The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
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- Brand
- Non-Profit Client
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- Production Company
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- Agency Network
- Independent Agency Network
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- Creative
- Highest Ranked Work
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Award
Agency
Client
Title
Category
Annual ID
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
The end of society simulator
Agency: BETC / Paris + BETC Digital / Paris
Client: Ubisoft Category: Craft / Dynamic Data Visualization
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Ambient / Immersive / Digital Installations
Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris
Client: Deutsche Telekom Category: Innovation in Interactive / Gaming
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Interactive / Gaming
A Bear's-Eye View of Yellowstone
Agency: Hello Monday / New York + National Geographic / Washington D.C.
Client: National Geographic Category: Websites
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Innovation in Interactive / Ambient / Immersive
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
#MYNEOLABEL
Agency: iris / London
Client: adidas neo Category: Online Advertising / Interactive Video
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Interactive / Online
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Craft / Dynamic Data Visualization
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Craft / Dynamic Data Visualization
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Ambient / Immersive / Digital Installations
Drag, drop and go
Agency: UncleGrey / Copenhagen + WM Creative Labs / Copenhagen
Client: Cheapflights Category: Online Advertising / Banners
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Gaming
Nosulus Rift
Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client: Ubisoft Category: Innovation in Interactive / Ambient / Immersive
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Innovation in Interactive / Ambient / Immersive
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Ambient / Immersive / Virtual Reality (VR)
Donate your data
Agency: UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen
Client: Waoo Category: Websites / Utility
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Craft / Music / Sound
TacoBot
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Innovation in Interactive / Online
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival Category: Ambient / Immersive / Digital Installations
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client: NISSAN MOTOR CO.,LTD. Category: Ambient / Immersive / Digital Installations
Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Amsterdam
Client: Unicef Category: Craft / Visual Effects / Animation
Fantastic Beasts and Where to Find Them
Agency: Framestore / New York + Framestore / London
Client: Warner Bros Category: Craft / Visual Effects / Animation
Google presents: The Hidden Worlds of the National Parks
Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles
Client: National Parks Service + Google Category: Websites
The end of society simulator
Agency: BETC / Paris + BETC Digital / Paris
Client: Ubisoft Category: Gaming
Youland
Agency: Wieden+Kennedy / Portland + MediaMonks / Amsterdam
Client: Old Spice Category: Gaming
VR Power Trainer
Agency: R/GA / Buenos Aires
Client: PowerChair Football Argentina Category: Ambient / Immersive / Virtual Reality (VR)
Klarafy
Agency: FamousGrey / Groot-Bijgaarden + Klara / Brussel
Client: Klara Category: Websites / Utility
Unsafety Check
Agency: J. Walter Thompson / New York
Client: Black Lives Matter Category: Websites / Utility
A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland
Client: Auckland City Council Category: Craft / Music / Sound
Orgasm Sound Library
Agency: Proximity / Madrid
Client: BIJOUX INDISCRETS Category: Craft / Music / Sound
Stop the Hunger
Agency: Impact BBDO / Dubai
Client: Mars Category: Online Advertising / Interactive Video
Shakin' Shakin'
Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa
Client: KFC Category: Online Advertising / Interactive Video
The Soundlounge Poster
Agency: BBDO GmbH / Duesseldorf
Client: CraftWork - a brand of ad agencyservices GmbH Category: Self-Promotion
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth Category: Self-Promotion
Change Please
Agency: FCB Inferno / London
Client: Change Please and the Big Issue Category: Self-Promotion
The Great Trump Escape
Agency: Round & Round / Stockholm
Client: Round & Round Category: Self-Promotion