The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Experiential / Live Events
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Experiential / Live Events
The Unusual Football Field Project : Football field that breaks through the rectangular boundary Agency: CJ WORX / BANGKOK Client: AP THAILAND Category: Experiential / Live Events
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Experiential / Live Events
The Cliché Agency: Publicis Brasil / Sao Paulo Client: Heineken Category: Experiential / Live Events
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Experiential / Virtual Reality (VR)
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Virtual Reality (VR)
Expedia Dream Adventures Agency: 180LA / Santa Monica Client: Expedia Category: Experiential / Virtual Reality (VR)
Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Experiential / Live Events
Remote Ristorante Agency: BWM Dentsu / Melbourne + Haystac / Melbourne + Dentsu Mitchell / Melbourne Client: Dr Oetker Category: Experiential / Live Events
Scariest BK Agency: DAVID / Miami Client: Burger King Category: Experiential / Live Events
Project Germany Agency: Heimat Werbeagentur GmbH / Berlin Client: HORNBACH Baumarkt AG Category: Experiential / Live Events
Super Bowl Halftime Show: Intel Drones + Lady Gaga Agency: Intel / Santa Clara Client: Intel Category: Experiential / Live Events
Kafa "Legally Bride" Agency: Leo Burnett / Beirut Client: KAFA (enough) Violence & Exploitation Category: Experiential / Live Events
Still Life Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo Client: The END ALS Association Category: Experiential / Live Events
Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Experiential / Live Events
Eiffel Tower All Yours Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Experiential / Live Events
Bud Light Dive Bar Tour Agency: Wieden+Kennedy / New York + Joint / New York + Livestream / New York Client: Bud Light Category: Experiential / Live Events
Samsung Life Changer Agency: CHEIL FRANCE / PARIS Client: Samsung Electronics France Category: Experiential / Virtual Reality (VR)
DISCOVR The World Agency: Cheil Germany / Schwalbach am Taunus Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)
Hidden Dangers Agency: Deutsch / New York Client: WATERisLIFE Category: Experiential / Virtual Reality (VR)
VR Power Trainer Agency: R/GA / Buenos Aires Client: PowerChair Football Argentina Category: Experiential / Virtual Reality (VR)
Fairness Works: Refugee Crisis Agency: Redline Interactive / Calgary Client: Canadian Labour Congress Category: Experiential / Virtual Reality (VR)

2017 Branded Entertainment Gold Pencil

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Experiential / Live Events

OS_BE17027G

2017 Branded Entertainment Silver Pencil

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Experiential / Live Events

OS_BE17028S

2017 Branded Entertainment Bronze Pencil

CJ WORX / BANGKOK

AP THAILAND

The Unusual Football Field Project : Football field that breaks through the rectangular boundary

Experiential / Live Events

OS_BE17029B

2017 Branded Entertainment Bronze Pencil

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Experiential / Live Events

OS_BE17030B

2017 Branded Entertainment Bronze Pencil

Publicis Brasil / Sao Paulo

Heineken

The Cliché

Experiential / Live Events

OS_BE17031B

2017 Branded Entertainment Gold Pencil

Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Experiential / Virtual Reality (VR)

OS_BE17024G

2017 Branded Entertainment Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Experiential / Virtual Reality (VR)

OS_BE17025G

2017 Branded Entertainment Silver Pencil

180LA / Santa Monica

Expedia

Expedia Dream Adventures

Experiential / Virtual Reality (VR)

OS_BE17026S

2017 Branded Entertainment Merit Award

BWM Dentsu / Melbourne

Chadstone

Tailor Made Store

Experiential / Live Events

OS_BE17108M

2017 Branded Entertainment Merit Award

BWM Dentsu / Melbourne + Haystac / Melbourne + Dentsu Mitchell / Melbourne

Dr Oetker

Remote Ristorante

Experiential / Live Events

OS_BE17109M

2017 Branded Entertainment Merit Award

DAVID / Miami

Burger King

Scariest BK

Experiential / Live Events

OS_BE17110M

2017 Branded Entertainment Merit Award

Heimat Werbeagentur GmbH / Berlin

HORNBACH Baumarkt AG

Project Germany

Experiential / Live Events

OS_BE17111M

2017 Branded Entertainment Merit Award

Intel / Santa Clara

Intel

Super Bowl Halftime Show: Intel Drones + Lady Gaga

Experiential / Live Events

OS_BE17112M

2017 Branded Entertainment Merit Award

Leo Burnett / Beirut

KAFA (enough) Violence & Exploitation

Kafa "Legally Bride"

Experiential / Live Events

OS_BE17113M

2017 Branded Entertainment Merit Award

McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo

The END ALS Association

Still Life

Experiential / Live Events

OS_BE17114M

2017 Branded Entertainment Merit Award

Publicis / London

Tourism Ireland

Doors Of Thrones

Experiential / Live Events

OS_BE17115M

2017 Branded Entertainment Merit Award

Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London

HomeAway

Eiffel Tower All Yours

Experiential / Live Events

OS_BE17116M

2017 Branded Entertainment Merit Award

Wieden+Kennedy / New York + Joint / New York + Livestream / New York

Bud Light

Bud Light Dive Bar Tour

Experiential / Live Events

OS_BE17117M

2017 Branded Entertainment Merit Award

CHEIL FRANCE / PARIS

Samsung Electronics France

Samsung Life Changer

Experiential / Virtual Reality (VR)

OS_BE17103M

2017 Branded Entertainment Merit Award

Cheil Germany / Schwalbach am Taunus

Samsung Electronics

DISCOVR The World

Experiential / Virtual Reality (VR)

OS_BE17104M

2017 Branded Entertainment Merit Award

Deutsch / New York

WATERisLIFE

Hidden Dangers

Experiential / Virtual Reality (VR)

OS_BE17105M

2017 Branded Entertainment Merit Award

R/GA / Buenos Aires

PowerChair Football Argentina

VR Power Trainer

Experiential / Virtual Reality (VR)

OS_BE17106M

2017 Branded Entertainment Merit Award

Redline Interactive / Calgary

Canadian Labour Congress

Fairness Works: Refugee Crisis

Experiential / Virtual Reality (VR)

OS_BE17107M

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