The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Influencer Marketing / Single Channel
Rock Clock Agency: Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York Client: Project Rock Category: Influencer Marketing / Single Channel
Moto Mods + YouTube Heroes Agency: Portal A / San Francisco + Weber Shandwick / Chicago Client: Lenovo Category: Influencer Marketing / Single Channel
Great Big Story Influencer Content Agency: Epic Signal / New York + Great Big Story / New York + Mekanism / New York Client: Great Big Story Category: Influencer Marketing / Episodic
Starbucks Doubleshot Presents: Uploaded Agency: Epic Signal / New York + Creative Live / Seattle + Mekanism / New York Client: Starbucks Doubleshot Category: Influencer Marketing / Episodic
Brutal Cut Agency: Weber Shandwick / London Client: Action Aid UK Category: Influencer Marketing / Multi-Channel
Marriage in the Air – Cathay Pacific and Cathay Dragon Agency: McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai Client: Cathay Pacific Airways Category: Influencer Marketing / Multi-Channel
Mountain Dew Green Label MCN Agency: Epic Signal / New York + Mountain Dew / New York + OMD / New York Client: Mountain Dew Category: Influencer Marketing / Multi-Channel
Taylor vs treadmill Agency: Black Hand Cinema / Los Angeles Client: Apple Category: Influencer Marketing / Single Channel
E!'s LIVE 'Lewks' for Less Agency: The Pub / New York + Spielbergs / Los Angeles Client: E! Entertainment Category: Influencer Marketing / Single Channel
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins Agency: Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City Client: Ubisoft Category: Influencer Marketing / Single Channel
Amazon's This Week On Fire Agency: Epic Signal / New York + Amazon / Seattle Client: Amazon Category: Influencer Marketing / Episodic
True Memories Agency: FRED & FARID / Paris Client: HP Category: Influencer Marketing / Episodic
AT&T Hello Lab: A Year-Long Social Influencer Content Program Agency: Fullscreen Brandworks / Playa Vista, CA + INE Entertainment / Studio City, CA + Wondros / Los Angeles, CA Client: AT&T Category: Influencer Marketing / Episodic
Rise to the Occasion - A DiGiorno Pizza Anthem Agency: Doner LA / Los Angeles + Reach / LA Client: DIGIORNO® Category: Influencer Marketing / Multi-Channel
Amazon's This Week On Fire Agency: Epic Signal / New York + Amazon / Seattle Client: Amazon Fire Category: Influencer Marketing / Multi-Channel
Influencer Chatbot, KalaniBot, for COVERGIRL Agency: theAmplify / Culver City + Automat / Montreal + COTY Inc. (COVERGIRL brand) / New York City Client: COTY Inc. (COVERGIRL brand) Category: Influencer Marketing / Multi-Channel

2017 Social Influencer Marketing Gold Pencil

BETC / Paris

Addict Aide

Like my addiction

Influencer Marketing / Single Channel

OS_SI17001G

2017 Social Influencer Marketing Silver Pencil

Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York

Project Rock

Rock Clock

Influencer Marketing / Single Channel

OS_SI17002S

2017 Social Influencer Marketing Bronze Pencil

Portal A / San Francisco + Weber Shandwick / Chicago

Lenovo

Moto Mods + YouTube Heroes

Influencer Marketing / Single Channel

OS_SI17003B

2017 Social Influencer Marketing Gold Pencil

Epic Signal / New York + Great Big Story / New York + Mekanism / New York

Great Big Story

Great Big Story Influencer Content

Influencer Marketing / Episodic

OS_SI17007G

2017 Social Influencer Marketing Bronze Pencil

Epic Signal / New York + Creative Live / Seattle + Mekanism / New York

Starbucks Doubleshot

Starbucks Doubleshot Presents: Uploaded

Influencer Marketing / Episodic

OS_SI17008B

2017 Social Influencer Marketing Gold Pencil

Weber Shandwick / London

Action Aid UK

Brutal Cut

Influencer Marketing / Multi-Channel

OS_SI17004G

2017 Social Influencer Marketing Silver Pencil

McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai

Cathay Pacific Airways

Marriage in the Air – Cathay Pacific and Cathay Dragon

Influencer Marketing / Multi-Channel

OS_SI17005S

2017 Social Influencer Marketing Bronze Pencil

Epic Signal / New York + Mountain Dew / New York + OMD / New York

Mountain Dew

Mountain Dew Green Label MCN

Influencer Marketing / Multi-Channel

OS_SI17006B

2017 Social Influencer Marketing Merit Award

Black Hand Cinema / Los Angeles

Apple

Taylor vs treadmill

Influencer Marketing / Single Channel

OS_SI17009M

2017 Social Influencer Marketing Merit Award

The Pub / New York + Spielbergs / Los Angeles

E! Entertainment

E!'s LIVE 'Lewks' for Less

Influencer Marketing / Single Channel

OS_SI17010M

2017 Social Influencer Marketing Merit Award

Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City

Ubisoft

Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins

Influencer Marketing / Single Channel

OS_SI17011M

2017 Social Influencer Marketing Merit Award

Epic Signal / New York + Amazon / Seattle

Amazon

Amazon's This Week On Fire

Influencer Marketing / Episodic

OS_SI17015M

2017 Social Influencer Marketing Merit Award

FRED & FARID / Paris

HP

True Memories

Influencer Marketing / Episodic

OS_SI17016M

2017 Social Influencer Marketing Merit Award

Fullscreen Brandworks / Playa Vista, CA + INE Entertainment / Studio City, CA + Wondros / Los Angeles, CA

AT&T

AT&T Hello Lab: A Year-Long Social Influencer Content Program

Influencer Marketing / Episodic

OS_SI17017M

2017 Social Influencer Marketing Merit Award

Doner LA / Los Angeles + Reach / LA

DIGIORNO®

Rise to the Occasion - A DiGiorno Pizza Anthem

Influencer Marketing / Multi-Channel

OS_SI17012M

2017 Social Influencer Marketing Merit Award

Epic Signal / New York + Amazon / Seattle

Amazon Fire

Amazon's This Week On Fire

Influencer Marketing / Multi-Channel

OS_SI17013M

2017 Social Influencer Marketing Merit Award

theAmplify / Culver City + Automat / Montreal + COTY Inc. (COVERGIRL brand) / New York City

COTY Inc. (COVERGIRL brand)

Influencer Chatbot, KalaniBot, for COVERGIRL

Influencer Marketing / Multi-Channel

OS_SI17014M

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