The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Living Off The Brands Agency: Roundhouse / Portland Client: Roundhouse Category: Self-Promotion
All that we share Agency: &Co. / NoA / Copenhagen + Moland Film Company / Copenhagen Client: TV2 Category: Online / Short Form - Single
Unfairy Tales - Ivine And Pillow Agency: 180LA / Santa Monica + Consulado / Sao Paulo Client: UNICEF Category: Online / Short Form - Single
Lying To Get The Part Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles Client: Hulu Category: Online / Short Form - Single
Ode To Lesvos Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin Client: Johnnie Walker Category: Online / Short Form - Single
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Online / Short Form - Single
TOTTORI WEST -FAMILY TIME TEST- Agency: DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo Client: Tottori Prefecture Western Region Promotion Council Category: Online / Short Form - Single
Care Counts Agency: DigitasLBi / Chicago Client: Whirlpool Category: Online / Short Form - Single
The Toughest Letter Agency: Energy BBDO / Chicago Client: Off The Street Club Category: Online / Short Form - Single
The Line Up Song Agency: FP7/CAI / Cairo Client: Coca Cola Category: Online / Short Form - Single
Kafa "Legally Bride" Agency: Leo Burnett / Beirut Client: KAFA (enough) Violence & Exploitation Category: Online / Short Form - Single
The Rundead Agency: Leo Burnett / Chicago Client: Brooks Running Category: Online / Short Form - Single
Blind Love Agency: lg2 / Montréal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal Client: Tourisme Québec Category: Online / Short Form - Single
#MakeWhatsNext Agency: McCann / New York + Hungry Man / New York + Union Editorial / New York Client: Microsoft Category: Online / Short Form - Single
Audi - The Comeback Agency: SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg Client: Audi Category: Online / Short Form - Single
How Do You Raise A Black Child Agency: Station Film / New York Client: Motion Poems Category: Online / Short Form - Single
Dillan's Voice Agency: TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles Client: Apple Category: Online / Short Form - Single
Unlimited Together Agency: Wieden+Kennedy / New York + Dommsday / LA Client: Nike and Jordan Brand Category: Online / Short Form - Single
Hidden Dangers Agency: Deutsch / New York Client: WATERisLIFE Category: Gaming
Los Santos Pride Agency: Garbergs / Stockholm Client: Stockholm Pride Category: Gaming
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Gaming
24 Hours of Le Forza Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco Client: Audi of America Category: Gaming
Motability Agency: adam&eveDDB / London + Mediacom / London + unit9 / London + cain&abel / London Client: Volkswagen Category: Online / Short Form - Campaign
The Art Market (in Four Parts) Agency: Artsy / New York City + Neighborhood Watch / Brooklyn Client: UBS Category: Online / Short Form - Campaign
Unimpossible FIlms Agency: BBDO / New York Client: GE Category: Online / Short Form - Campaign
Sausage Dome Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Production / Culver City, CA Client: Johnsonville Category: Online / Short Form - Campaign
humanLIMITS Agency: UPROXX MEDIA / Los Angeles + MillerCoors / New York + Initiative / New York Client: Coors Light Category: Online / Short Form - Campaign
From Deadpool With Love Agency: Viacom Velocity / Los Angeles + 20th Century Fox / Los Angeles Client: 20th Century Fox Category: Online / Short Form - Campaign
The Toycracker: A Mini-Musical Spectacular Agency: 72andSunny / Los Angeles + Biscuit / Los Angeles + Method Studios / Los Angeles + Cut & Run / Los Angeles Client: Target Category: Broadcast / Long Form - Single
Stride Gum Presents Heaven Sent Agency: Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover Client: Mondelēz International / Stride Gum Category: Broadcast / Long Form - Single
38 Years Later Agency: J. Walter Thompson Puerto Rico / San Juan, PR Client: Triple S Category: Broadcast / Long Form - Single
Been There, Made That Agency: Publicis / Seattle Client: Visit Seattle Category: Online / Long Form - Campaign
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins Agency: Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City Client: Ubisoft Category: Online / Long Form - Campaign
Margot vs. Lily Agency: Wieden+Kennedy / Portland + RSA Films / Los Angeles Client: NikeWomen Category: Online / Long Form - Campaign
Samsung Life Changer Agency: CHEIL FRANCE / PARIS Client: Samsung Electronics France Category: Experiential / Virtual Reality (VR)
DISCOVR The World Agency: Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)
Hidden Dangers Agency: Deutsch / New York Client: WATERisLIFE Category: Experiential / Virtual Reality (VR)
VR Power Trainer Agency: R/GA / Buenos Aires Client: PowerChair Football Argentina Category: Experiential / Virtual Reality (VR)
Fairness Works: Refugee Crisis Agency: Redline Interactive / Calgary Client: Canadian Labour Congress Category: Experiential / Virtual Reality (VR)
Lego Batman Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Film / Cinema / Fiction
The Mermaid Agency: Publicis Conseil / Paris Client: SNSM - National Maritime Rescue Organization Category: Film / Cinema / Fiction
A Vote for Good Agency: BBDO / New York Client: Mars Petcare - Pedigree Category: Broadcast / Short Form - Single
Super Bowl Halftime Show: Intel Drones + Lady Gaga Agency: Intel / Santa Clara + Official Productions / Los Angeles Client: Intel Category: Broadcast / Short Form - Single
Slip Up Agency: J. Walter Thompson Canada / Toronto Client: Alzheimer Society of Toronto Category: Broadcast / Short Form - Single
Unbroken Ground Agency: Farm League / Venice Client: Patagonia Category: Film / Cinema / Non-Fiction / Documentary
#OpenEyes Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town Client: Ster-Kinekor Category: Film / Cinema / Non-Fiction / Documentary
Gefilus - The lick-hiker's guide to inner strength Agency: hasan & partners Oy / Helsinki + Valio Oy / Helsinki + Cocoa Mediaproductions / Helsinki + Dagmar / Helsinki Client: Valio Oy Category: Film / Cinema / Non-Fiction / Documentary
License to Operate Agency: Omelet / Los Angeles Client: A Better Los Angeles Category: Film / Cinema / Non-Fiction / Documentary
SAFE&SOUND MUSIC PLAYER Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok Client: LMG INSURANCE Category: Mobile
Voices of Life Agency: Leo Burnett / Chicago Client: Samsung Category: Mobile

2017 Branded Entertainment Merit Award

Roundhouse / Portland

Roundhouse

Living Off The Brands

Self-Promotion

OS_BE17125M

2017 Branded Entertainment Merit Award

&Co. / NoA / Copenhagen + Moland Film Company / Copenhagen

TV2

All that we share

Online / Short Form - Single

OS_BE17054M

2017 Branded Entertainment Merit Award

180LA / Santa Monica + Consulado / Sao Paulo

UNICEF

Unfairy Tales - Ivine And Pillow

Online / Short Form - Single

OS_BE17055M

2017 Branded Entertainment Merit Award

215 McCann / San Francisco + Anonymous Content / Los Angeles

Hulu

Lying To Get The Part

Online / Short Form - Single

OS_BE17056M

2017 Branded Entertainment Merit Award

Anomaly / Amsterdam + Jouzour Film Production / Berlin

Johnnie Walker

Ode To Lesvos

Online / Short Form - Single

OS_BE17057M

2017 Branded Entertainment Merit Award

DDB / New York

Wildlife Conservation Film Festival

Dream

Online / Short Form - Single

OS_BE17058M

2017 Branded Entertainment Merit Award

DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo

Tottori Prefecture Western Region Promotion Council

TOTTORI WEST -FAMILY TIME TEST-

Online / Short Form - Single

OS_BE17059M

2017 Branded Entertainment Merit Award

DigitasLBi / Chicago

Whirlpool

Care Counts

Online / Short Form - Single

OS_BE17060M

2017 Branded Entertainment Merit Award

Energy BBDO / Chicago

Off The Street Club

The Toughest Letter

Online / Short Form - Single

OS_BE17061M

2017 Branded Entertainment Merit Award

FP7/CAI / Cairo

Coca Cola

The Line Up Song

Online / Short Form - Single

OS_BE17062M

2017 Branded Entertainment Merit Award

Leo Burnett / Beirut

KAFA (enough) Violence & Exploitation

Kafa "Legally Bride"

Online / Short Form - Single

OS_BE17063M

2017 Branded Entertainment Merit Award

Leo Burnett / Chicago

Brooks Running

The Rundead

Online / Short Form - Single

OS_BE17064M

2017 Branded Entertainment Merit Award

lg2 / Montréal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal

Tourisme Québec

Blind Love

Online / Short Form - Single

OS_BE17065M

2017 Branded Entertainment Merit Award

McCann / New York + Hungry Man / New York + Union Editorial / New York

Microsoft

#MakeWhatsNext

Online / Short Form - Single

OS_BE17066M

2017 Branded Entertainment Merit Award

SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg

Audi

Audi - The Comeback

Online / Short Form - Single

OS_BE17067M

2017 Branded Entertainment Merit Award

Station Film / New York

Motion Poems

How Do You Raise A Black Child

Online / Short Form - Single

OS_BE17068M

2017 Branded Entertainment Merit Award

TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles

Apple

Dillan's Voice

Online / Short Form - Single

OS_BE17069M

2017 Branded Entertainment Merit Award

Wieden+Kennedy / New York + Dommsday / LA

Nike and Jordan Brand

Unlimited Together

Online / Short Form - Single

OS_BE17070M

2017 Branded Entertainment Merit Award

Deutsch / New York

WATERisLIFE

Hidden Dangers

Gaming

OS_BE17099M

2017 Branded Entertainment Merit Award

Garbergs / Stockholm

Stockholm Pride

Los Santos Pride

Gaming

OS_BE17100M

2017 Branded Entertainment Merit Award

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

Gaming

OS_BE17101M

2017 Branded Entertainment Merit Award

MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco

Audi of America

24 Hours of Le Forza

Gaming

OS_BE17102M

2017 Branded Entertainment Merit Award

adam&eveDDB / London + Mediacom / London + unit9 / London + cain&abel / London

Volkswagen

Motability

Online / Short Form - Campaign

OS_BE17071M

2017 Branded Entertainment Merit Award

Artsy / New York City + Neighborhood Watch / Brooklyn

UBS

The Art Market (in Four Parts)

Online / Short Form - Campaign

OS_BE17072M

2017 Branded Entertainment Merit Award

BBDO / New York

GE

Unimpossible FIlms

Online / Short Form - Campaign

OS_BE17073M

2017 Branded Entertainment Merit Award

Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Production / Culver City, CA

Johnsonville

Sausage Dome

Online / Short Form - Campaign

OS_BE17074M

2017 Branded Entertainment Merit Award

UPROXX MEDIA / Los Angeles + MillerCoors / New York + Initiative / New York

Coors Light

humanLIMITS

Online / Short Form - Campaign

OS_BE17075M

2017 Branded Entertainment Merit Award

Viacom Velocity / Los Angeles + 20th Century Fox / Los Angeles

20th Century Fox

From Deadpool With Love

Online / Short Form - Campaign

OS_BE17076M

2017 Branded Entertainment Merit Award

72andSunny / Los Angeles + Biscuit / Los Angeles + Method Studios / Los Angeles + Cut & Run / Los Angeles

Target

The Toycracker: A Mini-Musical Spectacular

Broadcast / Long Form - Single

OS_BE17045M

2017 Branded Entertainment Merit Award

Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover

Mondelēz International / Stride Gum

Stride Gum Presents Heaven Sent

Broadcast / Long Form - Single

OS_BE17046M

2017 Branded Entertainment Merit Award

J. Walter Thompson Puerto Rico / San Juan, PR

Triple S

38 Years Later

Broadcast / Long Form - Single

OS_BE17047M

2017 Branded Entertainment Merit Award

Publicis / Seattle

Visit Seattle

Been There, Made That

Online / Long Form - Campaign

OS_BE17082M

2017 Branded Entertainment Merit Award

Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City

Ubisoft

Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins

Online / Long Form - Campaign

OS_BE17083M

2017 Branded Entertainment Merit Award

Wieden+Kennedy / Portland + RSA Films / Los Angeles

NikeWomen

Margot vs. Lily

Online / Long Form - Campaign

OS_BE17084M

2017 Branded Entertainment Merit Award

CHEIL FRANCE / PARIS

Samsung Electronics France

Samsung Life Changer

Experiential / Virtual Reality (VR)

OS_BE17103M

2017 Branded Entertainment Merit Award

Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam

Samsung Electronics

DISCOVR The World

Experiential / Virtual Reality (VR)

OS_BE17104M

2017 Branded Entertainment Merit Award

Deutsch / New York

WATERisLIFE

Hidden Dangers

Experiential / Virtual Reality (VR)

OS_BE17105M

2017 Branded Entertainment Merit Award

R/GA / Buenos Aires

PowerChair Football Argentina

VR Power Trainer

Experiential / Virtual Reality (VR)

OS_BE17106M

2017 Branded Entertainment Merit Award

Redline Interactive / Calgary

Canadian Labour Congress

Fairness Works: Refugee Crisis

Experiential / Virtual Reality (VR)

OS_BE17107M

2017 Branded Entertainment Merit Award

Commonwealth//McCann / Detroit + Carat / Detroit

Chevrolet

Lego Batman

Film / Cinema / Fiction

OS_BE17048M

2017 Branded Entertainment Merit Award

Publicis Conseil / Paris

SNSM - National Maritime Rescue Organization

The Mermaid

Film / Cinema / Fiction

OS_BE17049M

2017 Branded Entertainment Merit Award

BBDO / New York

Mars Petcare - Pedigree

A Vote for Good

Broadcast / Short Form - Single

OS_BE17040M

2017 Branded Entertainment Merit Award

Intel / Santa Clara + Official Productions / Los Angeles

Intel

Super Bowl Halftime Show: Intel Drones + Lady Gaga

Broadcast / Short Form - Single

OS_BE17041M

2017 Branded Entertainment Merit Award

J. Walter Thompson Canada / Toronto

Alzheimer Society of Toronto

Slip Up

Broadcast / Short Form - Single

OS_BE17042M

2017 Branded Entertainment Merit Award

Farm League / Venice

Patagonia

Unbroken Ground

Film / Cinema / Non-Fiction / Documentary

OS_BE17050M

2017 Branded Entertainment Merit Award

FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town

Ster-Kinekor

#OpenEyes

Film / Cinema / Non-Fiction / Documentary

OS_BE17051M

2017 Branded Entertainment Merit Award

hasan & partners Oy / Helsinki + Valio Oy / Helsinki + Cocoa Mediaproductions / Helsinki + Dagmar / Helsinki

Valio Oy

Gefilus - The lick-hiker's guide to inner strength

Film / Cinema / Non-Fiction / Documentary

OS_BE17052M

2017 Branded Entertainment Merit Award

Omelet / Los Angeles

A Better Los Angeles

License to Operate

Film / Cinema / Non-Fiction / Documentary

OS_BE17053M

2017 Branded Entertainment Merit Award

BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok

LMG INSURANCE

SAFE&SOUND MUSIC PLAYER

Mobile

OS_BE17092M

2017 Branded Entertainment Merit Award

Leo Burnett / Chicago

Samsung

Voices of Life

Mobile

OS_BE17093M

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