The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M Category: Craft - Cinematography / Cinematography - Single
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Craft - Cinematography / Cinematography - Single
Shakin' Shakin'
Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa
Client: KFC Category: Innovation in Film / Online
3 Pretty Playful Minutes
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher Argentina Category: Craft / Illustration - Single or Campaign
Project Bloks
Agency: Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London
Client: Google Category: Cross-Channel / Digital / Physical Cross-Channel
Oregon Weather Compass
Agency: Wieden+Kennedy / Portland + Driftlab Interactive / St. Louis
Client: Travel Oregon Category: Websites
GE Podcast Theater Presents: life.af/ter
Agency: BBDO / New York
Client: GE Category: Online / Branded Podcast
Broadcast without Borders
Agency: Akestam Holst NOA / Stockholm
Client: Refugee Phones Category: Innovation in Radio
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Integrated Branding / Integrated Online
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Integrated Branding / Integrated Online
Okayama Destination Campaign
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Immersive / Environmental / Indoor Spaces
The tear-open-mailing for "Mein Kampf - against racism"
Agency: Ogilvy / Germany
Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Craft / Printing / Production - Single or Campaign
It's What's Happening: #InMemoriam
Agency: Global Brand & Creative Studio / San Francisco
Client: Twitter Category: Craft / Photography - Single or Series
Playnasium
Agency: McCann / Melbourne
Client: YMCA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
brainBAND
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Craft / Use of Digital Technology - Single or Campaign
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Craft / Use of Digital Technology - Single or Campaign
The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia) Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India Category: Craft - Writing / Writing - Single
The Thin Red Path
Agency: DDB / Paris
Client: Ubisoft Category: Craft - Animation / Animation - Single
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles
Client: Target Category: Innovation in Film / Television / Cinema
Bradshaw Stain
Agency: Saatchi & Saatchi / New York
Client: Tide Category: Innovation in Film / Television / Cinema
TacoBot
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Innovation in Interactive / Online
NEW ANGLE, NEW WORLD.
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo
Client: NIHON UNIVERSITY COLLEGE OF ART Category: Motion Graphics / Single
The Everyman Meal
Agency: Ogilvy & Mather / Johannesburg
Client: KFC Category: Broadcast / Any Length - Campaign
You Should Have Called
Agency: Ogilvy & Mather / Johannesburg
Client: Vodacom Category: Broadcast / Any Length - Campaign
Starbucks Doubleshot Presents: Uploaded
Agency: Epic Signal / New York + Creative Live / Seattle + Mekanism / New York
Client: Starbucks Doubleshot Category: Influencer Marketing / Episodic
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International Category: Craft / Art Direction - Single or Campaign
Doritos No Choice
Agency: Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco
Client: Doritos Category: Social Engagement / Community Building
The Hashtag 500
Agency: Ogilvy / New York
Client: NASCAR Category: Social Engagement / Community Building
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago
Client: The Brady Foundation Category: Media Relations
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client: NISSAN MOTOR CO.,LTD. Category: Physical Product
Macunaíma
Agency: Casa Rex / São Paulo
Client: Ateliê Editorial Category: Editorial / Book Layout Design
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Editorial / Book Layout Design
THE BULLETPEN
Agency: McCann Worldgroup / Bogotá
Client: MINISTRY OF NATIONAL EDUCATION Category: Reputation Management
Oscars
Agency: Anomaly / New York + Park Pictures / New York
Client: Kohl's Category: Television / Long Form - Campaign
Made the Johnsonville Way
Agency: Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles
Client: Johnsonville Sausage Category: Television / Long Form - Campaign
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles
Client: Target Category: Music Videos
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Digital / Websites, Mobile, & Banners
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Digital / Websites, Mobile, & Banners
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles
Client: Target Category: Broadcast / Short Form - Single