The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Magic Words - The Unwritten Stories Agency: AlmapBBDO / São Paulo Client: HP Category: Craft / Storytelling
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
PRINT TRIAL Agency: Hakuhodo Inc. / Tokyo Client: SHOEI Category: Craft / Printing & Paper Craft - Single or Series
Specimens of Crossing Agency: Toppan Printing Co.,Ltd. / Tokyo Client: Toppan Printing Co.,Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Down Syndrome Answers Agency: FCB Canada / Toronto Client: Canadian Down Syndrome Society Category: Craft / Data-Driven Personalization - Single or Campaign
Touchable Ink Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Direct
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Innovation in Direct
Documents Agency: DDB / New York Client: Gun by Gun Category: Promotional / Collateral / Posters - Campaign
Thanks, 2016. It's been weird. Agency: Spotify / New York Client: Spotify Category: Promotional / Collateral / Posters - Campaign
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Ambient / P.O.P. & In-Store - Campaign
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Television / Short Form - Campaign
Smell 'Em Who's Boss Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles Client: Old Spice Category: Television / Short Form - Campaign
Latest news from Turkey Agency: Leo Burnett Germany / Frankfurt Client: Reporters Without Borders Category: Packaging / Specialty
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Craft / Printing / Production - Single or Campaign
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Art Direction - Campaign
Shared Skin Initiative Agency: Shackleton / Barcelona Client: Almirall Category: Internal Communications
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Experiential / Live Events
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Brand Transformation
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Brand Transformation
June: Life is Better When You Share the Ride Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles Client: Lyft Category: Craft - Animation / Animation - Single
The World Needs more billionaires Agency: Y&R / Prague + Studio Carioca / Bucharest Client: Forbes Category: Craft / Art Direction - Single or Campaign
Analog Agency: MullenLowe / Boston Client: American Greetings Category: Brand Voice
Escobar Frequency Agency: AKQA / São Paulo Client: Netflix Category: Online / Brand or Product Integration into Storyline
Typevoice Agency: Ogilvy / New York Client: Webby Awards Category: Typography / Dynamic / In Motion
Marco Polo Agency: The Martin Agency / Richmond + RadicalMedia / New York Client: Geico Category: Television / Short Form - Single
The World Needs more billionaires Agency: Y&R / Prague + Studio Carioca / Bucharest Client: Forbes Category: Publishing / Magazine - Campaign
Truth Detector Agency: DM9DDB / São Paulo Client: 89 FM Category: Innovation in Radio
A Kauri Cries Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland Client: Auckland City Council Category: Innovation in Radio
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Cross-Channel / Digital / Physical Cross-Channel
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Social Engagement / Community Building
Girl Emojis Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Social Engagement / Community Building
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Craft / Animation - Single or Series
Discover the Magic of Craft Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna Client: Montblanc Category: Craft / Animation - Single or Series
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Community Building
REUNITING MEMORIES FROM 1947 Agency: Leo Burnett / Mumbai Client: OLX Category: Community Building
Coldplay - "Up&Up" Agency: PRETTYBIRD / Culver City Client: Coldplay Category: Music Videos
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Integrated Branding
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Integrated Branding
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Integrated Branding
Unlimited Greatness Serena Williams Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Nike Category: Integrated Branding
The DNA Journey Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen Client: momondo Category: Online Films & Video / Long Form - Single
Come Together Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Online Films & Video / Long Form - Single
Expedia Dream Adventures Agency: 180LA / Santa Monica Client: Expedia Category: Experiential / Virtual Reality (VR)
Into HBO Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Digital / Game Design
Elizabeth Williams Agency: Leo Burnett / Chicago Client: Donate Life America Category: Publishing / Newspaper - Single
Frederick Jones Agency: Leo Burnett / Chicago Client: Donate Life America Category: Publishing / Newspaper - Single
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Series
Aging=Passage of Time Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Integrated Campaign
Rule40 Agency: Leo Burnett / Chicago Client: Brooks Running Category: Integrated Campaign

2017 Responsive Environments Silver Pencil

AlmapBBDO / São Paulo

HP

Magic Words - The Unwritten Stories

Craft / Storytelling

OS_RE17009S

2017 Mobile Silver Pencil

Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Craft / Visual Effects / Animation

OS_MO17023S

2017 Design Silver Pencil

Hakuhodo Inc. / Tokyo

SHOEI

PRINT TRIAL

Craft / Printing & Paper Craft - Single or Series

OS_DE17080S

2017 Design Silver Pencil

Toppan Printing Co.,Ltd. / Tokyo

Toppan Printing Co.,Ltd.

Specimens of Crossing

Craft / Printing & Paper Craft - Single or Series

OS_DE17081S

2017 Direct Marketing Silver Pencil

FCB Canada / Toronto

Canadian Down Syndrome Society

Down Syndrome Answers

Craft / Data-Driven Personalization - Single or Campaign

OS_DI17038S

2017 Direct Marketing Silver Pencil

J. Walter Thompson / Bangkok

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

Innovation in Direct

OS_DI17042S

2017 Direct Marketing Silver Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Innovation in Direct

OS_DI17043S

2017 Print & Outdoor Silver Pencil

DDB / New York

Gun by Gun

Documents

Promotional / Collateral / Posters - Campaign

OS_PO17014S

2017 Print & Outdoor Silver Pencil

Spotify / New York

Spotify

Thanks, 2016. It's been weird.

Promotional / Collateral / Posters - Campaign

OS_PO17015S

2017 Direct Marketing Silver Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Ambient / P.O.P. & In-Store - Campaign

OS_DI17006S

2017 Film Silver Pencil

Clemenger BBDO / Melbourne

Pacific Brands Underwear Group (Australia)

The Boys

Television / Short Form - Campaign

OS_FI17006S

2017 Film Silver Pencil

Wieden+Kennedy / Portland + MJZ / Los Angeles

Old Spice

Smell 'Em Who's Boss

Television / Short Form - Campaign

OS_FI17007S

2017 Design Silver Pencil

Leo Burnett Germany / Frankfurt

Reporters Without Borders

Latest news from Turkey

Packaging / Specialty

OS_DE17044S

2017 Direct Marketing Silver Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Craft / Printing / Production - Single or Campaign

OS_DI17033S

2017 Cross-Platform Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Craft / Art Direction - Campaign

OS_CP17024S

2017 Public Relations Silver Pencil

Shackleton / Barcelona

Almirall

Shared Skin Initiative

Internal Communications

OS_PR17014S

2017 Branded Entertainment Silver Pencil

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Experiential / Live Events

OS_BE17028S

2017 Cross-Platform Silver Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Brand Transformation

OS_CP17021S

2017 Cross-Platform Silver Pencil

The Martin Agency / Richmond + Furlined / Los Angeles

Donate Life

The World's Biggest Asshole

Brand Transformation

OS_CP17022S

2017 Moving Image Craft Silver Pencil

Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles

Lyft

June: Life is Better When You Share the Ride

Craft - Animation / Animation - Single

OS_MI17020S

2017 Print & Outdoor Silver Pencil

Y&R / Prague + Studio Carioca / Bucharest

Forbes

The World Needs more billionaires

Craft / Art Direction - Single or Campaign

OS_PO17046S

2017 Public Relations Silver Pencil

MullenLowe / Boston

American Greetings

Analog

Brand Voice

OS_PR17015S

2017 Radio Silver Pencil

AKQA / São Paulo

Netflix

Escobar Frequency

Online / Brand or Product Integration into Storyline

OS_RA17008S

2017 Design Silver Pencil

Ogilvy / New York

Webby Awards

Typevoice

Typography / Dynamic / In Motion

OS_DE17024S

2017 Film Silver Pencil

The Martin Agency / Richmond + RadicalMedia / New York

Geico

Marco Polo

Television / Short Form - Single

OS_FI17002S

2017 Print & Outdoor Silver Pencil

Y&R / Prague + Studio Carioca / Bucharest

Forbes

The World Needs more billionaires

Publishing / Magazine - Campaign

OS_PO17006S

2017 Radio Silver Pencil

DM9DDB / São Paulo

89 FM

Truth Detector

Innovation in Radio

OS_RA17022S

2017 Radio Silver Pencil

Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland

Auckland City Council

A Kauri Cries

Innovation in Radio

OS_RA17023S

2017 UX / UI Silver Pencil

Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles

Tostitos

The Breathalyzer Bag

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17013S

2017 Social Media Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Social Engagement / Community Building

OS_SM17024S

2017 Social Media Silver Pencil

Leo Burnett / Chicago

Procter & Gamble

Girl Emojis

Social Engagement / Community Building

OS_SM17025S

2017 Design Silver Pencil

DDB / New York

Wildlife Conservation Film Festival

Dream

Craft / Animation - Single or Series

OS_DE17076S

2017 Design Silver Pencil

Scholz & Friends / Berlin + Salon Alpin / Vienna

Montblanc

Discover the Magic of Craft

Craft / Animation - Single or Series

OS_DE17077S

2017 Public Relations Silver Pencil

BETC / Paris

Addict Aide

Like my addiction

Community Building

OS_PR17011S

2017 Public Relations Silver Pencil

Leo Burnett / Mumbai

OLX

REUNITING MEMORIES FROM 1947

Community Building

OS_PR17012S

2017 Branded Entertainment Silver Pencil

PRETTYBIRD / Culver City

Coldplay

Coldplay - "Up&Up"

Music Videos

OS_BE17018S

2017 Cross-Platform Silver Pencil

180LA / Santa Monica

Boost Mobile

Boost Your Voice

Integrated Branding

OS_CP17011S

2017 Cross-Platform Silver Pencil

adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London

Mars - Skittles

Give the Rainbow

Integrated Branding

OS_CP17012S

2017 Cross-Platform Silver Pencil

Clemenger BBDO / Melbourne

Pacific Brands Underwear Group (Australia)

The Boys

Integrated Branding

OS_CP17013S

2017 Cross-Platform Silver Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland

Nike

Unlimited Greatness Serena Williams

Integrated Branding

OS_CP17014S

2017 Film Silver Pencil

&Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen

momondo

The DNA Journey

Online Films & Video / Long Form - Single

OS_FI17038S

2017 Film Silver Pencil

adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London

H&M

Come Together

Online Films & Video / Long Form - Single

OS_FI17039S

2017 Branded Entertainment Silver Pencil

180LA / Santa Monica

Expedia

Expedia Dream Adventures

Experiential / Virtual Reality (VR)

OS_BE17026S

2017 Design Silver Pencil

Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles

HBO

Into HBO

Digital / Game Design

OS_DE17048S

2017 Print & Outdoor Silver Pencil

Leo Burnett / Chicago

Donate Life America

Elizabeth Williams

Publishing / Newspaper - Single

OS_PO17001S

2017 Print & Outdoor Silver Pencil

Leo Burnett / Chicago

Donate Life America

Frederick Jones

Publishing / Newspaper - Single

OS_PO17002S

2017 Design Silver Pencil

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Craft / Photography - Single or Series

OS_DE17071S

2017 Design Silver Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Aging=Passage of Time

Craft / Photography - Single or Series

OS_DE17072S

2017 Public Relations Silver Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Integrated Campaign

OS_PR17025S

2017 Public Relations Silver Pencil

Leo Burnett / Chicago

Brooks Running

Rule40

Integrated Campaign

OS_PR17026S

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