay

Media Relations

OS_PR17032M

2017 Public Relations Merit Award

Host / Sydney

Air New Zealand

Summer Wonderland

Media Relations

OS_PR17033M

2017 Public Relations Merit Award

McCann / New York

Cigna

TV Doctors of America

Media Relations

OS_PR17034M

2017 Public Relations Merit Award

McCann Paris / Clichy + Medialab Technology / Paris + MRM//McCann / Clichy + Capitaine Plouf / Paris

Mouvement du Nid

Girls of Paradise

Media Relations

OS_PR17035M

2017 Public Relations Merit Award

Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro

Rio 2016

The Mindchanger Workout

Media Relations

OS_PR17036M

2017 Public Relations Merit Award

TBWA\SANTIAGO MANGADA PUNO / MAKATI

ABS CBN FOUNDATION

Dirty Watercolor

Media Relations

OS_PR17037M

2017 Public Relations Merit Award

Weber Shandwick / New York + BBDO / San Francisco

Mattel

Barbie Evolve the Doll

Media Relations

OS_PR17038M

2017 Public Relations Merit Award

WMcCann / Rio de Janeiro

L'Oréal Paris

My First Women's Day

Reputation Management

OS_PR17068M

2017 Public Relations Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad (Integrated Case)

Integrated Campaign

OS_PR17076M

2017 Public Relations Merit Award

CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago

Kraft Heinz

World's Largest Blind Taste Test

Integrated Campaign

OS_PR17077M

2017 Public Relations Merit Award

J. Walter Thompson Colombia / Bogota

Natalia Ponce de Leon Foundation

The Last Mask

Integrated Campaign

OS_PR17078M

2017 Public Relations Merit Award

King James Group / Cape Town

Sanlam

Conspicuous Savers - Integrated Online - National Savings Month

Integrated Campaign

OS_PR17079M

2017 Public Relations Merit Award

Taproot Dentsu / Mumbai

Adidas

Adidas Odds

Integrated Campaign

OS_PR17080M

2017 Public Relations Merit Award

Carmichael Lynch / Minneapolis

Subaru of America and REI

#MakeADogsBlackFriday

Events & Experiential

OS_PR17039M

2017 Public Relations Merit Award

Eleven, Inc. / San Francisco

Virgin America Airlines

The Virgin America First Class Shoe

Events & Experiential

OS_PR17040M

2017 Public Relations Merit Award

GarnierBBDO / San José

Territorio de Zaguates

#LeyDeMierda (#ShitLaw)

Events & Experiential

OS_PR17041M

2017 Public Relations Merit Award

Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles

Tostitos

The Breathalyzer Bag

Events & Experiential

OS_PR17042M

2017 Public Relations Merit Award

Heimat Werbeagentur GmbH / Berlin

Legacy

#Paintback

Events & Experiential

OS_PR17043M

2017 Public Relations Merit Award

J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo

TANIZAWA

+MET PROJECT

Events & Experiential

OS_PR17044M

2017 Public Relations Merit Award

Juniper Park\TBWA / Toronto

YWCA Canada

Blamé

Events & Experiential

OS_PR17045M

2017 Public Relations Merit Award

MCCANN / BUCHAREST

FUNDATIA RENASTEREA

BRAVE CUT

Events & Experiential

OS_PR17046M

2017 Public Relations Merit Award

McCann / New York

The Brady Campaign

Toddlers Kill

Events & Experiential

OS_PR17047M

2017 Public Relations Merit Award

MullenLowe / Boston

American Greetings

Analog

Events & Experiential

OS_PR17048M

2017 Public Relations Merit Award

MullenLowe / Boston

American Greetings

Device Like No Other

Events & Experiential

OS_PR17049M

2017 Public Relations Merit Award

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Events & Experiential

OS_PR17050M

2017 Public Relations Merit Award

TBWA\ / Melbourne

ANZ

GAYNZ

Events & Experiential

OS_PR17051M

2017 Public Relations Merit Award

180LA / Santa Monica + MediaMonks / Amsterdam

Unicef

Unfairy Tales

Real-Time Response / Activity / Crisis Communications

OS_PR17069M

2017 Public Relations Merit Award

FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel

DE TIJD / L'ECHO

#DiningForBrussels

Real-Time Response / Activity / Crisis Communications

OS_PR17070M

2017 Public Relations Merit Award

Edelman Deportivo / Stockholm

Hövding

Give a Beep

Innovation in Public Relations

OS_PR17081M

2017 Public Relations Merit Award

J. Walter Thompson / Bangkok + Verve Public Relations Consultancy / Bangkok

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

Innovation in Public Relations

OS_PR17082M

2017 Public Relations Merit Award

Leo Burnett / Bogota

Leo Burnett Colombia

Concepción

Innovation in Public Relations

OS_PR17083M

2017 Public Relations Merit Award

McCann Worldgroup / Bogotá

MINISTRY OF NATIONAL EDUCATION

THE BULLETPEN

Innovation in Public Relations

OS_PR17084M

2017 Public Relations Merit Award

DigitasLBi / Atlanta

Lost-n-Found Youth

The Future of Hate: Stop HB757

Real-Time Response / Activity / Proactive Communications

OS_PR17071M

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