The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
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Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
You've Gotta Have a Team
Agency: BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney
Client: Football Federation of Australia Category: Brand Voice
Change Please
Agency: FCB Inferno / London
Client: Change Please and the Big Issue Category: Brand Voice
#DadDo
Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York
Client: Pantene Category: Brand Voice
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Brand Voice
Sign Their Yearbook
Agency: Volt / Stockholm
Client: New Yorkers Against Gun Violence Category: Brand Voice
Barbie Evolve the Doll
Agency: Weber Shandwick / New York + BBDO / San Francisco
Client: Mattel Category: Brand Voice
Give a Beep
Agency: Edelman Deportivo / Stockholm
Client: Hövding Category: Innovation in Public Relations
Touchable Ink
Agency: J. Walter Thompson / Bangkok + Verve Public Relations Consultancy / Bangkok
Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Public Relations
Concepción
Agency: Leo Burnett / Bogota
Client: Leo Burnett Colombia Category: Innovation in Public Relations
THE BULLETPEN
Agency: McCann Worldgroup / Bogotá
Client: MINISTRY OF NATIONAL EDUCATION Category: Innovation in Public Relations
You've Gotta Have a Team
Agency: BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney
Client: Football Federation of Australia Category: Media Relations
#MakeADogsDay
Agency: Carmichael Lynch / Minneapolis
Client: Subaru of America Category: Media Relations
Girls of Paradise
Agency: McCann Paris / Clichy + Medialab Technology / Paris + MRM//McCann / Clichy + Capitaine Plouf / Paris
Client: Mouvement du Nid Category: Media Relations
The Mindchanger Workout
Agency: Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro
Client: Rio 2016 Category: Media Relations
Dirty Watercolor
Agency: TBWA\Santiago Mangada Puno / Makati
Client: ABS CBN FOUNDATION Category: Media Relations
Barbie Evolve the Doll
Agency: Weber Shandwick / New York + BBDO / San Francisco
Client: Mattel Category: Media Relations
#MakeADogsBlackFriday
Agency: Carmichael Lynch / Minneapolis
Client: Subaru of America and REI Category: Events & Experiential
The Virgin America First Class Shoe
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Airlines Category: Events & Experiential
#LeyDeMierda (#ShitLaw)
Agency: GarnierBBDO / San José
Client: Territorio de Zaguates Category: Events & Experiential
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos Category: Events & Experiential
+MET PROJECT
Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo
Client: TANIZAWA Category: Events & Experiential
Device Like No Other
Agency: MullenLowe / Boston
Client: American Greetings Category: Events & Experiential
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Events & Experiential
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth Category: Real-Time Response / Activity / Proactive Communications
#20MinutesOfAction4Change
Agency: J. Walter Thompson Canada / Toronto
Client: White Ribbon Category: Real-Time Response / Activity / Proactive Communications
Creating Cupfusion
Agency: Ketchum / Washington, D.C.
Client: The Hershey Company Category: Real-Time Response / Activity / Proactive Communications
TRUMP
Agency: Memac Ogilvy Advize / Amman
Client: Royal Jordanian Category: Real-Time Response / Activity / Proactive Communications
OOOHLYMPICS
Agency: Officer & Gentleman / Madrid
Client: Pornhub Category: Real-Time Response / Activity / Proactive Communications
Dads #ShareTheLoad (Integrated Case)
Agency: BBDO India / Mumbai
Client: P&G India Category: Integrated Campaign
World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client: Kraft Heinz Category: Integrated Campaign
The Last Mask
Agency: J. Walter Thompson Colombia / Bogota
Client: Natalia Ponce de Leon Foundation Category: Integrated Campaign
Conspicuous Savers - Integrated Online - National Savings Month
Agency: King James Group / Cape Town
Client: Sanlam Category: Integrated Campaign
Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Amsterdam
Client: Unicef Category: Real-Time Response / Activity / Crisis Communications
#DiningForBrussels
Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel
Client: DE TIJD / L'ECHO Category: Real-Time Response / Activity / Crisis Communications
#20MinutesOfAction4Change
Agency: J. Walter Thompson Canada / Toronto
Client: White Ribbon Category: Community Building
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client: UR (The Swedish Educational Broadcast Company) Category: Community Building