The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Innovation in Design / Print Design
Rubbish Famzine. In The Name Of The Father Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Editorial / Magazine Layout Design
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Ambient / P.O.P. & In-Store - Campaign
Adios Amigo Agency: Havas / New York + Sound Lounge / New York Client: Heineken / Dos Equis Category: Broadcast / Any Length - Single
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Data Visualization / Dynamic
Typevoice Agency: Ogilvy / New York Client: Webby Awards Category: Typography / Dynamic / In Motion
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Craft / Animation - Single or Series
Discover the Magic of Craft Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna Client: Montblanc Category: Craft / Animation - Single or Series
BMW Original Parts 'CEO' Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg Client: BMW South Africa Category: Craft / Writing - Single
We're The Superhumans Agency: Final Cut / London + 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Craft - Editing / Editing - Single
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Art Direction - Single or Series
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology
The World Needs more billionaires Agency: Y&R / Prague + Studio Carioca / Bucharest Client: Forbes Category: Craft / Art Direction - Single or Campaign
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Touchable Ink Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Direct
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Innovation in Direct
airforce.com Agency: GSD&M / Austin Client: United States Air Force Category: Web / User Experience
HEAT TECH WINDOW Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul Client: UNIQLO Category: Promotional / Collateral / Promotional Items - Single or Campaign
THE LIVE FISH PACK Agency: YOUNG & RUBICAM POLAND / WARSAW Client: MILA Category: Promotional / Collateral / Promotional Items - Single or Campaign
Land Lines Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg Client: Google Data Arts Team Category: Craft / Dynamic Data Visualization
The tear-open-mailing for "Mein Kampf - against racism" Agency: Ogilvy / Germany Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Print / Flat & Dimensional
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Art Direction - Campaign
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Innovation in Mobile
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
Rock Clock Agency: Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York Client: Project Rock Category: Influencer Marketing / Single Channel
Swishy Chug: The Fake Brand That Led to Real Results Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco Client: Jamba Juice Category: Branded Social Post / Real-Time Response
Made By Google Agency: Droga5 / New York + Google / Mountain View Client: Google Category: Motion Graphics / Series
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Cultural Driver
Lifesaver Backpack Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Promotional / Promotional Items - Single or Series
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Promotional / Promotional Items - Single or Series
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Digital Product
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Film / Cinema / Fiction
Lifesaver Backpack Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Physical Product
PlayPallets: Basketball Agency: PlayPallets International / Brooklyn Client: PlayPallets International Category: Physical Product
Coldplay - "Up&Up" Agency: PRETTYBIRD / Culver City Client: Coldplay Category: Music Videos
Care Counts Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Events & Experiential
Open House Agency: Grey Canada / Toronto Client: Salvation Army Category: Events & Experiential
Rule40 Agency: Leo Burnett / Chicago Client: Brooks Running Category: Real-Time Response / Activity / Proactive Communications
adidas Originals - Future Agency: Johannes Leonardo / New York + Squeak E Clean / Los Angeles + RSA Films / Los Angeles + Exile / Los Angeles Client: adidas Originals Category: Craft - Use of Original Music / Use of Original Music - Single
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Under 100K Budget
Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Community Building
REUNITING MEMORIES FROM 1947 Agency: Leo Burnett / Mumbai Client: OLX Category: Community Building
Nosulus Rift Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris Client: Ubisoft Category: Innovation in Branded Entertainment
Super Bowl Halftime Show: Intel Drones + Lady Gaga Agency: Intel / Santa Clara Client: Intel Category: Innovation in Branded Entertainment
Audi and Airbnb Live to Drive Agency: Venables Bell and Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles + 740 Sound / Los Angeles Client: Audi of America Category: Innovation in Branded Entertainment
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Integrated Campaign
Rule40 Agency: Leo Burnett / Chicago Client: Brooks Running Category: Integrated Campaign

2017 Design Silver Pencil

We Believers / New York

Saltwater Brewery

Edible Six Pack Rings

Innovation in Design / Print Design

OS_DE17085S

2017 Design Silver Pencil

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine. In The Name Of The Father

Editorial / Magazine Layout Design

OS_DE17018S

2017 Direct Marketing Silver Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Ambient / P.O.P. & In-Store - Campaign

OS_DI17006S

2017 Radio Silver Pencil

Havas / New York + Sound Lounge / New York

Heineken / Dos Equis

Adios Amigo

Broadcast / Any Length - Single

OS_RA17001S

2017 Interactive Silver Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Gaming

OS_IN17018S

2017 Design Silver Pencil

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Data Visualization / Dynamic

OS_DE17046S

2017 Design Silver Pencil

Ogilvy / New York

Webby Awards

Typevoice

Typography / Dynamic / In Motion

OS_DE17024S

2017 Mobile Silver Pencil

Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Craft / Visual Effects / Animation

OS_MO17023S

2017 Design Silver Pencil

DDB / New York

Wildlife Conservation Film Festival

Dream

Craft / Animation - Single or Series

OS_DE17076S

2017 Design Silver Pencil

Scholz & Friends / Berlin + Salon Alpin / Vienna

Montblanc

Discover the Magic of Craft

Craft / Animation - Single or Series

OS_DE17077S

2017 Radio Silver Pencil

OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg

BMW South Africa

BMW Original Parts 'CEO'

Craft / Writing - Single

OS_RA17013S

2017 Moving Image Craft Silver Pencil

Final Cut / London + 4Creative / London + Blink / London

Channel 4 / Rio Paralympics

We're The Superhumans

Craft - Editing / Editing - Single

OS_MI17011S

2017 Design Silver Pencil

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Craft / Art Direction - Single or Series

OS_DE17066S

2017 Responsive Environments Silver Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology

OS_RE17005S

2017 Print & Outdoor Silver Pencil

Y&R / Prague + Studio Carioca / Bucharest

Forbes

The World Needs more billionaires

Craft / Art Direction - Single or Campaign

OS_PO17046S

2017 Print & Outdoor Silver Pencil

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17024S

2017 Direct Marketing Silver Pencil

J. Walter Thompson / Bangkok

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

Innovation in Direct

OS_DI17042S

2017 Direct Marketing Silver Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Innovation in Direct

OS_DI17043S

2017 UX / UI Silver Pencil

GSD&M / Austin

United States Air Force

airforce.com

Web / User Experience

OS_UX17003S

2017 Print & Outdoor Silver Pencil

Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul

UNIQLO

HEAT TECH WINDOW

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17019S

2017 Print & Outdoor Silver Pencil

YOUNG & RUBICAM POLAND / WARSAW

MILA

THE LIVE FISH PACK

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17020S

2017 Mobile Silver Pencil

Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg

Google Data Arts Team

Land Lines

Craft / Dynamic Data Visualization

OS_MO17027S

2017 Direct Marketing Silver Pencil

Ogilvy / Germany

Gesicht zeigen! An association encouraging people to stand against racism in Germany

The tear-open-mailing for "Mein Kampf - against racism"

Print / Flat & Dimensional

OS_DI17002S

2017 Cross-Platform Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Craft / Art Direction - Campaign

OS_CP17024S

2017 Mobile Silver Pencil

Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich

Dot Incorporation

DOT. The first Braille Smartwatch.

Innovation in Mobile

OS_MO17030S

2017 Interactive Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Websites

OS_IN17002S

2017 Social Influencer Marketing Silver Pencil

Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York

Project Rock

Rock Clock

Influencer Marketing / Single Channel

OS_SI17002S

2017 Social Media Silver Pencil

Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco

Jamba Juice

Swishy Chug: The Fake Brand That Led to Real Results

Branded Social Post / Real-Time Response

OS_SM17013S

2017 Design Silver Pencil

Droga5 / New York + Google / Mountain View

Google

Made By Google

Motion Graphics / Series

OS_DE17062S

2017 Cultural Driver Silver Pencil

180LA / Santa Monica

Boost Mobile

Boost Your Voice

Cultural Driver

OS_CD17002S

2017 Design Silver Pencil

J. Walter Thompson Colombia / Bogota

Casa Luker

Lifesaver Backpack

Promotional / Promotional Items - Single or Series

OS_DE17038S

2017 Design Silver Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Promotional / Promotional Items - Single or Series

OS_DE17039S

2017 Intellectual Property Silver Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Digital Product

OS_IP17008S

2017 Branded Entertainment Silver Pencil

The Martin Agency / Richmond + Furlined / Los Angeles

Donate Life

The World's Biggest Asshole

Film / Cinema / Fiction

OS_BE17004S

2017 Intellectual Property Silver Pencil

J. Walter Thompson Colombia / Bogota

Casa Luker

Lifesaver Backpack

Physical Product

OS_IP17003S

2017 Intellectual Property Silver Pencil

PlayPallets International / Brooklyn

PlayPallets International

PlayPallets: Basketball

Physical Product

OS_IP17004S

2017 Branded Entertainment Silver Pencil

PRETTYBIRD / Culver City

Coldplay

Coldplay - "Up&Up"

Music Videos

OS_BE17018S

2017 Public Relations Silver Pencil

DigitasLBi / Chicago + Ketchum / Chicago

Whirlpool

Care Counts

Events & Experiential

OS_PR17007S

2017 Public Relations Silver Pencil

Grey Canada / Toronto

Salvation Army

Open House

Events & Experiential

OS_PR17008S

2017 Public Relations Silver Pencil

Leo Burnett / Chicago

Brooks Running

Rule40

Real-Time Response / Activity / Proactive Communications

OS_PR17024S

2017 Moving Image Craft Silver Pencil

Johannes Leonardo / New York + Squeak E Clean / Los Angeles + RSA Films / Los Angeles + Exile / Los Angeles

adidas Originals

adidas Originals - Future

Craft - Use of Original Music / Use of Original Music - Single

OS_MI17032S

2017 Film Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Under 100K Budget

OS_FI17042S

2017 Print & Outdoor Silver Pencil

Publicis / London

Tourism Ireland

Doors Of Thrones

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17043S

2017 Public Relations Silver Pencil

BETC / Paris

Addict Aide

Like my addiction

Community Building

OS_PR17011S

2017 Public Relations Silver Pencil

Leo Burnett / Mumbai

OLX

REUNITING MEMORIES FROM 1947

Community Building

OS_PR17012S

2017 Branded Entertainment Silver Pencil

Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris

Ubisoft

Nosulus Rift

Innovation in Branded Entertainment

OS_BE17036S

2017 Branded Entertainment Silver Pencil

Intel / Santa Clara

Intel

Super Bowl Halftime Show: Intel Drones + Lady Gaga

Innovation in Branded Entertainment

OS_BE17037S

2017 Branded Entertainment Silver Pencil

Venables Bell and Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles + 740 Sound / Los Angeles

Audi of America

Audi and Airbnb Live to Drive

Innovation in Branded Entertainment

OS_BE17038S

2017 Public Relations Silver Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Integrated Campaign

OS_PR17025S

2017 Public Relations Silver Pencil

Leo Burnett / Chicago

Brooks Running

Rule40

Integrated Campaign

OS_PR17026S

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