The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Adios Amigo Agency: Havas / New York + Radical Media / Santa Monica + Starcom Mediavest Group / New York + Edelman / New York Client: Heineken / Dos Equis Category: Media Relations
THE BULLETPEN Agency: McCann Worldgroup / Bogotá Client: MINISTRY OF NATIONAL EDUCATION Category: Media Relations
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Media Relations
Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Media Relations
You've Gotta Have a Team Agency: BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney Client: Football Federation of Australia Category: Media Relations
#MakeADogsDay Agency: Carmichael Lynch / Minneapolis Client: Subaru of America Category: Media Relations
Summer Wonderland Agency: Host / Sydney Client: Air New Zealand Category: Media Relations
TV Doctors of America Agency: McCann / New York Client: Cigna Category: Media Relations
Girls of Paradise Agency: McCann Paris / Clichy + Medialab Technology / Paris + MRM//McCann / Clichy + Capitaine Plouf / Paris Client: Mouvement du Nid Category: Media Relations
The Mindchanger Workout Agency: Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro Client: Rio 2016 Category: Media Relations
Dirty Watercolor Agency: TBWASANTIAGO MANGADA PUNO / MAKATI Client: ABS CBN FOUNDATION Category: Media Relations
Barbie Evolve the Doll Agency: Weber Shandwick / New York + BBDO / San Francisco Client: Mattel Category: Media Relations

2017 Public Relations Gold Pencil

Havas / New York + Radical Media / Santa Monica + Starcom Mediavest Group / New York + Edelman / New York

Heineken / Dos Equis

Adios Amigo

Media Relations

OS_PR17001G

2017 Public Relations Gold Pencil

McCann Worldgroup / Bogotá

MINISTRY OF NATIONAL EDUCATION

THE BULLETPEN

Media Relations

OS_PR17002G

2017 Public Relations Silver Pencil

DDB Group Germany / Berlin

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Media Relations

OS_PR17003S

2017 Public Relations Bronze Pencil

Ogilvy & Mather / Chicago

The Brady Foundation

Zero Minutes of Fame

Media Relations

OS_PR17004B

2017 Public Relations Merit Award

BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney

Football Federation of Australia

You've Gotta Have a Team

Media Relations

OS_PR17031M

2017 Public Relations Merit Award

Carmichael Lynch / Minneapolis

Subaru of America

#MakeADogsDay

Media Relations

OS_PR17032M

2017 Public Relations Merit Award

Host / Sydney

Air New Zealand

Summer Wonderland

Media Relations

OS_PR17033M

2017 Public Relations Merit Award

McCann / New York

Cigna

TV Doctors of America

Media Relations

OS_PR17034M

2017 Public Relations Merit Award

McCann Paris / Clichy + Medialab Technology / Paris + MRM//McCann / Clichy + Capitaine Plouf / Paris

Mouvement du Nid

Girls of Paradise

Media Relations

OS_PR17035M

2017 Public Relations Merit Award

Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro

Rio 2016

The Mindchanger Workout

Media Relations

OS_PR17036M

2017 Public Relations Merit Award

TBWASANTIAGO MANGADA PUNO / MAKATI

ABS CBN FOUNDATION

Dirty Watercolor

Media Relations

OS_PR17037M

2017 Public Relations Merit Award

Weber Shandwick / New York + BBDO / San Francisco

Mattel

Barbie Evolve the Doll

Media Relations

OS_PR17038M

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