The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Lying To Get The Part Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles Client: Hulu Category: Online Films & Video / Short Form - Single
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride Agency: 72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles Client: Activision Category: Online Films & Video / Short Form - Single
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Online Films & Video / Short Form - Single
Blood Agency: AMV BBDO / London Client: SCA Bodyform Category: Online Films & Video / Short Form - Single
Dads #ShareTheLoad Agency: BBDO India / Mumbai Client: P&G India Category: Online Films & Video / Short Form - Single
Dark to Light Agency: BBDO / New York Client: Mars Petcare / Pedigree Category: Online Films & Video / Short Form - Single
Judo Kid Agency: BBDO / New York + Smuggler / Los Angeles Client: American Family Insurance Category: Online Films & Video / Short Form - Single
Made the Johnsonville Way - Jeff and His Forest Friends by Jeff Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + Arts & Sciences / Los Angeles Client: Johnsonville Category: Online Films & Video / Short Form - Single
The Piccards Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London Client: Moët Hennessy USA Category: Online Films & Video / Short Form - Single
Project Literacy Agency: FCB Inferno / London Client: Pearson Category: Online Films & Video / Short Form - Single
Laughing Horses Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Online Films & Video / Short Form - Single
#ClearThePitch Agency: Grey Group / Singapore Client: DanChurchAid (DCA) Category: Online Films & Video / Short Form - Single
adidas Originals - Future Agency: Johannes Leonardo / New York + RSA Films / Los Angeles + Exile / Los Angeles + Squeak E Clean / Los Angeles Client: adidas Originals Category: Online Films & Video / Short Form - Single
Love Labyrinth Agency: Park Pictures / New York + Park Pictures / Los Angeles Client: One Love Foundation Category: Online Films & Video / Short Form - Single
How Do You See Me? Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles Client: CoorDown Category: Online Films & Video / Short Form - Single
Dillan's Voice Agency: TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles Client: Apple Category: Online Films & Video / Short Form - Single
Stroll Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online Films & Video / Short Form - Single
Crushed, Racquetball Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Massage Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Pottery :30 Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Racquetball :30 Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Lean Times Agency: Wieden+Kennedy / Portland + Gifted Youth / Portland Client: Old Spice Category: Online Films & Video / Short Form - Single
The Corner Agency: Wieden+Kennedy / Portland + Iconoclast / Culver City Client: Powerade Category: Online Films & Video / Short Form - Single
Unlimited Together Agency: Wieden+Kennedy / New York + Doomsday / LA Client: Nike and Jordan Brand Category: Online Films & Video / Short Form - Single
Give a Beep Agency: Edelman Deportivo / Stockholm Client: Hövding Category: Innovation in Public Relations
Touchable Ink Agency: J. Walter Thompson / Bangkok + Verve Public Relations Consultancy / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Public Relations
Concepción Agency: Leo Burnett / Bogota Client: Leo Burnett Colombia Category: Innovation in Public Relations
THE BULLETPEN Agency: McCann Worldgroup / Bogotá Client: MINISTRY OF NATIONAL EDUCATION Category: Innovation in Public Relations
Klarafy Agency: FamousGrey / Groot-Bijgaarden + Klara / Brussel Client: Klara Category: Websites / Utility
Unsafety Check Agency: J. Walter Thompson / New York Client: Black Lives Matter Category: Websites / Utility
Netflix Netflip Agency: Sid Lee / Toronto Client: Netflix Category: Websites / Utility
Typevoice Agency: Ogilvy / New York Client: Webby Awards Category: Websites / Utility
Speak like the Patrón Agency: We Are Social / Milan Client: Netflix Category: Websites / Utility
Living Off The Brands Agency: Roundhouse / Portland Client: Roundhouse Category: Self-Promotion
Scariest BK Agency: DAVID / Miami Client: Burger King Category: Innovation in Print & Outdoor / Ambient Media
The SAB Spike Detector Coaster Agency: Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg Client: South African Breweries Category: Innovation in Print & Outdoor / Ambient Media
The Riderless Bike Agency: Havas / Sydney + Red Agency / Sydney + FINCH / Sydney Client: Steve Waugh Foundation Category: Innovation in Print & Outdoor / Ambient Media
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Innovation in Print & Outdoor / Ambient Media
Amateur Replay Agency: Ogilvy & Mather / Singapore Client: Allianz Category: Innovation in Print & Outdoor / Ambient Media
Thanks, 2016. It's been weird. Agency: Spotify / New York Client: Spotify Category: Innovation in Print & Outdoor / Ambient Media
vitaminwater Brand Reimagination Agency: COLLINS / New York Client: vitaminwater Category: Branding / Rebranding
Pina_ Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Pinacoteca do Estado de São Paulo Category: Branding / Rebranding
Kappa Sushi Rebranding Agency: HAKUHODO INC. / TOKYO Client: Kappa Create Co., Ltd. Category: Branding / Rebranding
Peace Corps Rebranding Agency: Ogilvy Washington / Washington, DC Client: United States Peace Corps Category: Branding / Rebranding
Pandora Rebrand: The Color of Music Agency: Pandora (in-house) / Oakland Client: Pandora (in-house) Category: Branding / Rebranding
Charles Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Promotional / Collateral / Posters - Single
Francis Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Promotional / Collateral / Posters - Single
Strong Man Agency: FCB / Chicago Client: Copic Category: Promotional / Collateral / Posters - Single
Cyclops Agency: FCB / Chicago Client: Copic Category: Promotional / Collateral / Posters - Single
Wool Agency: MullenLowe / Singapore + MullenLowe / London Client: Unilever (Breeze) Category: Promotional / Collateral / Posters - Single

2017 Film Merit Award

215 McCann / San Francisco + Anonymous Content / Los Angeles

Hulu

Lying To Get The Part

Online Films & Video / Short Form - Single

OS_FI17087M

2017 Film Merit Award

72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles

Activision

Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride

Online Films & Video / Short Form - Single

OS_FI17088M

2017 Film Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Online Films & Video / Short Form - Single

OS_FI17089M

2017 Film Merit Award

AMV BBDO / London

SCA Bodyform

Blood

Online Films & Video / Short Form - Single

OS_FI17090M

2017 Film Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad

Online Films & Video / Short Form - Single

OS_FI17091M

2017 Film Merit Award

BBDO / New York

Mars Petcare / Pedigree

Dark to Light

Online Films & Video / Short Form - Single

OS_FI17092M

2017 Film Merit Award

BBDO / New York + Smuggler / Los Angeles

American Family Insurance

Judo Kid

Online Films & Video / Short Form - Single

OS_FI17093M

2017 Film Merit Award

Droga5 / New York + Johnsonville / Sheboygan Falls + Arts & Sciences / Los Angeles

Johnsonville

Made the Johnsonville Way - Jeff and His Forest Friends by Jeff

Online Films & Video / Short Form - Single

OS_FI17094M

2017 Film Merit Award

Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London

Moët Hennessy USA

The Piccards

Online Films & Video / Short Form - Single

OS_FI17095M

2017 Film Merit Award

FCB Inferno / London

Pearson

Project Literacy

Online Films & Video / Short Form - Single

OS_FI17096M

2017 Film Merit Award

Grabarz & Partner / Hamburg

Volkswagen AG

Laughing Horses

Online Films & Video / Short Form - Single

OS_FI17097M

2017 Film Merit Award

Grey Group / Singapore

DanChurchAid (DCA)

#ClearThePitch

Online Films & Video / Short Form - Single

OS_FI17098M

2017 Film Merit Award

Johannes Leonardo / New York + RSA Films / Los Angeles + Exile / Los Angeles + Squeak E Clean / Los Angeles

adidas Originals

adidas Originals - Future

Online Films & Video / Short Form - Single

OS_FI17099M

2017 Film Merit Award

Park Pictures / New York + Park Pictures / Los Angeles

One Love Foundation

Love Labyrinth

Online Films & Video / Short Form - Single

OS_FI17100M

2017 Film Merit Award

Saatchi & Saatchi / New York + Pulse Films / Los Angeles

CoorDown

How Do You See Me?

Online Films & Video / Short Form - Single

OS_FI17101M

2017 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles

Apple

Dillan's Voice

Online Films & Video / Short Form - Single

OS_FI17102M

2017 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Stroll

Online Films & Video / Short Form - Single

OS_FI17103M

2017 Film Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed, Racquetball

Online Films & Video / Short Form - Single

OS_FI17104M

2017 Film Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed, Massage

Online Films & Video / Short Form - Single

OS_FI17105M

2017 Film Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed, Pottery :30

Online Films & Video / Short Form - Single

OS_FI17106M

2017 Film Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed, Racquetball :30

Online Films & Video / Short Form - Single

OS_FI17107M

2017 Film Merit Award

Wieden+Kennedy / Portland + Gifted Youth / Portland

Old Spice

Lean Times

Online Films & Video / Short Form - Single

OS_FI17108M

2017 Film Merit Award

Wieden+Kennedy / Portland + Iconoclast / Culver City

Powerade

The Corner

Online Films & Video / Short Form - Single

OS_FI17109M

2017 Film Merit Award

Wieden+Kennedy / New York + Doomsday / LA

Nike and Jordan Brand

Unlimited Together

Online Films & Video / Short Form - Single

OS_FI17110M

2017 Public Relations Merit Award

Edelman Deportivo / Stockholm

Hövding

Give a Beep

Innovation in Public Relations

OS_PR17081M

2017 Public Relations Merit Award

J. Walter Thompson / Bangkok + Verve Public Relations Consultancy / Bangkok

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

Innovation in Public Relations

OS_PR17082M

2017 Public Relations Merit Award

Leo Burnett / Bogota

Leo Burnett Colombia

Concepción

Innovation in Public Relations

OS_PR17083M

2017 Public Relations Merit Award

McCann Worldgroup / Bogotá

MINISTRY OF NATIONAL EDUCATION

THE BULLETPEN

Innovation in Public Relations

OS_PR17084M

2017 Interactive Merit Award

FamousGrey / Groot-Bijgaarden + Klara / Brussel

Klara

Klarafy

Websites / Utility

OS_IN17045M

2017 Interactive Merit Award

J. Walter Thompson / New York

Black Lives Matter

Unsafety Check

Websites / Utility

OS_IN17046M

2017 Interactive Merit Award

Sid Lee / Toronto

Netflix

Netflix Netflip

Websites / Utility

OS_IN17047M

2017 Interactive Merit Award

Ogilvy / New York

Webby Awards

Typevoice

Websites / Utility

OS_IN17048M

2017 Interactive Merit Award

We Are Social / Milan

Netflix

Speak like the Patrón

Websites / Utility

OS_IN17049M

2017 Branded Entertainment Merit Award

Roundhouse / Portland

Roundhouse

Living Off The Brands

Self-Promotion

OS_BE17125M

2017 Print & Outdoor Merit Award

DAVID / Miami

Burger King

Scariest BK

Innovation in Print & Outdoor / Ambient Media

OS_PO17196M

2017 Print & Outdoor Merit Award

Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg

South African Breweries

The SAB Spike Detector Coaster

Innovation in Print & Outdoor / Ambient Media

OS_PO17197M

2017 Print & Outdoor Merit Award

Havas / Sydney + Red Agency / Sydney + FINCH / Sydney

Steve Waugh Foundation

The Riderless Bike

Innovation in Print & Outdoor / Ambient Media

OS_PO17198M

2017 Print & Outdoor Merit Award

McCann / Melbourne

YMCA

Playnasium

Innovation in Print & Outdoor / Ambient Media

OS_PO17199M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Singapore

Allianz

Amateur Replay

Innovation in Print & Outdoor / Ambient Media

OS_PO17200M

2017 Print & Outdoor Merit Award

Spotify / New York

Spotify

Thanks, 2016. It's been weird.

Innovation in Print & Outdoor / Ambient Media

OS_PO17201M

2017 Design Merit Award

COLLINS / New York

vitaminwater

vitaminwater Brand Reimagination

Branding / Rebranding

OS_DE17112M

2017 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Pinacoteca do Estado de São Paulo

Pina_

Branding / Rebranding

OS_DE17113M

2017 Design Merit Award

HAKUHODO INC. / TOKYO

Kappa Create Co., Ltd.

Kappa Sushi Rebranding

Branding / Rebranding

OS_DE17114M

2017 Design Merit Award

Ogilvy Washington / Washington, DC

United States Peace Corps

Peace Corps Rebranding

Branding / Rebranding

OS_DE17115M

2017 Design Merit Award

Pandora (in-house) / Oakland

Pandora (in-house)

Pandora Rebrand: The Color of Music

Branding / Rebranding

OS_DE17116M

2017 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Getty Images

Charles

Promotional / Collateral / Posters - Single

OS_PO17101M

2017 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Getty Images

Francis

Promotional / Collateral / Posters - Single

OS_PO17102M

2017 Print & Outdoor Merit Award

FCB / Chicago

Copic

Strong Man

Promotional / Collateral / Posters - Single

OS_PO17103M

2017 Print & Outdoor Merit Award

FCB / Chicago

Copic

Cyclops

Promotional / Collateral / Posters - Single

OS_PO17104M

2017 Print & Outdoor Merit Award

MullenLowe / Singapore + MullenLowe / London

Unilever (Breeze)

Wool

Promotional / Collateral / Posters - Single

OS_PO17105M

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