The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
Social Influencer Marketing
- All
- Branded Entertainment
- Cross-Platform
- Cultural Driver
- Design
- Direct Marketing
- Film
- Intellectual Property
- Interactive
- Mobile
- Moving Image Craft
- Penta Pencil
- Print & Outdoor
- Public Relations
- Radio
- Responsive Environments
- Social Influencer Marketing
- Social Media
- UX / UI
Category
-
Category
Select Category
- Select Category
- Influencer Marketing
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17007G_13.jpg)
Great Big Story Influencer Content
Agency: Epic Signal / New York + Great Big Story / New York + Mekanism / New York
Client: Great Big Story Category: Influencer Marketing / Episodic
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17001G_11.jpg)
Like my addiction
Agency: BETC / Paris
Client: Addict Aide Category: Influencer Marketing / Single Channel
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17004G_12.jpg)
Brutal Cut
Agency: Weber Shandwick / London
Client: Action Aid UK Category: Influencer Marketing / Multi-Channel
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17002S_12.jpg)
Rock Clock
Agency: Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York
Client: Project Rock Category: Influencer Marketing / Single Channel
![](/images/userfiles/images/awards/os-silver-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17005S_11.jpg)
Marriage in the Air – Cathay Pacific and Cathay Dragon
Agency: McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai
Client: Cathay Pacific Airways Category: Influencer Marketing / Multi-Channel
![](/images/userfiles/images/awards/os-silver-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17008B_13.jpg)
Starbucks Doubleshot Presents: Uploaded
Agency: Epic Signal / New York + Creative Live / Seattle + Mekanism / New York
Client: Starbucks Doubleshot Category: Influencer Marketing / Episodic
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17003B_10.jpg)
Moto Mods + YouTube Heroes
Agency: Portal A / San Francisco + Weber Shandwick / Chicago
Client: Lenovo Category: Influencer Marketing / Single Channel
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17006B_10.jpg)
Mountain Dew Green Label MCN
Agency: Epic Signal / New York + Mountain Dew / New York + OMD / New York
Client: Mountain Dew Category: Influencer Marketing / Multi-Channel
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17015M_14.jpg)
Amazon's This Week On Fire
Agency: Epic Signal / New York + Amazon / Seattle
Client: Amazon Category: Influencer Marketing / Episodic
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17017M_11.jpg)
AT&T Hello Lab: A Year-Long Social Influencer Content Program
Agency: Fullscreen Brandworks / Playa Vista, CA + INE Entertainment / Studio City, CA + Wondros / Los Angeles, CA
Client: AT&T Category: Influencer Marketing / Episodic
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17009M_10.jpg)
Taylor vs treadmill
Agency: Black Hand Cinema / Los Angeles
Client: Apple Category: Influencer Marketing / Single Channel
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17010M_10.jpg)
E!'s LIVE 'Lewks' for Less
Agency: The Pub / New York + Spielbergs / Los Angeles
Client: E! Entertainment Category: Influencer Marketing / Single Channel
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17011M_12.jpg)
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins
Agency: Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City
Client: Ubisoft Category: Influencer Marketing / Single Channel
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17012M_10.jpg)
Rise to the Occasion - A DiGiorno Pizza Anthem
Agency: Doner LA / Los Angeles + Reach / LA
Client: DIGIORNO® Category: Influencer Marketing / Multi-Channel
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17013M_14.jpg)
Amazon's This Week On Fire
Agency: Epic Signal / New York + Amazon / Seattle
Client: Amazon Fire Category: Influencer Marketing / Multi-Channel
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17014M_12.jpg)
Influencer Chatbot, KalaniBot, for COVERGIRL
Agency: theAmplify / Culver City + Automat / Montreal + COTY Inc. (COVERGIRL brand) / New York City
Client: COTY Inc. (COVERGIRL brand) Category: Influencer Marketing / Multi-Channel
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17007G_13.jpg)
Award:
2017 Social Influencer Marketing Gold Pencil
Agency:
Epic Signal / New York + Great Big Story / New York + Mekanism / New York
Client:
Great Big Story
Title:
Great Big Story Influencer Content
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI17007G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17001G_11.jpg)
Award:
2017 Social Influencer Marketing Gold Pencil
Agency:
BETC / Paris
Client:
Addict Aide
Title:
Like my addiction
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI17001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17004G_12.jpg)
Award:
2017 Social Influencer Marketing Gold Pencil
Agency:
Weber Shandwick / London
Client:
Action Aid UK
Title:
Brutal Cut
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI17004G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17002S_12.jpg)
Award:
2017 Social Influencer Marketing Silver Pencil
Agency:
Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York
Client:
Project Rock
Title:
Rock Clock
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI17002S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17005S_11.jpg)
Award:
2017 Social Influencer Marketing Silver Pencil
Agency:
McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai
Client:
Cathay Pacific Airways
Title:
Marriage in the Air – Cathay Pacific and Cathay Dragon
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI17005S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17008B_13.jpg)
Award:
2017 Social Influencer Marketing Bronze Pencil
Agency:
Epic Signal / New York + Creative Live / Seattle + Mekanism / New York
Client:
Starbucks Doubleshot
Title:
Starbucks Doubleshot Presents: Uploaded
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI17008B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17003B_10.jpg)
Award:
2017 Social Influencer Marketing Bronze Pencil
Agency:
Portal A / San Francisco + Weber Shandwick / Chicago
Client:
Lenovo
Title:
Moto Mods + YouTube Heroes
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI17003B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17006B_10.jpg)
Award:
2017 Social Influencer Marketing Bronze Pencil
Agency:
Epic Signal / New York + Mountain Dew / New York + OMD / New York
Client:
Mountain Dew
Title:
Mountain Dew Green Label MCN
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI17006B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17015M_14.jpg)
Award:
2017 Social Influencer Marketing Merit Award
Agency:
Epic Signal / New York + Amazon / Seattle
Client:
Amazon
Title:
Amazon's This Week On Fire
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI17015M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17016M_11.jpg)
Award:
2017 Social Influencer Marketing Merit Award
Agency:
FRED & FARID / Paris
Client:
HP
Title:
True Memories
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI17016M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17017M_11.jpg)
Award:
2017 Social Influencer Marketing Merit Award
Agency:
Fullscreen Brandworks / Playa Vista, CA + INE Entertainment / Studio City, CA + Wondros / Los Angeles, CA
Client:
AT&T
Title:
AT&T Hello Lab: A Year-Long Social Influencer Content Program
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI17017M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17009M_10.jpg)
Award:
2017 Social Influencer Marketing Merit Award
Agency:
Black Hand Cinema / Los Angeles
Client:
Apple
Title:
Taylor vs treadmill
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI17009M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17010M_10.jpg)
Award:
2017 Social Influencer Marketing Merit Award
Agency:
The Pub / New York + Spielbergs / Los Angeles
Client:
E! Entertainment
Title:
E!'s LIVE 'Lewks' for Less
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI17010M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17011M_12.jpg)
Award:
2017 Social Influencer Marketing Merit Award
Agency:
Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City
Client:
Ubisoft
Title:
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI17011M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17012M_10.jpg)
Award:
2017 Social Influencer Marketing Merit Award
Agency:
Doner LA / Los Angeles + Reach / LA
Client:
DIGIORNO®
Title:
Rise to the Occasion - A DiGiorno Pizza Anthem
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI17012M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17013M_14.jpg)
Award:
2017 Social Influencer Marketing Merit Award
Agency:
Epic Signal / New York + Amazon / Seattle
Client:
Amazon Fire
Title:
Amazon's This Week On Fire
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI17013M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SI17014M_12.jpg)