The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Spring
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Stink / London + The Quarry / London
Client: Waitrose Category: Online / Live Webcast


Stride Gum Presents Heaven Sent
Agency: Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover
Client: Mondelēz International / Stride Gum Category: Online / Live Webcast


Snickers Live Super Bowl Extension
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America - Snickers Category: Online / Live Webcast


24 Hours of Le Forza
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco
Client: Audi of America Category: Online / Live Webcast


Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney
Client: M.J. Bale Category: Online / Live Webcast


Airbnb's National Parks Backyards
Agency: TBWA\Chiat\Day / Los Angeles
Client: Airbnb, Inc. Category: Online / Live Webcast


Motability
Agency: adam&eveDDB / London + Mediacom / London + unit9 / London + cain&abel / London
Client: Volkswagen Category: Online / Short Form - Campaign


The Art Market (in Four Parts)
Agency: Artsy / New York City + Neighborhood Watch / Brooklyn
Client: UBS Category: Online / Short Form - Campaign


Sausage Dome
Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Production / Culver City, CA
Client: Johnsonville Category: Online / Short Form - Campaign


humanLIMITS
Agency: UPROXX MEDIA / Los Angeles + MillerCoors / New York + Initiative / New York
Client: Coors Light Category: Online / Short Form - Campaign


From Deadpool With Love
Agency: Viacom Velocity / Los Angeles + 20th Century Fox / Los Angeles
Client: 20th Century Fox Category: Online / Short Form - Campaign


Lego Batman
Agency: Commonwealth//McCann / Detroit + Carat / Detroit
Client: Chevrolet Category: Film / Cinema / Fiction


The Mermaid
Agency: Publicis Conseil / Paris
Client: SNSM - National Maritime Rescue Organization Category: Film / Cinema / Fiction


All that we share
Agency: &Co. / NoA / Copenhagen + Moland Film Company / Copenhagen
Client: TV2 Category: Online / Short Form - Single


Unfairy Tales - Ivine And Pillow
Agency: 180LA / Santa Monica + Consulado / Sao Paulo
Client: UNICEF Category: Online / Short Form - Single


Lying To Get The Part
Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles
Client: Hulu Category: Online / Short Form - Single


Ode To Lesvos
Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin
Client: Johnnie Walker Category: Online / Short Form - Single


Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Online / Short Form - Single


TOTTORI WEST -FAMILY TIME TEST-
Agency: DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo
Client: Tottori Prefecture Western Region Promotion Council Category: Online / Short Form - Single


The Toughest Letter
Agency: Energy BBDO / Chicago
Client: Off The Street Club Category: Online / Short Form - Single


Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation Category: Online / Short Form - Single


The Rundead
Agency: Leo Burnett / Chicago
Client: Brooks Running Category: Online / Short Form - Single


Blind Love
Agency: lg2 / Montréal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal
Client: Tourisme Québec Category: Online / Short Form - Single


#MakeWhatsNext
Agency: McCann / New York + Hungry Man / New York + Union Editorial / New York
Client: Microsoft Category: Online / Short Form - Single


Audi - The Comeback
Agency: SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg
Client: Audi Category: Online / Short Form - Single


How Do You Raise A Black Child
Agency: Station Film / New York
Client: Motion Poems Category: Online / Short Form - Single


Dillan's Voice
Agency: TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles
Client: Apple Category: Online / Short Form - Single


Unlimited Together
Agency: Wieden+Kennedy / New York + Dommsday / LA
Client: Nike and Jordan Brand Category: Online / Short Form - Single


A Vote for Good
Agency: BBDO / New York
Client: Mars Petcare - Pedigree Category: Broadcast / Short Form - Single


Super Bowl Halftime Show: Intel Drones + Lady Gaga
Agency: Intel / Santa Clara + Official Productions / Los Angeles
Client: Intel Category: Broadcast / Short Form - Single


Slip Up
Agency: J. Walter Thompson Canada / Toronto
Client: Alzheimer Society of Toronto Category: Broadcast / Short Form - Single


Magic Words - The Documentary
Agency: AlmapBBDO / São Paulo
Client: HP Category: Innovation in Branded Entertainment


Search for Greatness
Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York
Client: Sony PlayStation Category: Innovation in Branded Entertainment


The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Agency: CJ WORX / BANGKOK
Client: AP THAILAND Category: Innovation in Branded Entertainment


Game Changer
Agency: Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco
Client: Under Armour Category: Innovation in Branded Entertainment


Rink Bingo
Agency: FCB / Zürich
Client: Hockey Club Davos Category: Innovation in Branded Entertainment


The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos Category: Innovation in Branded Entertainment


The Lady Gaga + Intel Experience
Agency: Intel Agency Inside / Santa Clara + PRETTYBIRD / Culver City + Greenlight / Hollywood + OMD / Worldwide
Client: Intel Category: Innovation in Branded Entertainment


The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Innovation in Branded Entertainment


Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Innovation in Branded Entertainment


#HolidaysOnDemand
Agency: Les Gaulois / PUTEAUX + HRCLS (Hercules) / PUTEAUX
Client: TRANSAVIA Category: Innovation in Branded Entertainment


The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Innovation in Branded Entertainment


Amateur Replay
Agency: Ogilvy & Mather / Singapore
Client: Allianz Category: Innovation in Branded Entertainment


The Cognitive Dress
Agency: Ogilvy / New York
Client: IBM Category: Innovation in Branded Entertainment


Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Branded Entertainment


McTrax
Agency: TBWA\NEBOKO / Amsterdam
Client: McDonald's Category: Innovation in Branded Entertainment


Award:
2017 Branded Entertainment Merit Award
Agency:
adam&eveDDB / London + Manning Gotlieb OMD / London + Stink / London + The Quarry / London
Client:
Waitrose
Title:
Spring
Category:
Online / Live Webcast
Annual ID:
OS_BE17085M

Award:
2017 Branded Entertainment Merit Award
Agency:
Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover
Client:
Mondelēz International / Stride Gum
Title:
Stride Gum Presents Heaven Sent
Category:
Online / Live Webcast
Annual ID:
OS_BE17086M

Award:
2017 Branded Entertainment Merit Award
Agency:
BBDO / New York + O Positive / New York
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live Super Bowl Extension
Category:
Online / Live Webcast
Annual ID:
OS_BE17087M

Award:
2017 Branded Entertainment Merit Award
Agency:
MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco
Client:
Audi of America
Title:
24 Hours of Le Forza
Category:
Online / Live Webcast
Annual ID:
OS_BE17088M

Award:
2017 Branded Entertainment Merit Award
Agency:
TBWA / Sydney + Eleven / Sydney
Client:
M.J. Bale
Title:
Uncrushable
Category:
Online / Live Webcast
Annual ID:
OS_BE17089M

Award:
2017 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Airbnb, Inc.
Title:
Airbnb's National Parks Backyards
Category:
Online / Live Webcast
Annual ID:
OS_BE17090M

Award:
2017 Branded Entertainment Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + unit9 / London + cain&abel / London
Client:
Volkswagen
Title:
Motability
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17071M

Award:
2017 Branded Entertainment Merit Award
Agency:
Artsy / New York City + Neighborhood Watch / Brooklyn
Client:
UBS
Title:
The Art Market (in Four Parts)
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17072M

Award:
2017 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Unimpossible FIlms
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17073M

Award:
2017 Branded Entertainment Merit Award
Agency:
Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Production / Culver City, CA
Client:
Johnsonville
Title:
Sausage Dome
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17074M

Award:
2017 Branded Entertainment Merit Award
Agency:
UPROXX MEDIA / Los Angeles + MillerCoors / New York + Initiative / New York
Client:
Coors Light
Title:
humanLIMITS
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17075M

Award:
2017 Branded Entertainment Merit Award
Agency:
Viacom Velocity / Los Angeles + 20th Century Fox / Los Angeles
Client:
20th Century Fox
Title:
From Deadpool With Love
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17076M

Award:
2017 Branded Entertainment Merit Award
Agency:
Commonwealth//McCann / Detroit + Carat / Detroit
Client:
Chevrolet
Title:
Lego Batman
Category:
Film / Cinema / Fiction
Annual ID:
OS_BE17048M

Award:
2017 Branded Entertainment Merit Award
Agency:
Publicis Conseil / Paris
Client:
SNSM - National Maritime Rescue Organization
Title:
The Mermaid
Category:
Film / Cinema / Fiction
Annual ID:
OS_BE17049M

Award:
2017 Branded Entertainment Merit Award
Agency:
&Co. / NoA / Copenhagen + Moland Film Company / Copenhagen
Client:
TV2
Title:
All that we share
Category:
Online / Short Form - Single
Annual ID:
OS_BE17054M

Award:
2017 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica + Consulado / Sao Paulo
Client:
UNICEF
Title:
Unfairy Tales - Ivine And Pillow
Category:
Online / Short Form - Single
Annual ID:
OS_BE17055M

Award:
2017 Branded Entertainment Merit Award
Agency:
215 McCann / San Francisco + Anonymous Content / Los Angeles
Client:
Hulu
Title:
Lying To Get The Part
Category:
Online / Short Form - Single
Annual ID:
OS_BE17056M

Award:
2017 Branded Entertainment Merit Award
Agency:
Anomaly / Amsterdam + Jouzour Film Production / Berlin
Client:
Johnnie Walker
Title:
Ode To Lesvos
Category:
Online / Short Form - Single
Annual ID:
OS_BE17057M

Award:
2017 Branded Entertainment Merit Award
Agency:
DDB / New York
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Online / Short Form - Single
Annual ID:
OS_BE17058M

Award:
2017 Branded Entertainment Merit Award
Agency:
DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo
Client:
Tottori Prefecture Western Region Promotion Council
Title:
TOTTORI WEST -FAMILY TIME TEST-
Category:
Online / Short Form - Single
Annual ID:
OS_BE17059M

Award:
2017 Branded Entertainment Merit Award
Agency:
DigitasLBi / Chicago
Client:
Whirlpool
Title:
Care Counts
Category:
Online / Short Form - Single
Annual ID:
OS_BE17060M

Award:
2017 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago
Client:
Off The Street Club
Title:
The Toughest Letter
Category:
Online / Short Form - Single
Annual ID:
OS_BE17061M

Award:
2017 Branded Entertainment Merit Award
Agency:
FP7/CAI / Cairo
Client:
Coca Cola
Title:
The Line Up Song
Category:
Online / Short Form - Single
Annual ID:
OS_BE17062M

Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Beirut
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Online / Short Form - Single
Annual ID:
OS_BE17063M

Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Chicago
Client:
Brooks Running
Title:
The Rundead
Category:
Online / Short Form - Single
Annual ID:
OS_BE17064M

Award:
2017 Branded Entertainment Merit Award
Agency:
lg2 / Montréal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal
Client:
Tourisme Québec
Title:
Blind Love
Category:
Online / Short Form - Single
Annual ID:
OS_BE17065M

Award:
2017 Branded Entertainment Merit Award
Agency:
McCann / New York + Hungry Man / New York + Union Editorial / New York
Client:
Microsoft
Title:
#MakeWhatsNext
Category:
Online / Short Form - Single
Annual ID:
OS_BE17066M

Award:
2017 Branded Entertainment Merit Award
Agency:
SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg
Client:
Audi
Title:
Audi - The Comeback
Category:
Online / Short Form - Single
Annual ID:
OS_BE17067M

Award:
2017 Branded Entertainment Merit Award
Agency:
Station Film / New York
Client:
Motion Poems
Title:
How Do You Raise A Black Child
Category:
Online / Short Form - Single
Annual ID:
OS_BE17068M

Award:
2017 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles
Client:
Apple
Title:
Dillan's Voice
Category:
Online / Short Form - Single
Annual ID:
OS_BE17069M

Award:
2017 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / New York + Dommsday / LA
Client:
Nike and Jordan Brand
Title:
Unlimited Together
Category:
Online / Short Form - Single
Annual ID:
OS_BE17070M

Award:
2017 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare - Pedigree
Title:
A Vote for Good
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE17040M

Award:
2017 Branded Entertainment Merit Award
Agency:
Intel / Santa Clara + Official Productions / Los Angeles
Client:
Intel
Title:
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE17041M

Award:
2017 Branded Entertainment Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Alzheimer Society of Toronto
Title:
Slip Up
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE17042M

Award:
2017 Branded Entertainment Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
HP
Title:
Magic Words - The Documentary
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17126M

Award:
2017 Branded Entertainment Merit Award
Agency:
BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York
Client:
Sony PlayStation
Title:
Search for Greatness
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17127M

Award:
2017 Branded Entertainment Merit Award
Agency:
CJ WORX / BANGKOK
Client:
AP THAILAND
Title:
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17128M

Award:
2017 Branded Entertainment Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco
Client:
Under Armour
Title:
Game Changer
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17129M

Award:
2017 Branded Entertainment Merit Award
Agency:
FCB / Zürich
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17130M

Award:
2017 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17131M

Award:
2017 Branded Entertainment Merit Award
Agency:
Intel Agency Inside / Santa Clara + PRETTYBIRD / Culver City + Greenlight / Hollywood + OMD / Worldwide
Client:
Intel
Title:
The Lady Gaga + Intel Experience
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17132M

Award:
2017 Branded Entertainment Merit Award
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17133M

Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17134M

Award:
2017 Branded Entertainment Merit Award
Agency:
Les Gaulois / PUTEAUX + HRCLS (Hercules) / PUTEAUX
Client:
TRANSAVIA
Title:
#HolidaysOnDemand
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17135M

Award:
2017 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Morton Salt
Title:
The One Moment
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17136M

Award:
2017 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Allianz
Title:
Amateur Replay
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17137M

Award:
2017 Branded Entertainment Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
The Cognitive Dress
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17138M

Award:
2017 Branded Entertainment Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Can't Stop
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17139M

Award:
2017 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17140M
