The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lo & Behold: Reveries of the Connected World
Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles
Client: NETSCOUT Category: Film / Cinema / Non-Fiction / Documentary
We're The Superhumans
Agency: 4Creative / London + Blink / London
Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Television / Long Form - Single
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Television / Long Form - Single
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Television / Long Form - Single
Unlimited Together
Agency: Wieden+Kennedy / New York + Doomsday / LA
Client: Nike and Jordan Brand Category: Craft - Use of Original Music / Use of Original Music - Single
President of Playlists
Agency: Spotify / New York
Client: Spotify Category: Real-Time Response / Activity / Proactive Communications
Swishy Chug: The Fake Brand That Led to Real Results
Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco
Client: Jamba Juice Category: Real-Time Response / Activity / Proactive Communications
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign
Five Year Plan
Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles
Client: Old Spice Category: Television / Short Form - Single
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Craft / Art Direction - Campaign
Broadcast without Borders
Agency: Akestam Holst NOA / Stockholm
Client: Refugee Phones Category: Experiential Radio
Brutal Cut
Agency: Weber Shandwick / London
Client: Action Aid UK Category: Influencer Marketing / Multi-Channel
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Innovation in Film / Online
Crushed
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Innovation in Film / Online
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul
Client: Dot Incorporation Category: Integrated Digital & Physical Product
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Experiential / Augmented Reality
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Innovation in Public Relations
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago
Client: The Brady Foundation Category: Innovation in Public Relations
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation Category: Events & Experiential
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Events & Experiential
Great Big Story Influencer Content
Agency: Epic Signal / New York + Great Big Story / New York + Mekanism / New York
Client: Great Big Story Category: Influencer Marketing / Episodic
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Craft / Storytelling
XX
Agency: Xiao Mage & Cheng Zi / Beijing
Client: China Architecture & Building Press Category: Editorial / Book Layout Design
Crushed
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Campaign
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Craft - Cinematography / Cinematography - Single
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association Category: Digital / Social Media & Viral Marketing
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Digital / Social Media & Viral Marketing
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Use of Technology
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia Category: Branded Social Post / Real-Time Response
The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia) Category: Online / Short Form - Campaign
Spectacle of the Real
Agency: BUCK / New York
Client: Hulk Limbo, Inc. Category: Craft / Animation - Single or Series
CONAN Remote: Ride Along 2 with Kevin Hart and Ice Cube
Agency: Conaco / Los Angeles + Turner / Atlanta
Client: Universal Pictures Category: Online / Long Form - Single
Lifeline
Agency: Ogilvy / New York
Client: Qualcomm Snapdragon Category: Online / Long Form - Single
Every Second Counts
Agency: FINCH / Sydney
Client: St. Kilda Film Festival Category: Craft - Writing / Writing - Single
Daughter
Agency: Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles
Client: Audi of America Category: Craft - Writing / Writing - Single
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Promotional / Collateral / Promotional Items - Single or Campaign
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Experiential / Virtual Reality (VR)
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Experiential / Virtual Reality (VR)
Edible Six Pack Rings
Agency: We Believers / New York
Client: Saltwater Brewery Category: Ambient / P.O.P. & In-Store - Single
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Publishing / Newspaper - Campaign
We're The Superhumans
Agency: Leland Music / London + 4creative / London + Blink / London + Factory / London
Client: Channel 4 / Rio Paralympics Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
We're The Superhumans
Agency: 4Creative / London + Blink / London
Client: Channel 4 / Rio Paralympics Category: Craft - Direction / Direction - Single
GRAVITY CAT
Agency: HAKUHODO Inc. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo
Client: Sony Interactive Entertainment Category: Craft - Direction / Direction - Single
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Cinema Advertising
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Experiential / Installations