The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Craft / Use of Digital Technology - Single or Campaign
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology
Why Can't Girls Code Agency: McCann / New York + Girls Who Code / New York + Tool / Santa Monica Client: Girls Who Code Category: Craft - Writing / Writing - Single
HEAT TECH WINDOW Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul Client: UNIQLO Category: Promotional / Collateral / Promotional Items - Single or Campaign
THE LIVE FISH PACK Agency: YOUNG & RUBICAM POLAND / WARSAW Client: MILA Category: Promotional / Collateral / Promotional Items - Single or Campaign
Love At First Wash - Date Night Agency: DDB / Dubai Client: Henkel Category: Craft / Sound Design - Single
Love At First Wash - Sunday Stroll Agency: DDB / Dubai Client: Henkel Category: Craft / Sound Design - Single
The World Needs more billionaires Agency: Y&R / Prague + Studio Carioca / Bucharest Client: Forbes Category: Publishing / Magazine - Campaign
Touchable Ink Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Direct
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Innovation in Direct
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Digital Product
#Paintback Agency: HEIMAT / Berlin Client: Legacy Category: Immersive / Environmental / Outdoor Spaces
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Branded Social Post / Branded Social Campaign
The DNA Journey Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen Client: momondo Category: Online Films & Video / Long Form - Single
Come Together Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Online Films & Video / Long Form - Single
Lifesaver Backpack Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Promotional / Promotional Items - Single or Series
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Promotional / Promotional Items - Single or Series
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Ambient / P.O.P. & In-Store - Campaign
Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Innovation in Design / Print Design
Loving the night Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Craft / Photography - Single or Campaign
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Series
Aging=Passage of Time Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series
Whale Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Television / Long Form - Single
Duel Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles Client: Audi of America Category: Television / Long Form - Single
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Community Building
REUNITING MEMORIES FROM 1947 Agency: Leo Burnett / Mumbai Client: OLX Category: Community Building
mt × vitra Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
Amazon Fashion Week Tokyo 2017 S/S Opening Act Agency: McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo Client: Amazon Japan G.K. Category: Immersive / Environmental / Indoor Spaces
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Social Engagement / Community Building
Girl Emojis Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Social Engagement / Community Building
Still The Most Shocking Second A Day Agency: Factory / London + Don't Panic / London + Stink / London Client: Save The Children Category: Craft - Sound Design / Sound Design - Single
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Ambient / Immersive / Installations
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Ambient / Immersive / Installations
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Innovation in Social Media
The Baby Stroller Test-Ride by Contours Agency: FCB / Chicago Client: Kolcraft Category: Experiential / Events & Competitions
We're The Superhumans Agency: Final Cut / London + 4Creative / London + Blink / London + MPC / London Client: Channel 4 / Rio Paralympics Category: Craft - Editing / Editing - Single
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Data Visualization / Dynamic
Thanks, 2016. It's been weird. Agency: Spotify / New York Client: Spotify Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
The World Needs more billionaires Agency: Y&R / Prague + Studio Carioca / Bucharest Client: Forbes Category: Craft / Art Direction - Single or Campaign
Ahlan Bear Agency: Rethink + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto Client: COSTI Immigrant Services Category: Integrated Digital & Physical Product
adidas Originals - Future Agency: Johannes Leonardo / New York + Squeak E Clean / Los Angeles + RSA Films / Los Angeles + Exile / Los Angeles Client: adidas Originals Category: Craft - Use of Original Music / Use of Original Music - Single
BMW Original Parts 'CEO' Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg Client: BMW South Africa Category: Craft / Writing - Single
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Mobile
Nosulus Rift Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris Client: Ubisoft Category: Innovation in Interactive / Ambient / Immersive
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Innovation in Interactive / Ambient / Immersive
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming
Come Together Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Craft - Direction / Direction - Single
Evan Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Craft - Direction / Direction - Single
Rubbish Famzine. In The Name Of The Father Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Editorial / Magazine Layout Design
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Brand Transformation

2017 Print & Outdoor Silver Pencil

TBWA\HAKUHODO Inc. / Tokyo

Tourism Australia

GIGA Selfie

Craft / Use of Digital Technology - Single or Campaign

OS_PO17056S

2017 Responsive Environments Silver Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology

OS_RE17005S

2017 Moving Image Craft Silver Pencil

McCann / New York + Girls Who Code / New York + Tool / Santa Monica

Girls Who Code

Why Can't Girls Code

Craft - Writing / Writing - Single

OS_MI17008S

2017 Print & Outdoor Silver Pencil

Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul

UNIQLO

HEAT TECH WINDOW

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17019S

2017 Print & Outdoor Silver Pencil

YOUNG & RUBICAM POLAND / WARSAW

MILA

THE LIVE FISH PACK

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17020S

2017 Radio Silver Pencil

DDB / Dubai

Henkel

Love At First Wash - Date Night

Craft / Sound Design - Single

OS_RA17017S

2017 Radio Silver Pencil

DDB / Dubai

Henkel

Love At First Wash - Sunday Stroll

Craft / Sound Design - Single

OS_RA17018S

2017 Print & Outdoor Silver Pencil

Y&R / Prague + Studio Carioca / Bucharest

Forbes

The World Needs more billionaires

Publishing / Magazine - Campaign

OS_PO17006S

2017 Direct Marketing Silver Pencil

J. Walter Thompson / Bangkok

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

Innovation in Direct

OS_DI17042S

2017 Direct Marketing Silver Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Innovation in Direct

OS_DI17043S

2017 Intellectual Property Silver Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Digital Product

OS_IP17008S

2017 Design Silver Pencil

HEIMAT / Berlin

Legacy

#Paintback

Immersive / Environmental / Outdoor Spaces

OS_DE17055S

2017 Social Media Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Branded Social Post / Branded Social Campaign

OS_SM17006S

2017 Film Silver Pencil

&Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen

momondo

The DNA Journey

Online Films & Video / Long Form - Single

OS_FI17038S

2017 Film Silver Pencil

adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London

H&M

Come Together

Online Films & Video / Long Form - Single

OS_FI17039S

2017 Design Silver Pencil

J. Walter Thompson Colombia / Bogota

Casa Luker

Lifesaver Backpack

Promotional / Promotional Items - Single or Series

OS_DE17038S

2017 Design Silver Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Promotional / Promotional Items - Single or Series

OS_DE17039S

2017 Direct Marketing Silver Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Ambient / P.O.P. & In-Store - Campaign

OS_DI17006S

2017 Design Silver Pencil

We Believers / New York

Saltwater Brewery

Edible Six Pack Rings

Innovation in Design / Print Design

OS_DE17085S

2017 Print & Outdoor Silver Pencil

TBWA\THAILAND / Bangkok

McDonald's

Loving the night

Craft / Photography - Single or Campaign

OS_PO17051S

2017 Design Silver Pencil

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Craft / Photography - Single or Series

OS_DE17071S

2017 Design Silver Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Aging=Passage of Time

Craft / Photography - Single or Series

OS_DE17072S

2017 Film Silver Pencil

Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland

Old Spice

Whale

Television / Long Form - Single

OS_FI17014S

2017 Film Silver Pencil

Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles

Audi of America

Duel

Television / Long Form - Single

OS_FI17015S

2017 Public Relations Silver Pencil

BETC / Paris

Addict Aide

Like my addiction

Community Building

OS_PR17011S

2017 Public Relations Silver Pencil

Leo Burnett / Mumbai

OLX

REUNITING MEMORIES FROM 1947

Community Building

OS_PR17012S

2017 Design Silver Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi Co., Ltd.

mt × vitra

Immersive / Environmental / Indoor Spaces

OS_DE17051S

2017 Design Silver Pencil

McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo

Amazon Japan G.K.

Amazon Fashion Week Tokyo 2017 S/S Opening Act

Immersive / Environmental / Indoor Spaces

OS_DE17052S

2017 Social Media Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Social Engagement / Community Building

OS_SM17024S

2017 Social Media Silver Pencil

Leo Burnett / Chicago

Procter & Gamble

Girl Emojis

Social Engagement / Community Building

OS_SM17025S

2017 Moving Image Craft Silver Pencil

Factory / London + Don't Panic / London + Stink / London

Save The Children

Still The Most Shocking Second A Day

Craft - Sound Design / Sound Design - Single

OS_MI17029S

2017 Direct Marketing Silver Pencil

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Ambient / Immersive / Installations

OS_DI17010S

2017 Direct Marketing Silver Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Ambient / Immersive / Installations

OS_DI17011S

2017 Social Media Silver Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Innovation in Social Media

OS_SM17032S

2017 Cross-Platform Silver Pencil

FCB / Chicago

Kolcraft

The Baby Stroller Test-Ride by Contours

Experiential / Events & Competitions

OS_CP17002S

2017 Moving Image Craft Silver Pencil

Final Cut / London + 4Creative / London + Blink / London + MPC / London

Channel 4 / Rio Paralympics

We're The Superhumans

Craft - Editing / Editing - Single

OS_MI17011S

2017 Design Silver Pencil

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Data Visualization / Dynamic

OS_DE17046S

2017 Print & Outdoor Silver Pencil

Spotify / New York

Spotify

Thanks, 2016. It's been weird.

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17031S

2017 Print & Outdoor Silver Pencil

Y&R / Prague + Studio Carioca / Bucharest

Forbes

The World Needs more billionaires

Craft / Art Direction - Single or Campaign

OS_PO17046S

2017 Intellectual Property Silver Pencil

Rethink + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto

COSTI Immigrant Services

Ahlan Bear

Integrated Digital & Physical Product

OS_IP17011S

2017 Moving Image Craft Silver Pencil

Johannes Leonardo / New York + Squeak E Clean / Los Angeles + RSA Films / Los Angeles + Exile / Los Angeles

adidas Originals

adidas Originals - Future

Craft - Use of Original Music / Use of Original Music - Single

OS_MI17032S

2017 Radio Silver Pencil

OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg

BMW South Africa

BMW Original Parts 'CEO'

Craft / Writing - Single

OS_RA17013S

2017 Branded Entertainment Silver Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Mobile

OS_BE17022S

2017 Interactive Silver Pencil

Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris

Ubisoft

Nosulus Rift

Innovation in Interactive / Ambient / Immersive

OS_IN17032S

2017 Interactive Silver Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Innovation in Interactive / Ambient / Immersive

OS_IN17033S

2017 Interactive Silver Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Gaming

OS_IN17018S

2017 Moving Image Craft Silver Pencil

adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London

H&M

Come Together

Craft - Direction / Direction - Single

OS_MI17003S

2017 Moving Image Craft Silver Pencil

BBDO / New York + Smuggler / Los Angeles

Sandy Hook Promise

Evan

Craft - Direction / Direction - Single

OS_MI17004S

2017 Design Silver Pencil

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine. In The Name Of The Father

Editorial / Magazine Layout Design

OS_DE17018S

2017 Cross-Platform Silver Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Brand Transformation

OS_CP17021S

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