The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
A Bear's-Eye View of Yellowstone Agency: Hello Monday / New York + National Geographic / Washington D.C. Client: National Geographic Category: Websites
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
Google presents: The Hidden Worlds of the National Parks Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles Client: National Parks Service + Google Category: Websites
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Websites
Scars Agency: DDB / Paris Client: Ubisoft Category: Craft / Visual Effects / Animation
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Unfairy Tales Agency: 180LA / Santa Monica + MediaMonks / Amsterdam Client: Unicef Category: Craft / Visual Effects / Animation
Fantastic Beasts and Where to Find Them Agency: Framestore / New York + Framestore / London Client: Warner Bros Category: Craft / Visual Effects / Animation
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming
The end of society simulator Agency: BETC / Paris + BETC Digital / Paris Client: Ubisoft Category: Gaming
Youland Agency: Wieden+Kennedy / Portland + MediaMonks / Amsterdam Client: Old Spice Category: Gaming
#MYNEOLABEL Agency: iris / London Client: adidas neo Category: Online Advertising / Interactive Video
In-a-Snap Agency: BBDO / New York Client: Lowe's Category: Online Advertising / Interactive Video
Drag, drop and go Agency: UncleGrey / Copenhagen + WM Creative Labs / Copenhagen Client: Cheapflights Category: Online Advertising / Banners
Champion's Hijack Agency: TBWA\RAAD / Dubai Client: Go Sport Category: Online Advertising / Banners
The end of society simulator Agency: BETC / Paris + BETC Digital / Paris Client: Ubisoft Category: Craft / Dynamic Data Visualization
Symphonologie Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Dynamic Data Visualization
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Craft / Dynamic Data Visualization
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Interactive / Ambient / Immersive
Nosulus Rift Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris Client: Ubisoft Category: Innovation in Interactive / Ambient / Immersive
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Innovation in Interactive / Ambient / Immersive
Sea Hero Quest Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Innovation in Interactive / Gaming
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Interactive / Gaming
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Digital Installations
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Ambient / Immersive / Digital Installations
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Ambient / Immersive / Digital Installations
INTELLIGENT PARKING CHAIR Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Ambient / Immersive / Digital Installations
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Ambient / Immersive / Virtual Reality (VR)
VR Power Trainer Agency: R/GA / Buenos Aires Client: PowerChair Football Argentina Category: Ambient / Immersive / Virtual Reality (VR)
Symphonologie Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Music / Sound
TacoBot Agency: Deutsch / Los Angeles Client: Taco Bell Category: Websites / Utility
Donate your data Agency: UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen Client: Waoo Category: Websites / Utility
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Innovation in Interactive / Online
TacoBot Agency: Deutsch / Los Angeles Client: Taco Bell Category: Innovation in Interactive / Online
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Websites
Pharrell Williams Personal Website Agency: FiveHundred / New York + i am OTHER / New York Client: i am OTHER Category: Websites
The Responsible lookbook Agency: FRED & FARID / Shanghai Client: Diesel Category: Websites
Residente Agency: Hello Monday / New York Client: Residente Category: Websites
Your Name Saves Agency: Leo Burnett / Chicago Client: Donate Life America Category: Websites
Mixtape Of You Agency: No Fixed Address / Toronto Client: Boom 97.3 Category: Websites
Playing Lynch Agency: Preacher / Austin + Wild / Vienna Client: Squarespace Category: Websites
Predictive World Agency: SID LEE / Paris Client: UBISOFT Category: Websites
Weber Genesis II Agency: Uncle Grey / Denmark + MediaMonks / Amsterdam + Weber / Global Client: Weber Category: Websites
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Visual Effects / Animation
MUSEUM IN THE CLOUD Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo Client: All Nippon Airways Category: Craft / Visual Effects / Animation
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Visual Effects / Animation
Through the Dark Agency: R/GA / Sydney Client: Google Category: Craft / Visual Effects / Animation
Discover the Magic of Craft Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna Client: Montblanc Category: Craft / Visual Effects / Animation
Los Santos Pride Agency: Garbergs / Stockholm Client: Stockholm Pride Category: Gaming

2017 Interactive Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Ambient / Immersive / Virtual Reality (VR)

OS_IN17011G

2017 Interactive Gold Pencil

Hello Monday / New York + National Geographic / Washington D.C.

National Geographic

A Bear's-Eye View of Yellowstone

Websites

OS_IN17001G

2017 Interactive Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Websites

OS_IN17002S

2017 Interactive Bronze Pencil

Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles

National Parks Service + Google

Google presents: The Hidden Worlds of the National Parks

Websites

OS_IN17003B

2017 Interactive Bronze Pencil

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Websites

OS_IN17004B

2017 Interactive Silver Pencil

DDB / Paris

Ubisoft

Scars

Craft / Visual Effects / Animation

OS_IN17021S

2017 Interactive Silver Pencil

Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Craft / Visual Effects / Animation

OS_IN17022S

2017 Interactive Bronze Pencil

180LA / Santa Monica + MediaMonks / Amsterdam

Unicef

Unfairy Tales

Craft / Visual Effects / Animation

OS_IN17023B

2017 Interactive Bronze Pencil

Framestore / New York + Framestore / London

Warner Bros

Fantastic Beasts and Where to Find Them

Craft / Visual Effects / Animation

OS_IN17024B

2017 Interactive Silver Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Gaming

OS_IN17018S

2017 Interactive Bronze Pencil

BETC / Paris + BETC Digital / Paris

Ubisoft

The end of society simulator

Gaming

OS_IN17019B

2017 Interactive Bronze Pencil

Wieden+Kennedy / Portland + MediaMonks / Amsterdam

Old Spice

Youland

Gaming

OS_IN17020B

2017 Interactive Silver Pencil

iris / London

adidas neo

#MYNEOLABEL

Online Advertising / Interactive Video

OS_IN17009S

2017 Interactive Bronze Pencil

BBDO / New York

Lowe's

In-a-Snap

Online Advertising / Interactive Video

OS_IN17010B

2017 Interactive Silver Pencil

UncleGrey / Copenhagen + WM Creative Labs / Copenhagen

Cheapflights

Drag, drop and go

Online Advertising / Banners

OS_IN17007S

2017 Interactive Bronze Pencil

TBWA\RAAD / Dubai

Go Sport

Champion's Hijack

Online Advertising / Banners

OS_IN17008B

2017 Interactive Gold Pencil

BETC / Paris + BETC Digital / Paris

Ubisoft

The end of society simulator

Craft / Dynamic Data Visualization

OS_IN17026G

2017 Interactive Silver Pencil

DigitasLBi / New York + Accenture / New York

Accenture

Symphonologie

Craft / Dynamic Data Visualization

OS_IN17027S

2017 Interactive Silver Pencil

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Craft / Dynamic Data Visualization

OS_IN17028S

2017 Interactive Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Innovation in Interactive / Ambient / Immersive

OS_IN17031G

2017 Interactive Silver Pencil

Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris

Ubisoft

Nosulus Rift

Innovation in Interactive / Ambient / Immersive

OS_IN17032S

2017 Interactive Silver Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Innovation in Interactive / Ambient / Immersive

OS_IN17033S

2017 Interactive Gold Pencil

Saatchi & Saatchi / London + BUF / Paris

Deutsche Telekom

Sea Hero Quest

Innovation in Interactive / Gaming

OS_IN17034G

2017 Interactive Gold Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Innovation in Interactive / Gaming

OS_IN17035G

2017 Interactive Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Ambient / Immersive / Digital Installations

OS_IN17014G

2017 Interactive Silver Pencil

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Ambient / Immersive / Digital Installations

OS_IN17015S

2017 Interactive Bronze Pencil

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

Ambient / Immersive / Digital Installations

OS_IN17016B

2017 Interactive Bronze Pencil

TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO

NISSAN MOTOR CO.,LTD.

INTELLIGENT PARKING CHAIR

Ambient / Immersive / Digital Installations

OS_IN17017B

2017 Interactive Silver Pencil

Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Ambient / Immersive / Virtual Reality (VR)

OS_IN17012S

2017 Interactive Bronze Pencil

R/GA / Buenos Aires

PowerChair Football Argentina

VR Power Trainer

Ambient / Immersive / Virtual Reality (VR)

OS_IN17013B

2017 Interactive Bronze Pencil

DigitasLBi / New York + Accenture / New York

Accenture

Symphonologie

Craft / Music / Sound

OS_IN17025B

2017 Interactive Bronze Pencil

Deutsch / Los Angeles

Taco Bell

TacoBot

Websites / Utility

OS_IN17005B

2017 Interactive Bronze Pencil

UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen

Waoo

Donate your data

Websites / Utility

OS_IN17006B

2017 Interactive Silver Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Innovation in Interactive / Online

OS_IN17029S

2017 Interactive Bronze Pencil

Deutsch / Los Angeles

Taco Bell

TacoBot

Innovation in Interactive / Online

OS_IN17030B

2017 Interactive Merit Award

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Websites

OS_IN17036M

2017 Interactive Merit Award

FiveHundred / New York + i am OTHER / New York

i am OTHER

Pharrell Williams Personal Website

Websites

OS_IN17037M

2017 Interactive Merit Award

FRED & FARID / Shanghai

Diesel

The Responsible lookbook

Websites

OS_IN17038M

2017 Interactive Merit Award

Hello Monday / New York

Residente

Residente

Websites

OS_IN17039M

2017 Interactive Merit Award

Leo Burnett / Chicago

Donate Life America

Your Name Saves

Websites

OS_IN17040M

2017 Interactive Merit Award

No Fixed Address / Toronto

Boom 97.3

Mixtape Of You

Websites

OS_IN17041M

2017 Interactive Merit Award

Preacher / Austin + Wild / Vienna

Squarespace

Playing Lynch

Websites

OS_IN17042M

2017 Interactive Merit Award

SID LEE / Paris

UBISOFT

Predictive World

Websites

OS_IN17043M

2017 Interactive Merit Award

Uncle Grey / Denmark + MediaMonks / Amsterdam + Weber / Global

Weber

Weber Genesis II

Websites

OS_IN17044M

2017 Interactive Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Craft / Visual Effects / Animation

OS_IN17071M

2017 Interactive Merit Award

ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo

All Nippon Airways

MUSEUM IN THE CLOUD

Craft / Visual Effects / Animation

OS_IN17072M

2017 Interactive Merit Award

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Craft / Visual Effects / Animation

OS_IN17073M

2017 Interactive Merit Award

R/GA / Sydney

Google

Through the Dark

Craft / Visual Effects / Animation

OS_IN17074M

2017 Interactive Merit Award

Scholz & Friends / Berlin + Salon Alpin / Vienna

Montblanc

Discover the Magic of Craft

Craft / Visual Effects / Animation

OS_IN17075M

2017 Interactive Merit Award

Garbergs / Stockholm

Stockholm Pride

Los Santos Pride

Gaming

OS_IN17064M

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