The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Been There, Made That Agency: Publicis / Seattle Client: Visit Seattle Category: Online / Long Form - Campaign
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins Agency: Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City Client: Ubisoft Category: Online / Long Form - Campaign
Margot vs. Lily Agency: Wieden+Kennedy / Portland + RSA Films / Los Angeles Client: NikeWomen Category: Online / Long Form - Campaign
SAFE&SOUND MUSIC PLAYER Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok Client: LMG INSURANCE Category: Mobile
Voices of Life Agency: Leo Burnett / Chicago Client: Samsung Category: Mobile
Samsung Safety Screen Agency: Leo Burnett / Dubai Client: Samsung Category: Mobile
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Mobile
Tummyfish Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai Client: Nestlé Middle East Category: Mobile
Through the Dark Agency: R/GA / Sydney Client: Google Category: Mobile
Speak like the Patrón Agency: We Are Social / Milan Client: Netflix Category: Mobile
Lego Batman Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Film / Cinema / Fiction
The Mermaid Agency: Publicis Conseil / Paris Client: SNSM - National Maritime Rescue Organization Category: Film / Cinema / Fiction
A Vote for Good Agency: BBDO / New York Client: Mars Petcare - Pedigree Category: Broadcast / Short Form - Single
Super Bowl Halftime Show: Intel Drones + Lady Gaga Agency: Intel / Santa Clara + Official Productions / Los Angeles Client: Intel Category: Broadcast / Short Form - Single
Slip Up Agency: J. Walter Thompson Canada / Toronto Client: Alzheimer Society of Toronto Category: Broadcast / Short Form - Single
Hidden Dangers Agency: Deutsch / New York Client: WATERisLIFE Category: Gaming
Los Santos Pride Agency: Garbergs / Stockholm Client: Stockholm Pride Category: Gaming
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Gaming
24 Hours of Le Forza Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco Client: Audi of America Category: Gaming
Motability Agency: adam&eveDDB / London + Mediacom / London + unit9 / London + cain&abel / London Client: Volkswagen Category: Online / Short Form - Campaign
The Art Market (in Four Parts) Agency: Artsy / New York City Client: UBS Category: Online / Short Form - Campaign
Unimpossible FIlms Agency: BBDO / New York Client: GE Category: Online / Short Form - Campaign
Sausage Dome Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Production / Culver City, CA Client: Johnsonville Category: Online / Short Form - Campaign
humanLIMITS Agency: UPROXX MEDIA / Los Angeles + MillerCoors / New York + Initiative / New York Client: Coors Light Category: Online / Short Form - Campaign
From Deadpool With Love Agency: Viacom Velocity / Los Angeles + 20th Century Fox / Los Angeles Client: 20th Century Fox Category: Online / Short Form - Campaign
False Alarm Agency: Universal /Republic Records/ XO In Association With Intel / Los Angeles + Great Guns / London Client: Universal /Republic Records In Association With Intel Category: Music Videos
Unbroken Ground Agency: Farm League / Venice Client: Patagonia Category: Film / Cinema / Non-Fiction / Documentary
#OpenEyes Agency: FoxP2 / Cape Town Client: Ster-Kinekor Category: Film / Cinema / Non-Fiction / Documentary
Gefilus - The lick-hiker's guide to inner strength Agency: hasan & partners Oy / Helsinki + Valio Oy / Helsinki + Cocoa Mediaproductions / Helsinki + Dagmar / Helsinki Client: Valio Oy Category: Film / Cinema / Non-Fiction / Documentary
License to Operate Agency: Omelet / Los Angeles Client: A Better Los Angeles Category: Film / Cinema / Non-Fiction / Documentary
All that we share Agency: &Co. / NoA / Copenhagen + Moland Film Company / Copenhagen Client: TV2 Category: Online / Short Form - Single
Unfairy Tales - Ivine And Pillow Agency: 180LA / Santa Monica + Consulado / Sao Paulo Client: UNICEF Category: Online / Short Form - Single
Lying To Get The Part Agency: 215 McCann / San Francisco Client: Hulu Category: Online / Short Form - Single
Ode To Lesvos Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin Client: Johnnie Walker Category: Online / Short Form - Single
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Online / Short Form - Single
TOTTORI WEST -FAMILY TIME TEST- Agency: DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo Client: Tottori Prefecture Western Region Promotion Council Category: Online / Short Form - Single
Care Counts Agency: DigitasLBi / Chicago Client: Whirlpool Category: Online / Short Form - Single
The Toughest Letter Agency: Energy BBDO / Chicago Client: Off The Street Club Category: Online / Short Form - Single
The Line Up Song Agency: FP7/CAI / Cairo Client: Coca Cola Category: Online / Short Form - Single
Kafa "Legally Bride" Agency: Leo Burnett / Beirut Client: KAFA (enough) Violence & Exploitation Category: Online / Short Form - Single
The Rundead Agency: Leo Burnett / Chicago Client: Brooks Running Category: Online / Short Form - Single
Blind Love Agency: lg2 / Montréal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal Client: Tourisme Québec Category: Online / Short Form - Single
#MakeWhatsNext Agency: McCann / New York + Hungry Man / New York + Union Editorial / New York Client: Microsoft Category: Online / Short Form - Single
Audi - The Comeback Agency: SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg Client: Audi Category: Online / Short Form - Single
How Do You Raise A Black Child Agency: Station Film / New York Client: Motion Poems Category: Online / Short Form - Single
Dillan's Voice Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online / Short Form - Single
Unlimited Together Agency: Wieden+Kennedy / New York + Dommsday / LA Client: Nike and Jordan Brand Category: Online / Short Form - Single
Samsung Life Changer Agency: CHEIL FRANCE / PARIS Client: Samsung Electronics France Category: Experiential / Virtual Reality (VR)
DISCOVR The World Agency: Cheil Germany / Schwalbach am Taunus Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)
Hidden Dangers Agency: Deutsch / New York Client: WATERisLIFE Category: Experiential / Virtual Reality (VR)

2017 Branded Entertainment Merit Award

Publicis / Seattle

Visit Seattle

Been There, Made That

Online / Long Form - Campaign

OS_BE17082M

2017 Branded Entertainment Merit Award

Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City

Ubisoft

Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins

Online / Long Form - Campaign

OS_BE17083M

2017 Branded Entertainment Merit Award

Wieden+Kennedy / Portland + RSA Films / Los Angeles

NikeWomen

Margot vs. Lily

Online / Long Form - Campaign

OS_BE17084M

2017 Branded Entertainment Merit Award

BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok

LMG INSURANCE

SAFE&SOUND MUSIC PLAYER

Mobile

OS_BE17092M

2017 Branded Entertainment Merit Award

Leo Burnett / Chicago

Samsung

Voices of Life

Mobile

OS_BE17093M

2017 Branded Entertainment Merit Award

Leo Burnett / Dubai

Samsung

Samsung Safety Screen

Mobile

OS_BE17094M

2017 Branded Entertainment Merit Award

Leo Burnett / Sydney

Samsung Australia

Pocket Patrol

Mobile

OS_BE17095M

2017 Branded Entertainment Merit Award

Memac Ogilvy / Dubai + Ogilvy One / Dubai

Nestlé Middle East

Tummyfish

Mobile

OS_BE17096M

2017 Branded Entertainment Merit Award

R/GA / Sydney

Google

Through the Dark

Mobile

OS_BE17097M

2017 Branded Entertainment Merit Award

We Are Social / Milan

Netflix

Speak like the Patrón

Mobile

OS_BE17098M

2017 Branded Entertainment Merit Award

Commonwealth//McCann / Detroit + Carat / Detroit

Chevrolet

Lego Batman

Film / Cinema / Fiction

OS_BE17048M

2017 Branded Entertainment Merit Award

Publicis Conseil / Paris

SNSM - National Maritime Rescue Organization

The Mermaid

Film / Cinema / Fiction

OS_BE17049M

2017 Branded Entertainment Merit Award

BBDO / New York

Mars Petcare - Pedigree

A Vote for Good

Broadcast / Short Form - Single

OS_BE17040M

2017 Branded Entertainment Merit Award

Intel / Santa Clara + Official Productions / Los Angeles

Intel

Super Bowl Halftime Show: Intel Drones + Lady Gaga

Broadcast / Short Form - Single

OS_BE17041M

2017 Branded Entertainment Merit Award

J. Walter Thompson Canada / Toronto

Alzheimer Society of Toronto

Slip Up

Broadcast / Short Form - Single

OS_BE17042M

2017 Branded Entertainment Merit Award

Deutsch / New York

WATERisLIFE

Hidden Dangers

Gaming

OS_BE17099M

2017 Branded Entertainment Merit Award

Garbergs / Stockholm

Stockholm Pride

Los Santos Pride

Gaming

OS_BE17100M

2017 Branded Entertainment Merit Award

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

Gaming

OS_BE17101M

2017 Branded Entertainment Merit Award

MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco

Audi of America

24 Hours of Le Forza

Gaming

OS_BE17102M

2017 Branded Entertainment Merit Award

adam&eveDDB / London + Mediacom / London + unit9 / London + cain&abel / London

Volkswagen

Motability

Online / Short Form - Campaign

OS_BE17071M

2017 Branded Entertainment Merit Award

Artsy / New York City

UBS

The Art Market (in Four Parts)

Online / Short Form - Campaign

OS_BE17072M

2017 Branded Entertainment Merit Award

BBDO / New York

GE

Unimpossible FIlms

Online / Short Form - Campaign

OS_BE17073M

2017 Branded Entertainment Merit Award

Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Production / Culver City, CA

Johnsonville

Sausage Dome

Online / Short Form - Campaign

OS_BE17074M

2017 Branded Entertainment Merit Award

UPROXX MEDIA / Los Angeles + MillerCoors / New York + Initiative / New York

Coors Light

humanLIMITS

Online / Short Form - Campaign

OS_BE17075M

2017 Branded Entertainment Merit Award

Viacom Velocity / Los Angeles + 20th Century Fox / Los Angeles

20th Century Fox

From Deadpool With Love

Online / Short Form - Campaign

OS_BE17076M

2017 Branded Entertainment Merit Award

Universal /Republic Records/ XO In Association With Intel / Los Angeles + Great Guns / London

Universal /Republic Records In Association With Intel

False Alarm

Music Videos

OS_BE17091M

2017 Branded Entertainment Merit Award

Farm League / Venice

Patagonia

Unbroken Ground

Film / Cinema / Non-Fiction / Documentary

OS_BE17050M

2017 Branded Entertainment Merit Award

FoxP2 / Cape Town

Ster-Kinekor

#OpenEyes

Film / Cinema / Non-Fiction / Documentary

OS_BE17051M

2017 Branded Entertainment Merit Award

hasan & partners Oy / Helsinki + Valio Oy / Helsinki + Cocoa Mediaproductions / Helsinki + Dagmar / Helsinki

Valio Oy

Gefilus - The lick-hiker's guide to inner strength

Film / Cinema / Non-Fiction / Documentary

OS_BE17052M

2017 Branded Entertainment Merit Award

Omelet / Los Angeles

A Better Los Angeles

License to Operate

Film / Cinema / Non-Fiction / Documentary

OS_BE17053M

2017 Branded Entertainment Merit Award

&Co. / NoA / Copenhagen + Moland Film Company / Copenhagen

TV2

All that we share

Online / Short Form - Single

OS_BE17054M

2017 Branded Entertainment Merit Award

180LA / Santa Monica + Consulado / Sao Paulo

UNICEF

Unfairy Tales - Ivine And Pillow

Online / Short Form - Single

OS_BE17055M

2017 Branded Entertainment Merit Award

215 McCann / San Francisco

Hulu

Lying To Get The Part

Online / Short Form - Single

OS_BE17056M

2017 Branded Entertainment Merit Award

Anomaly / Amsterdam + Jouzour Film Production / Berlin

Johnnie Walker

Ode To Lesvos

Online / Short Form - Single

OS_BE17057M

2017 Branded Entertainment Merit Award

DDB / New York

Wildlife Conservation Film Festival

Dream

Online / Short Form - Single

OS_BE17058M

2017 Branded Entertainment Merit Award

DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo

Tottori Prefecture Western Region Promotion Council

TOTTORI WEST -FAMILY TIME TEST-

Online / Short Form - Single

OS_BE17059M

2017 Branded Entertainment Merit Award

DigitasLBi / Chicago

Whirlpool

Care Counts

Online / Short Form - Single

OS_BE17060M

2017 Branded Entertainment Merit Award

Energy BBDO / Chicago

Off The Street Club

The Toughest Letter

Online / Short Form - Single

OS_BE17061M

2017 Branded Entertainment Merit Award

FP7/CAI / Cairo

Coca Cola

The Line Up Song

Online / Short Form - Single

OS_BE17062M

2017 Branded Entertainment Merit Award

Leo Burnett / Beirut

KAFA (enough) Violence & Exploitation

Kafa "Legally Bride"

Online / Short Form - Single

OS_BE17063M

2017 Branded Entertainment Merit Award

Leo Burnett / Chicago

Brooks Running

The Rundead

Online / Short Form - Single

OS_BE17064M

2017 Branded Entertainment Merit Award

lg2 / Montréal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal

Tourisme Québec

Blind Love

Online / Short Form - Single

OS_BE17065M

2017 Branded Entertainment Merit Award

McCann / New York + Hungry Man / New York + Union Editorial / New York

Microsoft

#MakeWhatsNext

Online / Short Form - Single

OS_BE17066M

2017 Branded Entertainment Merit Award

SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg

Audi

Audi - The Comeback

Online / Short Form - Single

OS_BE17067M

2017 Branded Entertainment Merit Award

Station Film / New York

Motion Poems

How Do You Raise A Black Child

Online / Short Form - Single

OS_BE17068M

2017 Branded Entertainment Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Dillan's Voice

Online / Short Form - Single

OS_BE17069M

2017 Branded Entertainment Merit Award

Wieden+Kennedy / New York + Dommsday / LA

Nike and Jordan Brand

Unlimited Together

Online / Short Form - Single

OS_BE17070M

2017 Branded Entertainment Merit Award

CHEIL FRANCE / PARIS

Samsung Electronics France

Samsung Life Changer

Experiential / Virtual Reality (VR)

OS_BE17103M

2017 Branded Entertainment Merit Award

Cheil Germany / Schwalbach am Taunus

Samsung Electronics

DISCOVR The World

Experiential / Virtual Reality (VR)

OS_BE17104M

2017 Branded Entertainment Merit Award

Deutsch / New York

WATERisLIFE

Hidden Dangers

Experiential / Virtual Reality (VR)

OS_BE17105M

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