The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Baby Stroller Test-Ride by Contours Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Eiffel Tower All Yours Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Community Building
REUNITING MEMORIES FROM 1947 Agency: Leo Burnett / Mumbai Client: OLX Category: Community Building
Awaken Your Force Agency: 180LA / Santa Monica Client: Hewlett Packard Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Data Visualization / Dynamic
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology / Augmented Reality
Adios Amigo Agency: Havas / New York + Sound Lounge / New York Client: Heineken / Dos Equis Category: Broadcast / Any Length - Single
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Innovation in Print & Outdoor / Ambient Media
Eiffel Tower All Yours Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Innovation in Print & Outdoor / Ambient Media
Nosulus Rift Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris Client: Ubisoft Category: Innovation in Interactive / Ambient / Immersive
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Innovation in Interactive / Ambient / Immersive
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Websites
Escobar Frequency Agency: AKQA / São Paulo Client: Netflix Category: Online / Brand or Product Integration into Storyline
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Architecture Enhancement
World's Largest Blind Taste Test Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Integrated Branding / Integrated Online
Still The Most Shocking Second A Day Agency: Factory / London + Don't Panic / London + Stink / London Client: Save The Children Category: Craft - Sound Design / Sound Design - Single
Typevoice Agency: Ogilvy / New York Client: Webby Awards Category: Typography / Dynamic / In Motion
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology
Lifesaver Backpack Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Promotional / Promotional Items - Single or Series
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Promotional / Promotional Items - Single or Series
Coldplay - "Up&Up" Agency: PRETTYBIRD / Culver City Client: Coldplay Category: Music Videos
#Paintback Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Immersive / Environmental / Outdoor Spaces
Marriage in the Air – Cathay Pacific and Cathay Dragon Agency: McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai Client: Cathay Pacific Airways Category: Influencer Marketing / Multi-Channel
Predictive World Agency: SID LEE / Paris Client: UBISOFT Category: Craft / Dynamic Data Visualization
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Mobile
LET US BULLY YOU - IN VIRTUAL REALITY Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Client: UR (The Swedish Educational Broadcast Company) Category: Innovation in Public Relations
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: User-Generated Content
Come Together Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Craft - Direction / Direction - Single
Evan Agency: BBDO / New York Client: Sandy Hook Promise Category: Craft - Direction / Direction - Single
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Experiential / Live Events
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Craft / Animation - Single or Series
Discover the Magic of Craft Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna Client: Montblanc Category: Craft / Animation - Single or Series
Finding Her Agency: DDB / Dubai Client: UN Women Category: Craft / Illustration - Single or Campaign
HEAT TECH WINDOW Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul Client: UNIQLO Category: Promotional / Collateral / Promotional Items - Single or Campaign
THE LIVE FISH PACK Agency: YOUNG & RUBICAM POLAND / WARSAW Client: MILA Category: Promotional / Collateral / Promotional Items - Single or Campaign
Titanfall 2 Agency: Argonaut / San Francisco + Blur / Culver City + Reset / Santa Monica Client: Electronic Arts/ Respawn Entertainment Category: Craft - Visual Effects / Visual Effects - Single
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Media Relations
PRINT TRIAL Agency: Hakuhodo Inc. / Tokyo Client: SHOEI Category: Craft / Printing & Paper Craft - Single or Series
Specimens of Crossing Agency: Toppan Printing Co.,Ltd. / Tokyo Client: Toppan Printing Co.,Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Into HBO Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Digital / Game Design
Land Lines Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg Client: Google Data Arts Team Category: Craft / Dynamic Data Visualization
IKEA Retail Therapy Agency: Akestam Holst NOA / Stockholm Client: IKEA Category: Digital / Websites, Mobile, & Banners
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Digital / Websites, Mobile, & Banners
MashiMachine Agency: Leo Burnett Mexico / Mexico City Client: 4Pelagatos Category: Digital / Websites, Mobile, & Banners
Touchable Ink Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Direct
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Innovation in Direct
The Baby Stroller Test-Ride by Contours Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Experiential / Events & Competitions

2017 Print & Outdoor Silver Pencil

FCB Chicago / Chicago, IL

Kolcraft

The Baby Stroller Test-Ride by Contours

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17038S

2017 Print & Outdoor Silver Pencil

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17039S

2017 Print & Outdoor Silver Pencil

Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London

HomeAway

Eiffel Tower All Yours

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17040S

2017 Public Relations Silver Pencil

BETC / Paris

Addict Aide

Like my addiction

Community Building

OS_PR17011S

2017 Public Relations Silver Pencil

Leo Burnett / Mumbai

OLX

REUNITING MEMORIES FROM 1947

Community Building

OS_PR17012S

2017 Moving Image Craft Silver Pencil

180LA / Santa Monica

Hewlett Packard

Awaken Your Force

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

OS_MI17036S

2017 Design Silver Pencil

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Data Visualization / Dynamic

OS_DE17046S

2017 Mobile Silver Pencil

Leo Burnett / Sydney

Samsung Australia

Pocket Patrol

Use of Technology / Augmented Reality

OS_MO17016S

2017 Radio Silver Pencil

Havas / New York + Sound Lounge / New York

Heineken / Dos Equis

Adios Amigo

Broadcast / Any Length - Single

OS_RA17001S

2017 Print & Outdoor Silver Pencil

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17024S

2017 Print & Outdoor Silver Pencil

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Innovation in Print & Outdoor / Ambient Media

OS_PO17060S

2017 Print & Outdoor Silver Pencil

Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London

HomeAway

Eiffel Tower All Yours

Innovation in Print & Outdoor / Ambient Media

OS_PO17061S

2017 Interactive Silver Pencil

Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris

Ubisoft

Nosulus Rift

Innovation in Interactive / Ambient / Immersive

OS_IN17032S

2017 Interactive Silver Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Innovation in Interactive / Ambient / Immersive

OS_IN17033S

2017 Mobile Silver Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Websites

OS_MO17001S

2017 Radio Silver Pencil

AKQA / São Paulo

Netflix

Escobar Frequency

Online / Brand or Product Integration into Storyline

OS_RA17008S

2017 Responsive Environments Silver Pencil

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Architecture Enhancement

OS_RE17002S

2017 Cross-Platform Silver Pencil

CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago

Kraft Heinz

World's Largest Blind Taste Test

Integrated Branding / Integrated Online

OS_CP17017S

2017 Moving Image Craft Silver Pencil

Factory / London + Don't Panic / London + Stink / London

Save The Children

Still The Most Shocking Second A Day

Craft - Sound Design / Sound Design - Single

OS_MI17029S

2017 Design Silver Pencil

Ogilvy / New York

Webby Awards

Typevoice

Typography / Dynamic / In Motion

OS_DE17024S

2017 Responsive Environments Silver Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology

OS_RE17005S

2017 Design Silver Pencil

J. Walter Thompson Colombia / Bogota

Casa Luker

Lifesaver Backpack

Promotional / Promotional Items - Single or Series

OS_DE17038S

2017 Design Silver Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Promotional / Promotional Items - Single or Series

OS_DE17039S

2017 Branded Entertainment Silver Pencil

PRETTYBIRD / Culver City

Coldplay

Coldplay - "Up&Up"

Music Videos

OS_BE17018S

2017 Design Silver Pencil

Heimat Werbeagentur GmbH / Berlin

Legacy

#Paintback

Immersive / Environmental / Outdoor Spaces

OS_DE17055S

2017 Social Influencer Marketing Silver Pencil

McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai

Cathay Pacific Airways

Marriage in the Air – Cathay Pacific and Cathay Dragon

Influencer Marketing / Multi-Channel

OS_SI17005S

2017 UX / UI Silver Pencil

SID LEE / Paris

UBISOFT

Predictive World

Craft / Dynamic Data Visualization

OS_UX17015S

2017 Branded Entertainment Silver Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Mobile

OS_BE17022S

2017 Public Relations Silver Pencil

McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm

UR (The Swedish Educational Broadcast Company)

LET US BULLY YOU - IN VIRTUAL REALITY

Innovation in Public Relations

OS_PR17030S

2017 Branded Entertainment Silver Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

User-Generated Content

OS_BE17033S

2017 Moving Image Craft Silver Pencil

adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London

H&M

Come Together

Craft - Direction / Direction - Single

OS_MI17003S

2017 Moving Image Craft Silver Pencil

BBDO / New York

Sandy Hook Promise

Evan

Craft - Direction / Direction - Single

OS_MI17004S

2017 Branded Entertainment Silver Pencil

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Experiential / Live Events

OS_BE17028S

2017 Design Silver Pencil

DDB / New York

Wildlife Conservation Film Festival

Dream

Craft / Animation - Single or Series

OS_DE17076S

2017 Design Silver Pencil

Scholz & Friends / Berlin + Salon Alpin / Vienna

Montblanc

Discover the Magic of Craft

Craft / Animation - Single or Series

OS_DE17077S

2017 Print & Outdoor Silver Pencil

DDB / Dubai

UN Women

Finding Her

Craft / Illustration - Single or Campaign

OS_PO17049S

2017 Print & Outdoor Silver Pencil

Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul

UNIQLO

HEAT TECH WINDOW

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17019S

2017 Print & Outdoor Silver Pencil

YOUNG & RUBICAM POLAND / WARSAW

MILA

THE LIVE FISH PACK

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17020S

2017 Moving Image Craft Silver Pencil

Argonaut / San Francisco + Blur / Culver City + Reset / Santa Monica

Electronic Arts/ Respawn Entertainment

Titanfall 2

Craft - Visual Effects / Visual Effects - Single

OS_MI17023S

2017 Public Relations Silver Pencil

DDB Group Germany / Berlin

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Media Relations

OS_PR17003S

2017 Design Silver Pencil

Hakuhodo Inc. / Tokyo

SHOEI

PRINT TRIAL

Craft / Printing & Paper Craft - Single or Series

OS_DE17080S

2017 Design Silver Pencil

Toppan Printing Co.,Ltd. / Tokyo

Toppan Printing Co.,Ltd.

Specimens of Crossing

Craft / Printing & Paper Craft - Single or Series

OS_DE17081S

2017 Design Silver Pencil

Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles

HBO

Into HBO

Digital / Game Design

OS_DE17048S

2017 Mobile Silver Pencil

Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg

Google Data Arts Team

Land Lines

Craft / Dynamic Data Visualization

OS_MO17027S

2017 Direct Marketing Silver Pencil

Akestam Holst NOA / Stockholm

IKEA

IKEA Retail Therapy

Digital / Websites, Mobile, & Banners

OS_DI17020S

2017 Direct Marketing Silver Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Digital / Websites, Mobile, & Banners

OS_DI17021S

2017 Direct Marketing Silver Pencil

Leo Burnett Mexico / Mexico City

4Pelagatos

MashiMachine

Digital / Websites, Mobile, & Banners

OS_DI17022S

2017 Direct Marketing Silver Pencil

J. Walter Thompson / Bangkok

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

Innovation in Direct

OS_DI17042S

2017 Direct Marketing Silver Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Innovation in Direct

OS_DI17043S

2017 Cross-Platform Silver Pencil

FCB Chicago / Chicago, IL

Kolcraft

The Baby Stroller Test-Ride by Contours

Experiential / Events & Competitions

OS_CP17002S

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