The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Spring Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Stink / London + The Quarry / London Client: Waitrose Category: Online / Live Webcast
Stride Gum Presents Heaven Sent Agency: Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover Client: Mondelēz International / Stride Gum Category: Online / Live Webcast
Snickers Live Super Bowl Extension Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America - Snickers Category: Online / Live Webcast
24 Hours of Le Forza Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco Client: Audi of America Category: Online / Live Webcast
Uncrushable Agency: TBWA / Sydney + Eleven / Sydney Client: M.J. Bale Category: Online / Live Webcast
Airbnb's National Parks Backyards Agency: TBWA\Chiat\Day / Los Angeles Client: Airbnb, Inc. Category: Online / Live Webcast
Motability Agency: adam&eveDDB / London + Mediacom / London + unit9 / London + cain&abel / London Client: Volkswagen Category: Online / Short Form - Campaign
The Art Market (in Four Parts) Agency: Artsy / New York City + Neighborhood Watch / Brooklyn Client: UBS Category: Online / Short Form - Campaign
Unimpossible FIlms Agency: BBDO / New York Client: GE Category: Online / Short Form - Campaign
Sausage Dome Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Production / Culver City, CA Client: Johnsonville Category: Online / Short Form - Campaign
humanLIMITS Agency: UPROXX MEDIA / Los Angeles + MillerCoors / New York + Initiative / New York Client: Coors Light Category: Online / Short Form - Campaign
From Deadpool With Love Agency: Viacom Velocity / Los Angeles + 20th Century Fox / Los Angeles Client: 20th Century Fox Category: Online / Short Form - Campaign
Lego Batman Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Film / Cinema / Fiction
The Mermaid Agency: Publicis Conseil / Paris Client: SNSM - National Maritime Rescue Organization Category: Film / Cinema / Fiction
All that we share Agency: &Co. / NoA / Copenhagen + Moland Film Company / Copenhagen Client: TV2 Category: Online / Short Form - Single
Unfairy Tales - Ivine And Pillow Agency: 180LA / Santa Monica + Consulado / Sao Paulo Client: UNICEF Category: Online / Short Form - Single
Lying To Get The Part Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles Client: Hulu Category: Online / Short Form - Single
Ode To Lesvos Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin Client: Johnnie Walker Category: Online / Short Form - Single
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Online / Short Form - Single
TOTTORI WEST -FAMILY TIME TEST- Agency: DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo Client: Tottori Prefecture Western Region Promotion Council Category: Online / Short Form - Single
Care Counts Agency: DigitasLBi / Chicago Client: Whirlpool Category: Online / Short Form - Single
The Toughest Letter Agency: Energy BBDO / Chicago Client: Off The Street Club Category: Online / Short Form - Single
The Line Up Song Agency: FP7/CAI / Cairo Client: Coca Cola Category: Online / Short Form - Single
Kafa "Legally Bride" Agency: Leo Burnett / Beirut Client: KAFA (enough) Violence & Exploitation Category: Online / Short Form - Single
The Rundead Agency: Leo Burnett / Chicago Client: Brooks Running Category: Online / Short Form - Single
Blind Love Agency: lg2 / Montréal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal Client: Tourisme Québec Category: Online / Short Form - Single
#MakeWhatsNext Agency: McCann / New York + Hungry Man / New York + Union Editorial / New York Client: Microsoft Category: Online / Short Form - Single
Audi - The Comeback Agency: SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg Client: Audi Category: Online / Short Form - Single
How Do You Raise A Black Child Agency: Station Film / New York Client: Motion Poems Category: Online / Short Form - Single
Dillan's Voice Agency: TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles Client: Apple Category: Online / Short Form - Single
Unlimited Together Agency: Wieden+Kennedy / New York + Dommsday / LA Client: Nike and Jordan Brand Category: Online / Short Form - Single
A Vote for Good Agency: BBDO / New York Client: Mars Petcare - Pedigree Category: Broadcast / Short Form - Single
Super Bowl Halftime Show: Intel Drones + Lady Gaga Agency: Intel / Santa Clara + Official Productions / Los Angeles Client: Intel Category: Broadcast / Short Form - Single
Slip Up Agency: J. Walter Thompson Canada / Toronto Client: Alzheimer Society of Toronto Category: Broadcast / Short Form - Single
Magic Words - The Documentary Agency: AlmapBBDO / São Paulo Client: HP Category: Innovation in Branded Entertainment
Search for Greatness Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York Client: Sony PlayStation Category: Innovation in Branded Entertainment
The Unusual Football Field Project : Football field that breaks through the rectangular boundary Agency: CJ WORX / BANGKOK Client: AP THAILAND Category: Innovation in Branded Entertainment
Game Changer Agency: Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco Client: Under Armour Category: Innovation in Branded Entertainment
Rink Bingo Agency: FCB / Zürich Client: Hockey Club Davos Category: Innovation in Branded Entertainment
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Innovation in Branded Entertainment
The Lady Gaga + Intel Experience Agency: Intel Agency Inside / Santa Clara + PRETTYBIRD / Culver City + Greenlight / Hollywood + OMD / Worldwide Client: Intel Category: Innovation in Branded Entertainment
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Innovation in Branded Entertainment
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Branded Entertainment
#HolidaysOnDemand Agency: Les Gaulois / PUTEAUX + HRCLS (Hercules) / PUTEAUX Client: TRANSAVIA Category: Innovation in Branded Entertainment
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Innovation in Branded Entertainment
Amateur Replay Agency: Ogilvy & Mather / Singapore Client: Allianz Category: Innovation in Branded Entertainment
The Cognitive Dress Agency: Ogilvy / New York Client: IBM Category: Innovation in Branded Entertainment
Can't Stop Agency: R/GA / New York Client: Samsung Category: Innovation in Branded Entertainment
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Branded Entertainment
McTrax Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Innovation in Branded Entertainment

2017 Branded Entertainment Merit Award

adam&eveDDB / London + Manning Gotlieb OMD / London + Stink / London + The Quarry / London

Waitrose

Spring

Online / Live Webcast

OS_BE17085M

2017 Branded Entertainment Merit Award

Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover

Mondelēz International / Stride Gum

Stride Gum Presents Heaven Sent

Online / Live Webcast

OS_BE17086M

2017 Branded Entertainment Merit Award

BBDO / New York + O Positive / New York

Mars Chocolate North America - Snickers

Snickers Live Super Bowl Extension

Online / Live Webcast

OS_BE17087M

2017 Branded Entertainment Merit Award

MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco

Audi of America

24 Hours of Le Forza

Online / Live Webcast

OS_BE17088M

2017 Branded Entertainment Merit Award

TBWA / Sydney + Eleven / Sydney

M.J. Bale

Uncrushable

Online / Live Webcast

OS_BE17089M

2017 Branded Entertainment Merit Award

TBWA\Chiat\Day / Los Angeles

Airbnb, Inc.

Airbnb's National Parks Backyards

Online / Live Webcast

OS_BE17090M

2017 Branded Entertainment Merit Award

adam&eveDDB / London + Mediacom / London + unit9 / London + cain&abel / London

Volkswagen

Motability

Online / Short Form - Campaign

OS_BE17071M

2017 Branded Entertainment Merit Award

Artsy / New York City + Neighborhood Watch / Brooklyn

UBS

The Art Market (in Four Parts)

Online / Short Form - Campaign

OS_BE17072M

2017 Branded Entertainment Merit Award

BBDO / New York

GE

Unimpossible FIlms

Online / Short Form - Campaign

OS_BE17073M

2017 Branded Entertainment Merit Award

Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Production / Culver City, CA

Johnsonville

Sausage Dome

Online / Short Form - Campaign

OS_BE17074M

2017 Branded Entertainment Merit Award

UPROXX MEDIA / Los Angeles + MillerCoors / New York + Initiative / New York

Coors Light

humanLIMITS

Online / Short Form - Campaign

OS_BE17075M

2017 Branded Entertainment Merit Award

Viacom Velocity / Los Angeles + 20th Century Fox / Los Angeles

20th Century Fox

From Deadpool With Love

Online / Short Form - Campaign

OS_BE17076M

2017 Branded Entertainment Merit Award

Commonwealth//McCann / Detroit + Carat / Detroit

Chevrolet

Lego Batman

Film / Cinema / Fiction

OS_BE17048M

2017 Branded Entertainment Merit Award

Publicis Conseil / Paris

SNSM - National Maritime Rescue Organization

The Mermaid

Film / Cinema / Fiction

OS_BE17049M

2017 Branded Entertainment Merit Award

&Co. / NoA / Copenhagen + Moland Film Company / Copenhagen

TV2

All that we share

Online / Short Form - Single

OS_BE17054M

2017 Branded Entertainment Merit Award

180LA / Santa Monica + Consulado / Sao Paulo

UNICEF

Unfairy Tales - Ivine And Pillow

Online / Short Form - Single

OS_BE17055M

2017 Branded Entertainment Merit Award

215 McCann / San Francisco + Anonymous Content / Los Angeles

Hulu

Lying To Get The Part

Online / Short Form - Single

OS_BE17056M

2017 Branded Entertainment Merit Award

Anomaly / Amsterdam + Jouzour Film Production / Berlin

Johnnie Walker

Ode To Lesvos

Online / Short Form - Single

OS_BE17057M

2017 Branded Entertainment Merit Award

DDB / New York

Wildlife Conservation Film Festival

Dream

Online / Short Form - Single

OS_BE17058M

2017 Branded Entertainment Merit Award

DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo

Tottori Prefecture Western Region Promotion Council

TOTTORI WEST -FAMILY TIME TEST-

Online / Short Form - Single

OS_BE17059M

2017 Branded Entertainment Merit Award

DigitasLBi / Chicago

Whirlpool

Care Counts

Online / Short Form - Single

OS_BE17060M

2017 Branded Entertainment Merit Award

Energy BBDO / Chicago

Off The Street Club

The Toughest Letter

Online / Short Form - Single

OS_BE17061M

2017 Branded Entertainment Merit Award

FP7/CAI / Cairo

Coca Cola

The Line Up Song

Online / Short Form - Single

OS_BE17062M

2017 Branded Entertainment Merit Award

Leo Burnett / Beirut

KAFA (enough) Violence & Exploitation

Kafa "Legally Bride"

Online / Short Form - Single

OS_BE17063M

2017 Branded Entertainment Merit Award

Leo Burnett / Chicago

Brooks Running

The Rundead

Online / Short Form - Single

OS_BE17064M

2017 Branded Entertainment Merit Award

lg2 / Montréal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal

Tourisme Québec

Blind Love

Online / Short Form - Single

OS_BE17065M

2017 Branded Entertainment Merit Award

McCann / New York + Hungry Man / New York + Union Editorial / New York

Microsoft

#MakeWhatsNext

Online / Short Form - Single

OS_BE17066M

2017 Branded Entertainment Merit Award

SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg

Audi

Audi - The Comeback

Online / Short Form - Single

OS_BE17067M

2017 Branded Entertainment Merit Award

Station Film / New York

Motion Poems

How Do You Raise A Black Child

Online / Short Form - Single

OS_BE17068M

2017 Branded Entertainment Merit Award

TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles

Apple

Dillan's Voice

Online / Short Form - Single

OS_BE17069M

2017 Branded Entertainment Merit Award

Wieden+Kennedy / New York + Dommsday / LA

Nike and Jordan Brand

Unlimited Together

Online / Short Form - Single

OS_BE17070M

2017 Branded Entertainment Merit Award

BBDO / New York

Mars Petcare - Pedigree

A Vote for Good

Broadcast / Short Form - Single

OS_BE17040M

2017 Branded Entertainment Merit Award

Intel / Santa Clara + Official Productions / Los Angeles

Intel

Super Bowl Halftime Show: Intel Drones + Lady Gaga

Broadcast / Short Form - Single

OS_BE17041M

2017 Branded Entertainment Merit Award

J. Walter Thompson Canada / Toronto

Alzheimer Society of Toronto

Slip Up

Broadcast / Short Form - Single

OS_BE17042M

2017 Branded Entertainment Merit Award

AlmapBBDO / São Paulo

HP

Magic Words - The Documentary

Innovation in Branded Entertainment

OS_BE17126M

2017 Branded Entertainment Merit Award

BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York

Sony PlayStation

Search for Greatness

Innovation in Branded Entertainment

OS_BE17127M

2017 Branded Entertainment Merit Award

CJ WORX / BANGKOK

AP THAILAND

The Unusual Football Field Project : Football field that breaks through the rectangular boundary

Innovation in Branded Entertainment

OS_BE17128M

2017 Branded Entertainment Merit Award

Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco

Under Armour

Game Changer

Innovation in Branded Entertainment

OS_BE17129M

2017 Branded Entertainment Merit Award

FCB / Zürich

Hockey Club Davos

Rink Bingo

Innovation in Branded Entertainment

OS_BE17130M

2017 Branded Entertainment Merit Award

Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles

Tostitos

The Breathalyzer Bag

Innovation in Branded Entertainment

OS_BE17131M

2017 Branded Entertainment Merit Award

Intel Agency Inside / Santa Clara + PRETTYBIRD / Culver City + Greenlight / Hollywood + OMD / Worldwide

Intel

The Lady Gaga + Intel Experience

Innovation in Branded Entertainment

OS_BE17132M

2017 Branded Entertainment Merit Award

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Innovation in Branded Entertainment

OS_BE17133M

2017 Branded Entertainment Merit Award

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Innovation in Branded Entertainment

OS_BE17134M

2017 Branded Entertainment Merit Award

Les Gaulois / PUTEAUX + HRCLS (Hercules) / PUTEAUX

TRANSAVIA

#HolidaysOnDemand

Innovation in Branded Entertainment

OS_BE17135M

2017 Branded Entertainment Merit Award

Ogilvy & Mather / Chicago

Morton Salt

The One Moment

Innovation in Branded Entertainment

OS_BE17136M

2017 Branded Entertainment Merit Award

Ogilvy & Mather / Singapore

Allianz

Amateur Replay

Innovation in Branded Entertainment

OS_BE17137M

2017 Branded Entertainment Merit Award

Ogilvy / New York

IBM

The Cognitive Dress

Innovation in Branded Entertainment

OS_BE17138M

2017 Branded Entertainment Merit Award

R/GA / New York

Samsung

Can't Stop

Innovation in Branded Entertainment

OS_BE17139M

2017 Branded Entertainment Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Innovation in Branded Entertainment

OS_BE17140M

2017 Branded Entertainment Merit Award

TBWA\NEBOKO / Amsterdam

McDonald's

McTrax

Innovation in Branded Entertainment

OS_BE17141M

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