The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Oscars Agency: Anomaly / New York + Park Pictures / New York Client: Kohl's Category: Television / Long Form - Campaign
Made the Johnsonville Way Agency: Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles Client: Johnsonville Sausage Category: Television / Long Form - Campaign
Dads #ShareTheLoad (Film Case) Agency: BBDO India / Mumbai Client: P&G India Category: Brand Voice
#OpenEyes Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town Client: Ster-Kinekor Category: Brand Voice
Coverboy Agency: Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York Client: P&G / Coty Category: Brand Voice
Mountain Dew Green Label MCN Agency: Epic Signal / New York + Mountain Dew / New York + OMD / New York Client: Mountain Dew Category: Influencer Marketing / Multi-Channel
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Craft / Use of Visuals
#BeTheirEyes Agency: Cheil / Hong Kong Client: Samsung Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Scariest BK Agency: DAVID / Miami Client: Burger King Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Baby Stroller Test-Ride by Contours Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Experiential / Installations
NEW ANGLE, NEW WORLD. Agency: DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + amana inc. / Tokyo Client: NIHON UNIVERSITY COLLEGE OF ART Category: Promotional / Posters - Series
Honda. Great Journey. Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Promotional / Posters - Series
Poverty Line Prices Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco Client: Tipping Point Community Category: Promotional / Posters - Series
400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital Agency: Intel / Santa Clara Client: Intel Category: Innovation in Branded Entertainment
Laughing Horses Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Cinema Advertising
Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Media Relations
OFFF By Night 2016 Agency: Mill+ / New York + The Mill / New York + Fall on Your Sword / Brooklyn Client: Mill+ Category: Motion Graphics / Title Sequences
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
PPAP LIVE @ YOUTUBE FANFEST Agency: PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO Client: Google Inc. Category: Craft - Innovation in Moving Image Craft / Visual
Moto Mods + YouTube Heroes Agency: Portal A / San Francisco + Weber Shandwick / Chicago Client: Lenovo Category: Influencer Marketing / Single Channel
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno Agency: DENTSU INC. / Tokyo Client: Beatink Inc / Opal Limited Category: Craft / Printing & Paper Craft - Single or Series
Rubbish Famzine. In The Name Of The Father Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Craft / Printing & Paper Craft - Single or Series
Google presents: The Hidden Worlds of the National Parks Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles Client: National Parks Service + Google Category: Websites
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Websites
Champion's Hijack Agency: TBWA\RAAD / Dubai Client: Go Sport Category: Online Advertising / Banners
Not Easy Agency: Ogilvy / New York Client: IBM Category: Custom Content
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Digital / Social Media & Viral Marketing
Down Syndrome Answers Agency: FCB Canada / Toronto Client: Canadian Down Syndrome Society Category: Digital / Social Media & Viral Marketing
The Reversed Trailer Agency: TRY / Oslo Client: Volkswagen Category: Digital / Social Media & Viral Marketing
#BeTheirEyes Agency: Cheil / Hong Kong Client: Samsung Category: Immersive / Environmental / Outdoor Spaces
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Immersive / Environmental / Outdoor Spaces
The end of society simulator Agency: BETC / Paris + BETC Digital / Paris Client: Ubisoft Category: Gaming
Youland Agency: Wieden+Kennedy / Portland + MediaMonks / Amsterdam Client: Old Spice Category: Gaming
Girl Emojis Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Integrated Branding / Integrated Online
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Integrated Branding / Integrated Online
GE Podcast Theater Presents: life.af/ter Agency: BBDO / New York Client: GE Category: Online / Branded Podcast
The Anthem Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Samsung Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Question Madness Anthem Agency: Sid Lee / Montreal + Nonfiction Unlimited / Santa Monica Client: The North Face Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Innovation in Print & Outdoor / Ambient Media
X-Ray Casts Agency: Colenso BBDO / Auckland Client: Fonterra Brands NZ, Anchor Category: Innovation in Print & Outdoor / Ambient Media
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Print & Outdoor / Ambient Media
Come Together Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Craft - Cinematography / Cinematography - Single
USA Women's Gymnastics Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Craft - Cinematography / Cinematography - Single
Buy Back the Block Agency: Fitzgerald & Co / Atlanta + Uproxx Studios / Los Angeles Client: Checkers & Rally's Category: Cultural Driver
The Journey Agency: Brunner / Pittsburgh + Sanctuary / Los Angeles + Fixer Partners / New York + Final Cut / New York Client: 84 Lumber Category: Online / Long Form - Single
Snickers Live Agency: BBDO / New York Client: Mars Chocolate North America - Snickers Category: Innovation in Cross-Platform / Integrated Branding
Oregon Weather Compass Agency: Wieden+Kennedy / Portland + Driftlab Interactive / St. Louis Client: Travel Oregon Category: Websites
Buster The Boxer Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London Client: John Lewis Category: Television / Long Form - Single
Laughing Horses Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Television / Long Form - Single

2017 Film Bronze Pencil

Anomaly / New York + Park Pictures / New York

Kohl's

Oscars

Television / Long Form - Campaign

OS_FI17019B

2017 Film Bronze Pencil

Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles

Johnsonville Sausage

Made the Johnsonville Way

Television / Long Form - Campaign

OS_FI17020B

2017 Public Relations Bronze Pencil

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad (Film Case)

Brand Voice

OS_PR17016B

2017 Public Relations Bronze Pencil

FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town

Ster-Kinekor

#OpenEyes

Brand Voice

OS_PR17017B

2017 Public Relations Bronze Pencil

Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York

P&G / Coty

Coverboy

Brand Voice

OS_PR17018B

2017 Social Influencer Marketing Bronze Pencil

Epic Signal / New York + Mountain Dew / New York + OMD / New York

Mountain Dew

Mountain Dew Green Label MCN

Influencer Marketing / Multi-Channel

OS_SI17006B

2017 Social Media Bronze Pencil

Ogilvy & Mather / Chicago

Morton Salt

The One Moment

Craft / Use of Visuals

OS_SM17030B

2017 Print & Outdoor Bronze Pencil

Cheil / Hong Kong

Samsung

#BeTheirEyes

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17041B

2017 Print & Outdoor Bronze Pencil

DAVID / Miami

Burger King

Scariest BK

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17042B

2017 Cross-Platform Bronze Pencil

FCB Chicago / Chicago, IL

Kolcraft

The Baby Stroller Test-Ride by Contours

Experiential / Installations

OS_CP17006B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + amana inc. / Tokyo

NIHON UNIVERSITY COLLEGE OF ART

NEW ANGLE, NEW WORLD.

Promotional / Posters - Series

OS_DE17034B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.

Promotional / Posters - Series

OS_DE17035B

2017 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco

Tipping Point Community

Poverty Line Prices

Promotional / Posters - Series

OS_DE17036B

2017 Branded Entertainment Bronze Pencil

Intel / Santa Clara

Intel

400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital

Innovation in Branded Entertainment

OS_BE17039B

2017 Film Bronze Pencil

Grabarz & Partner / Hamburg

Volkswagen AG

Laughing Horses

Cinema Advertising

OS_FI17024B

2017 Public Relations Bronze Pencil

Ogilvy & Mather / Chicago

The Brady Foundation

Zero Minutes of Fame

Media Relations

OS_PR17004B

2017 Design Bronze Pencil

Mill+ / New York + The Mill / New York + Fall on Your Sword / Brooklyn

Mill+

OFFF By Night 2016

Motion Graphics / Title Sequences

OS_DE17063B

2017 Print & Outdoor Bronze Pencil

McCann / Melbourne

YMCA

Playnasium

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17044B

2017 Moving Image Craft Bronze Pencil

PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO

Google Inc.

PPAP LIVE @ YOUTUBE FANFEST

Craft - Innovation in Moving Image Craft / Visual

OS_MI17040B

2017 Social Influencer Marketing Bronze Pencil

Portal A / San Francisco + Weber Shandwick / Chicago

Lenovo

Moto Mods + YouTube Heroes

Influencer Marketing / Single Channel

OS_SI17003B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo

Beatink Inc / Opal Limited

Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno

Craft / Printing & Paper Craft - Single or Series

OS_DE17082B

2017 Design Bronze Pencil

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine. In The Name Of The Father

Craft / Printing & Paper Craft - Single or Series

OS_DE17083B

2017 Interactive Bronze Pencil

Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles

National Parks Service + Google

Google presents: The Hidden Worlds of the National Parks

Websites

OS_IN17003B

2017 Interactive Bronze Pencil

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Websites

OS_IN17004B

2017 Interactive Bronze Pencil

TBWA\RAAD / Dubai

Go Sport

Champion's Hijack

Online Advertising / Banners

OS_IN17008B

2017 Radio Bronze Pencil

Ogilvy / New York

IBM

Not Easy

Custom Content

OS_RA17009B

2017 Branded Entertainment Bronze Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Gaming

OS_BE17023B

2017 Direct Marketing Bronze Pencil

BETC / Paris

Addict Aide

Like my addiction

Digital / Social Media & Viral Marketing

OS_DI17029B

2017 Direct Marketing Bronze Pencil

FCB Canada / Toronto

Canadian Down Syndrome Society

Down Syndrome Answers

Digital / Social Media & Viral Marketing

OS_DI17030B

2017 Direct Marketing Bronze Pencil

TRY / Oslo

Volkswagen

The Reversed Trailer

Digital / Social Media & Viral Marketing

OS_DI17031B

2017 Design Bronze Pencil

Cheil / Hong Kong

Samsung

#BeTheirEyes

Immersive / Environmental / Outdoor Spaces

OS_DE17056B

2017 Design Bronze Pencil

McCann / Melbourne

YMCA

Playnasium

Immersive / Environmental / Outdoor Spaces

OS_DE17057B

2017 Interactive Bronze Pencil

BETC / Paris + BETC Digital / Paris

Ubisoft

The end of society simulator

Gaming

OS_IN17019B

2017 Interactive Bronze Pencil

Wieden+Kennedy / Portland + MediaMonks / Amsterdam

Old Spice

Youland

Gaming

OS_IN17020B

2017 Cross-Platform Bronze Pencil

Leo Burnett / Chicago

Procter & Gamble

Girl Emojis

Integrated Branding / Integrated Online

OS_CP17018B

2017 Cross-Platform Bronze Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Integrated Branding / Integrated Online

OS_CP17019B

2017 Radio Bronze Pencil

BBDO / New York

GE

GE Podcast Theater Presents: life.af/ter

Online / Branded Podcast

OS_RA17007B

2017 Moving Image Craft Bronze Pencil

Leo Burnett / Sydney + Leo Burnett / Chicago

Samsung

The Anthem

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

OS_MI17037B

2017 Moving Image Craft Bronze Pencil

Sid Lee / Montreal + Nonfiction Unlimited / Santa Monica

The North Face

Question Madness Anthem

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

OS_MI17038B

2017 Print & Outdoor Bronze Pencil

180LA / Santa Monica

Boost Mobile

Boost Your Voice

Innovation in Print & Outdoor / Ambient Media

OS_PO17062B

2017 Print & Outdoor Bronze Pencil

Colenso BBDO / Auckland

Fonterra Brands NZ, Anchor

X-Ray Casts

Innovation in Print & Outdoor / Ambient Media

OS_PO17063B

2017 Print & Outdoor Bronze Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Innovation in Print & Outdoor / Ambient Media

OS_PO17064B

2017 Moving Image Craft Bronze Pencil

adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London

H&M

Come Together

Craft - Cinematography / Cinematography - Single

OS_MI17017B

2017 Moving Image Craft Bronze Pencil

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

USA Women's Gymnastics

Craft - Cinematography / Cinematography - Single

OS_MI17018B

2017 Cultural Driver Bronze Pencil

Fitzgerald & Co / Atlanta + Uproxx Studios / Los Angeles

Checkers & Rally's

Buy Back the Block

Cultural Driver

OS_CD17003B

2017 Branded Entertainment Bronze Pencil

Brunner / Pittsburgh + Sanctuary / Los Angeles + Fixer Partners / New York + Final Cut / New York

84 Lumber

The Journey

Online / Long Form - Single

OS_BE17015B

2017 Cross-Platform Bronze Pencil

BBDO / New York

Mars Chocolate North America - Snickers

Snickers Live

Innovation in Cross-Platform / Integrated Branding

OS_CP17030B

2017 Mobile Bronze Pencil

Wieden+Kennedy / Portland + Driftlab Interactive / St. Louis

Travel Oregon

Oregon Weather Compass

Websites

OS_MO17002B

2017 Film Bronze Pencil

adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London

John Lewis

Buster The Boxer

Television / Long Form - Single

OS_FI17016B

2017 Film Bronze Pencil

Grabarz & Partner / Hamburg

Volkswagen AG

Laughing Horses

Television / Long Form - Single

OS_FI17017B

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