The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
Category
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Category
Select Category
- Select Category
- Ambient / Immersive
- Craft
- Gaming
- Innovation in Interactive
- Online Advertising
- Self-Promotion
- Websites
Award
Agency
Client
Title
Category
Annual ID

The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)


Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris
Client: Deutsche Telekom Category: Innovation in Interactive / Gaming


Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Interactive / Gaming


The end of society simulator
Agency: BETC / Paris + BETC Digital / Paris
Client: Ubisoft Category: Craft / Dynamic Data Visualization


A Bear's-Eye View of Yellowstone
Agency: Hello Monday / New York + National Geographic / Washington D.C.
Client: National Geographic Category: Websites


The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Ambient / Immersive / Digital Installations


The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Innovation in Interactive / Ambient / Immersive


Drag, drop and go
Agency: UncleGrey / Copenhagen + WM Creative Labs / Copenhagen
Client: Cheapflights Category: Online Advertising / Banners


#MYNEOLABEL
Agency: iris / London
Client: adidas neo Category: Online Advertising / Interactive Video


Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Interactive / Online


Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Craft / Dynamic Data Visualization


The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Craft / Dynamic Data Visualization


Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Ambient / Immersive / Virtual Reality (VR)


Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Gaming


Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Craft / Visual Effects / Animation


Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Ambient / Immersive / Digital Installations


Nosulus Rift
Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client: Ubisoft Category: Innovation in Interactive / Ambient / Immersive


Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Innovation in Interactive / Ambient / Immersive


TacoBot
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Innovation in Interactive / Online


Donate your data
Agency: UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen
Client: Waoo Category: Websites / Utility


Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Craft / Music / Sound


VR Power Trainer
Agency: R/GA / Buenos Aires
Client: PowerChair Football Argentina Category: Ambient / Immersive / Virtual Reality (VR)


The end of society simulator
Agency: BETC / Paris + BETC Digital / Paris
Client: Ubisoft Category: Gaming


Youland
Agency: Wieden+Kennedy / Portland + MediaMonks / Amsterdam
Client: Old Spice Category: Gaming


Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Amsterdam
Client: Unicef Category: Craft / Visual Effects / Animation


Fantastic Beasts and Where to Find Them
Agency: Framestore / New York + Framestore / London
Client: Warner Bros Category: Craft / Visual Effects / Animation


Google presents: The Hidden Worlds of the National Parks
Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles
Client: National Parks Service + Google Category: Websites


Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival Category: Ambient / Immersive / Digital Installations


INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client: NISSAN MOTOR CO.,LTD. Category: Ambient / Immersive / Digital Installations


Amnesty Unblocker
Agency: Colenso BBDO / Auckland
Client: Amnesty International Category: Online Advertising / Banners


SONGS OF VIOLENCE
Agency: FCB BRASIL / São Paulo
Client: ESTADAO DIGITAL Category: Online Advertising / Banners


Passport Challenge
Agency: Mother / London + MediaMonks / Amsterdam
Client: Ikea Category: Online Advertising / Banners


Periscope Parking Drama
Agency: Publicis Pixelpark / Hamburg/Cologne + Sternenberg Films / Cologne
Client: Renault Category: Online Advertising / Banners


Stop the Hunger
Agency: Impact BBDO / Dubai
Client: Mars Category: Online Advertising / Interactive Video


Shakin' Shakin'
Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa
Client: KFC Category: Online Advertising / Interactive Video


Venmo Micro Hack
Agency: Deutsch / New York
Client: WATERisLIFE Category: Innovation in Interactive / Online


Game Changer
Agency: Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco
Client: Under Armour Category: Innovation in Interactive / Online


Virtual Art Sessions
Agency: Google Data Arts Team / San Francisco
Client: Google Data Arts Team Category: Innovation in Interactive / Online


Land Lines
Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg
Client: Google Data Arts Team Category: Innovation in Interactive / Online


#TwitterHaloWars
Agency: 215 McCann / San Francisco + Twitter / San Francisco
Client: Microsoft Xbox Category: Innovation in Interactive / Gaming


Adaptoys
Agency: 360i / New York + Axios NYC / New York
Client: Christopher & Dana Reeve Foundation Category: Innovation in Interactive / Gaming


Los Santos Pride
Agency: Garbergs / Stockholm
Client: Stockholm Pride Category: Innovation in Interactive / Gaming


Klarafy
Agency: FamousGrey / Groot-Bijgaarden + Klara / Brussel
Client: Klara Category: Websites / Utility


Award:
2017 Interactive Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Virtual Reality (VR)
Annual ID:
OS_IN17011G

Award:
2017 Interactive Gold Pencil
Agency:
Saatchi & Saatchi / London + BUF / Paris
Client:
Deutsche Telekom
Title:
Sea Hero Quest
Category:
Innovation in Interactive / Gaming
Annual ID:
OS_IN17034G

Award:
2017 Interactive Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Interactive / Gaming
Annual ID:
OS_IN17035G

Award:
2017 Interactive Gold Pencil
Agency:
BETC / Paris + BETC Digital / Paris
Client:
Ubisoft
Title:
The end of society simulator
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN17026G

Award:
2017 Interactive Gold Pencil
Agency:
Hello Monday / New York + National Geographic / Washington D.C.
Client:
National Geographic
Title:
A Bear's-Eye View of Yellowstone
Category:
Websites
Annual ID:
OS_IN17001G

Award:
2017 Interactive Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Digital Installations
Annual ID:
OS_IN17014G

Award:
2017 Interactive Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17031G

Award:
2017 Interactive Silver Pencil
Agency:
UncleGrey / Copenhagen + WM Creative Labs / Copenhagen
Client:
Cheapflights
Title:
Drag, drop and go
Category:
Online Advertising / Banners
Annual ID:
OS_IN17007S

Award:
2017 Interactive Silver Pencil
Agency:
iris / London
Client:
adidas neo
Title:
#MYNEOLABEL
Category:
Online Advertising / Interactive Video
Annual ID:
OS_IN17009S

Award:
2017 Interactive Silver Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN17029S

Award:
2017 Interactive Silver Pencil
Agency:
DigitasLBi / New York + Accenture / New York
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN17027S

Award:
2017 Interactive Silver Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN17028S

Award:
2017 Interactive Silver Pencil
Agency:
Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Ambient / Immersive / Virtual Reality (VR)
Annual ID:
OS_IN17012S

Award:
2017 Interactive Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Annual ID:
OS_IN17018S

Award:
2017 Interactive Silver Pencil
Agency:
DDB / Paris
Client:
Ubisoft
Title:
Scars
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17021S

Award:
2017 Interactive Silver Pencil
Agency:
Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17022S

Award:
2017 Interactive Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Websites
Annual ID:
OS_IN17002S

Award:
2017 Interactive Silver Pencil
Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Ambient / Immersive / Digital Installations
Annual ID:
OS_IN17015S

Award:
2017 Interactive Silver Pencil
Agency:
Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client:
Ubisoft
Title:
Nosulus Rift
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17032S

Award:
2017 Interactive Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17033S

Award:
2017 Interactive Bronze Pencil
Agency:
TBWA\RAAD / Dubai
Client:
Go Sport
Title:
Champion's Hijack
Category:
Online Advertising / Banners
Annual ID:
OS_IN17008B

Award:
2017 Interactive Bronze Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
In-a-Snap
Category:
Online Advertising / Interactive Video
Annual ID:
OS_IN17010B

Award:
2017 Interactive Bronze Pencil
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
TacoBot
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN17030B

Award:
2017 Interactive Bronze Pencil
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
TacoBot
Category:
Websites / Utility
Annual ID:
OS_IN17005B

Award:
2017 Interactive Bronze Pencil
Agency:
UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen
Client:
Waoo
Title:
Donate your data
Category:
Websites / Utility
Annual ID:
OS_IN17006B

Award:
2017 Interactive Bronze Pencil
Agency:
DigitasLBi / New York + Accenture / New York
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Music / Sound
Annual ID:
OS_IN17025B

Award:
2017 Interactive Bronze Pencil
Agency:
R/GA / Buenos Aires
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Ambient / Immersive / Virtual Reality (VR)
Annual ID:
OS_IN17013B

Award:
2017 Interactive Bronze Pencil
Agency:
BETC / Paris + BETC Digital / Paris
Client:
Ubisoft
Title:
The end of society simulator
Category:
Gaming
Annual ID:
OS_IN17019B

Award:
2017 Interactive Bronze Pencil
Agency:
Wieden+Kennedy / Portland + MediaMonks / Amsterdam
Client:
Old Spice
Title:
Youland
Category:
Gaming
Annual ID:
OS_IN17020B

Award:
2017 Interactive Bronze Pencil
Agency:
180LA / Santa Monica + MediaMonks / Amsterdam
Client:
Unicef
Title:
Unfairy Tales
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17023B

Award:
2017 Interactive Bronze Pencil
Agency:
Framestore / New York + Framestore / London
Client:
Warner Bros
Title:
Fantastic Beasts and Where to Find Them
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17024B

Award:
2017 Interactive Bronze Pencil
Agency:
Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles
Client:
National Parks Service + Google
Title:
Google presents: The Hidden Worlds of the National Parks
Category:
Websites
Annual ID:
OS_IN17003B

Award:
2017 Interactive Bronze Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Websites
Annual ID:
OS_IN17004B

Award:
2017 Interactive Bronze Pencil
Agency:
J. Walter Thompson / New York
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Ambient / Immersive / Digital Installations
Annual ID:
OS_IN17016B

Award:
2017 Interactive Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Ambient / Immersive / Digital Installations
Annual ID:
OS_IN17017B

Award:
2017 Interactive Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Amnesty International
Title:
Amnesty Unblocker
Category:
Online Advertising / Banners
Annual ID:
OS_IN17050M

Award:
2017 Interactive Merit Award
Agency:
FCB BRASIL / São Paulo
Client:
ESTADAO DIGITAL
Title:
SONGS OF VIOLENCE
Category:
Online Advertising / Banners
Annual ID:
OS_IN17051M

Award:
2017 Interactive Merit Award
Agency:
Mother / London + MediaMonks / Amsterdam
Client:
Ikea
Title:
Passport Challenge
Category:
Online Advertising / Banners
Annual ID:
OS_IN17052M

Award:
2017 Interactive Merit Award
Agency:
Publicis Pixelpark / Hamburg/Cologne + Sternenberg Films / Cologne
Client:
Renault
Title:
Periscope Parking Drama
Category:
Online Advertising / Banners
Annual ID:
OS_IN17053M

Award:
2017 Interactive Merit Award
Agency:
Impact BBDO / Dubai
Client:
Mars
Title:
Stop the Hunger
Category:
Online Advertising / Interactive Video
Annual ID:
OS_IN17054M

Award:
2017 Interactive Merit Award
Agency:
Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa
Client:
KFC
Title:
Shakin' Shakin'
Category:
Online Advertising / Interactive Video
Annual ID:
OS_IN17055M

Award:
2017 Interactive Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
Venmo Micro Hack
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN17080M

Award:
2017 Interactive Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco
Client:
Under Armour
Title:
Game Changer
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN17081M

Award:
2017 Interactive Merit Award
Agency:
Google Data Arts Team / San Francisco
Client:
Google Data Arts Team
Title:
Virtual Art Sessions
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN17082M

Award:
2017 Interactive Merit Award
Agency:
Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg
Client:
Google Data Arts Team
Title:
Land Lines
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN17083M

Award:
2017 Interactive Merit Award
Agency:
215 McCann / San Francisco + Twitter / San Francisco
Client:
Microsoft Xbox
Title:
#TwitterHaloWars
Category:
Innovation in Interactive / Gaming
Annual ID:
OS_IN17090M

Award:
2017 Interactive Merit Award
Agency:
360i / New York + Axios NYC / New York
Client:
Christopher & Dana Reeve Foundation
Title:
Adaptoys
Category:
Innovation in Interactive / Gaming
Annual ID:
OS_IN17091M

Award:
2017 Interactive Merit Award
Agency:
CP+B / Los Angeles
Client:
NBA2K
Title:
2K Boost
Category:
Innovation in Interactive / Gaming
Annual ID:
OS_IN17092M

Award:
2017 Interactive Merit Award
Agency:
Garbergs / Stockholm
Client:
Stockholm Pride
Title:
Los Santos Pride
Category:
Innovation in Interactive / Gaming
Annual ID:
OS_IN17093M
