The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Search Racism. Find Truth. Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg Client: Flüchtlinge Willkommen Category: Craft / Use of Digital Technology - Single or Campaign
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Craft / Use of Digital Technology - Single or Campaign
The First Analog Webstore Agency: HEIMAT / Berlin Client: HORNBACH Baumarkt AG Category: Craft / Use of Digital Technology - Single or Campaign
Typevoice Agency: Ogilvy / New York Client: Webby Awards Category: Craft / Use of Digital Technology - Single or Campaign
INTELLIGENT PARKING CHAIR Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Craft / Use of Digital Technology - Single or Campaign
Donate your data Agency: UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen Client: Waoo Category: Craft / Use of Digital Technology - Single or Campaign
Search Racism. Find Truth. Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg Client: Flüchtlinge Willkommen Category: Craft / Data-Driven Personalization - Single or Campaign
Vigilant Wallpapers Agency: Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo Client: Jeep Category: Craft / Data-Driven Personalization - Single or Campaign
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Data-Driven Personalization - Single or Campaign
The Suncell Guide Agency: MRM//McCann / Stockholm Client: Vattenfall Category: Craft / Data-Driven Personalization - Single or Campaign
Careculator Agency: R/GA / New York Client: Jet.com Category: Craft / Data-Driven Personalization - Single or Campaign
Dads #ShareTheLoad Agency: BBDO India / Mumbai Client: P&G India Category: Craft / Writing - Single or Campaign
The Book Of Wara'ná Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Ambev - Guaraná Antarctica Category: Craft / Printing / Production - Single or Campaign
Tokyo Deep Nights Agency: HAKUHODO INC. / TOKYO Client: TAKEO CO.,LTD. Category: Craft / Printing / Production - Single or Campaign
No more black target Agency: FRED & FARID / New York Client: New York Ethical Society Category: Craft / Art Direction - Single or Campaign
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Craft / Art Direction - Single or Campaign
PorcelainBones Agency: Les Gaulois / PUTEAUX Client: AMGEN Category: Craft / Art Direction - Single or Campaign
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Art Direction - Single or Campaign
The doll that chose to drive Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Craft / Art Direction - Single or Campaign

2017 Direct Marketing Merit Award

FCB / Zürich + Ehrenberg Kommunikation / Hamburg

Flüchtlinge Willkommen

Search Racism. Find Truth.

Craft / Use of Digital Technology - Single or Campaign

OS_DI17118M

2017 Direct Marketing Merit Award

Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles

Tostitos

The Breathalyzer Bag

Craft / Use of Digital Technology - Single or Campaign

OS_DI17119M

2017 Direct Marketing Merit Award

HEIMAT / Berlin

HORNBACH Baumarkt AG

The First Analog Webstore

Craft / Use of Digital Technology - Single or Campaign

OS_DI17120M

2017 Direct Marketing Merit Award

Ogilvy / New York

Webby Awards

Typevoice

Craft / Use of Digital Technology - Single or Campaign

OS_DI17121M

2017 Direct Marketing Merit Award

TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO

NISSAN MOTOR CO.,LTD.

INTELLIGENT PARKING CHAIR

Craft / Use of Digital Technology - Single or Campaign

OS_DI17122M

2017 Direct Marketing Merit Award

UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen

Waoo

Donate your data

Craft / Use of Digital Technology - Single or Campaign

OS_DI17123M

2017 Direct Marketing Merit Award

FCB / Zürich + Ehrenberg Kommunikation / Hamburg

Flüchtlinge Willkommen

Search Racism. Find Truth.

Craft / Data-Driven Personalization - Single or Campaign

OS_DI17124M

2017 Direct Marketing Merit Award

Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo

Jeep

Vigilant Wallpapers

Craft / Data-Driven Personalization - Single or Campaign

OS_DI17125M

2017 Direct Marketing Merit Award

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Craft / Data-Driven Personalization - Single or Campaign

OS_DI17126M

2017 Direct Marketing Merit Award

MRM//McCann / Stockholm

Vattenfall

The Suncell Guide

Craft / Data-Driven Personalization - Single or Campaign

OS_DI17127M

2017 Direct Marketing Merit Award

R/GA / New York

Jet.com

Careculator

Craft / Data-Driven Personalization - Single or Campaign

OS_DI17128M

2017 Direct Marketing Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad

Craft / Writing - Single or Campaign

OS_DI17115M

2017 Direct Marketing Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Ambev - Guaraná Antarctica

The Book Of Wara'ná

Craft / Printing / Production - Single or Campaign

OS_DI17116M

2017 Direct Marketing Merit Award

HAKUHODO INC. / TOKYO

TAKEO CO.,LTD.

Tokyo Deep Nights

Craft / Printing / Production - Single or Campaign

OS_DI17117M

2017 Direct Marketing Merit Award

FRED & FARID / New York

New York Ethical Society

No more black target

Craft / Art Direction - Single or Campaign

OS_DI17110M

2017 Direct Marketing Merit Award

Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles

Tostitos

The Breathalyzer Bag

Craft / Art Direction - Single or Campaign

OS_DI17111M

2017 Direct Marketing Merit Award

Les Gaulois / PUTEAUX

AMGEN

PorcelainBones

Craft / Art Direction - Single or Campaign

OS_DI17112M

2017 Direct Marketing Merit Award

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Craft / Art Direction - Single or Campaign

OS_DI17113M

2017 Direct Marketing Merit Award

Proximity / Barcelona + Post23 / Barcelona

Audi Spain

The doll that chose to drive

Craft / Art Direction - Single or Campaign

OS_DI17114M

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