The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Like my addiction
Agency: BETC / Paris
Client: Addict Aide Category: Influencer Marketing / Single Channel
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Publishing / Trade Publication - Single or Campaign
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Experiential / Live Events
Coldplay - "Up&Up"
Agency: PRETTYBIRD / Culver City
Client: Coldplay Category: Craft - Visual Effects / Visual Effects - Single
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Branding / Identity System
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Use of Technology / Virtual Reality (VR)
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Use of Technology / Virtual Reality (VR)
Broadcast without Borders
Agency: Akestam Holst NOA / Stockholm
Client: Refugee Phones Category: Experiential Radio
Brutal Cut
Agency: Weber Shandwick / London
Client: Action Aid UK Category: Influencer Marketing / Multi-Channel
Cheetos Museum
Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client: Cheetos Category: Social Engagement / User-Generated Content
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Experiential / Augmented Reality
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland Category: Social Engagement / Community Building
Unsafety Check
Agency: J. Walter Thompson / New York
Client: Black Lives Matter Category: Social Engagement / Community Building
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich
Client: Dot Incorporation Category: Innovation in Design / Digital Design
Chris Fonseca I Keep It Moving I Smirnoff Ice
Agency: 72andSunny / New York + Epoch / New York + Cut N Run / New York
Client: Smirnoff Category: Craft - Sound Design / Sound Design - Single
Dark to Light
Agency: BBDO / New York
Client: Mars Petcare / Pedigree Category: Craft - Sound Design / Sound Design - Single
Five Year Plan
Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles
Client: Old Spice Category: Television / Short Form - Single
A War of Words - Anniversary Forgotten
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg
Client: Netflorist Category: Craft / Sound Design - Single
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Experiential / Installations
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Experiential / Installations
We're The Superhumans
Agency: Leland Music / London + 4creative / London + Blink / London + Factory / London
Client: Channel 4 / Rio Paralympics Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
The Refugee Nation
Agency: Ogilvy / New York
Client: Amnesty International Category: Branding / Logo
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Innovation in Public Relations
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago
Client: The Brady Foundation Category: Innovation in Public Relations
Great Big Story Influencer Content
Agency: Epic Signal / New York + Great Big Story / New York + Mekanism / New York
Client: Great Big Story Category: Influencer Marketing / Episodic
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Cinema Advertising
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Innovation in Design / Immersive Design
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Packaging / Specialty
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign
Adios Amigo
Agency: Havas / New York + RadicalMedia / Santa Monica + Starcom Mediavest Group / New York + Edelman / New York
Client: Heineken / Dos Equis Category: Media Relations
THE BULLETPEN
Agency: McCann Worldgroup / Bogotá
Client: MINISTRY OF NATIONAL EDUCATION Category: Media Relations
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association Category: Innovation in Direct
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Innovation in Direct
Making Sense of Dyslexia
Agency: Impact BBDO / Dubai
Client: Sydlexia Category: Promotional / Posters - Series
Steppenwolf Series I
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Series
Lo & Behold: Reveries of the Connected World
Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles
Client: NETSCOUT Category: Broadcast / Long Form - Single
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Innovation in Branded Entertainment
XX
Agency: Xiao Mage & Cheng Zi / Beijing
Client: China Architecture & Building Press Category: Editorial / Book Layout Design
Unlimited Together
Agency: Wieden+Kennedy / New York + Doomsday / LA
Client: Nike and Jordan Brand Category: Craft - Use of Original Music / Use of Original Music - Single
The Washi Lingerie Poster
Agency: HAKUHODO Inc. / TOKYO
Client: RC Corp. France-Japon Category: Craft / Printing & Paper Craft - Single or Series
Honda. Great Journey.
Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + Map Project Office / London + Ogle Models & Prototypes / UK
Client: Honda Motor Co., Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Remumber
Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + CZAR / Brussel + MediaMonks / Amsterdam
Client: Missing Children Europe Category: Mobile / Utility
WhatsGerman
Agency: Plan.Net / Munich + Serviceplan / Munich
Client: Plan.Net Category: Mobile / Utility
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation Category: Events & Experiential
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Events & Experiential
brainBAND
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Use of Technology / Physical Product & Mobile Integration
Award:
2017 Social Influencer Marketing Gold Pencil
Agency:
BETC / Paris
Client:
Addict Aide
Title:
Like my addiction
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI17001G
Award:
2017 Print & Outdoor Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Publishing / Trade Publication - Single or Campaign
Annual ID:
OS_PO17010G
Award:
2017 Branded Entertainment Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Experiential / Live Events
Annual ID:
OS_BE17027G
Award:
2017 Moving Image Craft Gold Pencil
Agency:
PRETTYBIRD / Culver City
Client:
Coldplay
Title:
Coldplay - "Up&Up"
Category:
Craft - Visual Effects / Visual Effects - Single
Annual ID:
OS_MI17022G
Award:
2017 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Branding / Identity System
Annual ID:
OS_DE17002G
Award:
2017 Responsive Environments Gold Pencil
Agency:
Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Use of Technology / Virtual Reality (VR)
Annual ID:
OS_RE17006G
Award:
2017 Responsive Environments Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Use of Technology / Virtual Reality (VR)
Annual ID:
OS_RE17007G
Award:
2017 Radio Gold Pencil
Agency:
Akestam Holst NOA / Stockholm
Client:
Refugee Phones
Title:
Broadcast without Borders
Category:
Experiential Radio
Annual ID:
OS_RA17010G
Award:
2017 Social Influencer Marketing Gold Pencil
Agency:
Weber Shandwick / London
Client:
Action Aid UK
Title:
Brutal Cut
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI17004G
Award:
2017 Social Media Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client:
Cheetos
Title:
Cheetos Museum
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17017G
Award:
2017 Cross-Platform Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Experiential / Augmented Reality
Annual ID:
OS_CP17008G
Award:
2017 Social Media Gold Pencil
Agency:
DDB Group Germany / Berlin
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17021G
Award:
2017 Social Media Gold Pencil
Agency:
Host / Sydney
Client:
Host
Title:
#redefinewomen
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17022G
Award:
2017 Social Media Gold Pencil
Agency:
J. Walter Thompson / New York
Client:
Black Lives Matter
Title:
Unsafety Check
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17023G
Award:
2017 Design Gold Pencil
Agency:
Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Innovation in Design / Digital Design
Annual ID:
OS_DE17086G
Award:
2017 Moving Image Craft Gold Pencil
Agency:
72andSunny / New York + Epoch / New York + Cut N Run / New York
Client:
Smirnoff
Title:
Chris Fonseca I Keep It Moving I Smirnoff Ice
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17027G
Award:
2017 Moving Image Craft Gold Pencil
Agency:
BBDO / New York
Client:
Mars Petcare / Pedigree
Title:
Dark to Light
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17028G
Award:
2017 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland + MJZ / Los Angeles
Client:
Old Spice
Title:
Five Year Plan
Category:
Television / Short Form - Single
Annual ID:
OS_FI17001G
Award:
2017 Radio Gold Pencil
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg
Client:
Netflorist
Title:
A War of Words - Anniversary Forgotten
Category:
Craft / Sound Design - Single
Annual ID:
OS_RA17016G
Award:
2017 UX / UI Gold Pencil
Agency:
Airbnb / San Francisco
Client:
Airbnb
Title:
The New Airbnb App
Category:
Mobile / User Experience
Annual ID:
OS_UX17009G
Award:
2017 Cross-Platform Gold Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Experiential / Installations
Annual ID:
OS_CP17004G
Award:
2017 Cross-Platform Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Experiential / Installations
Annual ID:
OS_CP17005G
Award:
2017 Branded Entertainment Gold Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
ALLIANZ
Title:
AMATEUR REPLAY
Category:
User-Generated Content
Annual ID:
OS_BE17032G
Award:
2017 Moving Image Craft Gold Pencil
Agency:
Leland Music / London + 4creative / London + Blink / London + Factory / London
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17035G
Award:
2017 Design Gold Pencil
Agency:
Ogilvy / New York
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Branding / Logo
Annual ID:
OS_DE17001G
Award:
2017 Public Relations Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Public Relations
Annual ID:
OS_PR17028G
Award:
2017 Public Relations Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
The Brady Foundation
Title:
Zero Minutes of Fame
Category:
Innovation in Public Relations
Annual ID:
OS_PR17029G
Award:
2017 Social Influencer Marketing Gold Pencil
Agency:
Epic Signal / New York + Great Big Story / New York + Mekanism / New York
Client:
Great Big Story
Title:
Great Big Story Influencer Content
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI17007G
Award:
2017 Film Gold Pencil
Agency:
DDB / New York
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Cinema Advertising
Annual ID:
OS_FI17021G
Award:
2017 Design Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17089G
Award:
2017 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Packaging / Specialty
Annual ID:
OS_DE17043G
Award:
2017 Social Media Gold Pencil
Agency:
DDB Group Germany / Berlin
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17005G
Award:
2017 Public Relations Gold Pencil
Agency:
Havas / New York + RadicalMedia / Santa Monica + Starcom Mediavest Group / New York + Edelman / New York
Client:
Heineken / Dos Equis
Title:
Adios Amigo
Category:
Media Relations
Annual ID:
OS_PR17001G
Award:
2017 Public Relations Gold Pencil
Agency:
McCann Worldgroup / Bogotá
Client:
MINISTRY OF NATIONAL EDUCATION
Title:
THE BULLETPEN
Category:
Media Relations
Annual ID:
OS_PR17002G
Award:
2017 Film Gold Pencil
Agency:
DAVID / Buenos Aires
Client:
MACMA
Title:
MANBOOBS4BOOBS
Category:
Under 100K Budget
Annual ID:
OS_FI17041G
Award:
2017 Direct Marketing Gold Pencil
Agency:
INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Innovation in Direct
Annual ID:
OS_DI17040G
Award:
2017 Direct Marketing Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Direct
Annual ID:
OS_DI17041G
Award:
2017 Design Gold Pencil
Agency:
Impact BBDO / Dubai
Client:
Sydlexia
Title:
Making Sense of Dyslexia
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17028G
Award:
2017 Design Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Steppenwolf Series I
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17029G
Award:
2017 Branded Entertainment Gold Pencil
Agency:
Pereira & O'Dell / New York + Saville Productions / Los Angeles
Client:
NETSCOUT
Title:
Lo & Behold: Reveries of the Connected World
Category:
Broadcast / Long Form - Single
Annual ID:
OS_BE17002G
Award:
2017 Branded Entertainment Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17035G
Award:
2017 Design Gold Pencil
Agency:
Xiao Mage & Cheng Zi / Beijing
Client:
China Architecture & Building Press
Title:
XX
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17015G
Award:
2017 Moving Image Craft Gold Pencil
Agency:
Wieden+Kennedy / New York + Doomsday / LA
Client:
Nike and Jordan Brand
Title:
Unlimited Together
Category:
Craft - Use of Original Music / Use of Original Music - Single
Annual ID:
OS_MI17031G
Award:
2017 Design Gold Pencil
Agency:
HAKUHODO Inc. / TOKYO
Client:
RC Corp. France-Japon
Title:
The Washi Lingerie Poster
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE17078G
Award:
2017 Design Gold Pencil
Agency:
Mori Inc. / Tokyo + DENTSU INC. / Tokyo + Map Project Office / London + Ogle Models & Prototypes / UK
Client:
Honda Motor Co., Ltd.
Title:
Honda. Great Journey.
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE17079G
Award:
2017 UX / UI Gold Pencil
Agency:
FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + CZAR / Brussel + MediaMonks / Amsterdam
Client:
Missing Children Europe
Title:
Remumber
Category:
Mobile / Utility
Annual ID:
OS_UX17006G
Award:
2017 UX / UI Gold Pencil
Agency:
Plan.Net / Munich + Serviceplan / Munich
Client:
Plan.Net
Title:
WhatsGerman
Category:
Mobile / Utility
Annual ID:
OS_UX17007G
Award:
2017 Public Relations Gold Pencil
Agency:
Leo Burnett / Beirut
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Events & Experiential
Annual ID:
OS_PR17005G
Award:
2017 Public Relations Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Events & Experiential
Annual ID:
OS_PR17006G
Award:
2017 Mobile Gold Pencil
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
brainBAND
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO17017G
