The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Whopper Sign Agency: DAVID / Miami Client: Burger King Category: Social Engagement / User-Generated Content
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Social Engagement / User-Generated Content
Singtel Data ExStream Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore Client: Singtel Category: Use of Technology
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology
Still The Most Shocking Second A Day Agency: Factory / London + Don't Panic / London + Stink / London Client: Save The Children Category: Craft - Sound Design / Sound Design - Single
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Ambient / Immersive / Digital Installations
Rubbish Famzine. In The Name Of The Father Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Editorial / Magazine Layout Design
Marco Polo Agency: The Martin Agency / Richmond + RadicalMedia / New York Client: Geico Category: Television / Short Form - Single
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Under 100K Budget
Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Websites
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Craft / Animation - Single or Series
Discover the Magic of Craft Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna Client: Montblanc Category: Craft / Animation - Single or Series
Of Mice and Men Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Analog Agency: MullenLowe / Boston Client: American Greetings Category: Brand Voice
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Innovation in Mobile
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Innovation in Design / Digital Design
Drag, drop and go Agency: UncleGrey / Copenhagen + WM Creative Labs / Copenhagen Client: Cheapflights Category: Online Advertising / Banners
We're The Superhumans Agency: Final Cut / London + 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Craft - Editing / Editing - Single
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Innovation in Interactive / Online
Tummyfish Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai Client: Nestlé Middle East Category: Mobile / User Experience
Eight: Business Cards Agency: Mori Inc. / Tokyo + Drill / Tokyo + DELTRO INC. / Tokyo + morimori co. ltd. / Tokyo Client: Sansan, Inc. Category: Motion Graphics / Single
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology / Physical Product & Mobile Integration
Truth Detector Agency: DM9DDB / São Paulo Client: 89 FM Category: Innovation in Radio
A Kauri Cries Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland Client: Auckland City Council Category: Innovation in Radio
The World Needs more billionaires Agency: Y&R / Prague + Studio Carioca / Bucharest Client: Forbes Category: Craft / Art Direction - Single or Campaign
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Data Visualization / Dynamic
Into HBO Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Digital / Game Design
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Digital Product
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Integrated Campaign
Rule40 Agency: Leo Burnett / Chicago Client: Brooks Running Category: Integrated Campaign
BIHAKU WATANABE CO., LTD. Agency: AD&D / Tokyo Client: BIHAKU WATANABE CO., LTD. Category: Promotional / Posters - Series
The Study of Human Being Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Promotional / Posters - Series
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Promotional / Posters - Series
face Agency: Hakuhodo Inc. / Tokyo Client: Comexposium Japan K.K. Category: Promotional / Posters - Series
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology
Rule40 Agency: Leo Burnett / Chicago Client: Brooks Running Category: Real-Time Response / Activity / Proactive Communications
Rock Clock Agency: Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York Client: Project Rock Category: Influencer Marketing / Single Channel
BMW Original Parts 'CEO' Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg Client: BMW South Africa Category: Craft / Writing - Single
Touchable Ink Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Direct
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Innovation in Direct
Symphonologie Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Dynamic Data Visualization
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Craft / Dynamic Data Visualization
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Branding / Brand Installations
Still Life Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo Client: The END ALS Association Category: Branding / Brand Installations
Amazon Fashion Week Tokyo 2017 S/S Opening Act Agency: McCann / Tokyo + TYO drive / Tokyo + WOW / Tokyo Client: Amazon Japan G.K. Category: Branding / Brand Installations
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Illustration - Single or Series
The tear-open-mailing for "Mein Kampf - against racism" Agency: Ogilvy / Germany Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Print / Flat & Dimensional
In-a-Snap Agency: BBDO / New York Client: Lowe's Category: Mobile Advertising

2017 Social Media Silver Pencil

DAVID / Miami

Burger King

Whopper Sign

Social Engagement / User-Generated Content

OS_SM17018S

2017 Social Media Silver Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Social Engagement / User-Generated Content

OS_SM17019S

2017 Mobile Silver Pencil

Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore

Singtel

Singtel Data ExStream

Use of Technology

OS_MO17013S

2017 Mobile Silver Pencil

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Use of Technology

OS_MO17014S

2017 Moving Image Craft Silver Pencil

Factory / London + Don't Panic / London + Stink / London

Save The Children

Still The Most Shocking Second A Day

Craft - Sound Design / Sound Design - Single

OS_MI17029S

2017 Interactive Silver Pencil

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Ambient / Immersive / Digital Installations

OS_IN17015S

2017 Design Silver Pencil

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine. In The Name Of The Father

Editorial / Magazine Layout Design

OS_DE17018S

2017 Film Silver Pencil

The Martin Agency / Richmond + RadicalMedia / New York

Geico

Marco Polo

Television / Short Form - Single

OS_FI17002S

2017 Film Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Under 100K Budget

OS_FI17042S

2017 Print & Outdoor Silver Pencil

Publicis / London

Tourism Ireland

Doors Of Thrones

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17043S

2017 Mobile Silver Pencil

Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Craft / Visual Effects / Animation

OS_MO17023S

2017 Mobile Silver Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Websites

OS_MO17001S

2017 Design Silver Pencil

DDB / New York

Wildlife Conservation Film Festival

Dream

Craft / Animation - Single or Series

OS_DE17076S

2017 Design Silver Pencil

Scholz & Friends / Berlin + Salon Alpin / Vienna

Montblanc

Discover the Magic of Craft

Craft / Animation - Single or Series

OS_DE17077S

2017 Design Silver Pencil

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Of Mice and Men

Promotional / Posters - Single

OS_DE17025S

2017 Public Relations Silver Pencil

MullenLowe / Boston

American Greetings

Analog

Brand Voice

OS_PR17015S

2017 Mobile Silver Pencil

Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich

Dot Incorporation

DOT. The first Braille Smartwatch.

Innovation in Mobile

OS_MO17030S

2017 Design Silver Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Innovation in Design / Digital Design

OS_DE17087S

2017 Interactive Silver Pencil

UncleGrey / Copenhagen + WM Creative Labs / Copenhagen

Cheapflights

Drag, drop and go

Online Advertising / Banners

OS_IN17007S

2017 Moving Image Craft Silver Pencil

Final Cut / London + 4Creative / London + Blink / London

Channel 4 / Rio Paralympics

We're The Superhumans

Craft - Editing / Editing - Single

OS_MI17011S

2017 Interactive Silver Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Innovation in Interactive / Online

OS_IN17029S

2017 UX / UI Silver Pencil

Memac Ogilvy / Dubai + Ogilvy One / Dubai

Nestlé Middle East

Tummyfish

Mobile / User Experience

OS_UX17010S

2017 Design Silver Pencil

Mori Inc. / Tokyo + Drill / Tokyo + DELTRO INC. / Tokyo + morimori co. ltd. / Tokyo

Sansan, Inc.

Eight: Business Cards

Motion Graphics / Single

OS_DE17060S

2017 Mobile Silver Pencil

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Use of Technology / Physical Product & Mobile Integration

OS_MO17019S

2017 Radio Silver Pencil

DM9DDB / São Paulo

89 FM

Truth Detector

Innovation in Radio

OS_RA17022S

2017 Radio Silver Pencil

Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland

Auckland City Council

A Kauri Cries

Innovation in Radio

OS_RA17023S

2017 Print & Outdoor Silver Pencil

Y&R / Prague + Studio Carioca / Bucharest

Forbes

The World Needs more billionaires

Craft / Art Direction - Single or Campaign

OS_PO17046S

2017 Design Silver Pencil

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Data Visualization / Dynamic

OS_DE17046S

2017 Design Silver Pencil

Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles

HBO

Into HBO

Digital / Game Design

OS_DE17048S

2017 Intellectual Property Silver Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Digital Product

OS_IP17008S

2017 Public Relations Silver Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Integrated Campaign

OS_PR17025S

2017 Public Relations Silver Pencil

Leo Burnett / Chicago

Brooks Running

Rule40

Integrated Campaign

OS_PR17026S

2017 Design Silver Pencil

AD&D / Tokyo

BIHAKU WATANABE CO., LTD.

BIHAKU WATANABE CO., LTD.

Promotional / Posters - Series

OS_DE17030S

2017 Design Silver Pencil

DENTSU INC. / Tokyo

Dentsu Advertising Awards Selection Council

The Study of Human Being

Promotional / Posters - Series

OS_DE17031S

2017 Design Silver Pencil

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Promotional / Posters - Series

OS_DE17032S

2017 Design Silver Pencil

Hakuhodo Inc. / Tokyo

Comexposium Japan K.K.

face

Promotional / Posters - Series

OS_DE17033S

2017 Responsive Environments Silver Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology

OS_RE17005S

2017 Public Relations Silver Pencil

Leo Burnett / Chicago

Brooks Running

Rule40

Real-Time Response / Activity / Proactive Communications

OS_PR17024S

2017 Social Influencer Marketing Silver Pencil

Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York

Project Rock

Rock Clock

Influencer Marketing / Single Channel

OS_SI17002S

2017 Radio Silver Pencil

OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg

BMW South Africa

BMW Original Parts 'CEO'

Craft / Writing - Single

OS_RA17013S

2017 Direct Marketing Silver Pencil

J. Walter Thompson / Bangkok

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

Innovation in Direct

OS_DI17042S

2017 Direct Marketing Silver Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Innovation in Direct

OS_DI17043S

2017 Interactive Silver Pencil

DigitasLBi / New York + Accenture / New York

Accenture

Symphonologie

Craft / Dynamic Data Visualization

OS_IN17027S

2017 Interactive Silver Pencil

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Craft / Dynamic Data Visualization

OS_IN17028S

2017 Design Silver Pencil

McCann / Melbourne

YMCA

Playnasium

Branding / Brand Installations

OS_DE17009S

2017 Design Silver Pencil

McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo

The END ALS Association

Still Life

Branding / Brand Installations

OS_DE17010S

2017 Design Silver Pencil

McCann / Tokyo + TYO drive / Tokyo + WOW / Tokyo

Amazon Japan G.K.

Amazon Fashion Week Tokyo 2017 S/S Opening Act

Branding / Brand Installations

OS_DE17011S

2017 Design Silver Pencil

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Craft / Illustration - Single or Series

OS_DE17069S

2017 Direct Marketing Silver Pencil

Ogilvy / Germany

Gesicht zeigen! An association encouraging people to stand against racism in Germany

The tear-open-mailing for "Mein Kampf - against racism"

Print / Flat & Dimensional

OS_DI17002S

2017 Mobile Silver Pencil

BBDO / New York

Lowe's

In-a-Snap

Mobile Advertising

OS_MO17008S

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