The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

We're The Superhumans Agency: Leland Music / London + 4creative / London + Blink / London + Factory / London Client: Channel 4 / Rio Paralympics Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Michael Phelps Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Craft - Cinematography / Cinematography - Single
Blood Agency: AMVBBDO / London Client: SCA Bodyform Category: Craft - Cinematography / Cinematography - Single
Come Together Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Craft - Cinematography / Cinematography - Single
USA Women's Gymnastics Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Craft - Cinematography / Cinematography - Single
Every Second Counts Agency: FINCH / Sydney Client: St. Kilda Film Festival Category: Craft - Writing / Writing - Single
Daughter Agency: Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles Client: Audi of America Category: Craft - Writing / Writing - Single
Why Can't Girls Code Agency: McCann / New York + Girls Who Code / New York + Tool / Santa Monica Client: Girls Who Code Category: Craft - Writing / Writing - Single
Dads #ShareTheLoad Agency: BBDO India / Mumbai Client: P&G India Category: Craft - Writing / Writing - Single
Chris Fonseca I Keep It Moving I Smirnoff Ice Agency: 72andSunny / New York + Epoch / New York + Cut N Run / New York Client: Smirnoff Category: Craft - Sound Design / Sound Design - Single
Dark to Light Agency: BBDO / New York Client: Mars Petcare / Pedigree Category: Craft - Sound Design / Sound Design - Single
Still The Most Shocking Second A Day Agency: Factory / London + Don't Panic / London + Stink / London Client: Save The Children Category: Craft - Sound Design / Sound Design - Single
"DUEL" Agency: Technicolor / Burbank Client: Audi USA Category: Craft - Sound Design / Sound Design - Single
We're The Superhumans Agency: 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Craft - Direction / Direction - Single
GRAVITY CAT Agency: HAKUHODO Inc. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo Client: Sony Interactive Entertainment Category: Craft - Direction / Direction - Single
Come Together Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Craft - Direction / Direction - Single
Evan Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Craft - Direction / Direction - Single
Unlimited You Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland Client: Nike Category: Craft - Direction / Direction - Single
The Most Precious Gift Agency: Heimat Werbeagentur GmbH / Berlin Client: Otto (GmbH & Co KG) Category: Craft - Animation / Animation - Single
June: Life is Better When You Share the Ride Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles Client: Lyft Category: Craft - Animation / Animation - Single
The Thin Red Path Agency: DDB / Paris Client: Ubisoft Category: Craft - Animation / Animation - Single
Coldplay - "Up&Up" Agency: PRETTYBIRD / Culver City Client: Coldplay Category: Craft - Visual Effects / Visual Effects - Single
Titanfall 2 Agency: Argonaut / San Francisco + Blur / Culver City + Reset / Santa Monica Client: Electronic Arts/ Respawn Entertainment Category: Craft - Visual Effects / Visual Effects - Single
Alien Agency: adam&eveDDB / London + Mediacom / London + Somesuch / London + Final Cut / London Client: Volkswagen Category: Craft - Visual Effects / Visual Effects - Single
The Piccards Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London Client: Moët Hennessy USA Category: Craft - Visual Effects / Visual Effects - Single
Tiger In Suburbia Agency: J. Walter Thompson / London Client: WWF Category: Craft - Visual Effects / Visual Effects - Single
Google presents: The Hidden Worlds of the National Parks Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City Client: National Parks Service + Google Category: Craft - Innovation in Moving Image Craft / Visual
PPAP LIVE @ YOUTUBE FANFEST Agency: PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO Client: Google Inc. Category: Craft - Innovation in Moving Image Craft / Visual
The Art Market (in Four Parts) - Auctions Agency: Neighborhood Watch Films / Brooklyn, NY + Artsy / New York, NY + UBS / New York, NY Client: Artsy Category: Craft - Editing / Editing - Single
We're The Superhumans Agency: Final Cut / London + 4Creative / London + Blink / London + MPC / London Client: Channel 4 / Rio Paralympics Category: Craft - Editing / Editing - Single
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Editing / Editing - Single
Strong Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Procter & Gamble Category: Craft - Editing / Editing - Single
Duel Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles Client: Audi of America Category: Craft - Editing / Editing - Single
Google Earth VR Tours Agency: Antfood / New York Client: Google Category: Craft - Innovation in Moving Image Craft / Audio
Awaken Your Force Agency: 180LA / Santa Monica + Park Pictures / Santa Monica Client: Hewlett Packard Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
The Anthem Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Samsung Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Question Madness Anthem Agency: Sid Lee / Montreal + Nonfiction Unlimited / Santa Monica Client: The North Face Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Unlimited Together Agency: Wieden+Kennedy / New York + Doomsday / LA Client: Nike and Jordan Brand Category: Craft - Use of Original Music / Use of Original Music - Single
adidas Originals - Future Agency: Johannes Leonardo / New York + Squeak E Clean / Los Angeles + RSA Films / Los Angeles + Exile / Los Angeles Client: adidas Originals Category: Craft - Use of Original Music / Use of Original Music - Single
The Maestro Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Craft - Use of Original Music / Use of Original Music - Single
Da Da Ding Agency: Wieden+Kennedy / Delhi Client: Nike, India Category: Craft - Use of Original Music / Use of Original Music - Single
Snapper or Shooter Agency: Believe Media / Los Angeles + Doner / London Client: Huawei Category: Craft - Cinematography / Cinematography - Single
The Battle of Evony - Extended Cut Agency: Butler, Shine, Stern & Partners / Sausalito Client: Top Games USA Category: Craft - Cinematography / Cinematography - Single
The Piccards Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London Client: Moët Hennessy USA Category: Craft - Cinematography / Cinematography - Single
JAPAN - Where tradition meets the future Agency: ENJIN Inc. / Tokyo + kirameki Inc. / Tokyo + THINKA Inc. / Tokyo + Bascule Inc. / Tokyo Client: Japan National Tourism Organization Category: Craft - Cinematography / Cinematography - Single
MADE BY SWEDEN Agency: FORSMAN & BODENFORS / GOTHENBURG Client: VOLVO CARS Category: Craft - Cinematography / Cinematography - Single
The Get Away Car Agency: Forsman & Bodenfors / Gothenburg + VolvoCars Client: Volvo Cars Category: Craft - Cinematography / Cinematography - Single
The Rundead Agency: Leo Burnett / Chicago Client: Brooks Running Category: Craft - Cinematography / Cinematography - Single
The Chant Agency: Leo Burnett / Chicago Client: Samsung Category: Craft - Cinematography / Cinematography - Single
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Craft - Cinematography / Cinematography - Single

2017 Moving Image Craft Gold Pencil

Leland Music / London + 4creative / London + Blink / London + Factory / London

Channel 4 / Rio Paralympics

We're The Superhumans

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

OS_MI17035G

2017 Moving Image Craft Gold Pencil

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

Michael Phelps

Craft - Cinematography / Cinematography - Single

OS_MI17015G

2017 Moving Image Craft Silver Pencil

AMVBBDO / London

SCA Bodyform

Blood

Craft - Cinematography / Cinematography - Single

OS_MI17016S

2017 Moving Image Craft Bronze Pencil

adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London

H&M

Come Together

Craft - Cinematography / Cinematography - Single

OS_MI17017B

2017 Moving Image Craft Bronze Pencil

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

USA Women's Gymnastics

Craft - Cinematography / Cinematography - Single

OS_MI17018B

2017 Moving Image Craft Gold Pencil

FINCH / Sydney

St. Kilda Film Festival

Every Second Counts

Craft - Writing / Writing - Single

OS_MI17006G

2017 Moving Image Craft Gold Pencil

Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles

Audi of America

Daughter

Craft - Writing / Writing - Single

OS_MI17007G

2017 Moving Image Craft Silver Pencil

McCann / New York + Girls Who Code / New York + Tool / Santa Monica

Girls Who Code

Why Can't Girls Code

Craft - Writing / Writing - Single

OS_MI17008S

2017 Moving Image Craft Bronze Pencil

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad

Craft - Writing / Writing - Single

OS_MI17009B

2017 Moving Image Craft Gold Pencil

72andSunny / New York + Epoch / New York + Cut N Run / New York

Smirnoff

Chris Fonseca I Keep It Moving I Smirnoff Ice

Craft - Sound Design / Sound Design - Single

OS_MI17027G

2017 Moving Image Craft Gold Pencil

BBDO / New York

Mars Petcare / Pedigree

Dark to Light

Craft - Sound Design / Sound Design - Single

OS_MI17028G

2017 Moving Image Craft Silver Pencil

Factory / London + Don't Panic / London + Stink / London

Save The Children

Still The Most Shocking Second A Day

Craft - Sound Design / Sound Design - Single

OS_MI17029S

2017 Moving Image Craft Bronze Pencil

Technicolor / Burbank

Audi USA

"DUEL"

Craft - Sound Design / Sound Design - Single

OS_MI17030B

2017 Moving Image Craft Gold Pencil

4Creative / London + Blink / London

Channel 4 / Rio Paralympics

We're The Superhumans

Craft - Direction / Direction - Single

OS_MI17001G

2017 Moving Image Craft Gold Pencil

HAKUHODO Inc. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo

Sony Interactive Entertainment

GRAVITY CAT

Craft - Direction / Direction - Single

OS_MI17002G

2017 Moving Image Craft Silver Pencil

adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London

H&M

Come Together

Craft - Direction / Direction - Single

OS_MI17003S

2017 Moving Image Craft Silver Pencil

BBDO / New York + Smuggler / Los Angeles

Sandy Hook Promise

Evan

Craft - Direction / Direction - Single

OS_MI17004S

2017 Moving Image Craft Bronze Pencil

PRETTYBIRD / Culver City + Wieden+Kennedy / Portland

Nike

Unlimited You

Craft - Direction / Direction - Single

OS_MI17005B

2017 Moving Image Craft Gold Pencil

Heimat Werbeagentur GmbH / Berlin

Otto (GmbH & Co KG)

The Most Precious Gift

Craft - Animation / Animation - Single

OS_MI17019G

2017 Moving Image Craft Silver Pencil

Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles

Lyft

June: Life is Better When You Share the Ride

Craft - Animation / Animation - Single

OS_MI17020S

2017 Moving Image Craft Bronze Pencil

DDB / Paris

Ubisoft

The Thin Red Path

Craft - Animation / Animation - Single

OS_MI17021B

2017 Moving Image Craft Gold Pencil

PRETTYBIRD / Culver City

Coldplay

Coldplay - "Up&Up"

Craft - Visual Effects / Visual Effects - Single

OS_MI17022G

2017 Moving Image Craft Silver Pencil

Argonaut / San Francisco + Blur / Culver City + Reset / Santa Monica

Electronic Arts/ Respawn Entertainment

Titanfall 2

Craft - Visual Effects / Visual Effects - Single

OS_MI17023S

2017 Moving Image Craft Bronze Pencil

adam&eveDDB / London + Mediacom / London + Somesuch / London + Final Cut / London

Volkswagen

Alien

Craft - Visual Effects / Visual Effects - Single

OS_MI17024B

2017 Moving Image Craft Bronze Pencil

Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London

Moët Hennessy USA

The Piccards

Craft - Visual Effects / Visual Effects - Single

OS_MI17025B

2017 Moving Image Craft Bronze Pencil

J. Walter Thompson / London

WWF

Tiger In Suburbia

Craft - Visual Effects / Visual Effects - Single

OS_MI17026B

2017 Moving Image Craft Gold Pencil

Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City

National Parks Service + Google

Google presents: The Hidden Worlds of the National Parks

Craft - Innovation in Moving Image Craft / Visual

OS_MI17039G

2017 Moving Image Craft Bronze Pencil

PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO

Google Inc.

PPAP LIVE @ YOUTUBE FANFEST

Craft - Innovation in Moving Image Craft / Visual

OS_MI17040B

2017 Moving Image Craft Gold Pencil

Neighborhood Watch Films / Brooklyn, NY + Artsy / New York, NY + UBS / New York, NY

Artsy

The Art Market (in Four Parts) - Auctions

Craft - Editing / Editing - Single

OS_MI17010G

2017 Moving Image Craft Silver Pencil

Final Cut / London + 4Creative / London + Blink / London + MPC / London

Channel 4 / Rio Paralympics

We're The Superhumans

Craft - Editing / Editing - Single

OS_MI17011S

2017 Moving Image Craft Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Craft - Editing / Editing - Single

OS_MI17012B

2017 Moving Image Craft Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland

Procter & Gamble

Strong

Craft - Editing / Editing - Single

OS_MI17013B

2017 Moving Image Craft Bronze Pencil

Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles

Audi of America

Duel

Craft - Editing / Editing - Single

OS_MI17014B

2017 Moving Image Craft Silver Pencil

Antfood / New York

Google

Google Earth VR Tours

Craft - Innovation in Moving Image Craft / Audio

OS_MI17041S

2017 Moving Image Craft Silver Pencil

180LA / Santa Monica + Park Pictures / Santa Monica

Hewlett Packard

Awaken Your Force

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

OS_MI17036S

2017 Moving Image Craft Bronze Pencil

Leo Burnett / Sydney + Leo Burnett / Chicago

Samsung

The Anthem

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

OS_MI17037B

2017 Moving Image Craft Bronze Pencil

Sid Lee / Montreal + Nonfiction Unlimited / Santa Monica

The North Face

Question Madness Anthem

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

OS_MI17038B

2017 Moving Image Craft Gold Pencil

Wieden+Kennedy / New York + Doomsday / LA

Nike and Jordan Brand

Unlimited Together

Craft - Use of Original Music / Use of Original Music - Single

OS_MI17031G

2017 Moving Image Craft Silver Pencil

Johannes Leonardo / New York + Squeak E Clean / Los Angeles + RSA Films / Los Angeles + Exile / Los Angeles

adidas Originals

adidas Originals - Future

Craft - Use of Original Music / Use of Original Music - Single

OS_MI17032S

2017 Moving Image Craft Bronze Pencil

TBWA\NEBOKO / Amsterdam

McDonald's

The Maestro

Craft - Use of Original Music / Use of Original Music - Single

OS_MI17033B

2017 Moving Image Craft Bronze Pencil

Wieden+Kennedy / Delhi

Nike, India

Da Da Ding

Craft - Use of Original Music / Use of Original Music - Single

OS_MI17034B

2017 Moving Image Craft Merit Award

Believe Media / Los Angeles + Doner / London

Huawei

Snapper or Shooter

Craft - Cinematography / Cinematography - Single

OS_MI17074M

2017 Moving Image Craft Merit Award

Butler, Shine, Stern & Partners / Sausalito

Top Games USA

The Battle of Evony - Extended Cut

Craft - Cinematography / Cinematography - Single

OS_MI17075M

2017 Moving Image Craft Merit Award

Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London

Moët Hennessy USA

The Piccards

Craft - Cinematography / Cinematography - Single

OS_MI17076M

2017 Moving Image Craft Merit Award

ENJIN Inc. / Tokyo + kirameki Inc. / Tokyo + THINKA Inc. / Tokyo + Bascule Inc. / Tokyo

Japan National Tourism Organization

JAPAN - Where tradition meets the future

Craft - Cinematography / Cinematography - Single

OS_MI17077M

2017 Moving Image Craft Merit Award

FORSMAN & BODENFORS / GOTHENBURG

VOLVO CARS

MADE BY SWEDEN

Craft - Cinematography / Cinematography - Single

OS_MI17078M

2017 Moving Image Craft Merit Award

Forsman & Bodenfors / Gothenburg + VolvoCars

Volvo Cars

The Get Away Car

Craft - Cinematography / Cinematography - Single

OS_MI17079M

2017 Moving Image Craft Merit Award

Leo Burnett / Chicago

Brooks Running

The Rundead

Craft - Cinematography / Cinematography - Single

OS_MI17080M

2017 Moving Image Craft Merit Award

Leo Burnett / Chicago

Samsung

The Chant

Craft - Cinematography / Cinematography - Single

OS_MI17081M

2017 Moving Image Craft Merit Award

Ogilvy & Mather / Chicago

Morton Salt

The One Moment

Craft - Cinematography / Cinematography - Single

OS_MI17082M

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