The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Starbucks Doubleshot Presents: Uploaded
Agency: Epic Signal / New York + Creative Live / Seattle + Mekanism / New York
Client: Starbucks Doubleshot Category: Influencer Marketing / Episodic
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Ambient / Immersive / Installations
Where Life Happens
Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client: IKEA Category: Integrated Branding
#DadDo
Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York
Client: Pantene Category: Integrated Branding
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Innovation in UX / UI / Single Channel
Playnasium
Agency: McCann / Melbourne
Client: YMCA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
The Everyman Meal
Agency: Ogilvy & Mather / Johannesburg
Client: KFC Category: Broadcast / Any Length - Campaign
You Should Have Called
Agency: Ogilvy & Mather / Johannesburg
Client: Vodacom Category: Broadcast / Any Length - Campaign
Cryptaris
Agency: McCann / New York + Universal McCann / New York + MRM/McCann / New York + Weber Shandwick / New York
Client: U.S. Army Category: Web / User Experience
HRC 2016 Annual Report
Agency: Design Army / Washington D.C.
Client: HUMAN RIGHTS CAMPAIGN Category: Branding / Annual Reports & Corporate Sustainability Reports
Oregon Weather Compass
Agency: Wieden+Kennedy / Portland + Driftlab Interactive / St. Louis
Client: Travel Oregon Category: Websites
#Comeclean - Vajingle
Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client: Seventh Generation Category: Online Films & Video / Short Form - Single
Crushed, Bagpipes
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Grocery
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Unknowns
Agency: Grey / New York + Townhouse / New York
Client: Canon Category: Ambient / Live Events
Maps
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles
Client: Target Category: Innovation in Film / Television / Cinema
Bradshaw Stain
Agency: Saatchi & Saatchi / New York
Client: Tide Category: Innovation in Film / Television / Cinema
Parkinsounds
Agency: Havas Life / São Paulo
Client: Teva Neuroscience Category: Craft / Music / Sound
No more black target
Agency: FRED & FARID / New York
Client: New York Ethical Society Category: Craft / Illustration - Campaign
Shakin' Shakin'
Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa
Client: KFC Category: Innovation in Film / Online
Episode Leak
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Branded Social Post / Branded Social Post - Single
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles
Client: Target Category: Broadcast / Short Form - Single
Unlimited You
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland
Client: Nike Category: Craft - Direction / Direction - Single
Wifi Whisperer
Agency: McKinney / Durham/NYC + Enkle Design / Apex, NC
Client: Moogfest Category: Craft / Dynamic Data Visualization
Gun Crazy
Agency: Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York
Client: States United To Prevent Gun Violence Category: Ambient / Non-Broadcast Video
Marked by Bravery
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Soweto Gold Category: Packaging / Specialty
"DUEL"
Agency: Technicolor / Burbank
Client: Audi USA Category: Craft - Sound Design / Sound Design - Single
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Gaming
The Scania Clock
Agency: TBWA / Stockholm + B-Reel / Stockholm
Client: Scania Category: Experiential / Events & Competitions
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Innovation in Direct
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Social Engagement / User-Generated Content
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles
Client: Target Category: Music Videos
NEW ANGLE, NEW WORLD.
Agency: DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + amana inc. / Tokyo
Client: NIHON UNIVERSITY COLLEGE OF ART Category: Promotional / Posters - Series
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Promotional / Posters - Series
Poverty Line Prices
Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco
Client: Tipping Point Community Category: Promotional / Posters - Series
It's What's Happening: #InMemoriam
Agency: Global Brand & Creative Studio / San Francisco
Client: Twitter Category: Craft / Photography - Single or Series
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Branding / Collateral Item - Single
#OpenEyes
Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town
Client: Ster-Kinekor Category: Brand Voice
Coverboy
Agency: Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York
Client: P&G / Coty Category: Brand Voice
Award:
2017 Social Influencer Marketing Bronze Pencil
Agency:
Epic Signal / New York + Creative Live / Seattle + Mekanism / New York
Client:
Starbucks Doubleshot
Title:
Starbucks Doubleshot Presents: Uploaded
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI17008B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Scariest BK
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17012B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17013B
Award:
2017 Cross-Platform Bronze Pencil
Agency:
Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client:
IKEA
Title:
Where Life Happens
Category:
Integrated Branding
Annual ID:
OS_CP17015B
Award:
2017 Cross-Platform Bronze Pencil
Agency:
Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York
Client:
Pantene
Title:
#DadDo
Category:
Integrated Branding
Annual ID:
OS_CP17016B
Award:
2017 UX / UI Bronze Pencil
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Innovation in UX / UI / Single Channel
Annual ID:
OS_UX17019B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
McCann / Melbourne
Client:
YMCA
Title:
Playnasium
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17044B
Award:
2017 Radio Bronze Pencil
Agency:
Ogilvy & Mather / Johannesburg
Client:
KFC
Title:
The Everyman Meal
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17004B
Award:
2017 Radio Bronze Pencil
Agency:
Ogilvy & Mather / Johannesburg
Client:
Vodacom
Title:
You Should Have Called
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17005B
Award:
2017 UX / UI Bronze Pencil
Agency:
McCann / New York + Universal McCann / New York + MRM/McCann / New York + Weber Shandwick / New York
Client:
U.S. Army
Title:
Cryptaris
Category:
Web / User Experience
Annual ID:
OS_UX17004B
Award:
2017 UX / UI Bronze Pencil
Agency:
No Fixed Address / Toronto
Client:
Boom 97.3
Title:
Mixtape Of You
Category:
Web / User Experience
Annual ID:
OS_UX17005B
Award:
2017 Design Bronze Pencil
Agency:
Design Army / Washington D.C.
Client:
HUMAN RIGHTS CAMPAIGN
Title:
HRC 2016 Annual Report
Category:
Branding / Annual Reports & Corporate Sustainability Reports
Annual ID:
OS_DE17006B
Award:
2017 Mobile Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Driftlab Interactive / St. Louis
Client:
Travel Oregon
Title:
Oregon Weather Compass
Category:
Websites
Annual ID:
OS_MO17002B
Award:
2017 Film Bronze Pencil
Agency:
72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client:
Seventh Generation
Title:
#Comeclean - Vajingle
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17032B
Award:
2017 Film Bronze Pencil
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Bagpipes
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17033B
Award:
2017 Film Bronze Pencil
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Grocery
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17034B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
Grey / New York + Townhouse / New York
Client:
Canon
Title:
Unknowns
Category:
Ambient / Live Events
Annual ID:
OS_DI17016B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
MullenLowe / New York
Client:
JetBlue
Title:
FlyBabies
Category:
Ambient / Live Events
Annual ID:
OS_DI17017B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Maps
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17028B
Award:
2017 Film Bronze Pencil
Agency:
Deutsch / Los Angeles + Wondros / Los Angeles
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Innovation in Film / Television / Cinema
Annual ID:
OS_FI17046B
Award:
2017 Film Bronze Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Tide
Title:
Bradshaw Stain
Category:
Innovation in Film / Television / Cinema
Annual ID:
OS_FI17047B
Award:
2017 Mobile Bronze Pencil
Agency:
Havas Life / São Paulo
Client:
Teva Neuroscience
Title:
Parkinsounds
Category:
Craft / Music / Sound
Annual ID:
OS_MO17026B
Award:
2017 Cross-Platform Bronze Pencil
Agency:
FRED & FARID / New York
Client:
New York Ethical Society
Title:
No more black target
Category:
Craft / Illustration - Campaign
Annual ID:
OS_CP17025B
Award:
2017 Film Bronze Pencil
Agency:
Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa
Client:
KFC
Title:
Shakin' Shakin'
Category:
Innovation in Film / Online
Annual ID:
OS_FI17050B
Award:
2017 Social Media Bronze Pencil
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Episode Leak
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17004B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Deutsch / Los Angeles + Wondros / Los Angeles
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE17001B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
PRETTYBIRD / Culver City + Wieden+Kennedy / Portland
Client:
Nike
Title:
Unlimited You
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17005B
Award:
2017 UX / UI Bronze Pencil
Agency:
McKinney / Durham/NYC + Enkle Design / Apex, NC
Client:
Moogfest
Title:
Wifi Whisperer
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX17016B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York
Client:
States United To Prevent Gun Violence
Title:
Gun Crazy
Category:
Ambient / Non-Broadcast Video
Annual ID:
OS_DI17018B
Award:
2017 Intellectual Property Bronze Pencil
Agency:
AKQA / New York
Client:
AKQA
Title:
The Snow Fox
Category:
Digital Product
Annual ID:
OS_IP17009B
Award:
2017 Design Bronze Pencil
Agency:
OpenCo - The Open Collaboration / Johannesburg
Client:
Soweto Gold
Title:
Marked by Bravery
Category:
Packaging / Specialty
Annual ID:
OS_DE17045B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
Technicolor / Burbank
Client:
Audi USA
Title:
"DUEL"
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17030B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Annual ID:
OS_BE17023B
Award:
2017 Cross-Platform Bronze Pencil
Agency:
TBWA / Stockholm + B-Reel / Stockholm
Client:
Scania
Title:
The Scania Clock
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17003B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
BETC / Paris
Client:
Addict Aide
Title:
Like my addiction
Category:
Innovation in Direct
Annual ID:
OS_DI17044B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Direct
Annual ID:
OS_DI17045B
Award:
2017 Social Media Bronze Pencil
Agency:
J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client:
Atados
Title:
Donate the Bars
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17020B
Award:
2017 Design Bronze Pencil
Agency:
COLLINS / New York
Client:
COLLINS
Title:
Kernit Display
Category:
Typography / Typeface Design
Annual ID:
OS_DE17019B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Deutsch / Los Angeles + Wondros / Los Angeles
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Music Videos
Annual ID:
OS_BE17019B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
FancyShot/VersusPictures/GreatGuns
Client:
Leningrad
Title:
Kolshik
Category:
Music Videos
Annual ID:
OS_BE17020B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Morton Salt
Title:
The One Moment
Category:
Music Videos
Annual ID:
OS_BE17021B
Award:
2017 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + amana inc. / Tokyo
Client:
NIHON UNIVERSITY COLLEGE OF ART
Title:
NEW ANGLE, NEW WORLD.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17034B
Award:
2017 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17035B
Award:
2017 Design Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco
Client:
Tipping Point Community
Title:
Poverty Line Prices
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17036B
Award:
2017 Design Bronze Pencil
Agency:
Global Brand & Creative Studio / San Francisco
Client:
Twitter
Title:
It's What's Happening: #InMemoriam
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17073B
Award:
2017 Design Bronze Pencil
Agency:
Y&R / Dubai
Client:
The Cartel
Title:
Be Seen
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17074B
Award:
2017 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE17004B
Award:
2017 Public Relations Bronze Pencil
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad (Film Case)
Category:
Brand Voice
Annual ID:
OS_PR17016B
Award:
2017 Public Relations Bronze Pencil
Agency:
FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town
Client:
Ster-Kinekor
Title:
#OpenEyes
Category:
Brand Voice
Annual ID:
OS_PR17017B
Award:
2017 Public Relations Bronze Pencil
Agency:
Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York
Client:
P&G / Coty
Title:
Coverboy
Category:
Brand Voice
Annual ID:
OS_PR17018B
