The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Lifeline Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single
The Viral Experiment Agency: The Woolshed Company / Melbourne Client: The Woolshed Company Category: Self-Promotion
Evan Agency: BBDO / New York Client: Sandy Hook Promise Category: Online / Short Form - Single
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Online / Short Form - Single
Beyoncé - "Formation" Agency: PRETTYBIRD / Culver City Client: Beyoncé Category: Music Videos
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Branded Entertainment
Evan Agency: BBDO / New York Client: Sandy Hook Promise Category: Film / Cinema / Fiction
Lo & Behold: Reveries of the Connected World Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles Client: NETSCOUT Category: Film / Cinema / Non-Fiction / Documentary
AMATEUR REPLAY Agency: Ogilvy & Mather / Singapore Client: ALLIANZ Category: User-Generated Content
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Online / Short Form - Campaign
The DNA Journey Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen Client: momondo Category: Online / Long Form - Campaign
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Experiential / Virtual Reality (VR)
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Virtual Reality (VR)
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Experiential / Live Events
Lo & Behold: Reveries of the Connected World Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles Client: NETSCOUT Category: Broadcast / Long Form - Single
CONAN Remote: Ride Along 2 with Kevin Hart and Ice Cube Agency: Conaco / Los Angeles + Turner / Atlanta Client: Universal Pictures Category: Online / Long Form - Single

2017 Branded Entertainment Gold Pencil

Ogilvy / New York

Qualcomm Snapdragon

Lifeline

Online / Long Form - Single

OS_BE17014G

2017 Branded Entertainment Gold Pencil

The Woolshed Company / Melbourne

The Woolshed Company

The Viral Experiment

Self-Promotion

OS_BE17034G

2017 Branded Entertainment Gold Pencil

BBDO / New York

Sandy Hook Promise

Evan

Online / Short Form - Single

OS_BE17006G

2017 Branded Entertainment Gold Pencil

The Martin Agency / Richmond + Furlined / Los Angeles

Donate Life

The World's Biggest Asshole

Online / Short Form - Single

OS_BE17007G

2017 Branded Entertainment Gold Pencil

PRETTYBIRD / Culver City

Beyoncé

Beyoncé - "Formation"

Music Videos

OS_BE17017G

2017 Branded Entertainment Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Innovation in Branded Entertainment

OS_BE17035G

2017 Branded Entertainment Gold Pencil

BBDO / New York

Sandy Hook Promise

Evan

Film / Cinema / Fiction

OS_BE17003G

2017 Branded Entertainment Gold Pencil

Pereira & O'Dell / New York + Saville Productions / Los Angeles

NETSCOUT

Lo & Behold: Reveries of the Connected World

Film / Cinema / Non-Fiction / Documentary

OS_BE17005G

2017 Branded Entertainment Gold Pencil

Ogilvy & Mather / Singapore

ALLIANZ

AMATEUR REPLAY

User-Generated Content

OS_BE17032G

2017 Branded Entertainment Gold Pencil

Clemenger BBDO / Melbourne

Pacific Brands Underwear Group (Australia)

The Boys

Online / Short Form - Campaign

OS_BE17009G

2017 Branded Entertainment Gold Pencil

&Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen

momondo

The DNA Journey

Online / Long Form - Campaign

OS_BE17016G

2017 Branded Entertainment Gold Pencil

Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Experiential / Virtual Reality (VR)

OS_BE17024G

2017 Branded Entertainment Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Experiential / Virtual Reality (VR)

OS_BE17025G

2017 Branded Entertainment Gold Pencil

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Experiential / Live Events

OS_BE17027G

2017 Branded Entertainment Gold Pencil

Pereira & O'Dell / New York + Saville Productions / Los Angeles

NETSCOUT

Lo & Behold: Reveries of the Connected World

Broadcast / Long Form - Single

OS_BE17002G

2017 Branded Entertainment Gold Pencil

Conaco / Los Angeles + Turner / Atlanta

Universal Pictures

CONAN Remote: Ride Along 2 with Kevin Hart and Ice Cube

Online / Long Form - Single

OS_BE17013G

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