The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Lifesaver Backpack Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Physical Product
PlayPallets: Basketball Agency: PlayPallets International / Brooklyn Client: PlayPallets International Category: Physical Product
Finding Her Agency: DDB / Dubai Client: UN Women Category: Craft / Illustration - Single or Campaign
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Series
Aging=Passage of Time Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Websites
The World Needs more billionaires Agency: Y&R / Prague + Studio Carioca / Bucharest Client: Forbes Category: Craft / Art Direction - Single or Campaign
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Cross-Channel / Digital / Physical Cross-Channel
Analog Agency: MullenLowe / Boston Client: American Greetings Category: Brand Voice
World's Largest Blind Taste Test Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Integrated Branding / Integrated Online
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology / Augmented Reality
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Innovation in Mobile
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Online Films & Video / Short Form - Campaign
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Innovation in Print & Outdoor / Ambient Media
Eiffel Tower All Yours Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Innovation in Print & Outdoor / Ambient Media
The World Needs more billionaires Agency: Y&R / Prague + Studio Carioca / Bucharest Client: Forbes Category: Publishing / Magazine - Campaign
Still The Most Shocking Second A Day Agency: Factory / London + Don't Panic / London + Stink / London Client: Save The Children Category: Craft - Sound Design / Sound Design - Single
We're The Superhumans Agency: Final Cut / London + 4Creative / London + Blink / London + MPC / London Client: Channel 4 / Rio Paralympics Category: Craft - Editing / Editing - Single
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Television / Short Form - Campaign
Smell 'Em Who's Boss Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles Client: Old Spice Category: Television / Short Form - Campaign
PRINT TRIAL Agency: Hakuhodo Inc. / Tokyo Client: SHOEI Category: Craft / Printing & Paper Craft - Single or Series
Specimens of Crossing Agency: Toppan Printing Co.,Ltd. / Tokyo Client: Toppan Printing Co.,Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Innovation in Design / Print Design
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Ambient / P.O.P. & In-Store - Campaign
HEAT TECH WINDOW Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul Client: UNIQLO Category: Promotional / Collateral / Promotional Items - Single or Campaign
THE LIVE FISH PACK Agency: YOUNG & RUBICAM POLAND / WARSAW Client: MILA Category: Promotional / Collateral / Promotional Items - Single or Campaign
Into HBO Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Digital / Game Design
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Ambient / Immersive / Virtual Reality (VR)
Google Earth VR Tours Agency: Antfood / New York Client: Google Category: Craft - Innovation in Moving Image Craft / Audio
Of Mice and Men Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
The DNA Journey Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen Client: momondo Category: Online Films & Video / Long Form - Single
Come Together Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Online Films & Video / Long Form - Single
Symphonologie Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Dynamic Data Visualization
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Craft / Dynamic Data Visualization
airforce.com Agency: GSD&M / Austin + MediaMonks / New York Client: United States Air Force Category: Web / User Experience
Rock Clock Agency: Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York Client: Project Rock Category: Influencer Marketing / Single Channel
Loving the night Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Craft / Photography - Single or Campaign
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Under 100K Budget
#Paintback Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Immersive / Environmental / Outdoor Spaces
Rule40 Agency: Leo Burnett / Chicago Client: Brooks Running Category: Real-Time Response / Activity / Proactive Communications
Love At First Wash - Date Night Agency: DDB / Dubai Client: Henkel Category: Craft / Sound Design - Single
Love At First Wash - Sunday Stroll Agency: DDB / Dubai Client: Henkel Category: Craft / Sound Design - Single
Whale Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Television / Long Form - Single
Duel Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles Client: Audi of America Category: Television / Long Form - Single
Sound Skills Agency: WCRS / London Client: The Royal Air Force Category: Craft / Music / Sound
Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
TON-TON VOICE SUMO Agency: DENTSU INC. / Tokyo Client: Geriatric health services facility HITORIZAWA Category: Innovation in UX / UI / Single Channel
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Titanfall 2 Agency: Argonaut / San Francisco + Blur / Culver City + Reset / Santa Monica Client: Electronic Arts/ Respawn Entertainment Category: Craft - Visual Effects / Visual Effects - Single
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Innovation in Design / Digital Design

2017 Intellectual Property Silver Pencil

J. Walter Thompson Colombia / Bogota

Casa Luker

Lifesaver Backpack

Physical Product

OS_IP17003S

2017 Intellectual Property Silver Pencil

PlayPallets International / Brooklyn

PlayPallets International

PlayPallets: Basketball

Physical Product

OS_IP17004S

2017 Print & Outdoor Silver Pencil

DDB / Dubai

UN Women

Finding Her

Craft / Illustration - Single or Campaign

OS_PO17049S

2017 Design Silver Pencil

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Craft / Photography - Single or Series

OS_DE17071S

2017 Design Silver Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Aging=Passage of Time

Craft / Photography - Single or Series

OS_DE17072S

2017 Mobile Silver Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Websites

OS_MO17001S

2017 Print & Outdoor Silver Pencil

Y&R / Prague + Studio Carioca / Bucharest

Forbes

The World Needs more billionaires

Craft / Art Direction - Single or Campaign

OS_PO17046S

2017 UX / UI Silver Pencil

Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles

Tostitos

The Breathalyzer Bag

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17013S

2017 Public Relations Silver Pencil

MullenLowe / Boston

American Greetings

Analog

Brand Voice

OS_PR17015S

2017 Cross-Platform Silver Pencil

CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago

Kraft Heinz

World's Largest Blind Taste Test

Integrated Branding / Integrated Online

OS_CP17017S

2017 Mobile Silver Pencil

Leo Burnett / Sydney

Samsung Australia

Pocket Patrol

Use of Technology / Augmented Reality

OS_MO17016S

2017 Mobile Silver Pencil

Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich

Dot Incorporation

DOT. The first Braille Smartwatch.

Innovation in Mobile

OS_MO17030S

2017 Film Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Online Films & Video / Short Form - Campaign

OS_FI17036S

2017 Print & Outdoor Silver Pencil

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Innovation in Print & Outdoor / Ambient Media

OS_PO17060S

2017 Print & Outdoor Silver Pencil

Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London

HomeAway

Eiffel Tower All Yours

Innovation in Print & Outdoor / Ambient Media

OS_PO17061S

2017 Print & Outdoor Silver Pencil

Y&R / Prague + Studio Carioca / Bucharest

Forbes

The World Needs more billionaires

Publishing / Magazine - Campaign

OS_PO17006S

2017 Moving Image Craft Silver Pencil

Factory / London + Don't Panic / London + Stink / London

Save The Children

Still The Most Shocking Second A Day

Craft - Sound Design / Sound Design - Single

OS_MI17029S

2017 Moving Image Craft Silver Pencil

Final Cut / London + 4Creative / London + Blink / London + MPC / London

Channel 4 / Rio Paralympics

We're The Superhumans

Craft - Editing / Editing - Single

OS_MI17011S

2017 Film Silver Pencil

Clemenger BBDO / Melbourne

Pacific Brands Underwear Group (Australia)

The Boys

Television / Short Form - Campaign

OS_FI17006S

2017 Film Silver Pencil

Wieden+Kennedy / Portland + MJZ / Los Angeles

Old Spice

Smell 'Em Who's Boss

Television / Short Form - Campaign

OS_FI17007S

2017 Design Silver Pencil

Hakuhodo Inc. / Tokyo

SHOEI

PRINT TRIAL

Craft / Printing & Paper Craft - Single or Series

OS_DE17080S

2017 Design Silver Pencil

Toppan Printing Co.,Ltd. / Tokyo

Toppan Printing Co.,Ltd.

Specimens of Crossing

Craft / Printing & Paper Craft - Single or Series

OS_DE17081S

2017 Design Silver Pencil

We Believers / New York

Saltwater Brewery

Edible Six Pack Rings

Innovation in Design / Print Design

OS_DE17085S

2017 Direct Marketing Silver Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Ambient / P.O.P. & In-Store - Campaign

OS_DI17006S

2017 Print & Outdoor Silver Pencil

Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul

UNIQLO

HEAT TECH WINDOW

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17019S

2017 Print & Outdoor Silver Pencil

YOUNG & RUBICAM POLAND / WARSAW

MILA

THE LIVE FISH PACK

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17020S

2017 Design Silver Pencil

Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles

HBO

Into HBO

Digital / Game Design

OS_DE17048S

2017 Interactive Silver Pencil

Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Ambient / Immersive / Virtual Reality (VR)

OS_IN17012S

2017 Moving Image Craft Silver Pencil

Antfood / New York

Google

Google Earth VR Tours

Craft - Innovation in Moving Image Craft / Audio

OS_MI17041S

2017 Design Silver Pencil

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Of Mice and Men

Promotional / Posters - Single

OS_DE17025S

2017 Film Silver Pencil

&Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen

momondo

The DNA Journey

Online Films & Video / Long Form - Single

OS_FI17038S

2017 Film Silver Pencil

adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London

H&M

Come Together

Online Films & Video / Long Form - Single

OS_FI17039S

2017 Interactive Silver Pencil

DigitasLBi / New York + Accenture / New York

Accenture

Symphonologie

Craft / Dynamic Data Visualization

OS_IN17027S

2017 Interactive Silver Pencil

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Craft / Dynamic Data Visualization

OS_IN17028S

2017 UX / UI Silver Pencil

GSD&M / Austin + MediaMonks / New York

United States Air Force

airforce.com

Web / User Experience

OS_UX17003S

2017 Social Influencer Marketing Silver Pencil

Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York

Project Rock

Rock Clock

Influencer Marketing / Single Channel

OS_SI17002S

2017 Print & Outdoor Silver Pencil

TBWA\THAILAND / Bangkok

McDonald's

Loving the night

Craft / Photography - Single or Campaign

OS_PO17051S

2017 Film Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Under 100K Budget

OS_FI17042S

2017 Design Silver Pencil

Heimat Werbeagentur GmbH / Berlin

Legacy

#Paintback

Immersive / Environmental / Outdoor Spaces

OS_DE17055S

2017 Public Relations Silver Pencil

Leo Burnett / Chicago

Brooks Running

Rule40

Real-Time Response / Activity / Proactive Communications

OS_PR17024S

2017 Radio Silver Pencil

DDB / Dubai

Henkel

Love At First Wash - Date Night

Craft / Sound Design - Single

OS_RA17017S

2017 Radio Silver Pencil

DDB / Dubai

Henkel

Love At First Wash - Sunday Stroll

Craft / Sound Design - Single

OS_RA17018S

2017 Film Silver Pencil

Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland

Old Spice

Whale

Television / Long Form - Single

OS_FI17014S

2017 Film Silver Pencil

Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles

Audi of America

Duel

Television / Long Form - Single

OS_FI17015S

2017 Mobile Silver Pencil

WCRS / London

The Royal Air Force

Sound Skills

Craft / Music / Sound

OS_MO17025S

2017 Print & Outdoor Silver Pencil

Publicis / London

Tourism Ireland

Doors Of Thrones

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17043S

2017 UX / UI Silver Pencil

DENTSU INC. / Tokyo

Geriatric health services facility HITORIZAWA

TON-TON VOICE SUMO

Innovation in UX / UI / Single Channel

OS_UX17018S

2017 Mobile Silver Pencil

Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Craft / Visual Effects / Animation

OS_MO17023S

2017 Moving Image Craft Silver Pencil

Argonaut / San Francisco + Blur / Culver City + Reset / Santa Monica

Electronic Arts/ Respawn Entertainment

Titanfall 2

Craft - Visual Effects / Visual Effects - Single

OS_MI17023S

2017 Design Silver Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Innovation in Design / Digital Design

OS_DE17087S

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