The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
False Alarm
Agency: Universal /Republic Records/ XO In Association With Intel / Los Angeles + Great Guns / London
Client: Universal /Republic Records In Association With Intel Category: Music Videos
A Vote for Good
Agency: BBDO / New York
Client: Mars Petcare - Pedigree Category: Broadcast / Short Form - Single
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Agency: Intel / Santa Clara + Official Productions / Los Angeles
Client: Intel Category: Broadcast / Short Form - Single
Slip Up
Agency: J. Walter Thompson Canada / Toronto
Client: Alzheimer Society of Toronto Category: Broadcast / Short Form - Single
Spring
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Stink / London + The Quarry / London
Client: Waitrose Category: Online / Live Webcast
Stride Gum Presents Heaven Sent
Agency: Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover
Client: Mondelēz International / Stride Gum Category: Online / Live Webcast
Snickers Live Super Bowl Extension
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America - Snickers Category: Online / Live Webcast
24 Hours of Le Forza
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco
Client: Audi of America Category: Online / Live Webcast
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney
Client: M.J. Bale Category: Online / Live Webcast
Airbnb's National Parks Backyards
Agency: TBWA\Chiat\Day / Los Angeles
Client: Airbnb, Inc. Category: Online / Live Webcast
Been There, Made That
Agency: Publicis / Seattle
Client: Visit Seattle Category: Online / Long Form - Campaign
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins
Agency: Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City
Client: Ubisoft Category: Online / Long Form - Campaign
Margot vs. Lily
Agency: Wieden+Kennedy / Portland + RSA Films / Los Angeles
Client: NikeWomen Category: Online / Long Form - Campaign
Samsung Life Changer
Agency: CHEIL FRANCE / PARIS
Client: Samsung Electronics France Category: Experiential / Virtual Reality (VR)
DISCOVR The World
Agency: Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam
Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)
Hidden Dangers
Agency: Deutsch / New York
Client: WATERisLIFE Category: Experiential / Virtual Reality (VR)
VR Power Trainer
Agency: R/GA / Buenos Aires
Client: PowerChair Football Argentina Category: Experiential / Virtual Reality (VR)
Fairness Works: Refugee Crisis
Agency: Redline Interactive / Calgary
Client: Canadian Labour Congress Category: Experiential / Virtual Reality (VR)
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival Category: Gaming
24 Hours of Le Forza
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco
Client: Audi of America Category: Gaming
Lego Batman
Agency: Commonwealth//McCann / Detroit + Carat / Detroit
Client: Chevrolet Category: Film / Cinema / Fiction
The Mermaid
Agency: Publicis Conseil / Paris
Client: SNSM - National Maritime Rescue Organization Category: Film / Cinema / Fiction
Tailor Made Store
Agency: BWM Dentsu / Melbourne
Client: Chadstone Category: Experiential / Live Events
Remote Ristorante
Agency: BWM Dentsu / Melbourne + Haystac / Melbourne + Dentsu Mitchell / Melbourne
Client: Dr Oetker Category: Experiential / Live Events
Project Germany
Agency: Heimat Werbeagentur GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Experiential / Live Events
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Agency: Intel / Santa Clara
Client: Intel Category: Experiential / Live Events
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation Category: Experiential / Live Events
Still Life
Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo
Client: The END ALS Association Category: Experiential / Live Events
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Experiential / Live Events
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client: HomeAway Category: Experiential / Live Events
Bud Light Dive Bar Tour
Agency: Wieden+Kennedy / New York + Joint / New York + Livestream / New York
Client: Bud Light Category: Experiential / Live Events
All that we share
Agency: &Co. / NoA / Copenhagen + Moland Film Company / Copenhagen
Client: TV2 Category: Online / Short Form - Single
Unfairy Tales - Ivine And Pillow
Agency: 180LA / Santa Monica + Consulado / Sao Paulo
Client: UNICEF Category: Online / Short Form - Single
Lying To Get The Part
Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles
Client: Hulu Category: Online / Short Form - Single
Ode To Lesvos
Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin
Client: Johnnie Walker Category: Online / Short Form - Single
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Online / Short Form - Single
TOTTORI WEST -FAMILY TIME TEST-
Agency: DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo
Client: Tottori Prefecture Western Region Promotion Council Category: Online / Short Form - Single
The Toughest Letter
Agency: Energy BBDO / Chicago
Client: Off The Street Club Category: Online / Short Form - Single
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation Category: Online / Short Form - Single
The Rundead
Agency: Leo Burnett / Chicago
Client: Brooks Running Category: Online / Short Form - Single
Blind Love
Agency: lg2 / Montréal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal
Client: Tourisme Québec Category: Online / Short Form - Single
#MakeWhatsNext
Agency: McCann / New York + Hungry Man / New York + Union Editorial / New York
Client: Microsoft Category: Online / Short Form - Single
Audi - The Comeback
Agency: SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg
Client: Audi Category: Online / Short Form - Single
How Do You Raise A Black Child
Agency: Station Film / New York
Client: Motion Poems Category: Online / Short Form - Single
Dillan's Voice
Agency: TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles
Client: Apple Category: Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Agency:
Universal /Republic Records/ XO In Association With Intel / Los Angeles + Great Guns / London
Client:
Universal /Republic Records In Association With Intel
Title:
False Alarm
Category:
Music Videos
Annual ID:
OS_BE17091M
Award:
2017 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare - Pedigree
Title:
A Vote for Good
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE17040M
Award:
2017 Branded Entertainment Merit Award
Agency:
Intel / Santa Clara + Official Productions / Los Angeles
Client:
Intel
Title:
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE17041M
Award:
2017 Branded Entertainment Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Alzheimer Society of Toronto
Title:
Slip Up
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE17042M
Award:
2017 Branded Entertainment Merit Award
Agency:
adam&eveDDB / London + Manning Gotlieb OMD / London + Stink / London + The Quarry / London
Client:
Waitrose
Title:
Spring
Category:
Online / Live Webcast
Annual ID:
OS_BE17085M
Award:
2017 Branded Entertainment Merit Award
Agency:
Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover
Client:
Mondelēz International / Stride Gum
Title:
Stride Gum Presents Heaven Sent
Category:
Online / Live Webcast
Annual ID:
OS_BE17086M
Award:
2017 Branded Entertainment Merit Award
Agency:
BBDO / New York + O Positive / New York
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live Super Bowl Extension
Category:
Online / Live Webcast
Annual ID:
OS_BE17087M
Award:
2017 Branded Entertainment Merit Award
Agency:
MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco
Client:
Audi of America
Title:
24 Hours of Le Forza
Category:
Online / Live Webcast
Annual ID:
OS_BE17088M
Award:
2017 Branded Entertainment Merit Award
Agency:
TBWA / Sydney + Eleven / Sydney
Client:
M.J. Bale
Title:
Uncrushable
Category:
Online / Live Webcast
Annual ID:
OS_BE17089M
Award:
2017 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Airbnb, Inc.
Title:
Airbnb's National Parks Backyards
Category:
Online / Live Webcast
Annual ID:
OS_BE17090M
Award:
2017 Branded Entertainment Merit Award
Agency:
Publicis / Seattle
Client:
Visit Seattle
Title:
Been There, Made That
Category:
Online / Long Form - Campaign
Annual ID:
OS_BE17082M
Award:
2017 Branded Entertainment Merit Award
Agency:
Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City
Client:
Ubisoft
Title:
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins
Category:
Online / Long Form - Campaign
Annual ID:
OS_BE17083M
Award:
2017 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland + RSA Films / Los Angeles
Client:
NikeWomen
Title:
Margot vs. Lily
Category:
Online / Long Form - Campaign
Annual ID:
OS_BE17084M
Award:
2017 Branded Entertainment Merit Award
Agency:
CHEIL FRANCE / PARIS
Client:
Samsung Electronics France
Title:
Samsung Life Changer
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17103M
Award:
2017 Branded Entertainment Merit Award
Agency:
Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam
Client:
Samsung Electronics
Title:
DISCOVR The World
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17104M
Award:
2017 Branded Entertainment Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
Hidden Dangers
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17105M
Award:
2017 Branded Entertainment Merit Award
Agency:
R/GA / Buenos Aires
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17106M
Award:
2017 Branded Entertainment Merit Award
Agency:
Redline Interactive / Calgary
Client:
Canadian Labour Congress
Title:
Fairness Works: Refugee Crisis
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17107M
Award:
2017 Branded Entertainment Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
Hidden Dangers
Category:
Gaming
Annual ID:
OS_BE17099M
Award:
2017 Branded Entertainment Merit Award
Agency:
Garbergs / Stockholm
Client:
Stockholm Pride
Title:
Los Santos Pride
Category:
Gaming
Annual ID:
OS_BE17100M
Award:
2017 Branded Entertainment Merit Award
Agency:
J. Walter Thompson / New York
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Gaming
Annual ID:
OS_BE17101M
Award:
2017 Branded Entertainment Merit Award
Agency:
MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco
Client:
Audi of America
Title:
24 Hours of Le Forza
Category:
Gaming
Annual ID:
OS_BE17102M
Award:
2017 Branded Entertainment Merit Award
Agency:
Commonwealth//McCann / Detroit + Carat / Detroit
Client:
Chevrolet
Title:
Lego Batman
Category:
Film / Cinema / Fiction
Annual ID:
OS_BE17048M
Award:
2017 Branded Entertainment Merit Award
Agency:
Publicis Conseil / Paris
Client:
SNSM - National Maritime Rescue Organization
Title:
The Mermaid
Category:
Film / Cinema / Fiction
Annual ID:
OS_BE17049M
Award:
2017 Branded Entertainment Merit Award
Agency:
BWM Dentsu / Melbourne
Client:
Chadstone
Title:
Tailor Made Store
Category:
Experiential / Live Events
Annual ID:
OS_BE17108M
Award:
2017 Branded Entertainment Merit Award
Agency:
BWM Dentsu / Melbourne + Haystac / Melbourne + Dentsu Mitchell / Melbourne
Client:
Dr Oetker
Title:
Remote Ristorante
Category:
Experiential / Live Events
Annual ID:
OS_BE17109M
Award:
2017 Branded Entertainment Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Scariest BK
Category:
Experiential / Live Events
Annual ID:
OS_BE17110M
Award:
2017 Branded Entertainment Merit Award
Agency:
Heimat Werbeagentur GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
Project Germany
Category:
Experiential / Live Events
Annual ID:
OS_BE17111M
Award:
2017 Branded Entertainment Merit Award
Agency:
Intel / Santa Clara
Client:
Intel
Title:
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Category:
Experiential / Live Events
Annual ID:
OS_BE17112M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Beirut
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Experiential / Live Events
Annual ID:
OS_BE17113M
Award:
2017 Branded Entertainment Merit Award
Agency:
McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo
Client:
The END ALS Association
Title:
Still Life
Category:
Experiential / Live Events
Annual ID:
OS_BE17114M
Award:
2017 Branded Entertainment Merit Award
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Experiential / Live Events
Annual ID:
OS_BE17115M
Award:
2017 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client:
HomeAway
Title:
Eiffel Tower All Yours
Category:
Experiential / Live Events
Annual ID:
OS_BE17116M
Award:
2017 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / New York + Joint / New York + Livestream / New York
Client:
Bud Light
Title:
Bud Light Dive Bar Tour
Category:
Experiential / Live Events
Annual ID:
OS_BE17117M
Award:
2017 Branded Entertainment Merit Award
Agency:
&Co. / NoA / Copenhagen + Moland Film Company / Copenhagen
Client:
TV2
Title:
All that we share
Category:
Online / Short Form - Single
Annual ID:
OS_BE17054M
Award:
2017 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica + Consulado / Sao Paulo
Client:
UNICEF
Title:
Unfairy Tales - Ivine And Pillow
Category:
Online / Short Form - Single
Annual ID:
OS_BE17055M
Award:
2017 Branded Entertainment Merit Award
Agency:
215 McCann / San Francisco + Anonymous Content / Los Angeles
Client:
Hulu
Title:
Lying To Get The Part
Category:
Online / Short Form - Single
Annual ID:
OS_BE17056M
Award:
2017 Branded Entertainment Merit Award
Agency:
Anomaly / Amsterdam + Jouzour Film Production / Berlin
Client:
Johnnie Walker
Title:
Ode To Lesvos
Category:
Online / Short Form - Single
Annual ID:
OS_BE17057M
Award:
2017 Branded Entertainment Merit Award
Agency:
DDB / New York
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Online / Short Form - Single
Annual ID:
OS_BE17058M
Award:
2017 Branded Entertainment Merit Award
Agency:
DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo
Client:
Tottori Prefecture Western Region Promotion Council
Title:
TOTTORI WEST -FAMILY TIME TEST-
Category:
Online / Short Form - Single
Annual ID:
OS_BE17059M
Award:
2017 Branded Entertainment Merit Award
Agency:
DigitasLBi / Chicago
Client:
Whirlpool
Title:
Care Counts
Category:
Online / Short Form - Single
Annual ID:
OS_BE17060M
Award:
2017 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago
Client:
Off The Street Club
Title:
The Toughest Letter
Category:
Online / Short Form - Single
Annual ID:
OS_BE17061M
Award:
2017 Branded Entertainment Merit Award
Agency:
FP7/CAI / Cairo
Client:
Coca Cola
Title:
The Line Up Song
Category:
Online / Short Form - Single
Annual ID:
OS_BE17062M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Beirut
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Online / Short Form - Single
Annual ID:
OS_BE17063M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Chicago
Client:
Brooks Running
Title:
The Rundead
Category:
Online / Short Form - Single
Annual ID:
OS_BE17064M
Award:
2017 Branded Entertainment Merit Award
Agency:
lg2 / Montréal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal
Client:
Tourisme Québec
Title:
Blind Love
Category:
Online / Short Form - Single
Annual ID:
OS_BE17065M
Award:
2017 Branded Entertainment Merit Award
Agency:
McCann / New York + Hungry Man / New York + Union Editorial / New York
Client:
Microsoft
Title:
#MakeWhatsNext
Category:
Online / Short Form - Single
Annual ID:
OS_BE17066M
Award:
2017 Branded Entertainment Merit Award
Agency:
SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg
Client:
Audi
Title:
Audi - The Comeback
Category:
Online / Short Form - Single
Annual ID:
OS_BE17067M
Award:
2017 Branded Entertainment Merit Award
Agency:
Station Film / New York
Client:
Motion Poems
Title:
How Do You Raise A Black Child
Category:
Online / Short Form - Single
Annual ID:
OS_BE17068M
Award:
2017 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles
Client:
Apple
Title:
Dillan's Voice
Category:
Online / Short Form - Single
Annual ID:
OS_BE17069M
