The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Pixel Live Wallpapers Agency: B-Reel / Los Angeles Client: Google Category: Innovation in Design / Digital Design
The Everyman Meal Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign
You Should Have Called Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Broadcast / Any Length - Campaign
Buster The Boxer Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London Client: John Lewis Category: Television / Long Form - Single
Laughing Horses Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Television / Long Form - Single
Unlimited You Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City Client: Nike Category: Television / Long Form - Single
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Jack Morton / Singapore + Birdman / Tokyo Client: Nike Category: Branding / Brand Installations
The Unusual Football Field Project : Football field that breaks through the rectangular boundary Agency: CJ WORX / BANGKOK Client: AP THAILAND Category: Branding / Brand Installations
Tribeca Film ReActor Agency: J. Walter Thompson / New York + Current Studios / New York Client: Tribeca Film Institute Category: Branding / Brand Installations
An Experiment of the Imagination Agency: DENTSU INC. / Tokyo Client: Nikkei Inc. Category: Promotional / Promotional Items - Single or Series
Latest news from Turkey Agency: Leo Burnett Germany / Frankfurt Client: Reporters Without Borders Category: Promotional / Promotional Items - Single or Series
Dads #ShareTheLoad Agency: BBDO India / Mumbai Client: P&G India Category: Craft - Writing / Writing - Single
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Craft / Use of Visuals
Dads #ShareTheLoad Agency: BBDO India / Mumbai Client: P&G India Category: Craft / Writing
Concepcion Agency: Leo Burnett Colombia / Bogota Client: Davivienda Category: Use of Technology
hmbldt Agency: Anomaly / New York Client: hmbldt Category: Physical Product
INTELLIGENT PARKING CHAIR Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Physical Product
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Romance Agency: adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London Client: Mars - Skittles Category: Television / Short Form - Single
Swap Agency: BBDO / New York Client: Foot Locker Kids Category: Television / Short Form - Single
Sir David Attenborough’s Story of Life Agency: AKQA / London + BBC Worldwide / London Client: BBC Worldwide Category: Mobile / User Experience
SAFE&SOUND Music Player Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok Client: LMG Insurance Category: Mobile / User Experience
NEW ANGLE, NEW WORLD. Agency: DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + amana inc. / Tokyo Client: NIHON UNIVERSITY COLLEGE OF ART Category: Promotional / Posters - Series
Honda. Great Journey. Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Promotional / Posters - Series
Poverty Line Prices Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco Client: Tipping Point Community Category: Promotional / Posters - Series
InstantDJ Agency: BBDO / New York Client: Bacardi Category: Innovation in Social Media
Pinlist Agency: DM9DDB / São Paulo Client: Tok&Stok Category: Innovation in Social Media
Girl Emojis Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Branded Social Post / Real-Time Response
President of Playlists Agency: Spotify / New York Client: Spotify Category: Branded Social Post / Real-Time Response
Twitter Refugees Agency: VML South Africa / Cape Town Client: PASSOP Category: Branded Social Post / Real-Time Response
The Unusual Football Field Project : Football field that breaks through the rectangular boundary Agency: CJ WORX / BANGKOK Client: AP THAILAND Category: Events & Experiential
The Alternative Facts Game Agency: The Alternative Facts Game / America Client: The Alternative Facts Game Category: Self-Promotion
Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Media Relations
VR Power Trainer Agency: R/GA / Buenos Aires Client: PowerChair Football Argentina Category: Ambient / Immersive / Virtual Reality (VR)
OFFF By Night 2016 Agency: Mill+ / New York + The Mill / New York + Fall on Your Sword / Brooklyn Client: Mill+ Category: Motion Graphics / Title Sequences
Broadcast without Borders Agency: Akestam Holst NOA / Stockholm Client: Refugee Phones Category: Innovation in Radio
The tear-open-mailing for "Mein Kampf - against racism" Agency: Ogilvy / Germany Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Craft / Printing / Production - Single or Campaign
South African National Blood Services CI Agency: mullen lowe / Johannesburg Client: South African National Blood Services Category: Branding / Identity System
Honda. Great Journey.-Travel sticker scrapbook Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Collateral Item - Single
NEW ANGLE, NEW WORLD. Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo Client: NIHON UNIVERSITY COLLEGE OF ART Category: Motion Graphics / Single
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Digital / Websites, Mobile, & Banners
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Digital / Websites, Mobile, & Banners
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Ambient / Immersive / Digital Installations
INTELLIGENT PARKING CHAIR Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Ambient / Immersive / Digital Installations
Maps Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Not Easy Agency: Ogilvy / New York Client: IBM Category: Custom Content
HRC 2016 Annual Report Agency: Design Army / Washington D.C. Client: HUMAN RIGHTS CAMPAIGN Category: Branding / Annual Reports & Corporate Sustainability Reports
The News You Should Be Following Agency: TBWA Hunt Lascaris / Johannesburg Client: The Times Category: Promotional / Collateral / Posters - Campaign
Loving the night Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Campaign

2017 Design Bronze Pencil

B-Reel / Los Angeles

Google

Pixel Live Wallpapers

Innovation in Design / Digital Design

OS_DE17088B

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

KFC

The Everyman Meal

Broadcast / Any Length - Campaign

OS_RA17004B

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

Vodacom

You Should Have Called

Broadcast / Any Length - Campaign

OS_RA17005B

2017 Film Bronze Pencil

adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London

John Lewis

Buster The Boxer

Television / Long Form - Single

OS_FI17016B

2017 Film Bronze Pencil

Grabarz & Partner / Hamburg

Volkswagen AG

Laughing Horses

Television / Long Form - Single

OS_FI17017B

2017 Film Bronze Pencil

Wieden+Kennedy / Portland + PRETTYBIRD / Culver City

Nike

Unlimited You

Television / Long Form - Single

OS_FI17018B

2017 Design Bronze Pencil

BBH / Singapore + Party / NY + Jack Morton / Singapore + Birdman / Tokyo

Nike

Nike Unlimited Stadium

Branding / Brand Installations

OS_DE17012B

2017 Design Bronze Pencil

CJ WORX / BANGKOK

AP THAILAND

The Unusual Football Field Project : Football field that breaks through the rectangular boundary

Branding / Brand Installations

OS_DE17013B

2017 Design Bronze Pencil

J. Walter Thompson / New York + Current Studios / New York

Tribeca Film Institute

Tribeca Film ReActor

Branding / Brand Installations

OS_DE17014B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo

Nikkei Inc.

An Experiment of the Imagination

Promotional / Promotional Items - Single or Series

OS_DE17040B

2017 Design Bronze Pencil

Leo Burnett Germany / Frankfurt

Reporters Without Borders

Latest news from Turkey

Promotional / Promotional Items - Single or Series

OS_DE17041B

2017 Moving Image Craft Bronze Pencil

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad

Craft - Writing / Writing - Single

OS_MI17009B

2017 Social Media Bronze Pencil

Ogilvy & Mather / Chicago

Morton Salt

The One Moment

Craft / Use of Visuals

OS_SM17030B

2017 Social Media Bronze Pencil

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad

Craft / Writing

OS_SM17028B

2017 Mobile Bronze Pencil

Leo Burnett Colombia / Bogota

Davivienda

Concepcion

Use of Technology

OS_MO17015B

2017 Intellectual Property Bronze Pencil

Anomaly / New York

hmbldt

hmbldt

Physical Product

OS_IP17005B

2017 Intellectual Property Bronze Pencil

TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO

NISSAN MOTOR CO.,LTD.

INTELLIGENT PARKING CHAIR

Physical Product

OS_IP17006B

2017 Print & Outdoor Bronze Pencil

McCann / Melbourne

YMCA

Playnasium

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17044B

2017 Print & Outdoor Bronze Pencil

Clemenger BBDO / Melbourne

Pacific Brands Underwear Group (Australia)

The Boys

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17033B

2017 Film Bronze Pencil

adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London

Mars - Skittles

Romance

Television / Short Form - Single

OS_FI17003B

2017 Film Bronze Pencil

BBDO / New York

Foot Locker Kids

Swap

Television / Short Form - Single

OS_FI17004B

2017 UX / UI Bronze Pencil

AKQA / London + BBC Worldwide / London

BBC Worldwide

Sir David Attenborough’s Story of Life

Mobile / User Experience

OS_UX17011B

2017 UX / UI Bronze Pencil

BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok

LMG Insurance

SAFE&SOUND Music Player

Mobile / User Experience

OS_UX17012B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + amana inc. / Tokyo

NIHON UNIVERSITY COLLEGE OF ART

NEW ANGLE, NEW WORLD.

Promotional / Posters - Series

OS_DE17034B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.

Promotional / Posters - Series

OS_DE17035B

2017 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco

Tipping Point Community

Poverty Line Prices

Promotional / Posters - Series

OS_DE17036B

2017 Social Media Bronze Pencil

BBDO / New York

Bacardi

InstantDJ

Innovation in Social Media

OS_SM17033B

2017 Social Media Bronze Pencil

DM9DDB / São Paulo

Tok&Stok

Pinlist

Innovation in Social Media

OS_SM17034B

2017 Social Media Bronze Pencil

Leo Burnett / Chicago

Procter & Gamble

Girl Emojis

Branded Social Post / Real-Time Response

OS_SM17014B

2017 Social Media Bronze Pencil

Spotify / New York

Spotify

President of Playlists

Branded Social Post / Real-Time Response

OS_SM17015B

2017 Social Media Bronze Pencil

VML South Africa / Cape Town

PASSOP

Twitter Refugees

Branded Social Post / Real-Time Response

OS_SM17016B

2017 Public Relations Bronze Pencil

CJ WORX / BANGKOK

AP THAILAND

The Unusual Football Field Project : Football field that breaks through the rectangular boundary

Events & Experiential

OS_PR17009B

2017 Design Bronze Pencil

The Alternative Facts Game / America

The Alternative Facts Game

The Alternative Facts Game

Self-Promotion

OS_DE17064B

2017 Public Relations Bronze Pencil

Ogilvy & Mather / Chicago

The Brady Foundation

Zero Minutes of Fame

Media Relations

OS_PR17004B

2017 Interactive Bronze Pencil

R/GA / Buenos Aires

PowerChair Football Argentina

VR Power Trainer

Ambient / Immersive / Virtual Reality (VR)

OS_IN17013B

2017 Design Bronze Pencil

Mill+ / New York + The Mill / New York + Fall on Your Sword / Brooklyn

Mill+

OFFF By Night 2016

Motion Graphics / Title Sequences

OS_DE17063B

2017 Radio Bronze Pencil

Akestam Holst NOA / Stockholm

Refugee Phones

Broadcast without Borders

Innovation in Radio

OS_RA17024B

2017 Direct Marketing Bronze Pencil

Ogilvy / Germany

Gesicht zeigen! An association encouraging people to stand against racism in Germany

The tear-open-mailing for "Mein Kampf - against racism"

Craft / Printing / Production - Single or Campaign

OS_DI17034B

2017 Design Bronze Pencil

mullen lowe / Johannesburg

South African National Blood Services

South African National Blood Services CI

Branding / Identity System

OS_DE17003B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.-Travel sticker scrapbook

Branding / Collateral Item - Single

OS_DE17004B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo

NIHON UNIVERSITY COLLEGE OF ART

NEW ANGLE, NEW WORLD.

Motion Graphics / Single

OS_DE17061B

2017 Direct Marketing Bronze Pencil

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

Digital / Websites, Mobile, & Banners

OS_DI17023B

2017 Direct Marketing Bronze Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Digital / Websites, Mobile, & Banners

OS_DI17024B

2017 Interactive Bronze Pencil

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

Ambient / Immersive / Digital Installations

OS_IN17016B

2017 Interactive Bronze Pencil

TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO

NISSAN MOTOR CO.,LTD.

INTELLIGENT PARKING CHAIR

Ambient / Immersive / Digital Installations

OS_IN17017B

2017 Print & Outdoor Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen do Brasil

Maps

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO17028B

2017 Radio Bronze Pencil

Ogilvy / New York

IBM

Not Easy

Custom Content

OS_RA17009B

2017 Design Bronze Pencil

Design Army / Washington D.C.

HUMAN RIGHTS CAMPAIGN

HRC 2016 Annual Report

Branding / Annual Reports & Corporate Sustainability Reports

OS_DE17006B

2017 Print & Outdoor Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

The Times

The News You Should Be Following

Promotional / Collateral / Posters - Campaign

OS_PO17016B

2017 Print & Outdoor Bronze Pencil

TBWA\THAILAND / Bangkok

McDonald's

Loving the night

Promotional / Collateral / Posters - Campaign

OS_PO17017B

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