The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
Category
-
Category
Select Category
- Select Category
- Ambient / Immersive
- Craft
- Gaming
- Innovation in Interactive
- Online Advertising
- Self-Promotion
- Websites
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID

The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)

A Bear's-Eye View of Yellowstone
Agency: Hello Monday / New York + National Geographic / Washington D.C.
Client: National Geographic Category: Websites


The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Innovation in Interactive / Ambient / Immersive


The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Ambient / Immersive / Digital Installations


The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)


Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris
Client: Deutsche Telekom Category: Innovation in Interactive / Gaming


Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Interactive / Gaming


The end of society simulator
Agency: BETC / Paris + BETC Digital / Paris
Client: Ubisoft Category: Craft / Dynamic Data Visualization


#MYNEOLABEL
Agency: iris / London
Client: adidas neo Category: Online Advertising / Interactive Video


Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Interactive / Online


Nosulus Rift
Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client: Ubisoft Category: Innovation in Interactive / Ambient / Immersive


Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Innovation in Interactive / Ambient / Immersive


Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Craft / Visual Effects / Animation


Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Ambient / Immersive / Digital Installations


Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Ambient / Immersive / Virtual Reality (VR)


Drag, drop and go
Agency: UncleGrey / Copenhagen + WM Creative Labs / Copenhagen
Client: Cheapflights Category: Online Advertising / Banners


Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Craft / Dynamic Data Visualization


The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Craft / Dynamic Data Visualization


Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Gaming


Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Craft / Music / Sound


TacoBot
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Innovation in Interactive / Online


Google presents: The Hidden Worlds of the National Parks
Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles
Client: National Parks Service + Google Category: Websites


Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Amsterdam
Client: Unicef Category: Craft / Visual Effects / Animation


Fantastic Beasts and Where to Find Them
Agency: Framestore / New York + Framestore / London
Client: Warner Bros Category: Craft / Visual Effects / Animation


Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival Category: Ambient / Immersive / Digital Installations


INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client: NISSAN MOTOR CO.,LTD. Category: Ambient / Immersive / Digital Installations


VR Power Trainer
Agency: R/GA / Buenos Aires
Client: PowerChair Football Argentina Category: Ambient / Immersive / Virtual Reality (VR)


Donate your data
Agency: UncleGrey / Copenhagen + MEC / Ã…rhus + WM Creative Labs / Copenhagen
Client: Waoo Category: Websites / Utility


The end of society simulator
Agency: BETC / Paris + BETC Digital / Paris
Client: Ubisoft Category: Gaming


Youland
Agency: Wieden+Kennedy / Portland + MediaMonks / Amsterdam
Client: Old Spice Category: Gaming


The Soundlounge Poster
Agency: BBDO GmbH / Duesseldorf
Client: CraftWork - a brand of ad agencyservices GmbH Category: Self-Promotion


The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth Category: Self-Promotion


Change Please
Agency: FCB Inferno / London
Client: Change Please and the Big Issue Category: Self-Promotion


The Great Trump Escape
Agency: Round & Round / Stockholm
Client: Round & Round Category: Self-Promotion


A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland
Client: Auckland City Council Category: Craft / Music / Sound


Orgasm Sound Library
Agency: Proximity / Madrid
Client: BIJOUX INDISCRETS Category: Craft / Music / Sound


Stop the Hunger
Agency: Impact BBDO / Dubai
Client: Mars Category: Online Advertising / Interactive Video


Shakin' Shakin'
Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa
Client: KFC Category: Online Advertising / Interactive Video


Venmo Micro Hack
Agency: Deutsch / New York
Client: WATERisLIFE Category: Innovation in Interactive / Online


Game Changer
Agency: Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco
Client: Under Armour Category: Innovation in Interactive / Online


Virtual Art Sessions
Agency: Google Data Arts Team / San Francisco
Client: Google Data Arts Team Category: Innovation in Interactive / Online


Land Lines
Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg
Client: Google Data Arts Team Category: Innovation in Interactive / Online


Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Websites


Award:
2017 Interactive Best of Discipline Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Virtual Reality (VR)
Annual ID:
OS_IN17011G

Award:
2017 Interactive Gold Pencil
Agency:
Hello Monday / New York + National Geographic / Washington D.C.
Client:
National Geographic
Title:
A Bear's-Eye View of Yellowstone
Category:
Websites
Annual ID:
OS_IN17001G

Award:
2017 Interactive Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17031G

Award:
2017 Interactive Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Digital Installations
Annual ID:
OS_IN17014G

Award:
2017 Interactive Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Virtual Reality (VR)
Annual ID:
OS_IN17011G

Award:
2017 Interactive Gold Pencil
Agency:
Saatchi & Saatchi / London + BUF / Paris
Client:
Deutsche Telekom
Title:
Sea Hero Quest
Category:
Innovation in Interactive / Gaming
Annual ID:
OS_IN17034G

Award:
2017 Interactive Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Interactive / Gaming
Annual ID:
OS_IN17035G

Award:
2017 Interactive Gold Pencil
Agency:
BETC / Paris + BETC Digital / Paris
Client:
Ubisoft
Title:
The end of society simulator
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN17026G

Award:
2017 Interactive Silver Pencil
Agency:
iris / London
Client:
adidas neo
Title:
#MYNEOLABEL
Category:
Online Advertising / Interactive Video
Annual ID:
OS_IN17009S

Award:
2017 Interactive Silver Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN17029S

Award:
2017 Interactive Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Websites
Annual ID:
OS_IN17002S

Award:
2017 Interactive Silver Pencil
Agency:
Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client:
Ubisoft
Title:
Nosulus Rift
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17032S

Award:
2017 Interactive Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17033S

Award:
2017 Interactive Silver Pencil
Agency:
DDB / Paris
Client:
Ubisoft
Title:
Scars
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17021S

Award:
2017 Interactive Silver Pencil
Agency:
Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17022S

Award:
2017 Interactive Silver Pencil
Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Ambient / Immersive / Digital Installations
Annual ID:
OS_IN17015S

Award:
2017 Interactive Silver Pencil
Agency:
Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Ambient / Immersive / Virtual Reality (VR)
Annual ID:
OS_IN17012S

Award:
2017 Interactive Silver Pencil
Agency:
UncleGrey / Copenhagen + WM Creative Labs / Copenhagen
Client:
Cheapflights
Title:
Drag, drop and go
Category:
Online Advertising / Banners
Annual ID:
OS_IN17007S

Award:
2017 Interactive Silver Pencil
Agency:
DigitasLBi / New York + Accenture / New York
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN17027S

Award:
2017 Interactive Silver Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN17028S

Award:
2017 Interactive Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Annual ID:
OS_IN17018S

Award:
2017 Interactive Bronze Pencil
Agency:
DigitasLBi / New York + Accenture / New York
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Music / Sound
Annual ID:
OS_IN17025B

Award:
2017 Interactive Bronze Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
In-a-Snap
Category:
Online Advertising / Interactive Video
Annual ID:
OS_IN17010B

Award:
2017 Interactive Bronze Pencil
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
TacoBot
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN17030B

Award:
2017 Interactive Bronze Pencil
Agency:
Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles
Client:
National Parks Service + Google
Title:
Google presents: The Hidden Worlds of the National Parks
Category:
Websites
Annual ID:
OS_IN17003B

Award:
2017 Interactive Bronze Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Websites
Annual ID:
OS_IN17004B

Award:
2017 Interactive Bronze Pencil
Agency:
180LA / Santa Monica + MediaMonks / Amsterdam
Client:
Unicef
Title:
Unfairy Tales
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17023B

Award:
2017 Interactive Bronze Pencil
Agency:
Framestore / New York + Framestore / London
Client:
Warner Bros
Title:
Fantastic Beasts and Where to Find Them
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17024B

Award:
2017 Interactive Bronze Pencil
Agency:
J. Walter Thompson / New York
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Ambient / Immersive / Digital Installations
Annual ID:
OS_IN17016B

Award:
2017 Interactive Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Ambient / Immersive / Digital Installations
Annual ID:
OS_IN17017B

Award:
2017 Interactive Bronze Pencil
Agency:
R/GA / Buenos Aires
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Ambient / Immersive / Virtual Reality (VR)
Annual ID:
OS_IN17013B

Award:
2017 Interactive Bronze Pencil
Agency:
TBWA\RAAD / Dubai
Client:
Go Sport
Title:
Champion's Hijack
Category:
Online Advertising / Banners
Annual ID:
OS_IN17008B

Award:
2017 Interactive Bronze Pencil
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
TacoBot
Category:
Websites / Utility
Annual ID:
OS_IN17005B

Award:
2017 Interactive Bronze Pencil
Agency:
UncleGrey / Copenhagen + MEC / Ã…rhus + WM Creative Labs / Copenhagen
Client:
Waoo
Title:
Donate your data
Category:
Websites / Utility
Annual ID:
OS_IN17006B

Award:
2017 Interactive Bronze Pencil
Agency:
BETC / Paris + BETC Digital / Paris
Client:
Ubisoft
Title:
The end of society simulator
Category:
Gaming
Annual ID:
OS_IN17019B

Award:
2017 Interactive Bronze Pencil
Agency:
Wieden+Kennedy / Portland + MediaMonks / Amsterdam
Client:
Old Spice
Title:
Youland
Category:
Gaming
Annual ID:
OS_IN17020B

Award:
2017 Interactive Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
CraftWork - a brand of ad agencyservices GmbH
Title:
The Soundlounge Poster
Category:
Self-Promotion
Annual ID:
OS_IN17066M

Award:
2017 Interactive Merit Award
Agency:
DigitasLBi / Atlanta
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Self-Promotion
Annual ID:
OS_IN17067M

Award:
2017 Interactive Merit Award
Agency:
FCB Inferno / London
Client:
Change Please and the Big Issue
Title:
Change Please
Category:
Self-Promotion
Annual ID:
OS_IN17068M

Award:
2017 Interactive Merit Award
Agency:
Resn / Wellington
Client:
Resn
Title:
Resn
Category:
Self-Promotion
Annual ID:
OS_IN17069M

Award:
2017 Interactive Merit Award
Agency:
Round & Round / Stockholm
Client:
Round & Round
Title:
The Great Trump Escape
Category:
Self-Promotion
Annual ID:
OS_IN17070M

Award:
2017 Interactive Merit Award
Agency:
Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland
Client:
Auckland City Council
Title:
A Kauri Cries
Category:
Craft / Music / Sound
Annual ID:
OS_IN17076M

Award:
2017 Interactive Merit Award
Agency:
Proximity / Madrid
Client:
BIJOUX INDISCRETS
Title:
Orgasm Sound Library
Category:
Craft / Music / Sound
Annual ID:
OS_IN17077M

Award:
2017 Interactive Merit Award
Agency:
Impact BBDO / Dubai
Client:
Mars
Title:
Stop the Hunger
Category:
Online Advertising / Interactive Video
Annual ID:
OS_IN17054M

Award:
2017 Interactive Merit Award
Agency:
Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa
Client:
KFC
Title:
Shakin' Shakin'
Category:
Online Advertising / Interactive Video
Annual ID:
OS_IN17055M

Award:
2017 Interactive Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
Venmo Micro Hack
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN17080M

Award:
2017 Interactive Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco
Client:
Under Armour
Title:
Game Changer
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN17081M

Award:
2017 Interactive Merit Award
Agency:
Google Data Arts Team / San Francisco
Client:
Google Data Arts Team
Title:
Virtual Art Sessions
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN17082M

Award:
2017 Interactive Merit Award
Agency:
Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg
Client:
Google Data Arts Team
Title:
Land Lines
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN17083M
