Award

Agency

Client

Title

Category

Annual ID

The Mermaid Agency: Publicis Conseil / Paris Client: SNSM - National Maritime Rescue Organization Category: Film / Cinema / Fiction
Hidden Dangers Agency: Deutsch / New York Client: WATERisLIFE Category: Gaming
Los Santos Pride Agency: Garbergs / Stockholm Client: Stockholm Pride Category: Gaming
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Gaming
24 Hours of Le Forza Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco Client: Audi of America Category: Gaming
#BallersIntroContest Agency: 360i / New York Client: HBO Category: User-Generated Content
Tomcat: Facebook Not Live Event Agency: Barton F Graf / New York Client: The Scotts Miracle-Gro Company Category: User-Generated Content
Commercializer Agency: CP+B / Miami + Nickel Media / Halifax, Canada + Caviar / Los Angeles Client: letgo Category: User-Generated Content
No more black target Agency: FRED & FARID / New York Client: New York Ethical Society Category: User-Generated Content
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: User-Generated Content
Design your time Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: User-Generated Content
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: User-Generated Content
The Toycracker: A Mini-Musical Spectacular Agency: 72andSunny / Los Angeles + Biscuit / Los Angeles + Method Studios / Los Angeles + Cut & Run / Los Angeles Client: Target Category: Broadcast / Long Form - Single
Stride Gum Presents Heaven Sent Agency: Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover Client: Mondelēz International / Stride Gum Category: Broadcast / Long Form - Single
38 Years Later Agency: J. Walter Thompson Puerto Rico / San Juan, PR Client: Triple S Category: Broadcast / Long Form - Single
Samsung Life Changer Agency: CHEIL FRANCE / PARIS Client: Samsung Electronics France Category: Experiential / Virtual Reality (VR)
DISCOVR The World Agency: Cheil Germany / Schwalbach am Taunus Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)
Hidden Dangers Agency: Deutsch / New York Client: WATERisLIFE Category: Experiential / Virtual Reality (VR)
VR Power Trainer Agency: R/GA / Buenos Aires Client: PowerChair Football Argentina Category: Experiential / Virtual Reality (VR)
Fairness Works: Refugee Crisis Agency: Redline Interactive / Calgary Client: Canadian Labour Congress Category: Experiential / Virtual Reality (VR)
False Alarm Agency: Universal /Republic Records/ XO In Association With Intel / Los Angeles + Great Guns / London Client: Universal /Republic Records In Association With Intel Category: Music Videos
SAFE&SOUND MUSIC PLAYER Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok Client: LMG INSURANCE Category: Mobile
Voices of Life Agency: Leo Burnett / Chicago Client: Samsung Category: Mobile
Samsung Safety Screen Agency: Leo Burnett / Dubai Client: Samsung Category: Mobile
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Mobile
Tummyfish Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai Client: Nestlé Middle East Category: Mobile
Through the Dark Agency: R/GA / Sydney Client: Google Category: Mobile
Speak like the Patrón Agency: We Are Social / Milan Client: Netflix Category: Mobile
Been There, Made That Agency: Publicis / Seattle Client: Visit Seattle Category: Online / Long Form - Campaign
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins Agency: Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City Client: Ubisoft Category: Online / Long Form - Campaign
Margot vs. Lily Agency: Wieden+Kennedy / Portland + RSA Films / Los Angeles Client: NikeWomen Category: Online / Long Form - Campaign
Magic Words - The Documentary Agency: AlmapBBDO / São Paulo Client: HP Category: Innovation in Branded Entertainment
Search for Greatness Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York Client: Sony PlayStation Category: Innovation in Branded Entertainment
The Unusual Football Field Project : Football field that breaks through the rectangular boundary Agency: CJ WORX / BANGKOK Client: AP THAILAND Category: Innovation in Branded Entertainment
Game Changer Agency: Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco Client: Under Armour Category: Innovation in Branded Entertainment
Rink Bingo Agency: FCB / Zürich Client: Hockey Club Davos Category: Innovation in Branded Entertainment
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Innovation in Branded Entertainment
The Lady Gaga + Intel Experience Agency: Intel Agency Inside / Santa Clara + PRETTYBIRD / Culver City + Greenlight / Hollywood + OMD / Worldwide Client: Intel Category: Innovation in Branded Entertainment
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Innovation in Branded Entertainment
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Branded Entertainment
#HolidaysOnDemand Agency: Les Gaulois / PUTEAUX + HRCLS (Hercules) / PUTEAUX Client: TRANSAVIA Category: Innovation in Branded Entertainment
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Innovation in Branded Entertainment
Amateur Replay Agency: Ogilvy & Mather / Singapore Client: Allianz Category: Innovation in Branded Entertainment
The Cognitive Dress Agency: Ogilvy / New York Client: IBM Category: Innovation in Branded Entertainment
Can't Stop Agency: R/GA / New York Client: Samsung Category: Innovation in Branded Entertainment
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Branded Entertainment
McTrax Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Innovation in Branded Entertainment
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Innovation in Branded Entertainment
Human Made Stories Agency: Valenstein & Fatt / London Client: Volvo Category: Broadcast / Short Form - Campaign
Stress Tested For Women Agency: Wieden+Kennedy / Portland + Anonymous Content / Culver City + Final Cut / Los Angeles + The Directors Bureau / Los Angeles Client: Secret Deodorant (P&G) Category: Broadcast / Short Form - Campaign

2017 Branded Entertainment Merit Award

Publicis Conseil / Paris

SNSM - National Maritime Rescue Organization

The Mermaid

Film / Cinema / Fiction

OS_BE17049M

2017 Branded Entertainment Merit Award

Deutsch / New York

WATERisLIFE

Hidden Dangers

Gaming

OS_BE17099M

2017 Branded Entertainment Merit Award

Garbergs / Stockholm

Stockholm Pride

Los Santos Pride

Gaming

OS_BE17100M

2017 Branded Entertainment Merit Award

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

Gaming

OS_BE17101M

2017 Branded Entertainment Merit Award

MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco

Audi of America

24 Hours of Le Forza

Gaming

OS_BE17102M

2017 Branded Entertainment Merit Award

360i / New York

HBO

#BallersIntroContest

User-Generated Content

OS_BE17118M

2017 Branded Entertainment Merit Award

Barton F Graf / New York

The Scotts Miracle-Gro Company

Tomcat: Facebook Not Live Event

User-Generated Content

OS_BE17119M

2017 Branded Entertainment Merit Award

CP+B / Miami + Nickel Media / Halifax, Canada + Caviar / Los Angeles

letgo

Commercializer

User-Generated Content

OS_BE17120M

2017 Branded Entertainment Merit Award

FRED & FARID / New York

New York Ethical Society

No more black target

User-Generated Content

OS_BE17121M

2017 Branded Entertainment Merit Award

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

User-Generated Content

OS_BE17122M

2017 Branded Entertainment Merit Award

Leo Burnett Germany / Frankfurt

Samsung

Design your time

User-Generated Content

OS_BE17123M

2017 Branded Entertainment Merit Award

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

User-Generated Content

OS_BE17124M

2017 Branded Entertainment Merit Award

72andSunny / Los Angeles + Biscuit / Los Angeles + Method Studios / Los Angeles + Cut & Run / Los Angeles

Target

The Toycracker: A Mini-Musical Spectacular

Broadcast / Long Form - Single

OS_BE17045M

2017 Branded Entertainment Merit Award

Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover

Mondelēz International / Stride Gum

Stride Gum Presents Heaven Sent

Broadcast / Long Form - Single

OS_BE17046M

2017 Branded Entertainment Merit Award

J. Walter Thompson Puerto Rico / San Juan, PR

Triple S

38 Years Later

Broadcast / Long Form - Single

OS_BE17047M

2017 Branded Entertainment Merit Award

CHEIL FRANCE / PARIS

Samsung Electronics France

Samsung Life Changer

Experiential / Virtual Reality (VR)

OS_BE17103M

2017 Branded Entertainment Merit Award

Cheil Germany / Schwalbach am Taunus

Samsung Electronics

DISCOVR The World

Experiential / Virtual Reality (VR)

OS_BE17104M

2017 Branded Entertainment Merit Award

Deutsch / New York

WATERisLIFE

Hidden Dangers

Experiential / Virtual Reality (VR)

OS_BE17105M

2017 Branded Entertainment Merit Award

R/GA / Buenos Aires

PowerChair Football Argentina

VR Power Trainer

Experiential / Virtual Reality (VR)

OS_BE17106M

2017 Branded Entertainment Merit Award

Redline Interactive / Calgary

Canadian Labour Congress

Fairness Works: Refugee Crisis

Experiential / Virtual Reality (VR)

OS_BE17107M

2017 Branded Entertainment Merit Award

Universal /Republic Records/ XO In Association With Intel / Los Angeles + Great Guns / London

Universal /Republic Records In Association With Intel

False Alarm

Music Videos

OS_BE17091M

2017 Branded Entertainment Merit Award

BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok

LMG INSURANCE

SAFE&SOUND MUSIC PLAYER

Mobile

OS_BE17092M

2017 Branded Entertainment Merit Award

Leo Burnett / Chicago

Samsung

Voices of Life

Mobile

OS_BE17093M

2017 Branded Entertainment Merit Award

Leo Burnett / Dubai

Samsung

Samsung Safety Screen

Mobile

OS_BE17094M

2017 Branded Entertainment Merit Award

Leo Burnett / Sydney

Samsung Australia

Pocket Patrol

Mobile

OS_BE17095M

2017 Branded Entertainment Merit Award

Memac Ogilvy / Dubai + Ogilvy One / Dubai

Nestlé Middle East

Tummyfish

Mobile

OS_BE17096M

2017 Branded Entertainment Merit Award

R/GA / Sydney

Google

Through the Dark

Mobile

OS_BE17097M

2017 Branded Entertainment Merit Award

We Are Social / Milan

Netflix

Speak like the Patrón

Mobile

OS_BE17098M

2017 Branded Entertainment Merit Award

Publicis / Seattle

Visit Seattle

Been There, Made That

Online / Long Form - Campaign

OS_BE17082M

2017 Branded Entertainment Merit Award

Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City

Ubisoft

Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins

Online / Long Form - Campaign

OS_BE17083M

2017 Branded Entertainment Merit Award

Wieden+Kennedy / Portland + RSA Films / Los Angeles

NikeWomen

Margot vs. Lily

Online / Long Form - Campaign

OS_BE17084M

2017 Branded Entertainment Merit Award

AlmapBBDO / São Paulo

HP

Magic Words - The Documentary

Innovation in Branded Entertainment

OS_BE17126M

2017 Branded Entertainment Merit Award

BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York

Sony PlayStation

Search for Greatness

Innovation in Branded Entertainment

OS_BE17127M

2017 Branded Entertainment Merit Award

CJ WORX / BANGKOK

AP THAILAND

The Unusual Football Field Project : Football field that breaks through the rectangular boundary

Innovation in Branded Entertainment

OS_BE17128M

2017 Branded Entertainment Merit Award

Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco

Under Armour

Game Changer

Innovation in Branded Entertainment

OS_BE17129M

2017 Branded Entertainment Merit Award

FCB / Zürich

Hockey Club Davos

Rink Bingo

Innovation in Branded Entertainment

OS_BE17130M

2017 Branded Entertainment Merit Award

Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles

Tostitos

The Breathalyzer Bag

Innovation in Branded Entertainment

OS_BE17131M

2017 Branded Entertainment Merit Award

Intel Agency Inside / Santa Clara + PRETTYBIRD / Culver City + Greenlight / Hollywood + OMD / Worldwide

Intel

The Lady Gaga + Intel Experience

Innovation in Branded Entertainment

OS_BE17132M

2017 Branded Entertainment Merit Award

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Innovation in Branded Entertainment

OS_BE17133M

2017 Branded Entertainment Merit Award

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Innovation in Branded Entertainment

OS_BE17134M

2017 Branded Entertainment Merit Award

Les Gaulois / PUTEAUX + HRCLS (Hercules) / PUTEAUX

TRANSAVIA

#HolidaysOnDemand

Innovation in Branded Entertainment

OS_BE17135M

2017 Branded Entertainment Merit Award

Ogilvy & Mather / Chicago

Morton Salt

The One Moment

Innovation in Branded Entertainment

OS_BE17136M

2017 Branded Entertainment Merit Award

Ogilvy & Mather / Singapore

Allianz

Amateur Replay

Innovation in Branded Entertainment

OS_BE17137M

2017 Branded Entertainment Merit Award

Ogilvy / New York

IBM

The Cognitive Dress

Innovation in Branded Entertainment

OS_BE17138M

2017 Branded Entertainment Merit Award

R/GA / New York

Samsung

Can't Stop

Innovation in Branded Entertainment

OS_BE17139M

2017 Branded Entertainment Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Innovation in Branded Entertainment

OS_BE17140M

2017 Branded Entertainment Merit Award

TBWA\NEBOKO / Amsterdam

McDonald's

McTrax

Innovation in Branded Entertainment

OS_BE17141M

2017 Branded Entertainment Merit Award

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

Innovation in Branded Entertainment

OS_BE17142M

2017 Branded Entertainment Merit Award

Valenstein & Fatt / London

Volvo

Human Made Stories

Broadcast / Short Form - Campaign

OS_BE17043M

2017 Branded Entertainment Merit Award

Wieden+Kennedy / Portland + Anonymous Content / Culver City + Final Cut / Los Angeles + The Directors Bureau / Los Angeles

Secret Deodorant (P&G)

Stress Tested For Women

Broadcast / Short Form - Campaign

OS_BE17044M

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