The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Tailor Made Store
Agency: BWM Dentsu / Melbourne
Client: Chadstone Category: Experiential / Live Events
Remote Ristorante
Agency: BWM Dentsu / Melbourne + Haystac / Melbourne + Dentsu Mitchell / Melbourne
Client: Dr Oetker Category: Experiential / Live Events
Project Germany
Agency: HEIMAT / Berlin
Client: HORNBACH Baumarkt AG Category: Experiential / Live Events
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Agency: Intel / Santa Clara
Client: Intel Category: Experiential / Live Events
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation Category: Experiential / Live Events
Still Life
Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo
Client: The END ALS Association Category: Experiential / Live Events
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Experiential / Live Events
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client: HomeAway Category: Experiential / Live Events
Bud Light Dive Bar Tour
Agency: Wieden+Kennedy / New York + Joint / New York + Livestream / New York
Client: Bud Light Category: Experiential / Live Events
Human Made Stories
Agency: Valenstein & Fatt / London
Client: Volvo Category: Broadcast / Short Form - Campaign
Stress Tested For Women
Agency: Wieden+Kennedy / Portland + Anonymous Content / Culver City + Final Cut / Los Angeles + The Directors Bureau / Los Angeles
Client: Secret Deodorant (P&G) Category: Broadcast / Short Form - Campaign
Tomcat: Facebook Not Live Event
Agency: Barton F Graf / New York
Client: The Scotts Miracle-Gro Company Category: User-Generated Content
Commercializer
Agency: CP+B / Miami + Nickel Media / Halifax, Canada + Caviar / Los Angeles
Client: letgo Category: User-Generated Content
No more black target
Agency: FRED & FARID / New York
Client: New York Ethical Society Category: User-Generated Content
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival Category: User-Generated Content
Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung Category: User-Generated Content
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: User-Generated Content
The Toycracker: A Mini-Musical Spectacular
Agency: 72andSunny / Los Angeles + Biscuit / Los Angeles + Method Studios / Los Angeles + Cut & Run / Los Angeles
Client: Target Category: Broadcast / Long Form - Single
Stride Gum Presents Heaven Sent
Agency: Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover
Client: Mondelēz International / Stride Gum Category: Broadcast / Long Form - Single
38 Years Later
Agency: J. Walter Thompson Puerto Rico / San Juan, PR
Client: Triple S Category: Broadcast / Long Form - Single
Magic Words - The Documentary
Agency: AlmapBBDO / São Paulo
Client: HP Category: Innovation in Branded Entertainment
Search for Greatness
Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York
Client: Sony PlayStation Category: Innovation in Branded Entertainment
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Agency: CJ WORX / BANGKOK
Client: AP THAILAND Category: Innovation in Branded Entertainment
Game Changer
Agency: Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco
Client: Under Armour Category: Innovation in Branded Entertainment
Rink Bingo
Agency: FCB / Zürich
Client: Hockey Club Davos Category: Innovation in Branded Entertainment
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos Category: Innovation in Branded Entertainment
The Lady Gaga + Intel Experience
Agency: Intel Agency Inside / Santa Clara + PRETTYBIRD / Culver City + Greenlight / Hollywood + OMD / Worldwide
Client: Intel Category: Innovation in Branded Entertainment
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Innovation in Branded Entertainment
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Innovation in Branded Entertainment
#HolidaysOnDemand
Agency: Les Gaulois / PUTEAUX + HRCLS (Hercules) / PUTEAUX
Client: TRANSAVIA Category: Innovation in Branded Entertainment
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Innovation in Branded Entertainment
Amateur Replay
Agency: Ogilvy & Mather / Singapore
Client: Allianz Category: Innovation in Branded Entertainment
The Cognitive Dress
Agency: Ogilvy / New York
Client: IBM Category: Innovation in Branded Entertainment
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Branded Entertainment
McTrax
Agency: TBWA\NEBOKO / Amsterdam
Client: McDonald's Category: Innovation in Branded Entertainment
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Innovation in Branded Entertainment
Motability
Agency: adam&eveDDB / London + Mediacom / London + unit9 / London + cain&abel / London
Client: Volkswagen Category: Online / Short Form - Campaign
The Art Market (in Four Parts)
Agency: Artsy / New York City + Neighborhood Watch / Brooklyn
Client: UBS Category: Online / Short Form - Campaign
Sausage Dome
Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Production / Culver City, CA
Client: Johnsonville Category: Online / Short Form - Campaign
humanLIMITS
Agency: UPROXX MEDIA / Los Angeles + MillerCoors / New York + Initiative / New York
Client: Coors Light Category: Online / Short Form - Campaign
From Deadpool With Love
Agency: Viacom Velocity / Los Angeles + 20th Century Fox / Los Angeles
Client: 20th Century Fox Category: Online / Short Form - Campaign
Samsung Life Changer
Agency: CHEIL FRANCE / PARIS
Client: Samsung Electronics France Category: Experiential / Virtual Reality (VR)
DISCOVR The World
Agency: Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam
Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)
Hidden Dangers
Agency: Deutsch / New York
Client: WATERisLIFE Category: Experiential / Virtual Reality (VR)
VR Power Trainer
Agency: R/GA / Buenos Aires
Client: PowerChair Football Argentina Category: Experiential / Virtual Reality (VR)
Fairness Works: Refugee Crisis
Agency: Redline Interactive / Calgary
Client: Canadian Labour Congress Category: Experiential / Virtual Reality (VR)
Award:
2017 Branded Entertainment Merit Award
Agency:
BWM Dentsu / Melbourne
Client:
Chadstone
Title:
Tailor Made Store
Category:
Experiential / Live Events
Annual ID:
OS_BE17108M
Award:
2017 Branded Entertainment Merit Award
Agency:
BWM Dentsu / Melbourne + Haystac / Melbourne + Dentsu Mitchell / Melbourne
Client:
Dr Oetker
Title:
Remote Ristorante
Category:
Experiential / Live Events
Annual ID:
OS_BE17109M
Award:
2017 Branded Entertainment Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Scariest BK
Category:
Experiential / Live Events
Annual ID:
OS_BE17110M
Award:
2017 Branded Entertainment Merit Award
Agency:
HEIMAT / Berlin
Client:
HORNBACH Baumarkt AG
Title:
Project Germany
Category:
Experiential / Live Events
Annual ID:
OS_BE17111M
Award:
2017 Branded Entertainment Merit Award
Agency:
Intel / Santa Clara
Client:
Intel
Title:
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Category:
Experiential / Live Events
Annual ID:
OS_BE17112M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Beirut
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Experiential / Live Events
Annual ID:
OS_BE17113M
Award:
2017 Branded Entertainment Merit Award
Agency:
McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo
Client:
The END ALS Association
Title:
Still Life
Category:
Experiential / Live Events
Annual ID:
OS_BE17114M
Award:
2017 Branded Entertainment Merit Award
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Experiential / Live Events
Annual ID:
OS_BE17115M
Award:
2017 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client:
HomeAway
Title:
Eiffel Tower All Yours
Category:
Experiential / Live Events
Annual ID:
OS_BE17116M
Award:
2017 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / New York + Joint / New York + Livestream / New York
Client:
Bud Light
Title:
Bud Light Dive Bar Tour
Category:
Experiential / Live Events
Annual ID:
OS_BE17117M
Award:
2017 Branded Entertainment Merit Award
Agency:
Valenstein & Fatt / London
Client:
Volvo
Title:
Human Made Stories
Category:
Broadcast / Short Form - Campaign
Annual ID:
OS_BE17043M
Award:
2017 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland + Anonymous Content / Culver City + Final Cut / Los Angeles + The Directors Bureau / Los Angeles
Client:
Secret Deodorant (P&G)
Title:
Stress Tested For Women
Category:
Broadcast / Short Form - Campaign
Annual ID:
OS_BE17044M
Award:
2017 Branded Entertainment Merit Award
Agency:
360i / New York
Client:
HBO
Title:
#BallersIntroContest
Category:
User-Generated Content
Annual ID:
OS_BE17118M
Award:
2017 Branded Entertainment Merit Award
Agency:
Barton F Graf / New York
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat: Facebook Not Live Event
Category:
User-Generated Content
Annual ID:
OS_BE17119M
Award:
2017 Branded Entertainment Merit Award
Agency:
CP+B / Miami + Nickel Media / Halifax, Canada + Caviar / Los Angeles
Client:
letgo
Title:
Commercializer
Category:
User-Generated Content
Annual ID:
OS_BE17120M
Award:
2017 Branded Entertainment Merit Award
Agency:
FRED & FARID / New York
Client:
New York Ethical Society
Title:
No more black target
Category:
User-Generated Content
Annual ID:
OS_BE17121M
Award:
2017 Branded Entertainment Merit Award
Agency:
J. Walter Thompson / New York
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
User-Generated Content
Annual ID:
OS_BE17122M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Samsung
Title:
Design your time
Category:
User-Generated Content
Annual ID:
OS_BE17123M
Award:
2017 Branded Entertainment Merit Award
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
User-Generated Content
Annual ID:
OS_BE17124M
Award:
2017 Branded Entertainment Merit Award
Agency:
72andSunny / Los Angeles + Biscuit / Los Angeles + Method Studios / Los Angeles + Cut & Run / Los Angeles
Client:
Target
Title:
The Toycracker: A Mini-Musical Spectacular
Category:
Broadcast / Long Form - Single
Annual ID:
OS_BE17045M
Award:
2017 Branded Entertainment Merit Award
Agency:
Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover
Client:
Mondelēz International / Stride Gum
Title:
Stride Gum Presents Heaven Sent
Category:
Broadcast / Long Form - Single
Annual ID:
OS_BE17046M
Award:
2017 Branded Entertainment Merit Award
Agency:
J. Walter Thompson Puerto Rico / San Juan, PR
Client:
Triple S
Title:
38 Years Later
Category:
Broadcast / Long Form - Single
Annual ID:
OS_BE17047M
Award:
2017 Branded Entertainment Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
HP
Title:
Magic Words - The Documentary
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17126M
Award:
2017 Branded Entertainment Merit Award
Agency:
BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York
Client:
Sony PlayStation
Title:
Search for Greatness
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17127M
Award:
2017 Branded Entertainment Merit Award
Agency:
CJ WORX / BANGKOK
Client:
AP THAILAND
Title:
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17128M
Award:
2017 Branded Entertainment Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco
Client:
Under Armour
Title:
Game Changer
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17129M
Award:
2017 Branded Entertainment Merit Award
Agency:
FCB / Zürich
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17130M
Award:
2017 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17131M
Award:
2017 Branded Entertainment Merit Award
Agency:
Intel Agency Inside / Santa Clara + PRETTYBIRD / Culver City + Greenlight / Hollywood + OMD / Worldwide
Client:
Intel
Title:
The Lady Gaga + Intel Experience
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17132M
Award:
2017 Branded Entertainment Merit Award
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17133M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17134M
Award:
2017 Branded Entertainment Merit Award
Agency:
Les Gaulois / PUTEAUX + HRCLS (Hercules) / PUTEAUX
Client:
TRANSAVIA
Title:
#HolidaysOnDemand
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17135M
Award:
2017 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Morton Salt
Title:
The One Moment
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17136M
Award:
2017 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Allianz
Title:
Amateur Replay
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17137M
Award:
2017 Branded Entertainment Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
The Cognitive Dress
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17138M
Award:
2017 Branded Entertainment Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Can't Stop
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17139M
Award:
2017 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17140M
Award:
2017 Branded Entertainment Merit Award
Agency:
TBWA\NEBOKO / Amsterdam
Client:
McDonald's
Title:
McTrax
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17141M
Award:
2017 Branded Entertainment Merit Award
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17142M
Award:
2017 Branded Entertainment Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + unit9 / London + cain&abel / London
Client:
Volkswagen
Title:
Motability
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17071M
Award:
2017 Branded Entertainment Merit Award
Agency:
Artsy / New York City + Neighborhood Watch / Brooklyn
Client:
UBS
Title:
The Art Market (in Four Parts)
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17072M
Award:
2017 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Unimpossible FIlms
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17073M
Award:
2017 Branded Entertainment Merit Award
Agency:
Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Production / Culver City, CA
Client:
Johnsonville
Title:
Sausage Dome
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17074M
Award:
2017 Branded Entertainment Merit Award
Agency:
UPROXX MEDIA / Los Angeles + MillerCoors / New York + Initiative / New York
Client:
Coors Light
Title:
humanLIMITS
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17075M
Award:
2017 Branded Entertainment Merit Award
Agency:
Viacom Velocity / Los Angeles + 20th Century Fox / Los Angeles
Client:
20th Century Fox
Title:
From Deadpool With Love
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17076M
Award:
2017 Branded Entertainment Merit Award
Agency:
CHEIL FRANCE / PARIS
Client:
Samsung Electronics France
Title:
Samsung Life Changer
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17103M
Award:
2017 Branded Entertainment Merit Award
Agency:
Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam
Client:
Samsung Electronics
Title:
DISCOVR The World
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17104M
Award:
2017 Branded Entertainment Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
Hidden Dangers
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17105M
Award:
2017 Branded Entertainment Merit Award
Agency:
R/GA / Buenos Aires
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17106M
Award:
2017 Branded Entertainment Merit Award
Agency:
Redline Interactive / Calgary
Client:
Canadian Labour Congress
Title:
Fairness Works: Refugee Crisis
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17107M
