The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Innovation in Public Relations
Shared Skin Initiative Agency: Shackleton / Barcelona Client: Almirall Category: Internal Communications
President of Playlists Agency: Spotify / New York Client: Spotify Category: Real-Time Response / Activity / Proactive Communications
Swishy Chug: The Fake Brand That Led to Real Results Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco Client: Jamba Juice Category: Real-Time Response / Activity / Proactive Communications
Rule40 Agency: Leo Burnett / Chicago Client: Brooks Running Category: Real-Time Response / Activity / Proactive Communications
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Public Relations
LET US BULLY YOU - IN VIRTUAL REALITY Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Client: UR (The Swedish Educational Broadcast Company) Category: Innovation in Public Relations
Care Counts Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Community Building
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Community Building
REUNITING MEMORIES FROM 1947 Agency: Leo Burnett / Mumbai Client: OLX Category: Community Building
Premmie Proud Agency: BWM Dentsu / Sydney Client: BabyLove Category: Community Building
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Integrated Campaign
Rule40 Agency: Leo Burnett / Chicago Client: Brooks Running Category: Integrated Campaign
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Anonymous Content / Los Angeles + Stitch / Santa Monica + Lime Studios / Santa Monica Client: Tostitos Category: Integrated Campaign
Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Reputation Management
FlyBabies Agency: MullenLowe / New York Client: JetBlue Category: Reputation Management
THE BULLETPEN Agency: McCann Worldgroup / Bogotá Client: MINISTRY OF NATIONAL EDUCATION Category: Reputation Management
Adios Amigo Agency: Havas / New York + Radical Media / Santa Monica + Starcom Mediavest Group / New York + Edelman / New York Client: Heineken / Dos Equis Category: Media Relations
THE BULLETPEN Agency: McCann Worldgroup / Bogotá Client: MINISTRY OF NATIONAL EDUCATION Category: Media Relations
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Media Relations
Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Media Relations
Analog Agency: MullenLowe / Boston Client: American Greetings Category: Brand Voice
Dads #ShareTheLoad (Film Case) Agency: BBDO India / Mumbai Client: P&G India Category: Brand Voice
#OpenEyes Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town Client: Ster-Kinekor Category: Brand Voice
Coverboy Agency: Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York Client: P&G / Coty Category: Brand Voice
Kafa "Legally Bride" Agency: Leo Burnett / Beirut Client: KAFA (enough) Violence & Exploitation Category: Events & Experiential
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Events & Experiential
Care Counts Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Events & Experiential
Open House Agency: Grey Canada / Toronto Client: Salvation Army Category: Events & Experiential
The Unusual Football Field Project : Football field that breaks through the rectangular boundary Agency: CJ WORX / BANGKOK Client: AP THAILAND Category: Events & Experiential
The Future of Hate: Stop HB757 Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Real-Time Response / Activity / Proactive Communications
#20MinutesOfAction4Change Agency: J. Walter Thompson Canada / Toronto Client: White Ribbon Category: Real-Time Response / Activity / Proactive Communications
Creating Cupfusion Agency: Ketchum / Washington, D.C. Client: The Hershey Company Category: Real-Time Response / Activity / Proactive Communications
TRUMP Agency: Memac Ogilvy Advize / Amman Client: Royal Jordanian Category: Real-Time Response / Activity / Proactive Communications
OOOHLYMPICS Agency: Officer & Gentleman / Madrid Client: Pornhub Category: Real-Time Response / Activity / Proactive Communications
Give a Beep Agency: Edelman Deportivo / Stockholm Client: Hövding Category: Innovation in Public Relations
Touchable Ink Agency: J. Walter Thompson / Bangkok + Verve Public Relations Consultancy / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Public Relations
Concepción Agency: Leo Burnett / Bogota Client: Leo Burnett Colombia Category: Innovation in Public Relations
THE BULLETPEN Agency: McCann Worldgroup / Bogotá Client: MINISTRY OF NATIONAL EDUCATION Category: Innovation in Public Relations
#BeTheirEyes Agency: Cheil / Hong Kong Client: Samsung Category: Community Building
Ladyballs Agency: Grey Canada / Toronto Client: Ovarian Cancer Canada Category: Community Building
#20MinutesOfAction4Change Agency: J. Walter Thompson Canada / Toronto Client: White Ribbon Category: Community Building
Ponle Acento Agency: LatinWorks / Austin Client: Major League Baseball Category: Community Building
LET US BULLY YOU - IN VIRTUAL REALITY Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Client: UR (The Swedish Educational Broadcast Company) Category: Community Building
What Family Means Agency: NBS / Rio de Janeiro Client: Houaiss Dictionary Category: Community Building
The Cognitive Collection designed by Jason Grech + IBM Watson Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore Client: IBM Category: Community Building
Lost Recipes Agency: R/GA / New York Client: McCormick & Company Category: Community Building
Dads #ShareTheLoad (Integrated Case) Agency: BBDO India / Mumbai Client: P&G India Category: Integrated Campaign
World's Largest Blind Taste Test Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Integrated Campaign
The Last Mask Agency: J. Walter Thompson Colombia / Bogota Client: Natalia Ponce de Leon Foundation Category: Integrated Campaign

2017 Public Relations Gold Pencil

Ogilvy & Mather / Chicago

The Brady Foundation

Zero Minutes of Fame

Innovation in Public Relations

OS_PR17029G

2017 Public Relations Silver Pencil

Shackleton / Barcelona

Almirall

Shared Skin Initiative

Internal Communications

OS_PR17014S

2017 Public Relations Gold Pencil

Spotify / New York

Spotify

President of Playlists

Real-Time Response / Activity / Proactive Communications

OS_PR17022G

2017 Public Relations Gold Pencil

Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco

Jamba Juice

Swishy Chug: The Fake Brand That Led to Real Results

Real-Time Response / Activity / Proactive Communications

OS_PR17023G

2017 Public Relations Silver Pencil

Leo Burnett / Chicago

Brooks Running

Rule40

Real-Time Response / Activity / Proactive Communications

OS_PR17024S

2017 Public Relations Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Innovation in Public Relations

OS_PR17028G

2017 Public Relations Silver Pencil

McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm

UR (The Swedish Educational Broadcast Company)

LET US BULLY YOU - IN VIRTUAL REALITY

Innovation in Public Relations

OS_PR17030S

2017 Public Relations Gold Pencil

DigitasLBi / Chicago + Ketchum / Chicago

Whirlpool

Care Counts

Community Building

OS_PR17010G

2017 Public Relations Silver Pencil

BETC / Paris

Addict Aide

Like my addiction

Community Building

OS_PR17011S

2017 Public Relations Silver Pencil

Leo Burnett / Mumbai

OLX

REUNITING MEMORIES FROM 1947

Community Building

OS_PR17012S

2017 Public Relations Bronze Pencil

BWM Dentsu / Sydney

BabyLove

Premmie Proud

Community Building

OS_PR17013B

2017 Public Relations Silver Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Integrated Campaign

OS_PR17025S

2017 Public Relations Silver Pencil

Leo Burnett / Chicago

Brooks Running

Rule40

Integrated Campaign

OS_PR17026S

2017 Public Relations Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Anonymous Content / Los Angeles + Stitch / Santa Monica + Lime Studios / Santa Monica

Tostitos

The Breathalyzer Bag

Integrated Campaign

OS_PR17027B

2017 Public Relations Gold Pencil

We Believers / New York

Saltwater Brewery

Edible Six Pack Rings

Reputation Management

OS_PR17019G

2017 Public Relations Silver Pencil

MullenLowe / New York

JetBlue

FlyBabies

Reputation Management

OS_PR17020S

2017 Public Relations Bronze Pencil

McCann Worldgroup / Bogotá

MINISTRY OF NATIONAL EDUCATION

THE BULLETPEN

Reputation Management

OS_PR17021B

2017 Public Relations Gold Pencil

Havas / New York + Radical Media / Santa Monica + Starcom Mediavest Group / New York + Edelman / New York

Heineken / Dos Equis

Adios Amigo

Media Relations

OS_PR17001G

2017 Public Relations Gold Pencil

McCann Worldgroup / Bogotá

MINISTRY OF NATIONAL EDUCATION

THE BULLETPEN

Media Relations

OS_PR17002G

2017 Public Relations Silver Pencil

DDB Group Germany / Berlin

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Media Relations

OS_PR17003S

2017 Public Relations Bronze Pencil

Ogilvy & Mather / Chicago

The Brady Foundation

Zero Minutes of Fame

Media Relations

OS_PR17004B

2017 Public Relations Silver Pencil

MullenLowe / Boston

American Greetings

Analog

Brand Voice

OS_PR17015S

2017 Public Relations Bronze Pencil

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad (Film Case)

Brand Voice

OS_PR17016B

2017 Public Relations Bronze Pencil

FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town

Ster-Kinekor

#OpenEyes

Brand Voice

OS_PR17017B

2017 Public Relations Bronze Pencil

Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York

P&G / Coty

Coverboy

Brand Voice

OS_PR17018B

2017 Public Relations Gold Pencil

Leo Burnett / Beirut

KAFA (enough) Violence & Exploitation

Kafa "Legally Bride"

Events & Experiential

OS_PR17005G

2017 Public Relations Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Events & Experiential

OS_PR17006G

2017 Public Relations Silver Pencil

DigitasLBi / Chicago + Ketchum / Chicago

Whirlpool

Care Counts

Events & Experiential

OS_PR17007S

2017 Public Relations Silver Pencil

Grey Canada / Toronto

Salvation Army

Open House

Events & Experiential

OS_PR17008S

2017 Public Relations Bronze Pencil

CJ WORX / BANGKOK

AP THAILAND

The Unusual Football Field Project : Football field that breaks through the rectangular boundary

Events & Experiential

OS_PR17009B

2017 Public Relations Merit Award

DigitasLBi / Atlanta

Lost-n-Found Youth

The Future of Hate: Stop HB757

Real-Time Response / Activity / Proactive Communications

OS_PR17071M

2017 Public Relations Merit Award

J. Walter Thompson Canada / Toronto

White Ribbon

#20MinutesOfAction4Change

Real-Time Response / Activity / Proactive Communications

OS_PR17072M

2017 Public Relations Merit Award

Ketchum / Washington, D.C.

The Hershey Company

Creating Cupfusion

Real-Time Response / Activity / Proactive Communications

OS_PR17073M

2017 Public Relations Merit Award

Memac Ogilvy Advize / Amman

Royal Jordanian

TRUMP

Real-Time Response / Activity / Proactive Communications

OS_PR17074M

2017 Public Relations Merit Award

Officer & Gentleman / Madrid

Pornhub

OOOHLYMPICS

Real-Time Response / Activity / Proactive Communications

OS_PR17075M

2017 Public Relations Merit Award

Edelman Deportivo / Stockholm

Hövding

Give a Beep

Innovation in Public Relations

OS_PR17081M

2017 Public Relations Merit Award

J. Walter Thompson / Bangkok + Verve Public Relations Consultancy / Bangkok

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

Innovation in Public Relations

OS_PR17082M

2017 Public Relations Merit Award

Leo Burnett / Bogota

Leo Burnett Colombia

Concepción

Innovation in Public Relations

OS_PR17083M

2017 Public Relations Merit Award

McCann Worldgroup / Bogotá

MINISTRY OF NATIONAL EDUCATION

THE BULLETPEN

Innovation in Public Relations

OS_PR17084M

2017 Public Relations Merit Award

Cheil / Hong Kong

Samsung

#BeTheirEyes

Community Building

OS_PR17052M

2017 Public Relations Merit Award

Grey Canada / Toronto

Ovarian Cancer Canada

Ladyballs

Community Building

OS_PR17053M

2017 Public Relations Merit Award

J. Walter Thompson Canada / Toronto

White Ribbon

#20MinutesOfAction4Change

Community Building

OS_PR17054M

2017 Public Relations Merit Award

LatinWorks / Austin

Major League Baseball

Ponle Acento

Community Building

OS_PR17055M

2017 Public Relations Merit Award

McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm

UR (The Swedish Educational Broadcast Company)

LET US BULLY YOU - IN VIRTUAL REALITY

Community Building

OS_PR17056M

2017 Public Relations Merit Award

NBS / Rio de Janeiro

Houaiss Dictionary

What Family Means

Community Building

OS_PR17057M

2017 Public Relations Merit Award

Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore

IBM

The Cognitive Collection designed by Jason Grech + IBM Watson

Community Building

OS_PR17058M

2017 Public Relations Merit Award

R/GA / New York

McCormick & Company

Lost Recipes

Community Building

OS_PR17059M

2017 Public Relations Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad (Integrated Case)

Integrated Campaign

OS_PR17076M

2017 Public Relations Merit Award

CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago

Kraft Heinz

World's Largest Blind Taste Test

Integrated Campaign

OS_PR17077M

2017 Public Relations Merit Award

J. Walter Thompson Colombia / Bogota

Natalia Ponce de Leon Foundation

The Last Mask

Integrated Campaign

OS_PR17078M

Follow Us