The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

All that we share Agency: &Co. / NoA / Copenhagen + Moland Film Company / Copenhagen Client: TV2 Category: Online Films & Video / Long Form - Single
Road Trip Agency: adam&eveDDB / London + Sonny /MJZ / London + Factory / London + Glassworks / London Client: H&M Category: Online Films & Video / Long Form - Single
Ode To Lesvos Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin Client: Johnnie Walker Category: Online Films & Video / Long Form - Single
The Unseen Agency: BBDO / New York Client: AT&T Category: Online Films & Video / Long Form - Single
The Journey Agency: Brunner / Pittsburgh + Sanctuary / Los Angeles + Fixer Partners / New York + Final Cut / New York Client: 84 Lumber Category: Online Films & Video / Long Form - Single
Marriage Market Takeover Agency: Forsman & Bodenfors / Gothenburg + SK-II Client: SK-II Category: Online Films & Video / Long Form - Single
December 21st Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Online Films & Video / Long Form - Single
We Are America Agency: R/GA / New York Client: The Ad Council Category: Online Films & Video / Long Form - Single
Halloween Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt Client: Burns & Smiles Category: Online Films & Video / Long Form - Single
A Kauri Cries Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland Client: Auckland City Council Category: Craft / Music / Sound
Orgasm Sound Library Agency: Proximity / Madrid Client: BIJOUX INDISCRETS Category: Craft / Music / Sound
Unbroken Ground Agency: Farm League / Venice Client: Patagonia Category: Film / Cinema / Non-Fiction / Documentary
#OpenEyes Agency: FoxP2 / Cape Town Client: Ster-Kinekor Category: Film / Cinema / Non-Fiction / Documentary
Gefilus - The lick-hiker's guide to inner strength Agency: hasan & partners Oy / Helsinki + Valio Oy / Helsinki + Cocoa Mediaproductions / Helsinki + Dagmar / Helsinki Client: Valio Oy Category: Film / Cinema / Non-Fiction / Documentary
License to Operate Agency: Omelet / Los Angeles Client: A Better Los Angeles Category: Film / Cinema / Non-Fiction / Documentary
Safe News Agency: Dentsu Indonesia / Jakarta Client: Safe News Indonesia Category: Innovation in Social Media
Venmo Micro Hack Agency: Deutsch / New York Client: WATERisLIFE Category: Innovation in Social Media
Valspar's Pinterest Analyzer Agency: FCB Chicago / Chicago, IL Client: Valspar Corporation Category: Innovation in Social Media
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Innovation in Social Media
Symphonologie Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Dynamic Data Visualization
Los Santos Pride Agency: Garbergs / Stockholm Client: Stockholm Pride Category: Gaming
24 Hours of Le Forza Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco Client: Audi of America Category: Gaming
Stop the Hunger Agency: Impact BBDO / Dubai Client: Mars Category: Online Advertising / Interactive Video
Shakin' Shakin' Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa Client: KFC Category: Online Advertising / Interactive Video
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Integrated Branding
Buster The Boxer Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London Client: John Lewis Category: Integrated Branding
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Integrated Branding
#LightUpTheNation Agency: Anomaly / Toronto Client: Labatt Brewing Company Ltd. Category: Integrated Branding
Snickers Live Agency: BBDO / New York Client: Mars Chocolate North America - Snickers Category: Integrated Branding
Whopper Sign Agency: DAVID / Miami Client: Burger King Category: Integrated Branding
What A Time To Be Alive Agency: Droga5 / London Client: Rustlers Category: Integrated Branding
Extra Gum "Give Extra, get extra" Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars, Incorporated Category: Integrated Branding
#Paintback Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Integrated Branding
December 21st Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Integrated Branding
The Nation's Bike Agency: Leo Burnett India / Mumbai Client: Bajaj Auto Category: Integrated Branding
The Give-A-Care Collection Agency: lg2 / Toronto Client: Rethink Breast Cancer Category: Integrated Branding
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Integrated Branding
Bradshaw Stain Agency: Saatchi & Saatchi / New York Client: Tide Category: Integrated Branding
Adidas Odds Agency: Taproot Dentsu / Mumbai Client: Adidas Category: Integrated Branding
Just A Kid Campaign Agency: Wieden+Kennedy / Portland + Universal McCann / New York Client: Powerade Category: Integrated Branding
#CanalNotes Agency: Havas New York / New York + Havas Village / New York + Studio 6 / New York + Havas Media North America / New York Client: Havas New York Category: Self-Promotion
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Craft / Use of Visuals
Netflix: The OA Agency: Carrot Creative / Brooklyn, NY Client: Netflix Category: Craft / Use of Visuals
Adobe Photoshop - There's Magic Inside Agency: Edelman / San Francisco Client: Adobe Category: Craft / Use of Visuals
Olympics News Lab at Google Agency: Google Brand Studio / San Francisco + Swift / Portland Client: Google Category: Craft / Use of Visuals
Graffiti Alley InstaTour Agency: Havas Canada / Toronto Client: Heritage Toronto Category: Craft / Use of Visuals
#Paintback Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Craft / Use of Visuals
branding Agency: Minmin Qu&Qian Jiang / Nanjing Client: phoenix fine arts publishing.ltd Category: Editorial / Book Layout Design
Li Detach He Attach Agency: Han Qing Tang Design CO., LTD. / Nanjing Client: China architecture&building press Category: Editorial / Book Layout Design
The Godfather Notebook Agency: Regan Arts / New York Client: Regan Arts Category: Editorial / Book Layout Design

2017 Film Merit Award

&Co. / NoA / Copenhagen + Moland Film Company / Copenhagen

TV2

All that we share

Online Films & Video / Long Form - Single

OS_FI17118M

2017 Film Merit Award

adam&eveDDB / London + Sonny /MJZ / London + Factory / London + Glassworks / London

H&M

Road Trip

Online Films & Video / Long Form - Single

OS_FI17119M

2017 Film Merit Award

Anomaly / Amsterdam + Jouzour Film Production / Berlin

Johnnie Walker

Ode To Lesvos

Online Films & Video / Long Form - Single

OS_FI17120M

2017 Film Merit Award

BBDO / New York

AT&T

The Unseen

Online Films & Video / Long Form - Single

OS_FI17121M

2017 Film Merit Award

Brunner / Pittsburgh + Sanctuary / Los Angeles + Fixer Partners / New York + Final Cut / New York

84 Lumber

The Journey

Online Films & Video / Long Form - Single

OS_FI17122M

2017 Film Merit Award

Forsman & Bodenfors / Gothenburg + SK-II

SK-II

Marriage Market Takeover

Online Films & Video / Long Form - Single

OS_FI17123M

2017 Film Merit Award

Leo Burnett / Madrid + RCR / Madrid

Loterias y Apuestas del Estado

December 21st

Online Films & Video / Long Form - Single

OS_FI17124M

2017 Film Merit Award

R/GA / New York

The Ad Council

We Are America

Online Films & Video / Long Form - Single

OS_FI17125M

2017 Film Merit Award

TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt

Burns & Smiles

Halloween

Online Films & Video / Long Form - Single

OS_FI17126M

2017 Interactive Merit Award

Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland

Auckland City Council

A Kauri Cries

Craft / Music / Sound

OS_IN17076M

2017 Interactive Merit Award

Proximity / Madrid

BIJOUX INDISCRETS

Orgasm Sound Library

Craft / Music / Sound

OS_IN17077M

2017 Branded Entertainment Merit Award

Farm League / Venice

Patagonia

Unbroken Ground

Film / Cinema / Non-Fiction / Documentary

OS_BE17050M

2017 Branded Entertainment Merit Award

FoxP2 / Cape Town

Ster-Kinekor

#OpenEyes

Film / Cinema / Non-Fiction / Documentary

OS_BE17051M

2017 Branded Entertainment Merit Award

hasan & partners Oy / Helsinki + Valio Oy / Helsinki + Cocoa Mediaproductions / Helsinki + Dagmar / Helsinki

Valio Oy

Gefilus - The lick-hiker's guide to inner strength

Film / Cinema / Non-Fiction / Documentary

OS_BE17052M

2017 Branded Entertainment Merit Award

Omelet / Los Angeles

A Better Los Angeles

License to Operate

Film / Cinema / Non-Fiction / Documentary

OS_BE17053M

2017 Social Media Merit Award

Dentsu Indonesia / Jakarta

Safe News Indonesia

Safe News

Innovation in Social Media

OS_SM17090M

2017 Social Media Merit Award

Deutsch / New York

WATERisLIFE

Venmo Micro Hack

Innovation in Social Media

OS_SM17091M

2017 Social Media Merit Award

FCB Chicago / Chicago, IL

Valspar Corporation

Valspar's Pinterest Analyzer

Innovation in Social Media

OS_SM17092M

2017 Social Media Merit Award

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

Innovation in Social Media

OS_SM17093M

2017 Responsive Environments Merit Award

DigitasLBi / New York + Accenture / New York

Accenture

Symphonologie

Craft / Dynamic Data Visualization

OS_RE17022M

2017 Interactive Merit Award

Garbergs / Stockholm

Stockholm Pride

Los Santos Pride

Gaming

OS_IN17064M

2017 Interactive Merit Award

MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco

Audi of America

24 Hours of Le Forza

Gaming

OS_IN17065M

2017 Interactive Merit Award

Impact BBDO / Dubai

Mars

Stop the Hunger

Online Advertising / Interactive Video

OS_IN17054M

2017 Interactive Merit Award

Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa

KFC

Shakin' Shakin'

Online Advertising / Interactive Video

OS_IN17055M

2017 Cross-Platform Merit Award

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year In Search 2016

Integrated Branding

OS_CP17044M

2017 Cross-Platform Merit Award

adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London

John Lewis

Buster The Boxer

Integrated Branding

OS_CP17045M

2017 Cross-Platform Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Integrated Branding

OS_CP17046M

2017 Cross-Platform Merit Award

Anomaly / Toronto

Labatt Brewing Company Ltd.

#LightUpTheNation

Integrated Branding

OS_CP17047M

2017 Cross-Platform Merit Award

BBDO / New York

Mars Chocolate North America - Snickers

Snickers Live

Integrated Branding

OS_CP17048M

2017 Cross-Platform Merit Award

DAVID / Miami

Burger King

Whopper Sign

Integrated Branding

OS_CP17049M

2017 Cross-Platform Merit Award

Droga5 / London

Rustlers

What A Time To Be Alive

Integrated Branding

OS_CP17050M

2017 Cross-Platform Merit Award

Energy BBDO / Chicago

Wrigley, a Subsidiary of Mars, Incorporated

Extra Gum "Give Extra, get extra"

Integrated Branding

OS_CP17051M

2017 Cross-Platform Merit Award

Heimat Werbeagentur GmbH / Berlin

Legacy

#Paintback

Integrated Branding

OS_CP17052M

2017 Cross-Platform Merit Award

Leo Burnett / Madrid + RCR / Madrid

Loterias y Apuestas del Estado

December 21st

Integrated Branding

OS_CP17053M

2017 Cross-Platform Merit Award

Leo Burnett India / Mumbai

Bajaj Auto

The Nation's Bike

Integrated Branding

OS_CP17054M

2017 Cross-Platform Merit Award

lg2 / Toronto

Rethink Breast Cancer

The Give-A-Care Collection

Integrated Branding

OS_CP17055M

2017 Cross-Platform Merit Award

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Integrated Branding

OS_CP17056M

2017 Cross-Platform Merit Award

Saatchi & Saatchi / New York

Tide

Bradshaw Stain

Integrated Branding

OS_CP17057M

2017 Cross-Platform Merit Award

Taproot Dentsu / Mumbai

Adidas

Adidas Odds

Integrated Branding

OS_CP17058M

2017 Cross-Platform Merit Award

Wieden+Kennedy / Portland + Universal McCann / New York

Powerade

Just A Kid Campaign

Integrated Branding

OS_CP17059M

2017 Print & Outdoor Merit Award

Havas New York / New York + Havas Village / New York + Studio 6 / New York + Havas Media North America / New York

Havas New York

#CanalNotes

Self-Promotion

OS_PO17158M

2017 Social Media Merit Award

BETC / Paris

Addict Aide

Like my addiction

Craft / Use of Visuals

OS_SM17084M

2017 Social Media Merit Award

Carrot Creative / Brooklyn, NY

Netflix

Netflix: The OA

Craft / Use of Visuals

OS_SM17085M

2017 Social Media Merit Award

Edelman / San Francisco

Adobe

Adobe Photoshop - There's Magic Inside

Craft / Use of Visuals

OS_SM17086M

2017 Social Media Merit Award

Google Brand Studio / San Francisco + Swift / Portland

Google

Olympics News Lab at Google

Craft / Use of Visuals

OS_SM17087M

2017 Social Media Merit Award

Havas Canada / Toronto

Heritage Toronto

Graffiti Alley InstaTour

Craft / Use of Visuals

OS_SM17088M

2017 Social Media Merit Award

Heimat Werbeagentur GmbH / Berlin

Legacy

#Paintback

Craft / Use of Visuals

OS_SM17089M

2017 Design Merit Award

Minmin Qu&Qian Jiang / Nanjing

phoenix fine arts publishing.ltd

branding

Editorial / Book Layout Design

OS_DE17123M

2017 Design Merit Award

Han Qing Tang Design CO., LTD. / Nanjing

China architecture&building press

Li Detach He Attach

Editorial / Book Layout Design

OS_DE17124M

2017 Design Merit Award

Regan Arts / New York

Regan Arts

The Godfather Notebook

Editorial / Book Layout Design

OS_DE17125M

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