The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Influencer Marketing / Single Channel
Rock Clock Agency: Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York Client: Project Rock Category: Influencer Marketing / Single Channel
Moto Mods + YouTube Heroes Agency: Portal A / San Francisco + Weber Shandwick / Chicago Client: Lenovo Category: Influencer Marketing / Single Channel
Brutal Cut Agency: Weber Shandwick / London Client: Action Aid UK Category: Influencer Marketing / Multi-Channel
Marriage in the Air – Cathay Pacific and Cathay Dragon Agency: McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai Client: Cathay Pacific Airways Category: Influencer Marketing / Multi-Channel
Mountain Dew Green Label MCN Agency: Epic Signal / New York + Mountain Dew / New York + OMD / New York Client: Mountain Dew Category: Influencer Marketing / Multi-Channel
Great Big Story Influencer Content Agency: Epic Signal / New York + Great Big Story / New York + Mekanism / New York Client: Great Big Story Category: Influencer Marketing / Episodic
Starbucks Doubleshot Presents: Uploaded Agency: Epic Signal / New York + Creative Live / Seattle + Mekanism / New York Client: Starbucks Doubleshot Category: Influencer Marketing / Episodic
Taylor vs treadmill Agency: Black Hand Cinema / Los Angeles Client: Apple Category: Influencer Marketing / Single Channel
E!'s LIVE 'Lewks' for Less Agency: The Pub / New York + Spielbergs / Los Angeles Client: E! Entertainment Category: Influencer Marketing / Single Channel
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins Agency: Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City Client: Ubisoft Category: Influencer Marketing / Single Channel
Rise to the Occasion - A DiGiorno Pizza Anthem Agency: Doner LA / Los Angeles + Reach / LA Client: DIGIORNO® Category: Influencer Marketing / Multi-Channel
Amazon's This Week On Fire Agency: Epic Signal / New York + Amazon / Seattle Client: Amazon Fire Category: Influencer Marketing / Multi-Channel
Influencer Chatbot, KalaniBot, for COVERGIRL Agency: theAmplify / Culver City + Automat / Montreal + COTY Inc. (COVERGIRL brand) / New York City Client: COTY Inc. (COVERGIRL brand) Category: Influencer Marketing / Multi-Channel
Amazon's This Week On Fire Agency: Epic Signal / New York + Amazon / Seattle Client: Amazon Category: Influencer Marketing / Episodic
True Memories Agency: FRED & FARID / Paris Client: HP Category: Influencer Marketing / Episodic
AT&T Hello Lab: A Year-Long Social Influencer Content Program Agency: Fullscreen Brandworks / Playa Vista, CA + INE Entertainment / Studio City, CA + Wondros / Los Angeles, CA Client: AT&T Category: Influencer Marketing / Episodic

2017 Social Influencer Marketing Gold Pencil

BETC / Paris

Addict Aide

Like my addiction

Influencer Marketing / Single Channel

OS_SI17001G

2017 Social Influencer Marketing Silver Pencil

Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York

Project Rock

Rock Clock

Influencer Marketing / Single Channel

OS_SI17002S

2017 Social Influencer Marketing Bronze Pencil

Portal A / San Francisco + Weber Shandwick / Chicago

Lenovo

Moto Mods + YouTube Heroes

Influencer Marketing / Single Channel

OS_SI17003B

2017 Social Influencer Marketing Gold Pencil

Weber Shandwick / London

Action Aid UK

Brutal Cut

Influencer Marketing / Multi-Channel

OS_SI17004G

2017 Social Influencer Marketing Silver Pencil

McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai

Cathay Pacific Airways

Marriage in the Air – Cathay Pacific and Cathay Dragon

Influencer Marketing / Multi-Channel

OS_SI17005S

2017 Social Influencer Marketing Bronze Pencil

Epic Signal / New York + Mountain Dew / New York + OMD / New York

Mountain Dew

Mountain Dew Green Label MCN

Influencer Marketing / Multi-Channel

OS_SI17006B

2017 Social Influencer Marketing Gold Pencil

Epic Signal / New York + Great Big Story / New York + Mekanism / New York

Great Big Story

Great Big Story Influencer Content

Influencer Marketing / Episodic

OS_SI17007G

2017 Social Influencer Marketing Bronze Pencil

Epic Signal / New York + Creative Live / Seattle + Mekanism / New York

Starbucks Doubleshot

Starbucks Doubleshot Presents: Uploaded

Influencer Marketing / Episodic

OS_SI17008B

2017 Social Influencer Marketing Merit Award

Black Hand Cinema / Los Angeles

Apple

Taylor vs treadmill

Influencer Marketing / Single Channel

OS_SI17009M

2017 Social Influencer Marketing Merit Award

The Pub / New York + Spielbergs / Los Angeles

E! Entertainment

E!'s LIVE 'Lewks' for Less

Influencer Marketing / Single Channel

OS_SI17010M

2017 Social Influencer Marketing Merit Award

Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City

Ubisoft

Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins

Influencer Marketing / Single Channel

OS_SI17011M

2017 Social Influencer Marketing Merit Award

Doner LA / Los Angeles + Reach / LA

DIGIORNO®

Rise to the Occasion - A DiGiorno Pizza Anthem

Influencer Marketing / Multi-Channel

OS_SI17012M

2017 Social Influencer Marketing Merit Award

Epic Signal / New York + Amazon / Seattle

Amazon Fire

Amazon's This Week On Fire

Influencer Marketing / Multi-Channel

OS_SI17013M

2017 Social Influencer Marketing Merit Award

theAmplify / Culver City + Automat / Montreal + COTY Inc. (COVERGIRL brand) / New York City

COTY Inc. (COVERGIRL brand)

Influencer Chatbot, KalaniBot, for COVERGIRL

Influencer Marketing / Multi-Channel

OS_SI17014M

2017 Social Influencer Marketing Merit Award

Epic Signal / New York + Amazon / Seattle

Amazon

Amazon's This Week On Fire

Influencer Marketing / Episodic

OS_SI17015M

2017 Social Influencer Marketing Merit Award

FRED & FARID / Paris

HP

True Memories

Influencer Marketing / Episodic

OS_SI17016M

2017 Social Influencer Marketing Merit Award

Fullscreen Brandworks / Playa Vista, CA + INE Entertainment / Studio City, CA + Wondros / Los Angeles, CA

AT&T

AT&T Hello Lab: A Year-Long Social Influencer Content Program

Influencer Marketing / Episodic

OS_SI17017M

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