The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

June: Life is Better When You Share the Ride Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles Client: Lyft Category: Craft - Animation / Animation - Single
The tear-open-mailing for "Mein Kampf - against racism" Agency: Ogilvy / Germany Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Print / Flat & Dimensional
Blood Agency: AMVBBDO / London Client: SCA Bodyform Category: Craft - Cinematography / Cinematography - Single
Finding Her Agency: DDB / Dubai Client: UN Women Category: Craft / Illustration - Single or Campaign
Touchable Ink Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Direct
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Innovation in Direct
Singtel Data ExStream Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore Client: Singtel Category: Use of Technology
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Experiential / Live Events
We're The Superhumans Agency: Final Cut / London + 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Craft - Editing / Editing - Single
Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Ambient / Live Events
The Reversed Trailer Agency: TRY / Oslo + Bacon / Oslo + APT / Oslo Client: Volkswagen Category: Ambient / Live Events
Care Counts Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Events & Experiential
Open House Agency: Grey Canada / Toronto Client: Salvation Army Category: Events & Experiential
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Utility
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Under 100K Budget
The Baby Stroller Test-Ride by Contours Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Eiffel Tower All Yours Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Latest news from Turkey Agency: Leo Burnett Germany / Frankfurt Client: Reporters Without Borders Category: Packaging / Specialty
FlyBabies Agency: MullenLowe / New York Client: JetBlue Category: Reputation Management
The World Needs more billionaires Agency: Y&R / Prague + Studio Carioca / Bucharest Client: Forbes Category: Craft / Art Direction - Single or Campaign
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Brand Transformation
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Brand Transformation
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Integrated Campaign
Rule40 Agency: Leo Burnett / Chicago Client: Brooks Running Category: Integrated Campaign
In-a-Snap Agency: BBDO / New York Client: Lowe's Category: Mobile Advertising
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Innovation in Interactive / Online
Lifesaver Backpack Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Physical Product
PlayPallets: Basketball Agency: PlayPallets International / Brooklyn Client: PlayPallets International Category: Physical Product
Countdown. Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Campaign
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology
Drag, drop and go Agency: UncleGrey / Copenhagen + WM Creative Labs / Copenhagen Client: Cheapflights Category: Online Advertising / Banners
Sound Skills Agency: WCRS / London Client: The Royal Air Force Category: Craft / Music / Sound
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Craft / Animation - Single or Series
Discover the Magic of Craft Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna Client: Montblanc Category: Craft / Animation - Single or Series
Marriage in the Air – Cathay Pacific and Cathay Dragon Agency: McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai Client: Cathay Pacific Airways Category: Influencer Marketing / Multi-Channel
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Cross-Channel / Digital / Physical Cross-Channel
Whopper Sign Agency: DAVID / Miami Client: Burger King Category: Social Engagement / User-Generated Content
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Social Engagement / User-Generated Content
Elizabeth Williams Agency: Leo Burnett / Chicago Client: Donate Life America Category: Publishing / Newspaper - Single
Frederick Jones Agency: Leo Burnett / Chicago Client: Donate Life America Category: Publishing / Newspaper - Single
Thanks, 2016. It's been weird. Agency: Spotify / New York Client: Spotify Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming
World's Largest Blind Taste Test Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Integrated Branding / Integrated Online
TON-TON VOICE SUMO Agency: DENTSU INC. / Tokyo Client: Geriatric health services facility HITORIZAWA Category: Innovation in UX / UI / Single Channel
Adios Amigo Agency: Havas / New York + Sound Lounge / New York Client: Heineken / Dos Equis Category: Broadcast / Any Length - Single
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Mobile
#MYNEOLABEL Agency: iris / London Client: adidas neo Category: Online Advertising / Interactive Video

2017 Moving Image Craft Silver Pencil

Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles

Lyft

June: Life is Better When You Share the Ride

Craft - Animation / Animation - Single

OS_MI17020S

2017 Direct Marketing Silver Pencil

Ogilvy / Germany

Gesicht zeigen! An association encouraging people to stand against racism in Germany

The tear-open-mailing for "Mein Kampf - against racism"

Print / Flat & Dimensional

OS_DI17002S

2017 Moving Image Craft Silver Pencil

AMVBBDO / London

SCA Bodyform

Blood

Craft - Cinematography / Cinematography - Single

OS_MI17016S

2017 Print & Outdoor Silver Pencil

DDB / Dubai

UN Women

Finding Her

Craft / Illustration - Single or Campaign

OS_PO17049S

2017 Direct Marketing Silver Pencil

J. Walter Thompson / Bangkok

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

Innovation in Direct

OS_DI17042S

2017 Direct Marketing Silver Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Innovation in Direct

OS_DI17043S

2017 Mobile Silver Pencil

Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore

Singtel

Singtel Data ExStream

Use of Technology

OS_MO17013S

2017 Mobile Silver Pencil

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Use of Technology

OS_MO17014S

2017 Branded Entertainment Silver Pencil

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Experiential / Live Events

OS_BE17028S

2017 Moving Image Craft Silver Pencil

Final Cut / London + 4Creative / London + Blink / London

Channel 4 / Rio Paralympics

We're The Superhumans

Craft - Editing / Editing - Single

OS_MI17011S

2017 Direct Marketing Silver Pencil

BWM Dentsu / Melbourne

Chadstone

Tailor Made Store

Ambient / Live Events

OS_DI17014S

2017 Direct Marketing Silver Pencil

TRY / Oslo + Bacon / Oslo + APT / Oslo

Volkswagen

The Reversed Trailer

Ambient / Live Events

OS_DI17015S

2017 Public Relations Silver Pencil

DigitasLBi / Chicago + Ketchum / Chicago

Whirlpool

Care Counts

Events & Experiential

OS_PR17007S

2017 Public Relations Silver Pencil

Grey Canada / Toronto

Salvation Army

Open House

Events & Experiential

OS_PR17008S

2017 Mobile Silver Pencil

Leo Burnett / Sydney

Samsung Australia

brainBAND

Utility

OS_MO17005S

2017 Film Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Under 100K Budget

OS_FI17042S

2017 Print & Outdoor Silver Pencil

FCB Chicago / Chicago, IL

Kolcraft

The Baby Stroller Test-Ride by Contours

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17038S

2017 Print & Outdoor Silver Pencil

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17039S

2017 Print & Outdoor Silver Pencil

Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London

HomeAway

Eiffel Tower All Yours

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17040S

2017 Design Silver Pencil

Leo Burnett Germany / Frankfurt

Reporters Without Borders

Latest news from Turkey

Packaging / Specialty

OS_DE17044S

2017 Public Relations Silver Pencil

MullenLowe / New York

JetBlue

FlyBabies

Reputation Management

OS_PR17020S

2017 Print & Outdoor Silver Pencil

Y&R / Prague + Studio Carioca / Bucharest

Forbes

The World Needs more billionaires

Craft / Art Direction - Single or Campaign

OS_PO17046S

2017 Cross-Platform Silver Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Brand Transformation

OS_CP17021S

2017 Cross-Platform Silver Pencil

The Martin Agency / Richmond + Furlined / Los Angeles

Donate Life

The World's Biggest Asshole

Brand Transformation

OS_CP17022S

2017 Public Relations Silver Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Integrated Campaign

OS_PR17025S

2017 Public Relations Silver Pencil

Leo Burnett / Chicago

Brooks Running

Rule40

Integrated Campaign

OS_PR17026S

2017 Mobile Silver Pencil

BBDO / New York

Lowe's

In-a-Snap

Mobile Advertising

OS_MO17008S

2017 Interactive Silver Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Innovation in Interactive / Online

OS_IN17029S

2017 Intellectual Property Silver Pencil

J. Walter Thompson Colombia / Bogota

Casa Luker

Lifesaver Backpack

Physical Product

OS_IP17003S

2017 Intellectual Property Silver Pencil

PlayPallets International / Brooklyn

PlayPallets International

PlayPallets: Basketball

Physical Product

OS_IP17004S

2017 Radio Silver Pencil

Grabarz & Partner / Hamburg

Volkswagen AG

Countdown.

Broadcast / Any Length - Campaign

OS_RA17003S

2017 Responsive Environments Silver Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology

OS_RE17005S

2017 Interactive Silver Pencil

UncleGrey / Copenhagen + WM Creative Labs / Copenhagen

Cheapflights

Drag, drop and go

Online Advertising / Banners

OS_IN17007S

2017 Mobile Silver Pencil

WCRS / London

The Royal Air Force

Sound Skills

Craft / Music / Sound

OS_MO17025S

2017 Design Silver Pencil

DDB / New York

Wildlife Conservation Film Festival

Dream

Craft / Animation - Single or Series

OS_DE17076S

2017 Design Silver Pencil

Scholz & Friends / Berlin + Salon Alpin / Vienna

Montblanc

Discover the Magic of Craft

Craft / Animation - Single or Series

OS_DE17077S

2017 Social Influencer Marketing Silver Pencil

McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai

Cathay Pacific Airways

Marriage in the Air – Cathay Pacific and Cathay Dragon

Influencer Marketing / Multi-Channel

OS_SI17005S

2017 UX / UI Silver Pencil

Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles

Tostitos

The Breathalyzer Bag

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17013S

2017 Social Media Silver Pencil

DAVID / Miami

Burger King

Whopper Sign

Social Engagement / User-Generated Content

OS_SM17018S

2017 Social Media Silver Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Social Engagement / User-Generated Content

OS_SM17019S

2017 Print & Outdoor Silver Pencil

Leo Burnett / Chicago

Donate Life America

Elizabeth Williams

Publishing / Newspaper - Single

OS_PO17001S

2017 Print & Outdoor Silver Pencil

Leo Burnett / Chicago

Donate Life America

Frederick Jones

Publishing / Newspaper - Single

OS_PO17002S

2017 Print & Outdoor Silver Pencil

Spotify / New York

Spotify

Thanks, 2016. It's been weird.

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17031S

2017 Mobile Silver Pencil

Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Craft / Visual Effects / Animation

OS_MO17023S

2017 Interactive Silver Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Gaming

OS_IN17018S

2017 Cross-Platform Silver Pencil

CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago

Kraft Heinz

World's Largest Blind Taste Test

Integrated Branding / Integrated Online

OS_CP17017S

2017 UX / UI Silver Pencil

DENTSU INC. / Tokyo

Geriatric health services facility HITORIZAWA

TON-TON VOICE SUMO

Innovation in UX / UI / Single Channel

OS_UX17018S

2017 Radio Silver Pencil

Havas / New York + Sound Lounge / New York

Heineken / Dos Equis

Adios Amigo

Broadcast / Any Length - Single

OS_RA17001S

2017 Branded Entertainment Silver Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Mobile

OS_BE17022S

2017 Interactive Silver Pencil

iris / London

adidas neo

#MYNEOLABEL

Online Advertising / Interactive Video

OS_IN17009S

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