The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Craft - Use of Original Music / Use of Original Music - Single
Break the Routine
Agency: J. Walter Thompson / London
Client: Victim Support and The National Centre for Domestic Violence Category: Craft - Use of Original Music / Use of Original Music - Single
A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Liquid Studios / Auckland
Client: Auckland City Council Category: Craft - Use of Original Music / Use of Original Music - Single
#SANTACLARA Christmasfilm
Agency: Überground GmbH / Hamburg
Client: LIDL Stiftung & Co. KG Category: Craft - Use of Original Music / Use of Original Music - Single
Snapper or Shooter
Agency: Believe Media / Los Angeles + Doner / London
Client: Huawei Category: Craft - Cinematography / Cinematography - Single
The Battle of Evony - Extended Cut
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Top Games USA Category: Craft - Cinematography / Cinematography - Single
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA Category: Craft - Cinematography / Cinematography - Single
JAPAN - Where tradition meets the future
Agency: ENJIN Inc. / Tokyo + kirameki Inc. / Tokyo + THINKA Inc. / Tokyo + Bascule Inc. / Tokyo
Client: Japan National Tourism Organization Category: Craft - Cinematography / Cinematography - Single
MADE BY SWEDEN
Agency: FORSMAN & BODENFORS / GOTHENBURG
Client: VOLVO CARS Category: Craft - Cinematography / Cinematography - Single
The Get Away Car
Agency: Forsman & Bodenfors / Gothenburg + VolvoCars
Client: Volvo Cars Category: Craft - Cinematography / Cinematography - Single
The Rundead
Agency: Leo Burnett / Chicago
Client: Brooks Running Category: Craft - Cinematography / Cinematography - Single
The Chant
Agency: Leo Burnett / Chicago
Client: Samsung Category: Craft - Cinematography / Cinematography - Single
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Craft - Cinematography / Cinematography - Single
Midnight
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Cinematography / Cinematography - Single
Bulbs
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Cinematography / Cinematography - Single
The Farmer
Agency: The Martin Agency / Richmond + Maser Film / Los Angeles
Client: Land O' Lakes Category: Craft - Cinematography / Cinematography - Single
Expedia Train
Agency: 180LA / Santa Monica
Client: Expedia Category: Craft - Writing / Writing - Single
Be Pop Cultured - Blac Chyna
Agency: Bartle Bogle Hegarty / Los Angeles + Smuggler / Los Angeles
Client: E! Entertainment Category: Craft - Writing / Writing - Single
Evan
Agency: BBDO / New York + Smuggler / Los Angeles
Client: Sandy Hook Promise Category: Craft - Writing / Writing - Single
The Beauty of the World
Agency: DDB / Paris
Client: Doctors of the World Category: Craft - Writing / Writing - Single
Looking Back
Agency: FCB / Chicago
Client: Clark Street Bridge Category: Craft - Writing / Writing - Single
Love Labyrinth
Agency: Park Pictures / New York + Park Pictures / Los Angeles
Client: One Love Foundation Category: Craft - Writing / Writing - Single
We Are America
Agency: R/GA / New York
Client: The Ad Council Category: Craft - Writing / Writing - Single
How Do You See Me?
Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles
Client: CoorDown Category: Craft - Writing / Writing - Single
Praise
Agency: The Richards Group / Dallas + Bunker / New York + 3008 / Dallas + Treehouse Edit / Dallas
Client: Ram Category: Craft - Writing / Writing - Single
Captain Khan
Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Asche & Spencer / San Francisco
Client: Hillary Rodham Clinton Category: Craft - Writing / Writing - Single
Blood
Agency: AMV BBDO / London
Client: SCA Bodyform Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Afsa's Theme
Agency: Anomaly / New York + Park Pictures / New York + Audio Engine / New York
Client: YouTube Music Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
White Christmas
Agency: Boys and Girls / Dublin + Windmill Lane / Dublin
Client: Amnesty International Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Do You See That Doggie in the Shelter?
Agency: DDB Group / Singapore
Client: Society for the Prevention of Cruelty to Animals (SPCA) Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
SHE’S A LADY
Agency: FORSMAN & BODENFORS / GOTHENBURG + H&M INHOUSE / STOCKHOLM
Client: H&M Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
The Most Precious Gift
Agency: HEIMAT / Berlin
Client: Otto (GmbH & Co KG) Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India Category: Craft - Direction / Direction - Single
Judo Kid
Agency: BBDO / New York + Smuggler / Los Angeles
Client: American Family Insurance Category: Craft - Direction / Direction - Single
Samsung Cares
Agency: Crazy Few Films / Mumbai
Client: Samsung india Category: Craft - Direction / Direction - Single
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA Category: Craft - Direction / Direction - Single
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Craft - Direction / Direction - Single
The Swim
Agency: Knucklehead / London & Los Angeles + BBDO / New York
Client: Visa Category: Craft - Direction / Direction - Single
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Craft - Direction / Direction - Single
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Craft - Direction / Direction - Single
Equality
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland
Client: Nike Category: Craft - Direction / Direction - Single
How Do You See Me?
Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles
Client: CoorDown Category: Craft - Direction / Direction - Single
Stroll
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft - Direction / Direction - Single
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client: Audi of America Category: Craft - Direction / Direction - Single
Daughter
Agency: Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles
Client: Audi of America Category: Craft - Direction / Direction - Single
Chris Fonseca I Keep It Moving I Smirnoff Ice
Agency: 72andSunny / New York + Epoch / New York + Cut N Run / New York
Client: Smirnoff Category: Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Agency:
DigitasLBi / New York + Accenture / New York
Client:
Accenture
Title:
Symphonologie
Category:
Craft - Use of Original Music / Use of Original Music - Single
Annual ID:
OS_MI17106M
Award:
2017 Moving Image Craft Merit Award
Agency:
J. Walter Thompson / London
Client:
Victim Support and The National Centre for Domestic Violence
Title:
Break the Routine
Category:
Craft - Use of Original Music / Use of Original Music - Single
Annual ID:
OS_MI17107M
Award:
2017 Moving Image Craft Merit Award
Agency:
Ogilvy & Mather New Zealand / Auckland + Liquid Studios / Auckland
Client:
Auckland City Council
Title:
A Kauri Cries
Category:
Craft - Use of Original Music / Use of Original Music - Single
Annual ID:
OS_MI17108M
Award:
2017 Moving Image Craft Merit Award
Agency:
Überground GmbH / Hamburg
Client:
LIDL Stiftung & Co. KG
Title:
#SANTACLARA Christmasfilm
Category:
Craft - Use of Original Music / Use of Original Music - Single
Annual ID:
OS_MI17109M
Award:
2017 Moving Image Craft Merit Award
Agency:
Believe Media / Los Angeles + Doner / London
Client:
Huawei
Title:
Snapper or Shooter
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17074M
Award:
2017 Moving Image Craft Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Top Games USA
Title:
The Battle of Evony - Extended Cut
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17075M
Award:
2017 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client:
Moët Hennessy USA
Title:
The Piccards
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17076M
Award:
2017 Moving Image Craft Merit Award
Agency:
ENJIN Inc. / Tokyo + kirameki Inc. / Tokyo + THINKA Inc. / Tokyo + Bascule Inc. / Tokyo
Client:
Japan National Tourism Organization
Title:
JAPAN - Where tradition meets the future
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17077M
Award:
2017 Moving Image Craft Merit Award
Agency:
FORSMAN & BODENFORS / GOTHENBURG
Client:
VOLVO CARS
Title:
MADE BY SWEDEN
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17078M
Award:
2017 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + VolvoCars
Client:
Volvo Cars
Title:
The Get Away Car
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17079M
Award:
2017 Moving Image Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Brooks Running
Title:
The Rundead
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17080M
Award:
2017 Moving Image Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Samsung
Title:
The Chant
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17081M
Award:
2017 Moving Image Craft Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Morton Salt
Title:
The One Moment
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17082M
Award:
2017 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Midnight
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17083M
Award:
2017 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Bulbs
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17084M
Award:
2017 Moving Image Craft Merit Award
Agency:
The Martin Agency / Richmond + Maser Film / Los Angeles
Client:
Land O' Lakes
Title:
The Farmer
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17085M
Award:
2017 Moving Image Craft Merit Award
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Expedia Train
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17056M
Award:
2017 Moving Image Craft Merit Award
Agency:
Bartle Bogle Hegarty / Los Angeles + Smuggler / Los Angeles
Client:
E! Entertainment
Title:
Be Pop Cultured - Blac Chyna
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17057M
Award:
2017 Moving Image Craft Merit Award
Agency:
BBDO / New York + Smuggler / Los Angeles
Client:
Sandy Hook Promise
Title:
Evan
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17058M
Award:
2017 Moving Image Craft Merit Award
Agency:
DDB / Paris
Client:
Doctors of the World
Title:
The Beauty of the World
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17059M
Award:
2017 Moving Image Craft Merit Award
Agency:
FCB / Chicago
Client:
Clark Street Bridge
Title:
Looking Back
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17060M
Award:
2017 Moving Image Craft Merit Award
Agency:
Park Pictures / New York + Park Pictures / Los Angeles
Client:
One Love Foundation
Title:
Love Labyrinth
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17061M
Award:
2017 Moving Image Craft Merit Award
Agency:
R/GA / New York
Client:
The Ad Council
Title:
We Are America
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17062M
Award:
2017 Moving Image Craft Merit Award
Agency:
Saatchi & Saatchi / New York + Pulse Films / Los Angeles
Client:
CoorDown
Title:
How Do You See Me?
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17063M
Award:
2017 Moving Image Craft Merit Award
Agency:
The Richards Group / Dallas + Bunker / New York + 3008 / Dallas + Treehouse Edit / Dallas
Client:
Ram
Title:
Praise
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17064M
Award:
2017 Moving Image Craft Merit Award
Agency:
Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Asche & Spencer / San Francisco
Client:
Hillary Rodham Clinton
Title:
Captain Khan
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17065M
Award:
2017 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17110M
Award:
2017 Moving Image Craft Merit Award
Agency:
Anomaly / New York + Park Pictures / New York + Audio Engine / New York
Client:
YouTube Music
Title:
Afsa's Theme
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17111M
Award:
2017 Moving Image Craft Merit Award
Agency:
Boys and Girls / Dublin + Windmill Lane / Dublin
Client:
Amnesty International
Title:
White Christmas
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17112M
Award:
2017 Moving Image Craft Merit Award
Agency:
DDB Group / Singapore
Client:
Society for the Prevention of Cruelty to Animals (SPCA)
Title:
Do You See That Doggie in the Shelter?
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17113M
Award:
2017 Moving Image Craft Merit Award
Agency:
DDB / New York
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17114M
Award:
2017 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client:
Under Armour
Title:
Michael Phelps
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17115M
Award:
2017 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17116M
Award:
2017 Moving Image Craft Merit Award
Agency:
FORSMAN & BODENFORS / GOTHENBURG + H&M INHOUSE / STOCKHOLM
Client:
H&M
Title:
SHE’S A LADY
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17117M
Award:
2017 Moving Image Craft Merit Award
Agency:
HEIMAT / Berlin
Client:
Otto (GmbH & Co KG)
Title:
The Most Precious Gift
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17118M
Award:
2017 Moving Image Craft Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17042M
Award:
2017 Moving Image Craft Merit Award
Agency:
BBDO / New York + Smuggler / Los Angeles
Client:
American Family Insurance
Title:
Judo Kid
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17043M
Award:
2017 Moving Image Craft Merit Award
Agency:
Crazy Few Films / Mumbai
Client:
Samsung india
Title:
Samsung Cares
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17044M
Award:
2017 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client:
Moët Hennessy USA
Title:
The Piccards
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17045M
Award:
2017 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client:
Under Armour
Title:
Michael Phelps
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17046M
Award:
2017 Moving Image Craft Merit Award
Agency:
Knucklehead / London & Los Angeles + BBDO / New York
Client:
Visa
Title:
The Swim
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17047M
Award:
2017 Moving Image Craft Merit Award
Agency:
Leo Burnett / Madrid + RCR / Madrid
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17048M
Award:
2017 Moving Image Craft Merit Award
Agency:
MJZ / LA
Client:
Kenzo
Title:
My Mutant Brain
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17049M
Award:
2017 Moving Image Craft Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Morton Salt
Title:
The One Moment
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17050M
Award:
2017 Moving Image Craft Merit Award
Agency:
PRETTYBIRD / Culver City + Wieden+Kennedy / Portland
Client:
Nike
Title:
Equality
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17051M
Award:
2017 Moving Image Craft Merit Award
Agency:
Saatchi & Saatchi / New York + Pulse Films / Los Angeles
Client:
CoorDown
Title:
How Do You See Me?
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17052M
Award:
2017 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Stroll
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17053M
Award:
2017 Moving Image Craft Merit Award
Agency:
Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client:
Audi of America
Title:
Duel
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17054M
Award:
2017 Moving Image Craft Merit Award
Agency:
Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles
Client:
Audi of America
Title:
Daughter
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17055M
Award:
2017 Moving Image Craft Merit Award
Agency:
72andSunny / New York + Epoch / New York + Cut N Run / New York
Client:
Smirnoff
Title:
Chris Fonseca I Keep It Moving I Smirnoff Ice
Category:
Craft - Editing / Editing - Single
Annual ID:
OS_MI17066M
