Award

Agency

Client

Title

Category

Annual ID

The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Mobile Advertising
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Web / Utility
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
A War of Words - Anniversary Forgotten Agency: FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg Client: Netflorist Category: Craft / Sound Design - Single
Lifeline Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Branding / Logo
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners
Kunstmuseum Basel Light Frieze Agency: iart ag / Basel + Christ & Gantenbein / Basel Client: Construction and Transport Department of the Canton of Basel-Stadt, St├Ądtebau & Architektur, Hochbauamt Category: Architecture Enhancement
We're The Superhumans Agency: 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single
We're The Superhumans Agency: Leland Music / London + 4creative / London + Blink / London + Factory / London Client: Channel 4 / Rio Paralympics Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Digital Product
Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Innovation in Public Relations
The Viral Experiment Agency: The Woolshed Company / Melbourne Client: The Woolshed Company Category: Self-Promotion
Residente Agency: Hello Monday / New York Client: Residente Category: Digital / Website Design
Made By Google Agency: Droga5 / New York + Google / Mountain View + PHD / New York + Essence / New York Client: Google Category: Mobile Advertising
Sea Hero Quest Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Innovation in UX / UI / Single Channel
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Innovation in Design / Digital Design
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Packaging / Specialty
Lo & Behold: Reveries of the Connected World Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles Client: NETSCOUT Category: Film / Cinema / Non-Fiction / Documentary
AMATEUR REPLAY Agency: Ogilvy & Mather / Singapore Client: ALLIANZ Category: User-Generated Content
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Interactive / Ambient / Immersive
Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Ambient / P.O.P. & In-Store - Single
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign
Chris Fonseca I Keep It Moving I Smirnoff Ice Agency: 72andSunny / New York + Epoch / New York + Cut N Run / New York Client: Smirnoff Category: Craft - Sound Design / Sound Design - Single
Dark to Light Agency: BBDO / New York Client: Mars Petcare / Pedigree Category: Craft - Sound Design / Sound Design - Single
Google presents: The Hidden Worlds of the National Parks Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City Client: National Parks Service + Google Category: Craft - Innovation in Moving Image Craft / Visual
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Augmented Reality
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Experiential / Live Events
ANTIdiaRy Agency: R/GA / New York Client: Samsung Category: Gaming
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Storytelling
Bud Light Agency: jones knowles ritchie / New York Client: Bud Light Category: Branding / Rebranding
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Innovation in Print & Outdoor / Ambient Media
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Print & Outdoor / Ambient Media
The Reversed Trailer Agency: TRY / Oslo Client: Volkswagen Category: Innovation in Print & Outdoor / Ambient Media
President of Playlists Agency: Spotify / New York Client: Spotify Category: Real-Time Response / Activity / Proactive Communications
Swishy Chug: The Fake Brand That Led to Real Results Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco Client: Jamba Juice Category: Real-Time Response / Activity / Proactive Communications
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Design / Immersive Design
Michael Phelps Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Craft - Cinematography / Cinematography - Single
Fantastic Beasts and Where to Find Them Agency: Framestore / New York + Framestore / London Client: Warner Bros Category: Craft / Visual Effects / Animation
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul Client: Dot Incorporation Category: Integrated Digital & Physical Product
Crushed Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Campaign
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Digital / Social Media & Viral Marketing
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Digital / Social Media & Viral Marketing
Time Is Precious Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Nike Category: Integrated Branding
Great Big Story Influencer Content Agency: Epic Signal / New York + Great Big Story / New York + Mekanism / New York Client: Great Big Story Category: Influencer Marketing / Episodic
Spectacle of the Real Agency: Buck / New York Client: Hulk Limbo, Inc. Category: Craft / Animation - Single or Series
XX Agency: Xiao Mage & Cheng Zi / Beijing Client: China Architecture & Building Press Category: Editorial / Book Layout Design

2017 Cross-Platform Gold Pencil

Ogilvy / New York

Amnesty International

The Refugee Nation

Experiential / Guerilla

OS_CP17007G

2017 Mobile Gold Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

Mobile Advertising

OS_MO17007G

2017 UX / UI Gold Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Web / Utility

OS_UX17001G

2017 Social Media Gold Pencil

DDB Group Germany / Berlin

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Branded Social Post / Branded Social Campaign

OS_SM17005G

2017 Interactive Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Ambient / Immersive / Virtual Reality (VR)

OS_IN17011G

2017 Radio Gold Pencil

FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg

Netflorist

A War of Words - Anniversary Forgotten

Craft / Sound Design - Single

OS_RA17016G

2017 Branded Entertainment Gold Pencil

Ogilvy / New York

Qualcomm Snapdragon

Lifeline

Online / Long Form - Single

OS_BE17014G

2017 Print & Outdoor Gold Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17034G

2017 Design Gold Pencil

Ogilvy / New York

Amnesty International

The Refugee Nation

Branding / Logo

OS_DE17001G

2017 Direct Marketing Gold Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

Digital / Websites, Mobile, & Banners

OS_DI17019G

2017 Responsive Environments Gold Pencil

iart ag / Basel + Christ & Gantenbein / Basel

Construction and Transport Department of the Canton of Basel-Stadt, St├Ądtebau & Architektur, Hochbauamt

Kunstmuseum Basel Light Frieze

Architecture Enhancement

OS_RE17001G

2017 Film Gold Pencil

4Creative / London + Blink / London

Channel 4 / Rio Paralympics

We're The Superhumans

Television / Long Form - Single

OS_FI17010G

2017 Moving Image Craft Gold Pencil

Leland Music / London + 4creative / London + Blink / London + Factory / London

Channel 4 / Rio Paralympics

We're The Superhumans

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

OS_MI17035G

2017 Intellectual Property Gold Pencil

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Digital Product

OS_IP17007G

2017 Public Relations Gold Pencil

Ogilvy & Mather / Chicago

The Brady Foundation

Zero Minutes of Fame

Innovation in Public Relations

OS_PR17029G

2017 Branded Entertainment Gold Pencil

The Woolshed Company / Melbourne

The Woolshed Company

The Viral Experiment

Self-Promotion

OS_BE17034G

2017 Design Gold Pencil

Hello Monday / New York

Residente

Residente

Digital / Website Design

OS_DE17047G

2017 Mobile Gold Pencil

Droga5 / New York + Google / Mountain View + PHD / New York + Essence / New York

Google

Made By Google

Mobile Advertising

OS_MO17006G

2017 UX / UI Gold Pencil

Saatchi & Saatchi / London + BUF / Paris

Deutsche Telekom

Sea Hero Quest

Innovation in UX / UI / Single Channel

OS_UX17017G

2017 Design Gold Pencil

Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich

Dot Incorporation

DOT. The first Braille Smartwatch.

Innovation in Design / Digital Design

OS_DE17086G

2017 Design Gold Pencil

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Packaging / Specialty

OS_DE17043G

2017 Branded Entertainment Gold Pencil

Pereira & O'Dell / New York + Saville Productions / Los Angeles

NETSCOUT

Lo & Behold: Reveries of the Connected World

Film / Cinema / Non-Fiction / Documentary

OS_BE17005G

2017 Branded Entertainment Gold Pencil

Ogilvy & Mather / Singapore

ALLIANZ

AMATEUR REPLAY

User-Generated Content

OS_BE17032G

2017 Interactive Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Innovation in Interactive / Ambient / Immersive

OS_IN17031G

2017 Direct Marketing Gold Pencil

We Believers / New York

Saltwater Brewery

Edible Six Pack Rings

Ambient / P.O.P. & In-Store - Single

OS_DI17005G

2017 Direct Marketing Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Craft / Use of Digital Technology - Single or Campaign

OS_DI17035G

2017 Moving Image Craft Gold Pencil

72andSunny / New York + Epoch / New York + Cut N Run / New York

Smirnoff

Chris Fonseca I Keep It Moving I Smirnoff Ice

Craft - Sound Design / Sound Design - Single

OS_MI17027G

2017 Moving Image Craft Gold Pencil

BBDO / New York

Mars Petcare / Pedigree

Dark to Light

Craft - Sound Design / Sound Design - Single

OS_MI17028G

2017 Moving Image Craft Gold Pencil

Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City

National Parks Service + Google

Google presents: The Hidden Worlds of the National Parks

Craft - Innovation in Moving Image Craft / Visual

OS_MI17039G

2017 Cross-Platform Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Experiential / Augmented Reality

OS_CP17008G

2017 Branded Entertainment Gold Pencil

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Experiential / Live Events

OS_BE17027G

2017 Mobile Gold Pencil

R/GA / New York

Samsung

ANTIdiaRy

Gaming

OS_MO17009G

2017 Responsive Environments Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Craft / Storytelling

OS_RE17008G

2017 Design Gold Pencil

jones knowles ritchie / New York

Bud Light

Bud Light

Branding / Rebranding

OS_DE17007G

2017 Print & Outdoor Gold Pencil

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Innovation in Print & Outdoor / Ambient Media

OS_PO17057G

2017 Print & Outdoor Gold Pencil

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Innovation in Print & Outdoor / Ambient Media

OS_PO17058G

2017 Print & Outdoor Gold Pencil

TRY / Oslo

Volkswagen

The Reversed Trailer

Innovation in Print & Outdoor / Ambient Media

OS_PO17059G

2017 Public Relations Gold Pencil

Spotify / New York

Spotify

President of Playlists

Real-Time Response / Activity / Proactive Communications

OS_PR17022G

2017 Public Relations Gold Pencil

Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco

Jamba Juice

Swishy Chug: The Fake Brand That Led to Real Results

Real-Time Response / Activity / Proactive Communications

OS_PR17023G

2017 Design Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Innovation in Design / Immersive Design

OS_DE17089G

2017 Moving Image Craft Gold Pencil

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

Michael Phelps

Craft - Cinematography / Cinematography - Single

OS_MI17015G

2017 Mobile Gold Pencil

Framestore / New York + Framestore / London

Warner Bros

Fantastic Beasts and Where to Find Them

Craft / Visual Effects / Animation

OS_MO17022G

2017 Intellectual Property Gold Pencil

Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul

Dot Incorporation

DOT. The first Braille Smartwatch.

Integrated Digital & Physical Product

OS_IP17010G

2017 Film Gold Pencil

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed

Online Films & Video / Short Form - Campaign

OS_FI17035G

2017 Direct Marketing Gold Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

Digital / Social Media & Viral Marketing

OS_DI17025G

2017 Direct Marketing Gold Pencil

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Digital / Social Media & Viral Marketing

OS_DI17026G

2017 Cross-Platform Gold Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland

Nike

Time Is Precious

Integrated Branding

OS_CP17010G

2017 Social Influencer Marketing Gold Pencil

Epic Signal / New York + Great Big Story / New York + Mekanism / New York

Great Big Story

Great Big Story Influencer Content

Influencer Marketing / Episodic

OS_SI17007G

2017 Design Gold Pencil

Buck / New York

Hulk Limbo, Inc.

Spectacle of the Real

Craft / Animation - Single or Series

OS_DE17075G

2017 Design Gold Pencil

Xiao Mage & Cheng Zi / Beijing

China Architecture & Building Press

XX

Editorial / Book Layout Design

OS_DE17015G

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