The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Experiential / Live Events
Remote Ristorante Agency: BWM Dentsu / Melbourne + Haystac / Melbourne + Dentsu Mitchell / Melbourne Client: Dr Oetker Category: Experiential / Live Events
Scariest BK Agency: DAVID / Miami Client: Burger King Category: Experiential / Live Events
Project Germany Agency: Heimat Werbeagentur GmbH / Berlin Client: HORNBACH Baumarkt AG Category: Experiential / Live Events
Super Bowl Halftime Show: Intel Drones + Lady Gaga Agency: Intel / Santa Clara Client: Intel Category: Experiential / Live Events
Kafa "Legally Bride" Agency: Leo Burnett / Beirut Client: KAFA (enough) Violence & Exploitation Category: Experiential / Live Events
Still Life Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo Client: The END ALS Association Category: Experiential / Live Events
Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Experiential / Live Events
Eiffel Tower All Yours Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Experiential / Live Events
Bud Light Dive Bar Tour Agency: Wieden+Kennedy / New York + Joint / New York + Livestream / New York Client: Bud Light Category: Experiential / Live Events
Samsung Life Changer Agency: CHEIL FRANCE / PARIS Client: Samsung Electronics France Category: Experiential / Virtual Reality (VR)
DISCOVR The World Agency: Cheil Germany / Schwalbach am Taunus Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)
Hidden Dangers Agency: Deutsch / New York Client: WATERisLIFE Category: Experiential / Virtual Reality (VR)
VR Power Trainer Agency: R/GA / Buenos Aires Client: PowerChair Football Argentina Category: Experiential / Virtual Reality (VR)
Fairness Works: Refugee Crisis Agency: Redline Interactive / Calgary Client: Canadian Labour Congress Category: Experiential / Virtual Reality (VR)

2017 Branded Entertainment Merit Award

BWM Dentsu / Melbourne

Chadstone

Tailor Made Store

Experiential / Live Events

OS_BE17108M

2017 Branded Entertainment Merit Award

BWM Dentsu / Melbourne + Haystac / Melbourne + Dentsu Mitchell / Melbourne

Dr Oetker

Remote Ristorante

Experiential / Live Events

OS_BE17109M

2017 Branded Entertainment Merit Award

DAVID / Miami

Burger King

Scariest BK

Experiential / Live Events

OS_BE17110M

2017 Branded Entertainment Merit Award

Heimat Werbeagentur GmbH / Berlin

HORNBACH Baumarkt AG

Project Germany

Experiential / Live Events

OS_BE17111M

2017 Branded Entertainment Merit Award

Intel / Santa Clara

Intel

Super Bowl Halftime Show: Intel Drones + Lady Gaga

Experiential / Live Events

OS_BE17112M

2017 Branded Entertainment Merit Award

Leo Burnett / Beirut

KAFA (enough) Violence & Exploitation

Kafa "Legally Bride"

Experiential / Live Events

OS_BE17113M

2017 Branded Entertainment Merit Award

McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo

The END ALS Association

Still Life

Experiential / Live Events

OS_BE17114M

2017 Branded Entertainment Merit Award

Publicis / London

Tourism Ireland

Doors Of Thrones

Experiential / Live Events

OS_BE17115M

2017 Branded Entertainment Merit Award

Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London

HomeAway

Eiffel Tower All Yours

Experiential / Live Events

OS_BE17116M

2017 Branded Entertainment Merit Award

Wieden+Kennedy / New York + Joint / New York + Livestream / New York

Bud Light

Bud Light Dive Bar Tour

Experiential / Live Events

OS_BE17117M

2017 Branded Entertainment Merit Award

CHEIL FRANCE / PARIS

Samsung Electronics France

Samsung Life Changer

Experiential / Virtual Reality (VR)

OS_BE17103M

2017 Branded Entertainment Merit Award

Cheil Germany / Schwalbach am Taunus

Samsung Electronics

DISCOVR The World

Experiential / Virtual Reality (VR)

OS_BE17104M

2017 Branded Entertainment Merit Award

Deutsch / New York

WATERisLIFE

Hidden Dangers

Experiential / Virtual Reality (VR)

OS_BE17105M

2017 Branded Entertainment Merit Award

R/GA / Buenos Aires

PowerChair Football Argentina

VR Power Trainer

Experiential / Virtual Reality (VR)

OS_BE17106M

2017 Branded Entertainment Merit Award

Redline Interactive / Calgary

Canadian Labour Congress

Fairness Works: Refugee Crisis

Experiential / Virtual Reality (VR)

OS_BE17107M

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