The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Sweet Dreams Agency: Impact BBDO / Dubai Client: Johnson & Johnson Category: Broadcast / Any Length - Single
Doppelgängers Tourist Agency: LAPIZ / Chicago Client: Mexico Tourism Board Category: Online / Short Form - Single
Dads #ShareTheLoad (Film Case) Agency: BBDO India / Mumbai Client: P&G India Category: Brand Voice
#OpenEyes Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town Client: Ster-Kinekor Category: Brand Voice
Coverboy Agency: Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York Client: P&G / Coty Category: Brand Voice
TacoBot Agency: Deutsch / Los Angeles Client: Taco Bell Category: Websites / Utility
Donate your data Agency: UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen Client: Waoo Category: Websites / Utility
The Journey Agency: Brunner / Pittsburgh + Sanctuary / Los Angeles + Fixer Partners / New York + Final Cut / New York Client: 84 Lumber Category: Online / Long Form - Single
The Baby Stroller Test-Ride by Contours Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Experiential / Installations
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Photography - Single or Campaign
Oscars Agency: Anomaly / New York + Park Pictures / New York Client: Kohl's Category: Television / Long Form - Campaign
Made the Johnsonville Way Agency: Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles Client: Johnsonville Sausage Category: Television / Long Form - Campaign
Dads #ShareTheLoad Agency: BBDO India / Mumbai Client: P&G India Category: Craft - Writing / Writing - Single
Macunaíma Agency: Casa Rex / São Paulo Client: Ateliê Editorial Category: Editorial / Book Layout Design
THE DANCING LETTERS Agency: McCann World Group India / Mumbai Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Editorial / Book Layout Design
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Ambient / Immersive / Digital Installations
INTELLIGENT PARKING CHAIR Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Ambient / Immersive / Digital Installations
Champion's Hijack Agency: TBWA\RAAD / Dubai Client: Go Sport Category: Online Advertising / Banners
Laughing Horses Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Cinema Advertising
NEW ANGLE, NEW WORLD. Agency: DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + amana inc. / Tokyo Client: NIHON UNIVERSITY COLLEGE OF ART Category: Promotional / Posters - Series
Honda. Great Journey. Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Promotional / Posters - Series
Poverty Line Prices Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco Client: Tipping Point Community Category: Promotional / Posters - Series
Kernit Display Agency: COLLINS / New York Client: COLLINS Category: Typography / Typeface Design
Concepcion Agency: Leo Burnett Colombia / Bogota Client: Davivienda Category: Use of Technology
The Everyman Meal - Claw Thing Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Craft / Writing - Single
You Should Have Called - Double Blue Tick Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Craft / Writing - Single
Romance Agency: adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London Client: Mars - Skittles Category: Television / Short Form - Single
Swap Agency: BBDO / New York Client: Foot Locker Kids Category: Television / Short Form - Single
Unlimited You Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland Client: Nike Category: Craft - Direction / Direction - Single
No more black target Agency: FRED & FARID / New York Client: New York Ethical Society Category: Craft / Illustration - Campaign
STONE MILK Agency: FCB Brasil / São Paulo Client: Clube de Criação Category: Craft / Printing / Production - Single or Campaign
#NoFilter Agency: Happiness / FCB / Saigon + Happiness / FCB / Brussels Client: Unicef Global Category: Craft / Printing / Production - Single or Campaign
Social Innovation Campaign Agency: BBDO / New York Client: Lowe's Category: Innovation in UX / UI / Cross-Channel
The tear-open-mailing for "Mein Kampf - against racism" Agency: Ogilvy / Germany Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Craft / Printing / Production - Single or Campaign
Target Creates First Ever Live Music Video with Gwen Stefani Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Music Videos
Kolshik Agency: FancyShot/VersusPictures/GreatGuns Client: Leningrad Category: Music Videos
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Music Videos
#BeTheirEyes Agency: Cheil / Hong Kong Client: Samsung Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Scariest BK Agency: DAVID / Miami Client: Burger King Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
In-a-Snap Agency: BBDO / New York Client: Lowe's Category: Online Advertising / Interactive Video
Girl Emojis Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Branded Social Post / Real-Time Response
President of Playlists Agency: Spotify / New York Client: Spotify Category: Branded Social Post / Real-Time Response
Twitter Refugees Agency: VML South Africa / Cape Town Client: PASSOP Category: Branded Social Post / Real-Time Response
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Innovation in Print & Outdoor / Ambient Media
X-Ray Casts Agency: Colenso BBDO / Auckland Client: Fonterra Brands NZ, Anchor Category: Innovation in Print & Outdoor / Ambient Media
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Print & Outdoor / Ambient Media
Parkinsounds Agency: Havas Life / São Paulo Client: Teva Neuroscience Category: Craft / Music / Sound
The Thin Red Path Agency: DDB / Paris Client: Ubisoft Category: Craft - Animation / Animation - Single
#BeTheirEyes Agency: Cheil / Hong Kong Client: Samsung Category: Immersive / Environmental / Outdoor Spaces
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Immersive / Environmental / Outdoor Spaces

2017 Radio Bronze Pencil

Impact BBDO / Dubai

Johnson & Johnson

Sweet Dreams

Broadcast / Any Length - Single

OS_RA17002B

2017 Branded Entertainment Bronze Pencil

LAPIZ / Chicago

Mexico Tourism Board

Doppelgängers Tourist

Online / Short Form - Single

OS_BE17008B

2017 Public Relations Bronze Pencil

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad (Film Case)

Brand Voice

OS_PR17016B

2017 Public Relations Bronze Pencil

FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town

Ster-Kinekor

#OpenEyes

Brand Voice

OS_PR17017B

2017 Public Relations Bronze Pencil

Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York

P&G / Coty

Coverboy

Brand Voice

OS_PR17018B

2017 Interactive Bronze Pencil

Deutsch / Los Angeles

Taco Bell

TacoBot

Websites / Utility

OS_IN17005B

2017 Interactive Bronze Pencil

UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen

Waoo

Donate your data

Websites / Utility

OS_IN17006B

2017 Branded Entertainment Bronze Pencil

Brunner / Pittsburgh + Sanctuary / Los Angeles + Fixer Partners / New York + Final Cut / New York

84 Lumber

The Journey

Online / Long Form - Single

OS_BE17015B

2017 Cross-Platform Bronze Pencil

FCB Chicago / Chicago, IL

Kolcraft

The Baby Stroller Test-Ride by Contours

Experiential / Installations

OS_CP17006B

2017 Print & Outdoor Bronze Pencil

Ogilvy / Germany

Amnesty International

Switch it off.

Craft / Photography - Single or Campaign

OS_PO17052B

2017 Film Bronze Pencil

Anomaly / New York + Park Pictures / New York

Kohl's

Oscars

Television / Long Form - Campaign

OS_FI17019B

2017 Film Bronze Pencil

Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles

Johnsonville Sausage

Made the Johnsonville Way

Television / Long Form - Campaign

OS_FI17020B

2017 Moving Image Craft Bronze Pencil

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad

Craft - Writing / Writing - Single

OS_MI17009B

2017 Design Bronze Pencil

Casa Rex / São Paulo

Ateliê Editorial

Macunaíma

Editorial / Book Layout Design

OS_DE17016B

2017 Design Bronze Pencil

McCann World Group India / Mumbai

MAHARASHTRA DYSLEXIA ASSOCIATION

THE DANCING LETTERS

Editorial / Book Layout Design

OS_DE17017B

2017 Interactive Bronze Pencil

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

Ambient / Immersive / Digital Installations

OS_IN17016B

2017 Interactive Bronze Pencil

TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO

NISSAN MOTOR CO.,LTD.

INTELLIGENT PARKING CHAIR

Ambient / Immersive / Digital Installations

OS_IN17017B

2017 Interactive Bronze Pencil

TBWA\RAAD / Dubai

Go Sport

Champion's Hijack

Online Advertising / Banners

OS_IN17008B

2017 Film Bronze Pencil

Grabarz & Partner / Hamburg

Volkswagen AG

Laughing Horses

Cinema Advertising

OS_FI17024B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + amana inc. / Tokyo

NIHON UNIVERSITY COLLEGE OF ART

NEW ANGLE, NEW WORLD.

Promotional / Posters - Series

OS_DE17034B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.

Promotional / Posters - Series

OS_DE17035B

2017 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco

Tipping Point Community

Poverty Line Prices

Promotional / Posters - Series

OS_DE17036B

2017 Design Bronze Pencil

COLLINS / New York

COLLINS

Kernit Display

Typography / Typeface Design

OS_DE17019B

2017 Mobile Bronze Pencil

Leo Burnett Colombia / Bogota

Davivienda

Concepcion

Use of Technology

OS_MO17015B

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

KFC

The Everyman Meal - Claw Thing

Craft / Writing - Single

OS_RA17014B

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

Vodacom

You Should Have Called - Double Blue Tick

Craft / Writing - Single

OS_RA17015B

2017 Film Bronze Pencil

adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London

Mars - Skittles

Romance

Television / Short Form - Single

OS_FI17003B

2017 Film Bronze Pencil

BBDO / New York

Foot Locker Kids

Swap

Television / Short Form - Single

OS_FI17004B

2017 Moving Image Craft Bronze Pencil

PRETTYBIRD / Culver City + Wieden+Kennedy / Portland

Nike

Unlimited You

Craft - Direction / Direction - Single

OS_MI17005B

2017 Cross-Platform Bronze Pencil

FRED & FARID / New York

New York Ethical Society

No more black target

Craft / Illustration - Campaign

OS_CP17025B

2017 Print & Outdoor Bronze Pencil

FCB Brasil / São Paulo

Clube de Criação

STONE MILK

Craft / Printing / Production - Single or Campaign

OS_PO17053B

2017 Print & Outdoor Bronze Pencil

Happiness / FCB / Saigon + Happiness / FCB / Brussels

Unicef Global

#NoFilter

Craft / Printing / Production - Single or Campaign

OS_PO17054B

2017 UX / UI Bronze Pencil

BBDO / New York

Lowe's

Social Innovation Campaign

Innovation in UX / UI / Cross-Channel

OS_UX17020B

2017 Direct Marketing Bronze Pencil

Ogilvy / Germany

Gesicht zeigen! An association encouraging people to stand against racism in Germany

The tear-open-mailing for "Mein Kampf - against racism"

Craft / Printing / Production - Single or Campaign

OS_DI17034B

2017 Branded Entertainment Bronze Pencil

Deutsch / Los Angeles + Wondros / Los Angeles

Target

Target Creates First Ever Live Music Video with Gwen Stefani

Music Videos

OS_BE17019B

2017 Branded Entertainment Bronze Pencil

FancyShot/VersusPictures/GreatGuns

Leningrad

Kolshik

Music Videos

OS_BE17020B

2017 Branded Entertainment Bronze Pencil

Ogilvy & Mather / Chicago

Morton Salt

The One Moment

Music Videos

OS_BE17021B

2017 Print & Outdoor Bronze Pencil

Cheil / Hong Kong

Samsung

#BeTheirEyes

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17041B

2017 Print & Outdoor Bronze Pencil

DAVID / Miami

Burger King

Scariest BK

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17042B

2017 Interactive Bronze Pencil

BBDO / New York

Lowe's

In-a-Snap

Online Advertising / Interactive Video

OS_IN17010B

2017 Social Media Bronze Pencil

Leo Burnett / Chicago

Procter & Gamble

Girl Emojis

Branded Social Post / Real-Time Response

OS_SM17014B

2017 Social Media Bronze Pencil

Spotify / New York

Spotify

President of Playlists

Branded Social Post / Real-Time Response

OS_SM17015B

2017 Social Media Bronze Pencil

VML South Africa / Cape Town

PASSOP

Twitter Refugees

Branded Social Post / Real-Time Response

OS_SM17016B

2017 Print & Outdoor Bronze Pencil

180LA / Santa Monica

Boost Mobile

Boost Your Voice

Innovation in Print & Outdoor / Ambient Media

OS_PO17062B

2017 Print & Outdoor Bronze Pencil

Colenso BBDO / Auckland

Fonterra Brands NZ, Anchor

X-Ray Casts

Innovation in Print & Outdoor / Ambient Media

OS_PO17063B

2017 Print & Outdoor Bronze Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Innovation in Print & Outdoor / Ambient Media

OS_PO17064B

2017 Mobile Bronze Pencil

Havas Life / São Paulo

Teva Neuroscience

Parkinsounds

Craft / Music / Sound

OS_MO17026B

2017 Moving Image Craft Bronze Pencil

DDB / Paris

Ubisoft

The Thin Red Path

Craft - Animation / Animation - Single

OS_MI17021B

2017 Design Bronze Pencil

Cheil / Hong Kong

Samsung

#BeTheirEyes

Immersive / Environmental / Outdoor Spaces

OS_DE17056B

2017 Design Bronze Pencil

McCann / Melbourne

YMCA

Playnasium

Immersive / Environmental / Outdoor Spaces

OS_DE17057B

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