The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Great Trump Escape
Agency: Round & Round / Stockholm
Client: Round & Round Category: Self-Promotion
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India Category: Craft / Writing - Single or Campaign
Supporters all the way
Agency: FRED & FARID / Paris
Client: Société Générale Category: Ambient / Billboards & Transit - Campaign
Tackle Homelessness
Agency: Boys and Girls / Dublin + Mediavest / Dublin
Client: Three Ireland Category: Ambient / Non-Broadcast Video
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Ambient / Live Events
Anti-Rival Vaccine
Agency: Ogilvy Brasil / São Paulo + Hungry Man / São Paulo + Jamute / Curitiba
Client: BandSports Category: Ambient / Live Events
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Tourism Australia Category: Ambient / Live Events
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Digital / Social Media & Viral Marketing
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Digital / Social Media & Viral Marketing
Dads #ShareTheLoad (Film Case)
Agency: BBDO India / Mumbai
Client: P&G India Category: Digital / Social Media & Viral Marketing
#WhoIsTheKing
Agency: Buzzman / Paris + ICONOCLAST / Paris + THE / Paris
Client: Burger King Category: Digital / Social Media & Viral Marketing
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia Category: Digital / Social Media & Viral Marketing
Unacceptable Acceptance Letters
Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / Burbank
Client: The Hunting Ground C/O Chain Camera Pictures Category: Digital / Social Media & Viral Marketing
Winter Swear Jar
Agency: J. Walter Thompson Canada / Toronto
Client: Hotels.com Category: Digital / Social Media & Viral Marketing
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Digital / Social Media & Viral Marketing
Your Name Saves
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Digital / Social Media & Viral Marketing
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Digital / Social Media & Viral Marketing
FlyBabies
Agency: MullenLowe / New York
Client: JetBlue Category: Digital / Social Media & Viral Marketing
Cadbury Pre Joy
Agency: Ogilvy & Mather / Johannesburg
Client: Mondelez Category: Digital / Social Media & Viral Marketing
The Unbreakable Preview
Agency: Ogilvy / Paris
Client: Netflix France Category: Digital / Social Media & Viral Marketing
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona
Client: Audi Spain Category: Digital / Social Media & Viral Marketing
Bradshaw Stain
Agency: Saatchi & Saatchi / New York
Client: Tide Category: Digital / Social Media & Viral Marketing
Adidas Odds
Agency: Taproot Dentsu / Mumbai
Client: Adidas Category: Digital / Social Media & Viral Marketing
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney
Client: M.J. Bale Category: Digital / Social Media & Viral Marketing
Whopper Exchange
Agency: AKQA / São Paulo
Client: Burger King Category: Ambient / P.O.P. & In-Store - Single
Foot Locker Audio Tours
Agency: BBDO / New York + EG Plus / New York
Client: Foot Locker Category: Ambient / P.O.P. & In-Store - Single
The Hidden Car Crash Wine Label
Agency: Leo Burnett / Moscow
Client: Uber Category: Ambient / P.O.P. & In-Store - Single
Sugar Detox
Agency: Marcel / Paris
Client: Intermarché Category: Ambient / P.O.P. & In-Store - Single
The Daily Catch
Agency: Serviceplan / Munich
Client: METRO Category: Ambient / P.O.P. & In-Store - Single
Picnic Blanket
Agency: Rosapark / Paris
Client: Fruits and Wine Category: Ambient / Billboards & Transit - Single
Mirrors of Racism
Agency: W3haus / São Paulo
Client: NGO CRIOLA Category: Ambient / Billboards & Transit - Single
The Rainwater Drinking Fountain
Agency: WMcCann / Rio de Janeiro
Client: Água Mineral Crystal / Coca-Cola Brasil Category: Ambient / Billboards & Transit - Single
#ReadingforROOTS
Agency: 360i / New York
Client: A&E - HISTORY Category: Digital / Websites, Mobile, & Banners
Rink Bingo
Agency: FCB / Zürich
Client: Hockey Club Davos Category: Digital / Websites, Mobile, & Banners
Your Name Saves
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Digital / Websites, Mobile, & Banners
Special Sponsors
Agency: Leo Burnett Colombia / Bogota
Client: Special Olympics Colombia Category: Digital / Websites, Mobile, & Banners
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago
Client: The Brady Foundation Category: Digital / Websites, Mobile, & Banners
Made by professionals
Agency: SID LEE / Paris
Client: PagesJaunes Category: Digital / Websites, Mobile, & Banners
SIGNEMOJI
Agency: TBWA / Shanghai
Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / Websites, Mobile, & Banners
The Book Of Wara'ná
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Ambev - Guaraná Antarctica Category: Craft / Printing / Production - Single or Campaign
Tokyo Deep Nights
Agency: HAKUHODO INC. / TOKYO
Client: TAKEO CO.,LTD. Category: Craft / Printing / Production - Single or Campaign
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP Category: Ambient / Immersive / Installations
Tailor Made Store
Agency: BWM Dentsu / Melbourne
Client: Chadstone Category: Ambient / Immersive / Installations
Cages
Agency: Commonwealth//McCann / Detroit + Carat / Detroit
Client: Chevrolet Category: Ambient / Immersive / Installations
Highway Robbery
Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York
Client: Volvo Category: Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Agency:
BBDO / Toronto
Client:
BBDO Toronto
Title:
Change the Work Climate
Category:
Self-Promotion
Annual ID:
OS_DI17106M
Award:
2017 Direct Marketing Merit Award
Agency:
Leo Burnett / Bogota
Client:
Davivienda
Title:
Concepción
Category:
Self-Promotion
Annual ID:
OS_DI17107M
Award:
2017 Direct Marketing Merit Award
Agency:
lg2 / Toronto
Client:
NABS
Title:
IT RAN
Category:
Self-Promotion
Annual ID:
OS_DI17108M
Award:
2017 Direct Marketing Merit Award
Agency:
Round & Round / Stockholm
Client:
Round & Round
Title:
The Great Trump Escape
Category:
Self-Promotion
Annual ID:
OS_DI17109M
Award:
2017 Direct Marketing Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_DI17115M
Award:
2017 Direct Marketing Merit Award
Agency:
FRED & FARID / Paris
Client:
Société Générale
Title:
Supporters all the way
Category:
Ambient / Billboards & Transit - Campaign
Annual ID:
OS_DI17065M
Award:
2017 Direct Marketing Merit Award
Agency:
Boys and Girls / Dublin + Mediavest / Dublin
Client:
Three Ireland
Title:
Tackle Homelessness
Category:
Ambient / Non-Broadcast Video
Annual ID:
OS_DI17080M
Award:
2017 Direct Marketing Merit Award
Agency:
FCB / Zürich
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Ambient / Live Events
Annual ID:
OS_DI17076M
Award:
2017 Direct Marketing Merit Award
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Ambient / Live Events
Annual ID:
OS_DI17077M
Award:
2017 Direct Marketing Merit Award
Agency:
Ogilvy Brasil / São Paulo + Hungry Man / São Paulo + Jamute / Curitiba
Client:
BandSports
Title:
Anti-Rival Vaccine
Category:
Ambient / Live Events
Annual ID:
OS_DI17078M
Award:
2017 Direct Marketing Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Ambient / Live Events
Annual ID:
OS_DI17079M
Award:
2017 Direct Marketing Merit Award
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17089M
Award:
2017 Direct Marketing Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17090M
Award:
2017 Direct Marketing Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad (Film Case)
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17091M
Award:
2017 Direct Marketing Merit Award
Agency:
Buzzman / Paris + ICONOCLAST / Paris + THE / Paris
Client:
Burger King
Title:
#WhoIsTheKing
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17092M
Award:
2017 Direct Marketing Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17093M
Award:
2017 Direct Marketing Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / Burbank
Client:
The Hunting Ground C/O Chain Camera Pictures
Title:
Unacceptable Acceptance Letters
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17094M
Award:
2017 Direct Marketing Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Hotels.com
Title:
Winter Swear Jar
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17095M
Award:
2017 Direct Marketing Merit Award
Agency:
J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client:
Atados
Title:
Donate the Bars
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17096M
Award:
2017 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Your Name Saves
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17097M
Award:
2017 Direct Marketing Merit Award
Agency:
Leo Burnett / Madrid + RCR / Madrid
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17098M
Award:
2017 Direct Marketing Merit Award
Agency:
MullenLowe / New York
Client:
JetBlue
Title:
FlyBabies
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17099M
Award:
2017 Direct Marketing Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
Mondelez
Title:
Cadbury Pre Joy
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17100M
Award:
2017 Direct Marketing Merit Award
Agency:
Ogilvy / Paris
Client:
Netflix France
Title:
The Unbreakable Preview
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17101M
Award:
2017 Direct Marketing Merit Award
Agency:
Proximity / Barcelona + Post23 / Barcelona
Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17102M
Award:
2017 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Tide
Title:
Bradshaw Stain
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17103M
Award:
2017 Direct Marketing Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Adidas
Title:
Adidas Odds
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17104M
Award:
2017 Direct Marketing Merit Award
Agency:
TBWA / Sydney + Eleven / Sydney
Client:
M.J. Bale
Title:
Uncrushable
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17105M
Award:
2017 Direct Marketing Merit Award
Agency:
AKQA / São Paulo
Client:
Burger King
Title:
Whopper Exchange
Category:
Ambient / P.O.P. & In-Store - Single
Annual ID:
OS_DI17055M
Award:
2017 Direct Marketing Merit Award
Agency:
BBDO / New York + EG Plus / New York
Client:
Foot Locker
Title:
Foot Locker Audio Tours
Category:
Ambient / P.O.P. & In-Store - Single
Annual ID:
OS_DI17056M
Award:
2017 Direct Marketing Merit Award
Agency:
Leo Burnett / Moscow
Client:
Uber
Title:
The Hidden Car Crash Wine Label
Category:
Ambient / P.O.P. & In-Store - Single
Annual ID:
OS_DI17057M
Award:
2017 Direct Marketing Merit Award
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Sugar Detox
Category:
Ambient / P.O.P. & In-Store - Single
Annual ID:
OS_DI17058M
Award:
2017 Direct Marketing Merit Award
Agency:
Serviceplan / Munich
Client:
METRO
Title:
The Daily Catch
Category:
Ambient / P.O.P. & In-Store - Single
Annual ID:
OS_DI17059M
Award:
2017 Direct Marketing Merit Award
Agency:
Rosapark / Paris
Client:
Fruits and Wine
Title:
Picnic Blanket
Category:
Ambient / Billboards & Transit - Single
Annual ID:
OS_DI17062M
Award:
2017 Direct Marketing Merit Award
Agency:
W3haus / São Paulo
Client:
NGO CRIOLA
Title:
Mirrors of Racism
Category:
Ambient / Billboards & Transit - Single
Annual ID:
OS_DI17063M
Award:
2017 Direct Marketing Merit Award
Agency:
WMcCann / Rio de Janeiro
Client:
Água Mineral Crystal / Coca-Cola Brasil
Title:
The Rainwater Drinking Fountain
Category:
Ambient / Billboards & Transit - Single
Annual ID:
OS_DI17064M
Award:
2017 Direct Marketing Merit Award
Agency:
360i / New York
Client:
A&E - HISTORY
Title:
#ReadingforROOTS
Category:
Digital / Websites, Mobile, & Banners
Annual ID:
OS_DI17081M
Award:
2017 Direct Marketing Merit Award
Agency:
FCB / Zürich
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Digital / Websites, Mobile, & Banners
Annual ID:
OS_DI17082M
Award:
2017 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Your Name Saves
Category:
Digital / Websites, Mobile, & Banners
Annual ID:
OS_DI17083M
Award:
2017 Direct Marketing Merit Award
Agency:
Leo Burnett Colombia / Bogota
Client:
Special Olympics Colombia
Title:
Special Sponsors
Category:
Digital / Websites, Mobile, & Banners
Annual ID:
OS_DI17084M
Award:
2017 Direct Marketing Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
The Brady Foundation
Title:
Zero Minutes of Fame
Category:
Digital / Websites, Mobile, & Banners
Annual ID:
OS_DI17085M
Award:
2017 Direct Marketing Merit Award
Agency:
R/GA / London
Client:
Nike
Title:
Nike On Demand
Category:
Digital / Websites, Mobile, & Banners
Annual ID:
OS_DI17086M
Award:
2017 Direct Marketing Merit Award
Agency:
SID LEE / Paris
Client:
PagesJaunes
Title:
Made by professionals
Category:
Digital / Websites, Mobile, & Banners
Annual ID:
OS_DI17087M
Award:
2017 Direct Marketing Merit Award
Agency:
TBWA / Shanghai
Client:
CHINA ASSOCIATION OF THE DEAF
Title:
SIGNEMOJI
Category:
Digital / Websites, Mobile, & Banners
Annual ID:
OS_DI17088M
Award:
2017 Direct Marketing Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Ambev - Guaraná Antarctica
Title:
The Book Of Wara'ná
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_DI17116M
Award:
2017 Direct Marketing Merit Award
Agency:
HAKUHODO INC. / TOKYO
Client:
TAKEO CO.,LTD.
Title:
Tokyo Deep Nights
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_DI17117M
Award:
2017 Direct Marketing Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17066M
Award:
2017 Direct Marketing Merit Award
Agency:
BWM Dentsu / Melbourne
Client:
Chadstone
Title:
Tailor Made Store
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17067M
Award:
2017 Direct Marketing Merit Award
Agency:
Commonwealth//McCann / Detroit + Carat / Detroit
Client:
Chevrolet
Title:
Cages
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17068M
Award:
2017 Direct Marketing Merit Award
Agency:
Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York
Client:
Volvo
Title:
Highway Robbery
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17069M
