The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
iPain
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client: Liomont / Analgen Forte Category: Promotional / Collateral / Posters - Single
Loving the night 1
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Single
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India Category: Craft - Writing / Writing - Single
It's What's Happening: #InMemoriam
Agency: Global Brand & Creative Studio / San Francisco
Client: Twitter Category: Craft / Photography - Single or Series
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Craft / Use of Visuals
Alien
Agency: adam&eveDDB / London + Mediacom / London + Somesuch / London + Final Cut / London
Client: Volkswagen Category: Craft - Visual Effects / Visual Effects - Single
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA Category: Craft - Visual Effects / Visual Effects - Single
Tiger In Suburbia
Agency: J. Walter Thompson / London
Client: WWF Category: Craft - Visual Effects / Visual Effects - Single
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Institute Category: User Activation
Poverty Line Prices
Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco
Client: Tipping Point Community Category: Typography / Static
Soweto Gold '76
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Soweto Gold Category: Typography / Static
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Digital / Websites, Mobile, & Banners
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Digital / Websites, Mobile, & Banners
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Jack Morton / Singapore + Birdman / Tokyo
Client: Nike Category: Branding / Brand Installations
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Agency: CJ WORX / BANGKOK
Client: AP THAILAND Category: Branding / Brand Installations
Tribeca Film ReActor
Agency: J. Walter Thompson / New York + Current Studios / New York
Client: Tribeca Film Institute Category: Branding / Brand Installations
OFFF By Night 2016
Agency: Mill+ / New York + The Mill / New York + Fall on Your Sword / Brooklyn
Client: Mill+ Category: Motion Graphics / Title Sequences
The Dilemma
Agency: Publicis Italy / Milano
Client: Heineken Category: Online Films & Video / Long Form - Single
#BeFearless
Agency: Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow
Client: Samsung Electronics Category: Use of Technology / Physical Product & Mobile Integration
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich
Client: Dot Incorporation Category: Use of Technology / Physical Product & Mobile Integration
Expedia Dream Adventures
Agency: 180LA / Santa Monica
Client: Expedia Category: Architecture Enhancement
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft - Editing / Editing - Single
Strong
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Procter & Gamble Category: Craft - Editing / Editing - Single
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client: Audi of America Category: Craft - Editing / Editing - Single
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Branded Social Post / Real-Time Response
President of Playlists
Agency: Spotify / New York
Client: Spotify Category: Branded Social Post / Real-Time Response
Twitter Refugees
Agency: VML South Africa / Cape Town
Client: PASSOP Category: Branded Social Post / Real-Time Response
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International Category: Craft / Photography - Single or Campaign
Sweet Dreams
Agency: Impact BBDO / Dubai
Client: Johnson & Johnson Category: Craft / Use of Music - Single
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago
Client: Kolcraft Category: Experiential / Installations
Social Innovation Campaign
Agency: BBDO / New York
Client: Lowe's Category: Innovation in UX / UI / Cross-Channel
GE Podcast Theater Presents: life.af/ter
Agency: BBDO / New York
Client: GE Category: Online / Branded Podcast
Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Amsterdam
Client: Unicef Category: Craft / Visual Effects / Animation
Fantastic Beasts and Where to Find Them
Agency: Framestore / New York + Framestore / London
Client: Warner Bros Category: Craft / Visual Effects / Animation
NEW ANGLE, NEW WORLD.
Agency: DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + amana inc. / Tokyo
Client: NIHON UNIVERSITY COLLEGE OF ART Category: Promotional / Posters - Series
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Promotional / Posters - Series
Poverty Line Prices
Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco
Client: Tipping Point Community Category: Promotional / Posters - Series
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Series
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Ambient / Immersive / Installations
Countdown.
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Online / Streaming Audio - Single or Campaign
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client: NISSAN MOTOR CO.,LTD. Category: Physical Product
Moto Mods + YouTube Heroes
Agency: Portal A / San Francisco + Weber Shandwick / Chicago
Client: Lenovo Category: Influencer Marketing / Single Channel
3 Pretty Playful Minutes
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher Argentina Category: Craft / Illustration - Single or Campaign
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Branding / Collateral Item - Single
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Innovation in UX / UI / Single Channel
VR Power Trainer
Agency: R/GA / Buenos Aires
Client: PowerChair Football Argentina Category: Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client:
Liomont / Analgen Forte
Title:
iPain
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17011B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night 1
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17012B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17009B
Award:
2017 Design Bronze Pencil
Agency:
Global Brand & Creative Studio / San Francisco
Client:
Twitter
Title:
It's What's Happening: #InMemoriam
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17073B
Award:
2017 Design Bronze Pencil
Agency:
Y&R / Dubai
Client:
The Cartel
Title:
Be Seen
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17074B
Award:
2017 Social Media Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Morton Salt
Title:
The One Moment
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17030B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
adam&eveDDB / London + Mediacom / London + Somesuch / London + Final Cut / London
Client:
Volkswagen
Title:
Alien
Category:
Craft - Visual Effects / Visual Effects - Single
Annual ID:
OS_MI17024B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client:
Moët Hennessy USA
Title:
The Piccards
Category:
Craft - Visual Effects / Visual Effects - Single
Annual ID:
OS_MI17025B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
J. Walter Thompson / London
Client:
WWF
Title:
Tiger In Suburbia
Category:
Craft - Visual Effects / Visual Effects - Single
Annual ID:
OS_MI17026B
Award:
2017 Responsive Environments Bronze Pencil
Agency:
J. Walter Thompson / New York
Client:
Tribeca Film Institute
Title:
Tribeca Film ReActor
Category:
User Activation
Annual ID:
OS_RE17004B
Award:
2017 Design Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco
Client:
Tipping Point Community
Title:
Poverty Line Prices
Category:
Typography / Static
Annual ID:
OS_DE17022B
Award:
2017 Design Bronze Pencil
Agency:
OpenCo - The Open Collaboration / Johannesburg
Client:
Soweto Gold
Title:
Soweto Gold '76
Category:
Typography / Static
Annual ID:
OS_DE17023B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client:
Atados
Title:
Donate the Bars
Category:
Digital / Websites, Mobile, & Banners
Annual ID:
OS_DI17023B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Digital / Websites, Mobile, & Banners
Annual ID:
OS_DI17024B
Award:
2017 Design Bronze Pencil
Agency:
BBH / Singapore + Party / NY + Jack Morton / Singapore + Birdman / Tokyo
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Branding / Brand Installations
Annual ID:
OS_DE17012B
Award:
2017 Design Bronze Pencil
Agency:
CJ WORX / BANGKOK
Client:
AP THAILAND
Title:
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Category:
Branding / Brand Installations
Annual ID:
OS_DE17013B
Award:
2017 Design Bronze Pencil
Agency:
J. Walter Thompson / New York + Current Studios / New York
Client:
Tribeca Film Institute
Title:
Tribeca Film ReActor
Category:
Branding / Brand Installations
Annual ID:
OS_DE17014B
Award:
2017 Design Bronze Pencil
Agency:
Mill+ / New York + The Mill / New York + Fall on Your Sword / Brooklyn
Client:
Mill+
Title:
OFFF By Night 2016
Category:
Motion Graphics / Title Sequences
Annual ID:
OS_DE17063B
Award:
2017 Film Bronze Pencil
Agency:
Publicis Italy / Milano
Client:
Heineken
Title:
The Dilemma
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17040B
Award:
2017 Mobile Bronze Pencil
Agency:
Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow
Client:
Samsung Electronics
Title:
#BeFearless
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO17020B
Award:
2017 Mobile Bronze Pencil
Agency:
Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO17021B
Award:
2017 Responsive Environments Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Architecture Enhancement
Annual ID:
OS_RE17003B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft - Editing / Editing - Single
Annual ID:
OS_MI17012B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland
Client:
Procter & Gamble
Title:
Strong
Category:
Craft - Editing / Editing - Single
Annual ID:
OS_MI17013B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client:
Audi of America
Title:
Duel
Category:
Craft - Editing / Editing - Single
Annual ID:
OS_MI17014B
Award:
2017 Social Media Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17014B
Award:
2017 Social Media Bronze Pencil
Agency:
Spotify / New York
Client:
Spotify
Title:
President of Playlists
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17015B
Award:
2017 Social Media Bronze Pencil
Agency:
VML South Africa / Cape Town
Client:
PASSOP
Title:
Twitter Refugees
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17016B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Germany
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17052B
Award:
2017 Radio Bronze Pencil
Agency:
Impact BBDO / Dubai
Client:
Johnson & Johnson
Title:
Sweet Dreams
Category:
Craft / Use of Music - Single
Annual ID:
OS_RA17019B
Award:
2017 Cross-Platform Bronze Pencil
Agency:
FCB / Chicago
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Experiential / Installations
Annual ID:
OS_CP17006B
Award:
2017 Radio Bronze Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
Not Easy
Category:
Custom Content
Annual ID:
OS_RA17009B
Award:
2017 UX / UI Bronze Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
Social Innovation Campaign
Category:
Innovation in UX / UI / Cross-Channel
Annual ID:
OS_UX17020B
Award:
2017 Radio Bronze Pencil
Agency:
BBDO / New York
Client:
GE
Title:
GE Podcast Theater Presents: life.af/ter
Category:
Online / Branded Podcast
Annual ID:
OS_RA17007B
Award:
2017 Interactive Bronze Pencil
Agency:
180LA / Santa Monica + MediaMonks / Amsterdam
Client:
Unicef
Title:
Unfairy Tales
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17023B
Award:
2017 Interactive Bronze Pencil
Agency:
Framestore / New York + Framestore / London
Client:
Warner Bros
Title:
Fantastic Beasts and Where to Find Them
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17024B
Award:
2017 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + amana inc. / Tokyo
Client:
NIHON UNIVERSITY COLLEGE OF ART
Title:
NEW ANGLE, NEW WORLD.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17034B
Award:
2017 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17035B
Award:
2017 Design Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco
Client:
Tipping Point Community
Title:
Poverty Line Prices
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17036B
Award:
2017 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17070B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Scariest BK
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17012B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17013B
Award:
2017 Radio Bronze Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Countdown.
Category:
Online / Streaming Audio - Single or Campaign
Annual ID:
OS_RA17006B
Award:
2017 Intellectual Property Bronze Pencil
Agency:
Anomaly / New York
Client:
hmbldt
Title:
hmbldt
Category:
Physical Product
Annual ID:
OS_IP17005B
Award:
2017 Intellectual Property Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Physical Product
Annual ID:
OS_IP17006B
Award:
2017 Social Influencer Marketing Bronze Pencil
Agency:
Portal A / San Francisco + Weber Shandwick / Chicago
Client:
Lenovo
Title:
Moto Mods + YouTube Heroes
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI17003B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher Argentina
Title:
3 Pretty Playful Minutes
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17050B
Award:
2017 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE17004B
Award:
2017 UX / UI Bronze Pencil
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Innovation in UX / UI / Single Channel
Annual ID:
OS_UX17019B
Award:
2017 Interactive Bronze Pencil
Agency:
R/GA / Buenos Aires
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Ambient / Immersive / Virtual Reality (VR)
Annual ID:
OS_IN17013B
