The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Amsterdam
Client: Unicef Category: Real-Time Response / Activity / Crisis Communications
#DiningForBrussels
Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel
Client: DE TIJD / L'ECHO Category: Real-Time Response / Activity / Crisis Communications
You've Gotta Have a Team
Agency: BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney
Client: Football Federation of Australia Category: Media Relations
#MakeADogsDay
Agency: Carmichael Lynch / Minneapolis
Client: Subaru of America Category: Media Relations
Girls of Paradise
Agency: McCann Paris / Clichy + Medialab Technology / Paris + MRM//McCann / Clichy + Capitaine Plouf / Paris
Client: Mouvement du Nid Category: Media Relations
The Mindchanger Workout
Agency: Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro
Client: Rio 2016 Category: Media Relations
Dirty Watercolor
Agency: TBWASANTIAGO MANGADA PUNO / MAKATI
Client: ABS CBN FOUNDATION Category: Media Relations
Barbie Evolve the Doll
Agency: Weber Shandwick / New York + BBDO / San Francisco
Client: Mattel Category: Media Relations
Dads #ShareTheLoad (Integrated Case)
Agency: BBDO India / Mumbai
Client: P&G India Category: Integrated Campaign
World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client: Kraft Heinz Category: Integrated Campaign
The Last Mask
Agency: J. Walter Thompson Colombia / Bogota
Client: Natalia Ponce de Leon Foundation Category: Integrated Campaign
Conspicuous Savers - Integrated Online - National Savings Month
Agency: King James Group / Cape Town
Client: Sanlam Category: Integrated Campaign
Give a Beep
Agency: Edelman Deportivo / Stockholm
Client: Hövding Category: Innovation in Public Relations
Touchable Ink
Agency: J. Walter Thompson / Bangkok + Verve Public Relations Consultancy / Bangkok
Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Public Relations
Concepción
Agency: Leo Burnett / Bogota
Client: Leo Burnett Colombia Category: Innovation in Public Relations
THE BULLETPEN
Agency: McCann Worldgroup / Bogotá
Client: MINISTRY OF NATIONAL EDUCATION Category: Innovation in Public Relations
You've Gotta Have a Team
Agency: BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney
Client: Football Federation of Australia Category: Brand Voice
Change Please
Agency: FCB Inferno / London
Client: Change Please and the Big Issue Category: Brand Voice
#DadDo
Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York
Client: Pantene Category: Brand Voice
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Brand Voice
Sign Their Yearbook
Agency: Volt / Stockholm
Client: New Yorkers Against Gun Violence Category: Brand Voice
Barbie Evolve the Doll
Agency: Weber Shandwick / New York + BBDO / San Francisco
Client: Mattel Category: Brand Voice
#MakeADogsBlackFriday
Agency: Carmichael Lynch / Minneapolis
Client: Subaru of America and REI Category: Events & Experiential
The Virgin America First Class Shoe
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Airlines Category: Events & Experiential
#LeyDeMierda (#ShitLaw)
Agency: GarnierBBDO / San José
Client: Territorio de Zaguates Category: Events & Experiential
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos Category: Events & Experiential
+MET PROJECT
Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo
Client: TANIZAWA Category: Events & Experiential
Device Like No Other
Agency: MullenLowe / Boston
Client: American Greetings Category: Events & Experiential
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Events & Experiential
#20MinutesOfAction4Change
Agency: J. Walter Thompson Canada / Toronto
Client: White Ribbon Category: Community Building
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client: UR (The Swedish Educational Broadcast Company) Category: Community Building
What Family Means
Agency: NBS / Rio de Janeiro
Client: Houaiss Dictionary Category: Community Building
The Cognitive Collection designed by Jason Grech + IBM Watson
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client: IBM Category: Community Building
My First Women's Day
Agency: WMcCann / Rio de Janeiro
Client: L'Oréal Paris Category: Reputation Management
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth Category: Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Agency:
180LA / Santa Monica + MediaMonks / Amsterdam
Client:
Unicef
Title:
Unfairy Tales
Category:
Real-Time Response / Activity / Crisis Communications
Annual ID:
OS_PR17069M
Award:
2017 Public Relations Merit Award
Agency:
FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel
Client:
DE TIJD / L'ECHO
Title:
#DiningForBrussels
Category:
Real-Time Response / Activity / Crisis Communications
Annual ID:
OS_PR17070M
Award:
2017 Public Relations Merit Award
Agency:
BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney
Client:
Football Federation of Australia
Title:
You've Gotta Have a Team
Category:
Media Relations
Annual ID:
OS_PR17031M
Award:
2017 Public Relations Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Subaru of America
Title:
#MakeADogsDay
Category:
Media Relations
Annual ID:
OS_PR17032M
Award:
2017 Public Relations Merit Award
Agency:
Host / Sydney
Client:
Air New Zealand
Title:
Summer Wonderland
Category:
Media Relations
Annual ID:
OS_PR17033M
Award:
2017 Public Relations Merit Award
Agency:
McCann / New York
Client:
Cigna
Title:
TV Doctors of America
Category:
Media Relations
Annual ID:
OS_PR17034M
Award:
2017 Public Relations Merit Award
Agency:
McCann Paris / Clichy + Medialab Technology / Paris + MRM//McCann / Clichy + Capitaine Plouf / Paris
Client:
Mouvement du Nid
Title:
Girls of Paradise
Category:
Media Relations
Annual ID:
OS_PR17035M
Award:
2017 Public Relations Merit Award
Agency:
Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro
Client:
Rio 2016
Title:
The Mindchanger Workout
Category:
Media Relations
Annual ID:
OS_PR17036M
Award:
2017 Public Relations Merit Award
Agency:
TBWASANTIAGO MANGADA PUNO / MAKATI
Client:
ABS CBN FOUNDATION
Title:
Dirty Watercolor
Category:
Media Relations
Annual ID:
OS_PR17037M
Award:
2017 Public Relations Merit Award
Agency:
Weber Shandwick / New York + BBDO / San Francisco
Client:
Mattel
Title:
Barbie Evolve the Doll
Category:
Media Relations
Annual ID:
OS_PR17038M
Award:
2017 Public Relations Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad (Integrated Case)
Category:
Integrated Campaign
Annual ID:
OS_PR17076M
Award:
2017 Public Relations Merit Award
Agency:
CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client:
Kraft Heinz
Title:
World's Largest Blind Taste Test
Category:
Integrated Campaign
Annual ID:
OS_PR17077M
Award:
2017 Public Relations Merit Award
Agency:
J. Walter Thompson Colombia / Bogota
Client:
Natalia Ponce de Leon Foundation
Title:
The Last Mask
Category:
Integrated Campaign
Annual ID:
OS_PR17078M
Award:
2017 Public Relations Merit Award
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
Conspicuous Savers - Integrated Online - National Savings Month
Category:
Integrated Campaign
Annual ID:
OS_PR17079M
Award:
2017 Public Relations Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Adidas
Title:
Adidas Odds
Category:
Integrated Campaign
Annual ID:
OS_PR17080M
Award:
2017 Public Relations Merit Award
Agency:
Edelman Deportivo / Stockholm
Client:
Hövding
Title:
Give a Beep
Category:
Innovation in Public Relations
Annual ID:
OS_PR17081M
Award:
2017 Public Relations Merit Award
Agency:
J. Walter Thompson / Bangkok + Verve Public Relations Consultancy / Bangkok
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Innovation in Public Relations
Annual ID:
OS_PR17082M
Award:
2017 Public Relations Merit Award
Agency:
Leo Burnett / Bogota
Client:
Leo Burnett Colombia
Title:
Concepción
Category:
Innovation in Public Relations
Annual ID:
OS_PR17083M
Award:
2017 Public Relations Merit Award
Agency:
McCann Worldgroup / Bogotá
Client:
MINISTRY OF NATIONAL EDUCATION
Title:
THE BULLETPEN
Category:
Innovation in Public Relations
Annual ID:
OS_PR17084M
Award:
2017 Public Relations Merit Award
Agency:
BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney
Client:
Football Federation of Australia
Title:
You've Gotta Have a Team
Category:
Brand Voice
Annual ID:
OS_PR17060M
Award:
2017 Public Relations Merit Award
Agency:
FCB Inferno / London
Client:
Change Please and the Big Issue
Title:
Change Please
Category:
Brand Voice
Annual ID:
OS_PR17061M
Award:
2017 Public Relations Merit Award
Agency:
Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York
Client:
Pantene
Title:
#DadDo
Category:
Brand Voice
Annual ID:
OS_PR17062M
Award:
2017 Public Relations Merit Award
Agency:
Leo Burnett Mexico / Mexico City
Client:
Corona
Title:
Photo Without Borders
Category:
Brand Voice
Annual ID:
OS_PR17063M
Award:
2017 Public Relations Merit Award
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Brand Voice
Annual ID:
OS_PR17064M
Award:
2017 Public Relations Merit Award
Agency:
MullenLowe / New York
Client:
JetBlue
Title:
FlyBabies
Category:
Brand Voice
Annual ID:
OS_PR17065M
Award:
2017 Public Relations Merit Award
Agency:
Volt / Stockholm
Client:
New Yorkers Against Gun Violence
Title:
Sign Their Yearbook
Category:
Brand Voice
Annual ID:
OS_PR17066M
Award:
2017 Public Relations Merit Award
Agency:
Weber Shandwick / New York + BBDO / San Francisco
Client:
Mattel
Title:
Barbie Evolve the Doll
Category:
Brand Voice
Annual ID:
OS_PR17067M
Award:
2017 Public Relations Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Subaru of America and REI
Title:
#MakeADogsBlackFriday
Category:
Events & Experiential
Annual ID:
OS_PR17039M
Award:
2017 Public Relations Merit Award
Agency:
Eleven, Inc. / San Francisco
Client:
Virgin America Airlines
Title:
The Virgin America First Class Shoe
Category:
Events & Experiential
Annual ID:
OS_PR17040M
Award:
2017 Public Relations Merit Award
Agency:
GarnierBBDO / San José
Client:
Territorio de Zaguates
Title:
#LeyDeMierda (#ShitLaw)
Category:
Events & Experiential
Annual ID:
OS_PR17041M
Award:
2017 Public Relations Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Events & Experiential
Annual ID:
OS_PR17042M
Award:
2017 Public Relations Merit Award
Agency:
Heimat Werbeagentur GmbH / Berlin
Client:
Legacy
Title:
#Paintback
Category:
Events & Experiential
Annual ID:
OS_PR17043M
Award:
2017 Public Relations Merit Award
Agency:
J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo
Client:
TANIZAWA
Title:
+MET PROJECT
Category:
Events & Experiential
Annual ID:
OS_PR17044M
Award:
2017 Public Relations Merit Award
Agency:
Juniper Park\TBWA / Toronto
Client:
YWCA Canada
Title:
Blamé
Category:
Events & Experiential
Annual ID:
OS_PR17045M
Award:
2017 Public Relations Merit Award
Agency:
MCCANN / BUCHAREST
Client:
FUNDATIA RENASTEREA
Title:
BRAVE CUT
Category:
Events & Experiential
Annual ID:
OS_PR17046M
Award:
2017 Public Relations Merit Award
Agency:
McCann / New York
Client:
The Brady Campaign
Title:
Toddlers Kill
Category:
Events & Experiential
Annual ID:
OS_PR17047M
Award:
2017 Public Relations Merit Award
Agency:
MullenLowe / Boston
Client:
American Greetings
Title:
Analog
Category:
Events & Experiential
Annual ID:
OS_PR17048M
Award:
2017 Public Relations Merit Award
Agency:
MullenLowe / Boston
Client:
American Greetings
Title:
Device Like No Other
Category:
Events & Experiential
Annual ID:
OS_PR17049M
Award:
2017 Public Relations Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Events & Experiential
Annual ID:
OS_PR17050M
Award:
2017 Public Relations Merit Award
Agency:
TBWA\ / Melbourne
Client:
ANZ
Title:
GAYNZ
Category:
Events & Experiential
Annual ID:
OS_PR17051M
Award:
2017 Public Relations Merit Award
Agency:
Cheil / Hong Kong
Client:
Samsung
Title:
#BeTheirEyes
Category:
Community Building
Annual ID:
OS_PR17052M
Award:
2017 Public Relations Merit Award
Agency:
Grey Canada / Toronto
Client:
Ovarian Cancer Canada
Title:
Ladyballs
Category:
Community Building
Annual ID:
OS_PR17053M
Award:
2017 Public Relations Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
White Ribbon
Title:
#20MinutesOfAction4Change
Category:
Community Building
Annual ID:
OS_PR17054M
Award:
2017 Public Relations Merit Award
Agency:
LatinWorks / Austin
Client:
Major League Baseball
Title:
Ponle Acento
Category:
Community Building
Annual ID:
OS_PR17055M
Award:
2017 Public Relations Merit Award
Agency:
McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client:
UR (The Swedish Educational Broadcast Company)
Title:
LET US BULLY YOU - IN VIRTUAL REALITY
Category:
Community Building
Annual ID:
OS_PR17056M
Award:
2017 Public Relations Merit Award
Agency:
NBS / Rio de Janeiro
Client:
Houaiss Dictionary
Title:
What Family Means
Category:
Community Building
Annual ID:
OS_PR17057M
Award:
2017 Public Relations Merit Award
Agency:
Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client:
IBM
Title:
The Cognitive Collection designed by Jason Grech + IBM Watson
Category:
Community Building
Annual ID:
OS_PR17058M
Award:
2017 Public Relations Merit Award
Agency:
R/GA / New York
Client:
McCormick & Company
Title:
Lost Recipes
Category:
Community Building
Annual ID:
OS_PR17059M
Award:
2017 Public Relations Merit Award
Agency:
WMcCann / Rio de Janeiro
Client:
L'Oréal Paris
Title:
My First Women's Day
Category:
Reputation Management
Annual ID:
OS_PR17068M
Award:
2017 Public Relations Merit Award
Agency:
DigitasLBi / Atlanta
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR17071M
