The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
PRINT TRIAL
Agency: Hakuhodo Inc. / Tokyo
Client: SHOEI Category: Craft / Printing & Paper Craft - Single or Series
Specimens of Crossing
Agency: Toppan Printing Co.,Ltd. / Tokyo
Client: Toppan Printing Co.,Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Craft / Printing / Production - Single or Campaign
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Tourism Australia Category: Craft / Use of Digital Technology - Single or Campaign
adidas Originals - Future
Agency: Johannes Leonardo / New York + Squeak E Clean / Los Angeles + RSA Films / Los Angeles + Exile / Los Angeles
Client: adidas Originals Category: Craft - Use of Original Music / Use of Original Music - Single
TON-TON VOICE SUMO
Agency: DENTSU INC. / Tokyo
Client: Geriatric health services facility HITORIZAWA Category: Innovation in UX / UI / Single Channel
Of Mice and Men
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
HEAT TECH WINDOW
Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul
Client: UNIQLO Category: Promotional / Collateral / Promotional Items - Single or Campaign
THE LIVE FISH PACK
Agency: YOUNG & RUBICAM POLAND / WARSAW
Client: MILA Category: Promotional / Collateral / Promotional Items - Single or Campaign
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos Category: Cross-Channel / Digital / Physical Cross-Channel
June: Life is Better When You Share the Ride
Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles
Client: Lyft Category: Craft - Animation / Animation - Single
Latest news from Turkey
Agency: Leo Burnett Germany / Frankfurt
Client: Reporters Without Borders Category: Packaging / Specialty
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago
Client: Kolcraft Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client: HomeAway Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Expedia Dream Adventures
Agency: 180LA / Santa Monica
Client: Expedia Category: Experiential / Virtual Reality (VR)
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Ambient / Immersive / Digital Installations
Titanfall 2
Agency: Argonaut / San Francisco + Blur / Culver City + Reset / Santa Monica
Client: Electronic Arts/ Respawn Entertainment Category: Craft - Visual Effects / Visual Effects - Single
Down Syndrome Answers
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Craft / Data-Driven Personalization - Single or Campaign
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Digital Product
Google Earth VR Tours
Agency: Antfood / New York
Client: Google Category: Craft - Innovation in Moving Image Craft / Audio
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Design / Digital Design
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Craft / Art Direction - Single or Series
World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client: Kraft Heinz Category: Integrated Branding / Integrated Online
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Innovation in Cross-Platform / Integrated Branding
Nosulus Rift
Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client: Ubisoft Category: Innovation in Interactive / Ambient / Immersive
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Innovation in Interactive / Ambient / Immersive
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP Category: Craft / Storytelling
Tummyfish
Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai
Client: Nestlé Middle East Category: Mobile / User Experience
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association Category: User-Generated Content
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Experiential / Augmented Reality
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life Category: Film / Cinema / Fiction
Escobar Frequency
Agency: AKQA / São Paulo
Client: Netflix Category: Online / Brand or Product Integration into Storyline
Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Predictive World
Agency: SID LEE / Paris
Client: UBISOFT Category: Craft / Dynamic Data Visualization
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Innovation in Responsive Environments
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Craft / Photography - Single or Campaign
The tear-open-mailing for "Mein Kampf - against racism"
Agency: Ogilvy / Germany
Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Print / Flat & Dimensional
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft / Art Direction - Campaign
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore
Client: Singtel Category: Use of Technology
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars Category: Use of Technology
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Online Films & Video / Short Form - Campaign
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Craft / Animation - Single or Series
Discover the Magic of Craft
Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna
Client: Montblanc Category: Craft / Animation - Single or Series
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Ambient / Immersive / Installations
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Ambient / Immersive / Installations
Finding Her
Agency: DDB / Dubai
Client: UN Women Category: Craft / Illustration - Single or Campaign