The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Craft - Cinematography / Cinematography - Single
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Innovation in Public Relations
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago
Client: The Brady Foundation Category: Innovation in Public Relations
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Use of Technology
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Innovation in Film / Online
Crushed
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Innovation in Film / Online
Lo & Behold: Reveries of the Connected World
Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles
Client: NETSCOUT Category: Broadcast / Long Form - Single
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago
Client: Whirlpool Category: Community Building
Edible Six Pack Rings
Agency: We Believers / New York
Client: Saltwater Brewery Category: Packaging / Mass-market
Evan
Agency: BBDO / New York + Smuggler / Los Angeles
Client: Sandy Hook Promise Category: Film / Cinema / Fiction
President of Playlists
Agency: Spotify / New York
Client: Spotify Category: Real-Time Response / Activity / Proactive Communications
Swishy Chug: The Fake Brand That Led to Real Results
Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco
Client: Jamba Juice Category: Real-Time Response / Activity / Proactive Communications
Klarafy
Agency: FamousGrey / Groot-Bijgaarden + Klara / Brussel
Client: Klara Category: Innovation in Radio
Girls of Paradise
Agency: McCANN Paris / Clichy + MRM//McCANN / Clichy
Client: Mouvement du Nid Category: Innovation in Radio
mt ex 3331
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
The DNA Journey
Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen
Client: momondo Category: Online / Long Form - Campaign
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Use of Technology / Virtual Reality (VR)
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Use of Technology / Virtual Reality (VR)
Fantastic Beasts and Where to Find Them
Agency: Framestore / New York + Framestore / London
Client: Warner Bros Category: Craft / Visual Effects / Animation
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign
Every Second Counts
Agency: FINCH / Sydney
Client: St. Kilda Film Festival Category: Craft - Writing / Writing - Single
Daughter
Agency: Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles
Client: Audi of America Category: Craft - Writing / Writing - Single
The Most Precious Gift
Agency: HEIMAT / Berlin
Client: Otto (GmbH & Co KG) Category: Craft - Animation / Animation - Single
World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client: Kraft Heinz Category: Brand Transformation
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Motion Graphics / Single
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Motion Graphics / Single
Lo & Behold: Reveries of the Connected World
Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles
Client: NETSCOUT Category: Film / Cinema / Non-Fiction / Documentary
Great Big Story Influencer Content
Agency: Epic Signal / New York + Great Big Story / New York + Mekanism / New York
Client: Great Big Story Category: Influencer Marketing / Episodic
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft / Art Direction - Single or Campaign
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland Category: Social Engagement / Community Building
Unsafety Check
Agency: J. Walter Thompson / New York
Client: Black Lives Matter Category: Social Engagement / Community Building
Adios Amigo
Agency: Havas / New York + RadicalMedia / Santa Monica + Starcom Mediavest Group / New York + Edelman / New York
Client: Heineken / Dos Equis Category: Media Relations
THE BULLETPEN
Agency: McCann Worldgroup / Bogotá
Client: MINISTRY OF NATIONAL EDUCATION Category: Media Relations
Change Please
Agency: FCB Inferno / London
Client: Change Please and the Big Issue Category: Physical Product
XX
Agency: Xiao Mage & Cheng Zi / Beijing
Client: China Architecture & Building Press Category: Editorial / Book Layout Design
Edible Six Pack Rings
Agency: We Believers / New York
Client: Saltwater Brewery Category: Reputation Management
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO Category: Craft / Use of Visuals
The Art Market (in Four Parts) - Auctions
Agency: Neighborhood Watch Films / Brooklyn, NY + Artsy / New York, NY + UBS / New York, NY
Client: Artsy Category: Craft - Editing / Editing - Single
Boost Your Voice
Agency: 180LA / Santa Monica
Client: Boost Mobile Category: Experiential / Events & Competitions
Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris
Client: Deutsche Telekom Category: Innovation in Interactive / Gaming
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Interactive / Gaming